Wal-Mart is a multinational company that is excelling in the world. It operates as a retail chain store. It started its operations in 1962 . It is a leading retailer in the world. Success for the company has not been easy and without fights. The company has worked hard and put extra effort in its operations in order to be in the place it is today. The marketing plan for the company is clear-cut and objective. The triumph of the corporation can be ascribed to the objectivity of the marketing plan. The plan for the company ensures that the ambitions laid down by the company are met and that the company maneuvers through all the markets that it intends to conquer . The marketing plan of the company is based on the marketing objectives. The objectives act as the guidelines to a successful marketing plan. Some of the marketing objectives of the company include developing a brand that is strong routed, to improve merchandising and advertising and to be a leader in the design thus attracting more customers. These objectives act as the basis upon which the marketing plan of the company is based on and the company uses this in all the countries that it operates to prosper.
The decisions that relate to the marketing mix are a part of Wal-Mart Company. Price, product, place and promotion are a vital part of the marketing plan of Wal-Mart. The company sells its products at low prices. The motto of the company is “everyday, low prices.” This catchphrase goes in hand with the marketing plan as it sets the pace for the company, and other companies follow closely . Products sold by the company are mainly sought from the manufacturers and are, therefore, quality and genuine. The products are also tailor made for the customers. Wal-Mart ensures that the products in stores are genuine and desirable. This marketing mix is useful to the marketing plan as it is utilized in all branches and subsidiaries of the company. In the marketing plan of the multinational company, place factor in the marketing mix is also a consideration . The company operates in nations that offer profits and are favorable for business operations. Easy access of products is also a consideration, and the company incorporates all these in its marketing plan. Promotion factor is also considered, and the company is involved heavily in advertising . Wal-Mart marketing plan includes the need for product awareness and increase in sales. Packaging and branding are also paramount in the marketing plan of the leading retailer.
The long term strategic plan is intertwined in the marketing plan of the company. The tactical plan of the corporation is to become a world leader in retailing and offer the lowest prices of products . In the marketing plan, the company plans to achieve this target by always being dynamic and maintaining good rapport with suppliers and making sure that all supply chain stores are properly maintained across all nations of completion. Buying in bulk to reduce the cost is part of Wal-Mart’s marketing plan . Political environment and its influence on the business are also incorporated in the marketing plan of the company. Political stability is of the essence in all countries where the retailer operates. The economy of the countries where the business is in is also considered before venture. Socially, the marketing plan indicates that the business will try match with the people in the country of operation. Technologically, the company is advanced, and it is part of the marketing plan to use and embrace technology in every aspect of business operations.
Mind Tools. The Marketing Mix and 4Ps. 30 May 2014. 30 May 2014. <http://www.mindtools.com/pages/article/newSTR_94.htm>.
Univeristy of Pretoria. The Business Environment. 30 May 2014. 30 May 2014. <http://www.gibs.co.za/gibsdirect/modules/the-business-environment.aspx>.
Walmart. Walmart Marketing Plan. 30 May 2014. 30 May 2014. <http://www.slideshare.net/Ibrahism/walmart-marketing-plan>.