Essays on Strategy

Marketing mix plan

Introduction
The marketing mix is a fundamental concept in any organization that wants to gain competitive advantage over other organizations in the industry. The marketing mix can be used to create value and stimulate demand for a product (Dlabay, Scott & Scott, 2010, p.414). The marketing mix plan is determined by the marketing plan objectives. The marketing mix composes of eight components, which include the product or service, promotion, pricing, place, physical evidence, people, process, and packaging.
The coffee market is dominated by a few major brands, which include Starbucks, Costa Coffee and Coffee Republic. Over the years, the coffee Continue reading...

Introduction

The cheetah ( Acinonyx jubatus) is the fastest land animal with a widely quoted speed of 71 miles per hour or 32ms-1 however time trials under controlled circumstances show that the top speed is somewhere around 29ms-1 or 64 miles per hour (Sharpp, 1997). The Cheetah is uniquely adapted for speed and very few other land mammals can boast of such physiological specializations. Cheetah is a member of the group Felidae and they are unique in many ways. To start with, the African cheetah is the only species in the genus Acinonyx. Out of the 37 species in the cat Continue reading...

Executive Summary

There are four different modules which have been covered already in this particular assignment and it is required to cover all of these four modules to complete this particular assignment. From this entire analysis, it is found that high competition and not having an effective employee’s based approach are two major problems associated with the company which would be overcome accordingly with the help of taking effective economic decisions mentioned in the recommendation section.

Introduction

Kraft Foods Group Inc is an American based Grocery manufacturing and processing conglomerate with its headquartering located in Chicago, IL, the United States (US). Continue reading...

Business Organization

Glaxo Smith Kline is a reputable name in the world of pharmaceutical industry. They are one of the leaders and pioneers in different destinations of the world in terms of introducing most up-to-date pharmaceutical and vaccines product in the health care industry. The company was founded in the year 2000 and is headquartered in Brantford, London. The company has reported annual revenue of £25.602 billion in the year 2013. In the same year, the company was managing a workforce consist of 99,000 across the globe. The company is considered as the fourth biggest giant in the global healthcare Continue reading...

The options are ideal tools for position trading as well risk management. These options give their holders some right to buy and sell their underlying assets at a quoted price on or before the expiration date. A call gives a holder the right to buy an option while a put enables a holder to sell an option. The three major option strategies are as listed below in the various case studies.

Bullish option strategy

The McDonald Company has, in past five years, expected the underlying stock price of their diversified commodities to go upward. For this very reason, the company financial management Continue reading...

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Best Buy Co., Inc. is a global retailer in the technology and entertainment industry. The company offers products as well as services to its global clientele. The company currently operates in the United States, Europe, Canada, Mexico and China. Best Buy Inc. has its headquarters in Minnesota, and the group has a portfolio of retail stores and websites under 11 different brand names. Best Buy is the largest consumer electronics retailer in the United States with a market capitalization of approximately $16.53 billion. For the fiscal year 2009, the company reported revenues close to $45 billion.
The CEO of Continue reading...

Introduction

Work and development assessment during strategic change can be defined as an evaluation of effectiveness and skills of leaders as managers. Development assessment provides a feedback system from direct reports of performance analysis for development of specific leadership skills based on performance feedback. The key areas in this study are where, how and when set leadership strategies are developed, the criteria for an effective management strategy, the manner in which management strategies are developed, and implemented. In reference to Brian and George (2007) performance management can be defined as a continuous cycle that commences with conscription decision and entails Continue reading...

Since childhood, I have been fascinated about civil and environmental engineering. This passion compelled me to pursuing a career in the field of environmental engineering as it offers me a chance to explore, identify, understand and seek solutions to human problems posed by nature. To fulfill this desire, I discovered the secret of goal setting. These goals majorly revolve around my academic, professional and personal experiences.
My major academic goal has been to achieve academic excellence. To achieve this, I had to map various strategies that include constant and extensive research to equip me with a novel and vast Continue reading...

Written Strategic Audit

(For The Recalcitrant Director at Byte Products, Inc. Case)
I. Current Situation
- Current Performance
Byte has been a market leader for the past 6 years with steady annual income of 12% and a total turnover of about $265 million. Byte also has a market share of 32 percent. However, upsurge in demand has attracted entry of new firms placing its market leadership in jeopardy.

B. Strategic Posture

- Mission
- Objective
- Strategies
- Increase production capacity by constructing a new production plant that will significantly increase output in the long run.
- Maintain its market leader position and forestall additional Continue reading...

