Essays on Netflix

Assume you are consulting for a media conglomerate that is perplexed by the parting fates of Blockbuster and Netflix. As a consultant, you want to highlight the varying fates of the two companies via a strategic audit. Focusing on (i) customer (ii) product and (ii) market audits, compare and differentiate Netflix and Blockbuster’s differing fortunes to date with 1 difference between the companies for each audit and a KPI (measure) to understand customer engagement, product success and market performance. Explain the reasoning behind each KPI. First of all it is important to comprehend what is meant by the term strategic audit. For any ...

Slide 2: Technology Implemented by Netflix

Customer Relationship Management - The custom-built intelligent agent helps the user and acts on his behalf to execute repetitive tasks in computer. - A buyer agent provides assistance to customers in finding and selecting a product or service according to his or her liking.

Example:

- An intelligent agent is Cinematch which combines both the collaborative and adaptive filtering by - Placing the customer in a group of users sharing similar tastes. - Asking the customer to rate a product or service and then the customer is monitored over time to keep a track on his likes and dislikes. ...

Netflix is an American company, a supplier of films and TV series based on streaming media. Founded in 1997. The headquarters is located in Los Gatos, California. The firm has more than 40 million customers in 41 countries (2013)

Slide 3

Netflix originally engaged to rent movies to a DVD-ROM, using the business model DVD by mail only in the US. This business model works as long as not "blow up" online video market. Therefore, Hastings (CEO) decided to invest heavily in streaming video.

Slide 4

Unlike traditional providers of broadcasting and cable television, company Netflix offers its subscribers unlimited access to premium-rate content without ...

Netflix, Inc. provides on-demand internet streaming media to United Kingdom, Denmark, Sweden, Norway Ireland, and both South and North America. The company offers flat-rate DVD by mail within the United States of America (Stahi and Yager 23). Netflix sends mailed DVDs through Permit Reply Mail. The company has developed strategies for growth and counteract threats and weaknesses while maximizing on its strengths.

- I recommend that Netflix should partner and network with other hardware and software providers. - These include Windows or Mac OS X, Amazon Kindle Fire, Apple TV, LG Electronics and Philips manufacturers. This is ...

Is the emergence of video streaming and Video-On-Demand (VOD) technologies posing a threat to the sustainability of Netflix’s business model?

Video-on-Demand (VOD) is the current video streaming technology that combines pay-per-view programming with internet downloading (Donghyeok, Yongseok & Hwangjun, 2013 p.1295). Netflix, a DVD rental company which isa subscription based, ventured the video industry with disconcerting technology of providing online video rental. Its competitors like Blockbuster offered retail rentals. With time Netflix competitors followed the company’s direction when their main competencies were incapacitated by Netflix’s strategy. Zink (2005) notes that Netflix became a technology leader and invested of up-to-date ...

Abstract

Netflix, Blockbuster and Amazon are currently dominating the video content industry. The Netflix business model is dominated by rental DVD movies which includes online downloading from websites. The product differentiation in this industry is based on the type of services offered by each company, and the extent of their reach to customers. A new technology that poses a threat to the DVD rental model is the Video on Demand. Video on Demand or Audio Video on Demand allows instant access for viewers to their favorite movies, television programs, and music. The requested content is directly loaded on the viewer’s ...

Abstract

Netflix, Blockbuster and Amazon are currently dominating the video content industry. The Netflix business model is dominated by rental DVD movies which includes online downloading from websites. The product differentiation in this industry is based on the type of services offered by each company, and the extent of their reach to customers. A new technology which poses a threat to the DVD rental model is the Video on Demand. Video on Demand or Audio Video on Demand allows instant access for viewers to their favorite movies, television programs, and music. The requested content is directly loaded on the viewer’s ...

Pose a Challenge to Netflix’s DVD Rental Model.

Pose a Challenge to Netflix’s DVD Rental Model.

Abstract.

