Abstract
The concern in this argumentative paper is widely been investigated by researchers who want to show how the internet has been used in elections. Facebook and YouTube are the common social networking website tools used by most presidential candidates as a means of communication between voters and constituents, events organization, donation collection, and community fostering. This paper is going to examine the role played by visuals designs and social networks during the campaign period in 2008 where Barack Obama was elected as the president of the United States of America. Political marketing in presidential U.S. campaigns has used the internet widely and proficiently (Scott 11-12).