Nature and role of marketing

Marketing is a process of selling and communicating the availability of goods and products to consumers. It is an act of enticing public by giving information of the location of the products. It is an organizational function of delivery, creation and giving customers value. It is extended to customer's relationship that benefits institution in improvement of the product sale. Marketing is described as the science and art of choosing the market target. It is made possible through market analysis and segmentation. It is projected to customer understanding in their purchasing behavior. The marker is given a chance to give Continue reading...

Targets’ change in strategy was a fast response to the effects of the recession, causing high customer turnover. The recession affected peoples’ consumption behavior to buying mostly what they couldn’t do without therefore, Target’s initial strategy of expanding their fashion activities futile after the recession. Walmart on the other hand was campaigning for its foods and beverages during the pre-recession period therefore, the recession played out to Walmart’s favor. Target therefore, through price sensitivity, discounting and PFresh approaches was able to counter losing customers to other chain stores. Repetition leads to habits therefore, Target was losing Continue reading...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is Continue reading...

Jack Welch was the CEO and President of GE for many years. During his tenure, he transformed GE from a marginally profitable company, to one that enjoyed either a number one or number two position in each of its market segments. Welch was able to do this by using differentiation in both the way that each strategic business unit was operated, and also in the way that he used differentiation to manage GE’s employees.
After Welch retired, he wrote many books that outlined his business and management philosophies, and how he had ruled the GE Empire successfully, and Continue reading...

Soccer

Defensive Strategies
Defensive strategies in soccer can be carried out as an individual player or as a team. Individual defensive strategies include man to man marking strategy. This occurs where individual players ensure that they have their opponent players “marked”; hence, not offering the opponents a chance to control the game and score goals. On the other hand, team defensive strategies in soccer are evident in cases where a team puts tremendous pressure on the opponents when they are in possession of the ball.

Offensive Strategies

Offensive strategies in soccer align with the need to create and sustain more possession. The Continue reading...

After completing the “Play a Virtual Market” simulation, my knowledge regarding how the stock market works was greatly enhanced. My basic strategy was to invest in oil, banks and energy stocks. I also picked a few stocks whose name I recognized. Fundamentally, my strategy was to buy low and sell high. I was estimating that the price of these stocks will go up because of the increase in oil prices, which then increases the energy prices.
I realize that Investing in the stock market is a risky investment. However, that riskiness can be decreased by investing in options. An Continue reading...

Introduction

Clemton is a company that is specialized in offering services to clients in as far as the manufacture of cement is concerned. The management of Clemton is organized in such a way that it recognizes the parameters that must be implemented so as to lead to a fruitful result. The role of this study is to identify the instances that support the functioning of my company. Without having management aspects in place, it is obvious that the company will not progress as the objects of the company dictates. As a matter of fact, like any other Company, Clemton is Continue reading...

•Identifying and explain how the significant outcomes of the project will occur.

- Considering the current situation of dissatisfaction among the employees and decline in customer satisfaction, an effective Board of Governance will be required to be put in place. It will help in over sighting the behavioral and general efficiency of the employees and operations at large, and also assesses customer satisfaction.
- Clear delineation and coordination of roles to be played by both the employees on various levels and the boards will have to be clearly outlined and coordinated. Since the initial roles were ranging from management to administrative levels and it seemed that everybody was involved in almost Continue reading...

Abstract

The Nelson – Siegel – Svensson model is one of the preferred methods by which investors determine the value of bonds in the long run and thus make informed guesses as to the viability of each investment option. It is an accurate method of prediction when an investment portfolio needs to be set up. In this paper, by using the Nelson – Siegel – Svensson process, an attempt will be made to inform investors like to the best option for a fixed income portfolio. The paper would demonstrate how the process is to be used and applied to the data related to treasury Continue reading...

Institiution:

Visual Representation of The Total RewardS Program

This analysis the initial part of the program model since it assists in making clear and elaborate the existing condition. This will lead to the identification of the best rewards system that I best suited for the organization. This comes as the initial stage so as to;
- Minimize incomplete information
- Assume compliance with the law
- Increase credibility with the management

Design

This stage follows the corporate’s objective, mission, vision and strategy. The HR’s philosophy uses this as the yard stick in the design of all programs. Therefore, from Continue reading...

