The mention of Brazil brings an image of a beautiful country full of beautiful people. A country with breathtaking beaches, carnival atmosphere, rich in the beautiful soccer they play, and by thinking of vacations the country that hits ones’ mind is Brazil. Media through magazines and advertisements on televisions have created all these images. It is a country full of different cultures appealing to people worldwide. Brazil is also the country of Samba, their national team that plays beautiful football, and full of supermodels.
Basically, a country with all these attractions and lovely people would be an ideal business zone. Being a tourist attraction site, there is definitely a booming tourism business in the country. Being a country of Hispanic and Latin culture, the compatriots are welcoming to ideas of growth, thus an ideal business place for many investors. b) Once you started Reading about Brazil
After looking for materials to confirm my imagination of Brazil, the perception changes with time. This is because there are many dimensions and factors to be considered when critically analyzing a country. However, on the part of aesthetics and beauty in scenery the perception is made even better. The country is full of amazing physical features that include rivers, mountains, forests, and beaches. This attribute makes anybody dream of visiting the country.
Brazil as any other developing world is has high levels of crime rate. This is a disadvantage to any investors as they fear for their property. It is basic entrepreneurship that security is one of the factors that investors consider before starting a business in a certain location (Shimp, 2010).
#Historical Review of Brazila Time line and introduction to Maps- Where it's located- a Brief summary of South America relative to Brazil
Brazil was under the Portuguese rule for more than three years. The country gained its independence in the year 1822 and maintained a monarchial government system. In 1888, slavery was abolished in the country, and the military proclaimed it as a republic in 1889. The dominant in the country were the coffee farmers. The military ruled the country until 1985 when they passed power to civilian rulers. It has transformed to a leading economic power in South America due to its vast resources. The natural resources include Gold, iron ore, bauxite, petroleum, nickel, tin, platinum, uranium, rare earth elements, hydropower, manganese and timber.
It is located east in eastern South America and borders the Atlantic Ocean with Brasilia as its capital. It shares borders with countries like Bolivia, Argentina, Colombia, Peru, Paraguay, Venezuela, Suriname, French Guiana, Guyana and Uruguay. Ecuador and Chile are the only countries that do not border Brazil in South America (Boraas, 2001).
The country has a population of 199 million people and is rich in diversity in terms of ethnic groups where 54% are white, the mulatto taking 38% while the blacks take 6%. The rest include the Arabs, Japanese and Amerindian. The main language spoken is Portuguese with a minority speaking other languages. Roman Catholic is the main religion in the country represented by almost three quarters of the country’s population.
In South America, Brazil has an economy greater to all of the other countries together. This is attributed by the fact that the country is rich in minerals, agriculture, service sectors and manufacturing. The economy is also expanding to the rest of the world after improving foreign services and investing in macroeconomic stability. The country also acts as an external creditor to other South American countries.
# Identify and read two articles on Marketing in Brazil- : reputable magazine or Marketing research firm. Summarize the articles as follows:a) Name of the article- Author- Dateb) Overview of articlec) Key points related to Marketing this is the findingsd) What you can concludeArticle # 1
The article focuses on the latent of Brazil to become the world leading economy. With a population of almost 200 million people, and advancing in technology, Brazil has overtaken England to become the world’s sixth largest economy. The country has a consumer base of almost 90 million consumers. This provides the marketers with an opportunity not to be ignored.
This has been attributed to the fact that the country’s’ economy has grown at a faster rate than anticipated. In 2010, it grew with a rate of 7.5% while in 2011, the rate was 3.5%. It has been attributed to the adoption of the country to go digital. Forrester research indicate that the country has over 91 million people online, presenting marketers to reach their consumer base through digital marketing. The government has also offered the country free Wi-Fi making the country has the third highest amount of users in worldwide according to Ebiquity. It uses YouTube and social media to market most of its products. With world cup 2014 in Brazil, investors will look to make a large profit in the country through selling and marketing their products. The middle class is also on the increase and targeting them digitally in marketing is appropriate.
Article IIInternational marketing outlook: Brazil by Brian Thomas
The article point out the different methods of marketing that could be used to bolster international trade between the country and other nations. The article also offers recommendations of how to transform the country into a strong economic nation. Also highlighted in the article are the barriers that hinder economic development in Brazil.
Brian also points out that direct marketing should also be emphasized as it reaches over 35 million people in the country. In the country, United States faces steep competition from China, which offers their products at cheaper prices. It should emphasize on the quality of products it is offering to the country.
The limitations to international trade as pointed out in the article are high crime rates, unequal income distribution. Almost 9% of the total workforce is unemployed with 31% of the Brazilians living below the poverty line. Poor education, drug abuse and environmental degradation are key in repelling investors. Online marketing (digital marketing) should also be adopted as high population accesses the internet daily.
In conclusion, Brazil is a potential market opportunity and investors should invest and ensure the potential of the country is reached. Online marketing comes out as the best way to sell any product.
Shimp, T. A. (2010). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning.
Boraas, T. (2001). Brazil. Mankato, Minn: Capstone Books.