Till now the video content industry has been dominated by companies like Netflix, Blockbuster and Amazon. Their business model is rental of movie DVDs by various means, including movie downloads from their websites. Heretofore the product differentiation has been in the type of services provided by each company, and the extent of their reach to customers. Media streaming, also called Video on Demand (VOD) is a relatively new technology that poses a serious threat to the DVD rental model. Video on Demand or Audio and Video on Demand (AVOD) allows users access to ...

MBADate

Introduction Netflix is an American technology company that provides on-demand internet streaming media in North America, South America and parts of Europe where mailed DVDs are sent through permit Reply Mail (Netflix, 2013). The company has more than 44 million members in more than 40 countries (Netflix, 2013). Netflix has the goal to generate original content for sale to its customers. The development of original content will help the company to overcome financial losses incurred due to reduced subscriber growth that is usually witnessed during major sporting tournaments such as the upcoming FIFA world cup in Brazil. In ...

Executive summary

This marketing plan seeks to encourage growth of sales and returns on capital by encouraging more subscriptions. It also intends to intensify promotional campaigns and support customer relations and experiences. The employees too will have a chance to grow and be satisfied working at Netflix. Through it, Netflix is bound to consolidate itself as a mega streaming content distributor worldwide.

Mission Statement

We endeavor to be a leading company in distributing entertainment content that is affordable, accessible, quality and affordable. We also want our shareholders to earn better sustainably. Our employees should also have an environment that grows them and thus work well in ...

Introduction

Netflix, Inc. is one of the largest global providers of internet television. It conducts its operations as a service company which requires internet subscription to stream movies and episodes of television programs using the internet. It also sends DVDs to its customers upon orders made by their customers through the mail. Although is it based in the United States, it has managed to cut across the North American and South American market. It is also available in the Carribean and some European countries. The company was formed on the 29th of August, 1997. However, it only commenced its operations on ...

The Netflix Case Study is an important turning point in this course. Being a technology firm Netflix analysis provides an insight into the growth and development of technology. Notably, the world of technology is increasingly becoming competitive and challenging. So far, Netflix stands at a critical position in the market due to the unrealistic price increases that consumers perceive as exploitative and ill motivated. This analysis focuses on drawing and discussing the BODs chart to analyze the ups and downs, the start, and the end. In addition, the paper discusses the Netflix’s technological competitive advantage and pricing, management of the ...

The Organizational Design Analysis of Apple Inc. and Netflix, Inc. The organizational design of any company is going to showcase how they are different from everyone else, how they differ in product, strategy, business techniques, administratively as well as the type of employees they hire. Characteristics in companies such as Apple and Netflix showcase just how unique a company can be behind the scenes. Subscribing to the massive video rental and streaming corporation or buying an iPhone in an Apple store doesn’t mean the company’s organizational design is completely apparent to the consumer. The best way to ...

- Financial Analysis: - Liquidity: The liquidity analysis of the Company is expressed in the form of the percentage. A growing and good liquidity position represent the capacity of the company to fulfil immediate obligations (NASDAQ.com). Netflix has an advantage in this matter, as its liquidity position has been improving along the years. - Profitability: Profitability ratios exhibit the performance of the company (NASDAQ.com). The performance of Netflix over the years can be assessed as: - Leverage: The amount of leverage may be beneficial or unfavourable depending on the nature of business and ...

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Introduction

Netflix is considered one of the most successful e-commerce ventures. Starting from 1997, when the video rental market was dominated by Blockbuster Video, the company created an alternative delivery service model that used the US Postal Service to deliver and get back rental movie DVDs from a central distribution center, thus avoiding the overheads, costs and potential revenue losses created by having individual stores in specific locations. By targeting the growing DVD market which was small then but grew rapidly to cover 37 per cent of households in 2002, it avoided competition with Blockbuster and simultaneously cut costs, ...

Executive Summary

Problem Statement In 2012 Netflix was challenged to change its strategy, because it registered severe drop in its total revenues, market share and rates, risking continuous depreciation and increased subscription cancellations.

Analysis

Alternatives - Develop strategic partnerships with production studios for obtaining exclusive streaming rights; - Developing strategic partnerships with internet providers for proposing an add-on to the internet service for the provider’s internet users simultaneously in United States, United Kingdom and Ireland.

