Strategic Management Analysis
- Large Brand Name: McDonald’s is present in the market for the 50 years now, and is serving more than 50 million customers. This shows the bigness of the brand, and how long it has been serving the consumers. It is as a result of this customers trust McDonald’s and new products introduced under the umbrella of this brand are going to win the consumer’s trust..
- Largest fast food Company: McDonald’s has around thirty thousand retail outlets around the world. This has given McDonald’s a unique advantage in terms of economies of Continue reading...