Executive Summary

The strategic perspective of an organization, and the direction in which it moves helps determine the strategic position of the organization, as well as its market competitiveness, survival and growth. In the case of TESCO, being a multinational retailer, its performance and branding are closely associated (Hammond, 2008). Apart from providing consumers with a wide range of products under one roof and becoming a one stop shop for all domestic needs of the consumers, TESCO also is actively a part of several community programs and social development. Moreover, leadership in terms of quality and customer retention has been attained Continue reading...

Strategy, process, product and services are terms that are used to describe the nature and status of the business. It a combination of the terms that are used to explains activity progress according to the level of business at a certain time. Strategy is defined as the plans that are employed by the business management in achieving the identified goal. It involves methods or the series of activities in the business operation. Process in the business set up is a systematic procedures or series that are followed in operation. It shows the steps that are taken in the business Continue reading...

Introduction

Customer loyalty is crucial for every business. In case of a business losing customer loyalty, it faces several problems in the form of loss of market share and revenue. Repetitive sales from the consumer helps create better and improved market position. In case of retail industry, customer loyalty is extremely important and essential for long term success (Payne and Frow, 2005). In present times where in E commerce has taken over, a firm like TESCO would require ensuring customer loyalty in order to survive the competition. Moreover they are also expanding their businesses and customer loyalty can help them Continue reading...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to Continue reading...

Introduction

JCPenney was at one time the leading retail chain consisting of department shops in America. It has around more than a thousand retail shops in various malls across USA and Puerto Rico and its operations are based in Plano, Texas. It operates mainly by developing stores to anchor big malls but since the retail boom started in the 60’s, it has followed its competitors by opening standalone shops as well. Right now the departmental chain is fighting to survive competition from upscale competitors (Macy’s) to major discounters like Wal-Mart.

The reason for JCPenney’s downfall was its Continue reading...

John McLane

Cambridge University
According to WorldatWork (2007a), the creation of a total rewards program can be divided into six steps: Analyze, Design, Develop, Implement, Communicate, and Evaluate. In a visual form, those steps can be represented by the following diagram (see Figure 1).
Figure 1. Creation of a total reward program. This figure illustrates six steps in creation of a total reward program.
The figure shows the logical sequence of actions needed to devise and implement a total rewards program in an organization. First, the general business strategy should be analyzed to obtain a foundation for a total rewards strategy. Continue reading...

Cleveland Clinic1. Discuss how much you think the CC should adapt their marketing strategies and programs to UAE conditions.
CC requires investing more on marketing strategies as well as familiarising itself with UAE programs. First, it requires understanding the customers of UAE and more particularly the cultural behaviour of the customers. Understanding the cultural behaviour of the UAE customers forms the basis of its expansion. Different cultures have different have different preferences and therefore any company that wishes to enter a new market; cultural environment is a very important aspect to consider (Gillespie etal 264).
Nevertheless, CC requires focusing Continue reading...

IPAD Marketing Analysis

Introduction
The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business.
The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created.
Apple’s iPad has been one product which shows what the company is all about in terms Continue reading...

A strategy is an action or plan that is made to achieve an aim or goal. Overstock.com came to be in the year 1999. It is an online shopping company that serves a certain niche of clientele. Its brands are very affordable. The aim of the company is to become the premier company selling excess inventory through the internet. The company has grown to become an online shopping company that is a force to reckon with in the market. Though the company has received major competition from other online shopping companies like EBay and Amazon, it still remains the Continue reading...

Part 1

The inside chemistry of the top management at Levendary Café at the moment seem to be very confrontationist. Mia Foster the newly appointed CEO, Luciene Leclerc the tenured Concept officer and Louis Chen the business builder in China for Levendary have disharmonious roles.
Mia Foster- The role of Mia is to provide the company with strategic direction and leadership, define the business, make meaning of the market, craft a future for the company with growth and integrates the US, China and Dubai operations. The current situation puts a challenge to Mia’s role that Chen is partially playing the Continue reading...

Channel images and Brand Images

Marketing channels refers to the way in which goods and services are availed to consumers for use. All goods and services go through channels of distribution; therefore, marketing will depend on the way goods are distributed. The route that is taken to deliver goods to consumers is very important, because marketers must decide which route is best for their products.
A push strategy is considered appropriate and used by most of the manufactures. It uses advertising and promotion strategy to persuade consumers to demand their products from intermediaries. Purchasing products directly from the supplier is considered to be cheap, Continue reading...