Recommendation:

The recommended strategy is to close deals with internet providers, as it would have been easy to be implemented, implying limited budgets rapid ...

Netflix

Netflix has grown dramatically over the past five years, reaching more than 30 million paying customers, creating numerous content quality issues in streaming segment and internal capability gap with regards to strategic transition of the company from dvd-by-mail to streaming. Organizational strategy of the company aims to enact an accelerated organic growth with a focus on global profitability of all the services (USSEC, 2014). It is evident that Netflix is one of the little companies that manage to reinvent itself at the time of crisis and under the pressures of the external environment, when it shifted from dvd-by-mail to online ...

- Reed Hasting’s original strategic vision for Netflix was to create a better way to provide home movie services to its customers. Hastings wanted to deliver DVD’s by mail to his customers using the United States Postal Service. In 1997, home movies were only available on VHS, so Hastings recognized a need for his services in the market. There were no companies solely dedicated to the home delivery of DVD’s in the marketplace and Hastings realized that he could create a customer base who wanted these services. Hastings strategy was simple; customers were able to rent a certain number of ...

Netflix is the world’s biggest internet television network. The company has presence in over 50 countries with over 50 million members who enjoy over 50 billion hours of great television shows. In regard to its general economic conditions, the company is doing well despite the current economic hardships. As the economy gets hard, and people lose their jobs, more people are retreating into the television world to pass time. As a result, the company will make more profits. Netflix’s environmental scan reveals three main opportunities for the company’s success both technologically and demographically. The ability for ...

Introduction

There can be various ways how technology can make or break a business. If used properly, technology can bring an existing business, regardless whether it is directly or indirectly related with the field or not, to higher levels; and if not used properly, it can easily break a business, although the falling out our breaking down of a business would be due to it being left out by other businesses who are using technology to their advantage. This is a case of Netflix, an American online-based internet media streaming service provider that caters primarily to the North and South American market. The main ...

Netflix is a social site that was founded by Marc Randolph a former employee of the Pure Software in 1997. The company provides streaming media for those with the Netflix account.It was just three years before the onset of the two interface web (2.0 Web). This period proved to be the most challenging time of its operation and almost led to its downfall and possibility of being obsolete if it could not upgrade its system and service to that web era. The subscription is based on the regional place within which the possible customer is located in the world as some ...

1. Research Question: Is the emergence of video streaming and Video-On-Demand (VOD) technologies posing a threat to the sustainability of Netflix’s business model? 2. Problem Definition: Netflix is a household name in the media and entertainment industries, especially considering that it is has an unmatched client base in the movie industry (Kaplan 78). Established in the year 1997, Netflix, Inc is a corporation headquartered in Los Gatos, California. The organization offers DVD-by-Mail services at a flat rate subscription in the United States. It started offering such services in the year 1999 and by 2009; the organization had 10 million ...

Business

Summary of the analysis essay Arguably, Netflix has had its fair share of roller coaster conditions and battles for the past few years. They include posting losses in 2012, the CEO Hastings Reed posting enormous salary increase, which do not match the company’s financial conditions, and fluctuating stock among others. Among all these, arguably company-wrecking troubles, Netflix has managed to remain afloat and even post profits in the last quarters of 2012 onwards. However, according to Merced (2014) the Netflix shareholders want to vote on June 9, 2014 about a proposal to separate the roles of the chairman ...

Use clear headings and titles and use spacing well..don’t give us huge unbroken blocks of text. - Perform a five forces model of competition analysis on the Movie Rental Industry today - For this industry (not Netflix as a company), rate the power of each force as strong (high), medium, or weak (low) Create one graph or chart that lists the name of each force and your rating. Rivalry among competing firms – Strong; Bargaining power of buyers – Strong; Threat of new entrants – Moderate Strong; Bargaining power of suppliers – medium; threat of substitute products – medium; - For each ...

