20 years ago, I came to Vancouver as a new immigrant taking various types of work from cashier to retailing. Prior to that, I am a national of Hong Kong where I finished a Human Resource Management degree in Hong Kong City. I grew up in a rural area where my parents are local farmers. I wake up and help them as early as 5’o’clock in the morning to sell local products and deliver them in the market. We are from a small community where local farmers help each other. We lived by the minimum wage insurance for local farmers as implemented by our government. The fact that my family suffered in the grey area of the policy triggered me to devote myself in this industry. I come from a family of farmers, and this opened my eyes on how life is, therefore, this motivates me to push myself to work on this.
The introduction of global transportation poses challenges for the survival space of local fruits market. In this scenario, the major label fruits company is taking huge leverage and remains dominant in the fruits market. Cherry, apple and plum in Vancouver are mainly from California. Importing this fruits from California, the label company takes on better freezing drying technique as against the local farmers because of the enormity of the business. The weather condition in Vancouver is a critical factor in keeping the harvest fresh. Because of this, the local farmers have to sell all the fruits within a day or two which is a great challenge to them. Another challenge that the local farmers are experiencing is complying with the sampling standard of the Canadian Food Institution (CFI). The CFI promulgates a very special standard in sampling of fruits. The Institution requires labeling information for each product such as the country of origin, size of product, the nutrition info as well as the expired date of the product. These requirements and standards create huge challenge to the local markets as they cannot control the decomposing process of their product. Another thing that hinders the farmers from fulfilling this regulation is due to the capital and technology limitation. Another challenge for the local farmers is that they cannot maintain the freshness of the fruits they produce and supply. Because of this, they cannot pass through the true freshness requirements of the CFI. Apart from this, the local farmers can only sell their products from 6-10 which is the harvest time in Vancouver. The farmers in Vancouver need to sell all their fruits otherwise it will go to garbage and dispose it.
Sustainability, I think, is a very broad concept. There is one diagram that actually explains that cause more harm than good, similarly, there are things that we have done that do more good and cause less harm. In the middle of it is a balance where all are equal, good and bad. This explains that everything relates to socially, economically and environmentally especially in the process of making community sustainability. On the other hand, my position provides few challenges including complexity of the issues, working with limited resources, getting approval, community engagement and reporting back to everyone involved. Despite of this, local fruits have improved in the recent years. People want to eat more healthy food and fruits. Big corporation has technologies that can store fruits and vegetables. I am not an economist, however, decades of experience tells me that it is in the hands of education that will change our environment and community. The government will also play vital roles in affecting the local market. If government can cut down the taxes of seasonal farmer’s local business, I think it will encourage farmers to invest more in agricultural technology and further ensure the food nutrition and security of BC. The Employment Insurance should cover the most seasonal loss for farmers due to the weather condition. Despite the obstacle that local farmers are facing, I am still optimistic about our local fruit market. Overall, everyone should participate – from the community, government, business down to the residents and local farmers. We continuously promote this via the social media technologies to Vancouver residents and businesses as well as hosting community events. We even send our specialist to give speech to some schools and organize farm tours to promote awareness from educational perspective.
Good Example Of Report On A Sustainable Local Market Development Interview
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