The NFL is an interesting game for both the fans and the players. The game attracts many people across America due to its competitiveness. The NFL thus acts as one of the factors that contribute to tourism in the United States since people move from different continents to feel the experience. A visit to the Moscone Center presents a person with an attention getter through the photos of NFL players displayed showing through the history of the game. An NFL fan would automatically captured attention through the photo set up at the top of the NFL site visited. I have been an NFL fan since I was a kid and the chance to attend the NFL fan experience for the fiftieth super bowl is something I could not turn down. Growing as a fan of NFL I have been watching the NFL games and supporting specific players and teams for a long time. The NFL is a fascinating game that I will forever remain a fan and a strong supporter.
In this paper, I look at the persuasive appeals of the Moscone Center in San Francisco where I will start by describing the Moscone Center then look to also describe the use pathos and logos at the Moscone Center.
Moscone Center is the so far largest exhibition and convention complex in San Francisco and composed of three halls, the Moscone north, south and west. Moscone West is an exhibition hall that is across the 4th street. The Moscone Center particularly the North and South buildings are filled with pictures that document the fiftieth anniversary of the game. On South hall of the Moscone Center are pictures of respective NFC and AFC champions. The north hall, on the other hand, is with large screens that showcase the events of the fifty year history of the NFL. The Moscone Center is also known for hosting several other professional events such as Macworld Expo.
Persuasive appeals used in the Moscone Center
The logos used at the site are made through claims, grounds and warrants. The claim used by the logo is “NFL Experience Driven by Hyundai.” The Hyundai brand presents an important aspect in many people. The fact that the company sponsors the NFL creates a whole another perspective to the lovers of the game. The claim of the experience driven by Hyundai creates the need to feel the experience since the Hyundai experience is comfortable and powerful. An experience every person would wish to have. The tourists visiting the super bowl would be amazed with such claims since most people are diverse and love to be associated with such machines that hold a reputation for power on the road (Helen Fitzgerald 45).
The grounds for the claim are based on various pictures of the NFL players and teams. The players of the teams were either to play or present in the tournament. There are images of the Carolina Panther team and the Denver Broncos who are going to play in final. The support of the claim with players using the Hyundai automobiles provides a strong ground for the claim on the experience driven by Hyundai. The use of the players themselves to provide a ground for the claim passes a message to all the funs on the type of experience in a Hyundai and in Moscone Center. Funs of the Hyundai and NFL find such an idea as fascinating since it brings together art and science. It is an important way to convey a message to tourists to provide them with a ground to choose the product (Helen Fitzgerald 112).
At the venue, the warrant is revealed through the various commercial that are run in the big screens in the north hall. The commercials are meant to ensure that the people get emotional appeal of the atmosphere that is created. The pathos used around the Moscone center tries to make the tourists happy and one can see people walking around smiling and ready to party. People love to be set for a specific mood for different occasions. At the Moscone Center, the pathos are well utilized to ensure that the tourists receive the best and enjoy to their best. The large screens running commercials are meant to ensure that every person is catered for their need while in the venue (Helen Fitzgerald 30).
Site attraction and creating appeals is an important aspect while trying to ensure that tourists are made to experience the best. Once a person has a good experience, it would be easy for the person to return at the place to experience more. The use of the pathos and logos has given the Moscone Center a memorable moment among many visitors and there is a high possibility that during the next visit, there would more people attracted to the game. The super bowl is always the answer to most of the NFL fans who want to have the experience thus creating a chance for new visitors every year.
Fitzgerald, Helen. Cross-cultural Communication for the Tourism and Hospitality Industry. Frenchs Forest, N.S.W: Hospitality Press, 2002. Print.
"Super Bowl 50 At NFL.Com - Official Site Of The National Football League". 2016 Super Bowl 50 NFL Experience Events- NFL.com. N.p., 2016. Web. 23 Mar. 2016. <http://www.nfl.com/superbowl/50/events>.