Business Brief: The Changing Landscape

Netflix an online distributor of rented DVDs through mails has pioneered a progressive change the movie rental industry. Netflix is a winner when it comes to using technology advances, changing a business model from renting DVDs to streaming TV shows, videos, and movies anywhere, anytime. With changing times, every business needs to undergo transformation. In a world where tablets and smartphones have quickly replacing many gadgets and accessories DVDs had to go. But it was the long and standing vision of Netflix that let it happen. It was one of the biggest market moves in the entertainment industry. The company anticipated the problems ...

- What performance appraisal method would you recommend to make sure that only the best are kept on the Netflix team? The recommended performance appraisal method would be the 360-degree performance appraisal. This performance appraisal approach reduces instances of rater bias and increases chances of acquiring accurate information. The input information using this approach is wide and can include customers, superiors, subordinate, and suppliers. Thus, all sections an employee impacts has an influence on the performance appraisal, which ensures that an employee’s full impact on the strategic objectives of the organization can be fully accessed. Furthermore, the ...

Pricing is one of the most important decisions to be made by managers. Not all organizations are free to determine the selling price of their products and services. Pricing decisions are dependent upon various factors such as product features, substitutes, and stage of product life cycle, competitive position and new concepts. Some businesses are in a position to select their target price while others are obliged to follow the market pattern. Pricing decisions are also influenced by organizational objectives such as profit maximization, increasing market share, covering of fixed costs and revenue maximization. There are various approaches to pricing including ...

Netflix Company is a subscription home based Entertainment Company. The company was launched in the year 1998. However, by the year 2010 June the company had grown to 15million subscribers. The company is currently the leading movie company. This paper will discuss some of the short term objectives of this company. The paper will also discuss the firm’s functional tactics that the firm have put in place so as to achieve the short term objectives. Some of the companies’ objectives include investing in investor communications and product differentiation; invest in marketing in order to target market segments which ...

Netflix and Blockbuster Movie Rentals Businesses

Program Capstone

Abstract This paper examines the corporate strategies of Netflix, Inc., the leading movie rental company in the United States. It compares this with its arch rival, Blockbuster, another profitable movie rental businesses in the country. The paper also compares the two companies vis a vis their legal, social and political environment, company culture and performance, promotion policies, strategic decisions making, decision-making style, management style, leadership style, communication style, use of SWOT tool, operations strategy framework, and the effects of possible change elements as they link to management functions i.e. the changing external environment.

Introduction

This paper takes a closer ...

Netflix’s marketing strategy change

Introduction Change is an integral part of everyday life both for organizations and individuals. It is often considered negative, since it involves a certain level of stress for the system and a disruption of the conventional organizational practices. However, along with the negative side, change also entails benefits, if it is conducted in the right way. This paper aims to present an example of the recent change in Netflix strategy and to explain the possible reasons for its failure. This example applies change management theories and concepts to the Netflix case, in order to identify what went wrong and, thus ...

Introduction 3

Background information and industry analysis 4 Strategic issues affecting the industry 7 Netflix SWOT analysis 7 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Competitor analysis 8 Company business model and environment analysis 10 Conclusion 12

References 13

Introduction Netflix is the world’s most successful company that specializes in providing rental services for the home movies to various online consumers after paying the required fees for the product. The company has experienced success and failures in their daily operations as a result of internal and external company factors that are the ...

History and background of the Retailer

Amazon.com was set up in 1994. Jeff Bezos takes the credit for the establishment of the company with its base in Seattle. The company began as a bookseller over the internet. As time went by, Amazon grew in size and eventual market share making it one of the largest e-commerce business enterprises. The company eliminated the need for its clients to travel to actual bookstores and purchase reading material. They could do this over the internet. After establishment in 1994, the company made its first online sale in May 1995.

Corporate Mission Statement

The corporate mission of the company is to be the ...

Based on the real Netflix annual report for 2010 available online.

Write a 2-3 page paper in which you:

1. Identify and explain the main sections of the annual report.

The Netflix annual report for the fiscal year ended 2010 is documented on Form-10K and comprises of four main parts numbered using the roman numerals I to IV. Each major part is further subdivided into a number of items. Part I has four items; item 1 is a short introduction cum description of Netflix, Inc which includes its core strategies, competitors, operations, segments, employees, location amongst others. Part 1A describes in depth ...

