Olomoze is choosing between Argentina and Hungary to expand its operations and fanchises. Among other things, demand estimation was done by relationship analysis based on certain assumptions. Olomoze’s products are food items purchased and consumed by individual persons. So the estimation is done on the basis of the population of the countries considered.
Quantitative market research information are not available at this point which could provide an estimate of how much of a country’s population consume the products. Assumptions were thus made to get some comparative figures between the two countries.
The World Bank classifies Argentina as