Abstract
Netflix, Blockbuster and Amazon are currently dominating the video content industry. The Netflix business model is dominated by rental DVD movies which includes online downloading from websites. The product differentiation in this industry is based on the type of services offered by each company, and the extent of their reach to customers. A new technology that poses a threat to the DVD rental model is the Video on Demand. Video on Demand or Audio Video on Demand allows instant access for viewers to their favorite movies, television programs, and music. The requested content is directly loaded on the viewer’ ...