Americans by 20th Century were sensitive and selective on what they consume. The Book is about the history of American society and it reflects on how the beliefs, attitudes and theories of Americans shape and contribute to the Nation’s food system and the determination of what is consumed. White bread is a product of these attitudes and theories since this are the current movements on anti-industrial foods. Bobrow in the Book do not follow the normal routine of placing the arguments that are impeded on food products as according to theories and attitudes that others are good, bad, and organic or GMO. However, he takes a different approach in this saying that the creeds previously used have been masking less noble sentiments. The bread brands were divided such that the dark bread with impurities and white pure bread is Americanized. Dark is usually associated with something of poor quality and having all that of negative connotations and of impure quality. This is a replica of the general attitudes towards the immigrants.
The migrants are known to be inferior and their products should rhyme with their life status. The bread branding facilitated the division by the way it strategized to penetrate the market. The products associated with law value thus affordable to the immigrants only appeared to be targeting the immigrants who are valued less and have place for the quality products produced in America. Bobrow bread continued the division between Native Americans at expense of the society as it cared less on the society but only to its profitability. The production process targeted several categories of consumers with different preference for consumption. The immigrants had their share as the remains after all the Natives in their recognized categories have picked their share. This showed the existing bias as at the beginning,
Bobrow recognizes the sensitivity of US citizens to the production sites of their consumed foods. “I want to where my bread comes from! I don’t want bread from some nameless basement bakery. I want my bread from a bakery that’s clean as my own kitchen” Bobrow never intended to widen the racial and immigrant based difference in America but the way the bread products were produced and priced did more in increasing the gap between these status divided groups (Bobrow, 2012). The white sliced bread was highly priced and thus afforded by the highly placed natives and the brand was exclusively targeted them and high quality presumed to it. The white unsliced for the middle class natives and finally the reject called the dark produced for the Immigrants.
White bread production was part of the social problem America was experiencing. The way the author explains what white bread meant to the citizens of America. According to the author, food is political with the way the white bread was distributed to people across America. Food has influence on our social life, nature, climate and political life. During this time, bread was big role in shaping the political leadership of America, culture, diet and the reform movement. This was during a time in America there were increased number of refugees and other immigrants. Distribution of the bread in America was largely influence by the political class with immigrants complain that there was unfair distribution of the white sliced bread. The social class that had an impact on the American culture influenced the distribution of white bread. According to the author, majority of immigrants were categorized as poor and were only found in ghetto areas or the rural areas (Bobrow, 2012). According to Bobrow says that white bread were reserved for the white and rich people who were situated in urban locations while dark breads were distributed to ghetto areas and to the people who were not natives. The author says that the bread was reserved for the immigrant. The dark bread was of low quality with impurities. This was the waste of product of the Americanized bread.
The social attitude towards immigrants in America reflects on the dark history of America with immigrants facing social challenges because they were seen as individuals who did not deserve a chance to live in America. The consumption of the white bread and dark bread was defined by the nutrients each type of bread had. Those who consumed the white bread ate bread produced with all the required nutrients like vitamins, protein and starch while the dark bread had was prepared using less nutrient since its target market was a group of people who could afford a bread with all the necessary nutrient which was expensive to produce (Bobrow, 2012). The consumer’s idea was to develop market segmentation that was divided according to the American social class. However, the idea turns out to a bad idea because of the current issues that were happening in America during that time.
Finally, the author idea reflects on some of America’s darkest secret by over exposing the attitude Native Americans had towards immigrant. However, the issues should be looked in broad perspectives by understanding the producer’s intentions and what caused the difference in the marketing of the white bread. The fact remains that during this era, immigrants had low living stand that they could not afford the white sliced bread.
Bobrow-Strain, Aaron. White Bread: A Social History of the Store-Bought Loaf. Boston: Beacon Press, 2012. Print.