Providing access to clean water is the major priority for UNICEF. The UNICEF Tap Project is currently a unique international campaign, which provides access to clean water and sanitation to children nationwide. Its work is very efficient: merely with $5, UNICEF is able to provide 200-day water for a single child. Thanks to UNICEF, since 1990 more than 2.1 billion now have access to clean water.
In 2007 only the ad campaign of tap project was carried out in New York State. The campaign gave incentives to diners of more than 300 restaurants to donate $1. The dollar was donated when diners ordered local tap water instead of bottled water. First Tap Project launched in March 2007 raised for about $100,000. Three months later, the tap project was awarded Titanium Lion at the International Advertising Festival in Cannes, France for its creative innovation. The UNICEF tap project has raised more than $2.5 million for its programs since 2007.
Less than 50% of 29 million of Iraq population has access to clean water. During 2003 and 2007 roughly 70% of people were without water. UNICEF Tap Project in Iraq helped to improve the weakened dismal water system. UNICEF provides water to Iraqi people on tanker trucks and gives home-hygiene kits. With the funds from UNICEF Tap Project more than 80,000 children and women in Iraq were provided water access and sanitation.
The first city water management plan started in 2013 in Philippines. After the Typhoon Haiyan took place in Tacloban people were left without tap water. With the help of UNICEF more than 200,000 people from 6 surrounding districts now receive tap water. Plan was fully implemented, and 30,000 water access points across Tacloban started functioning. Public taps lines became shorter, as volume of clean water increased by 300%.
UNICEF operates in more than 100 countries around the world with the aim to improve water systems, give access to water and provide sanitation and hygiene practices. Since 1990, 2 billion people gained access to clean and drinking water. Water and sanitation programs in Belize, the Central African Republic, Haiti, Togo, Vietnam, Mauritania and Cameroon have raised nearly $4.5 million. Children from these countries are able to enjoy drinking clean water without the risk of getting infected and have access to water in close proximity.
Elliott, S. (2008, February 12). Creative Juices Flowing for Pro Bono Effort to Aid Global Water Projects. The New York Times. Retrieved March 8, 2014, from http://www.nytimes.com/2008/02/13/business/media/13adco.html
The UNICEF Tap Project Gives New Reason for Digital Detox: Clean Water for Children. (n.d.). The UNICEF Tap Project Gives New Reason for Digital Detox: Clean Water Retrieved March 6, 2014, from http://www.prnewswire.com/news-releases/the-unicef-tap-project-gives-new-reason-for-digital-detox-clean-water-for-children-246879191.html
Typhoon Haiyan: UNICEF Restores Water Supply to Tacloban. (n.d.). UNICEF USA Blog. Retrieved March 8, 2014, from http://fieldnotes.unicefusa.org/2013/11/unicef-restores-water-supply-typhoon-devastated-tacloban.html
UNICEF Tap Project. (n.d.). UNICEF USA Fund. Retrieved March 8, 2014, from http://www.unicefusa.org/campaigns/tap-project/
waterfortheages.org. (n.d.). Iraq: Water and Politics in a War-TornВ Country. Water for the Ages. Retrieved March 7, 2014, from http://waterfortheages.org/2008/04/27/iraq-water-and-politics-in-a-war-torn-country/