Summary: According to Scotia bank new report, the province of Alberta and the western Canadian Prairies have the potential of massively driving the sales of the vehicles in Canada to the highest level recorded in 2014. Economists believe that the year 2014 is bound to record higher car sales. The strategic management purposes for the car companies in Alberta and Canadian Prairies lie in the drive of increasing the sales of cars in 2014. These strategies consider customers’ needs and act on them by building the consumer confidence on the products “cars” to increase the rate of car sales. The Alberta and the Canadian Prairies have responded to their competitive forces by the provision of incentives from the manufacturer. There is potential of an increase in volume sales by 1.76 millions in the year 2014 (CBC News, 1).
Opinion: According to recent records the 2008/2009 recession heightened the demand for imports from Canada in United States and especially the machinery and automotive equipments. Such demands can increase the number of cars sold out in Canada in the year 2014. This is also parallel to the Canadian export focus on the emerging markets that are growing fast in the European Union. They in turn seem to present new opportunities particularly for the resource exporters in Canada. The two Canadian regions seem to identify with the labor market, the demographic facts and the investments sector. These factors increase car sales especially the small trucks, with Alberta making 30% of the Canadian sales. The harvests in the Prairies also seem to boost the demand of vehicles with the economic growth. In conclusion, the ever growing global demand for Canadian is equated to an increase in sales of cars from the Canadian Prairies and Alberta.
CBC News. "Alberta to Lead Canadian Auto Sales in 2014". CBC News.com 30 January 2014.
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