Introduction

The paper will focus on fast food industry where the organization on the analysis is the McDonalds Company. To understand the activities of the business, it would be wise to evaluate the market structure of the industry. The analysis is useful in defining how the structure affects the operations of McDonalds Company. Different factors define the unique elements that are present in every market structure in terms of strategies for specific organizations in the industry. The success of McDonalds in the food industry depends on consideration of factors such as the type of goods or services produced, entry barriers, Continue reading...

Valuation of Vlisco’s acquisition

Vlisco Group currently has four brands under its portfolio. Each brand offers its own style and targets different segments of customer. The luxury and internationally recognized brand, Vlisco, appeals to sophisticated women of Africa and other parts of world. Uniwax and GTP are the first and the only kind of nationally oriented brands serving the customers in Ivory Coast and GTP, respectively. The newly launched brand, ‘Woodin’ targets younger consumers of West Africa and offers ready to wear collections.

The company has its production facilities laid in Holland but around 90 percent of its sales originate from African Continent. Continue reading...

Abstract

An increasing number of studies have examined and evaluated the merits of relaxed based and prescriptive stress control methods as applied in various environmental settings. Stress management methods such as cognitive strategies, biofeedback, meditation and muscle relaxation have been educated to various people as a form of reducing subjective and psychological distress. Such strategies focus their attention exclusively on the provision of skills to people individually. The skills assist in the recognition of stress and information regarding how to cope with it in a health promotion perspective. Accordingly, stress management is an effective preventive measure that the human resource Continue reading...

Integrated Marketing Communication: Easy Jet

Executive Summary
UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as Continue reading...

Background of the Study

The fast food industry is witnessing an unprecedented growth in the recent years. In this era of globalization, multinational organizations are willing to expand their business operations in growth markets. For exploiting this opportunity of global expansion, they must formulate appropriate business strategies according to the targeted market (DePalma, 2002). These strategies are based on host country’s geopolitical and socio-economic environment. Nowadays, companies are aware of the fact that if they want to attain lucrative business then they have to focus on local needs, as well. Glocalization is new business concept, which is used to elucidate the concept Continue reading...

The U.S’ government decision to wage war on Vietnam without a good plan of war involving clear-cut strategies and plans was one decision they poorly made. Therefore, it resulted to a prolonged Vietnam War and made the victory indeterminate for them (Yancey, 2001). The war was between the North Vietnam which was a communist state backed by other communist nations such as the Soviets and China, against the U.S, South Vietnam forces together with other anti-communist nations. People fought the war in North Vietnam. This war took place as a way to stop the spread of communism as the Continue reading...

The theme of this chapter is that such a price strategy should be adopted that attract a large number of customers and should be according to the need and requirement of the market.
- In this chapter, Kotler and Lee has explained that, before setting the price, the objective should be determined that whether it is set in order to maximize the sales, usage level and the participation or it is set in order to establish quality leadership position by adopting market skimming strategy.
- Further, before setting a price, the market competition should be analyzed.
- Moreover, authors Continue reading...

Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
1. Product
Cliché products are designed to be unique, versatile and affordable. We employ trendy designs with quality fabric and manufacturing that produce an end-product similar to high-end clothing lines. Our primary marketing focus is on delivering an affordable product line to our target market.
Our product line includes: jeans, shorts, dresses, skirts, t-shirts, and polo shirts. Each item in our product line is clearly branded, Continue reading...

Referring to the latest 10Q(Quarterly) Filings by Colgate Palmolive, i.e. one filed on 24th October, 2013 and 25th July, 2013, we shall be analyzing the changes in working capital and cash management strategies of the company:

Changes in Working Capital:

I) Working Capital Position as at 30th June, 2013:
Beginning with the Quarterly Report filed on 25th July, 2013t, and the company ended the quarter with the total current assets of $4867 Million. Both receivables and inventories contributed with the maximum share to the total current assets, with an amount of $1778 and $1440, respectively. The total cash position of the company Continue reading...

GROUP WORK CONTRIBUTION

This extract will involve two different elements and aspects of the study relating to Hotlips Hoolihan (Firm 1)’s that encompasses the following areas:
1. What was your firm's overall strategy?
2. What firms (and products) posed the most direct competition for you in quarter 6? In quarter 12?

Section 1: Firm 1: Hotlips Hoolihan’s Overall Strategy

Strategy has to do with the long-term and organization-wide objectives and plans that directed the operations of a given firm. Strategy sets the tone within which all the different units and components of a firm can be steered in order to meet the desired end of the owners of the Continue reading...