Introduction

Hulu Plus is a video streaming service that’s available on several platforms provided they can access the internet. These platforms include traditional web based platforms such as desk tops, laptops, tablets and mobile phones to name but a few; and modern web based platforms such as PS3 platforms, televisions sets among others. As such, Hulu Plus is a partnership between Hulu and media networks and studios some of which include the following: NBC, Fox, ABC, CBS and Nickelodeon . Hulu as a business is owned by three subsidiaries affiliated to NBC, Fox and Walt Disney. These specific subsidiaries are Comcast/General Electric, and Disney-ABC ...

Main case study is the Netflix Company

Identify a global business opportunity A company that expands into the global market is affected by several factors both internal and external factors. Internal factors that are includes in identifying such opportunities include the financial structure or resources of the company. External factors include the tariffs and non tariffs in the host country. Other factors that need consideration according to them are; investment needs of each market, the manpower requirements, levels of political and financial risk, the administrative needs, the marginal marketing cost, and the degree of flexibility and control that is possible. All these and many more guide ...

Executive summary

Netflix is a one of the leading company in the entertainment industry. In 1997, Reed Hastings founded the company which began its operations by 1998 of renting and selling DVDs by mail. The company has grown to become leading online rental movie provider with a subscription base of over 10milllion. The company competitors include Blockbuster, Movie Gallery and Redbox among others. The company has included digital streaming to boost its revenue and market share so as to cope with the increasing competition. To sustain the large demand of online streaming movies the company has partnered with Samsung, LG electronics, CBS, Starz ...

Introduction

Video-on-Demand (VOD) is essentially a system that allows the consumers to select and watch video content or TV shows on demand. This is a modern video streaming technology where internet downloading merges with pay-per-view programming. Netflix is an online subscription-based Digital Video Disk (DVD) rental company. Reed Hastings established this company with a vision to offer a home movie service, which would essentially do a better job satisfying the clients than the old-style retail rental model (Lüsted, 6). The company entered the movie industry with a disruptive technology of providing online video rental whereas the incumbent competitors such as Blockbuster were providing retail ...

Abstract

The cable television and content industry has been moving towards an al la carte model for several years. With the introduction of streamed content through subscription services such as Netflix, Hulu, Apple TV, and Amazon Prime, cable television subscribers have been cancelling their monthly service in favor of lower cost pay per content options. Comcast Cable Company has failed to respond effectively to the change in consumer preferences. The company continues to offer bundled cable television, broadband Internet, and voice over IP (VOIP) packages. The higher costs of these packages has left many consumers upset over what they chalk ...

Netflix executives faces the challenges such as lack of adequate funds to run the operations of the organization. Secondly, the organization has not yet found the qualified personnel that will run the business of the organization. The company also faces competition from its rival companies. Netflix executives can use a number of ways to raise money for the organization. For instance, the organization would advocate for the funds from the government. This is easy since some members are well connected and they can be able to contact government money. The organization would also welcome investors to provide bonds for ...

Question one: strategies companies use to compete

Companies use different strategies to compete in the market. Typically companies employ the concept of pricing to position them favourably in the market against their rivals. Pricing involves the use of price discrimination, discounts and lowered price models. Price constitutes one fundamental factor that determines consumer decision making. Consumers would prefer low prices to high prices and would consequently go for lowly priced commodities for satisfaction of their wants and needs. Companies also employ marketing techniques to compete in the market. In marketing, companies offer special rates for commodities give after sale servicing and provide additional material for consumers ...

One of the main functions of any business is to be able to use data to leverage a strategic competitive advantage. Designing a database system that will enable a company to transform data into quality information is always a hinge. The use of relational databases is a necessity for contemporary organizations; relational database is becoming a strategic priority due to the enormous amounts of data that must be analyzed along with the varying sources from which data comes. This paper will describe a database application that is used to manage movie rentals. Netflix database is used to manage movie rentals. It initially was referred to as ...

Amazon.com is an American internet retailer based in Seattle, WA. It is currently the largest online retailer in the world, and has separate retail websites for Unites Stated, Canada, United Kingdom, France and more. The company was founded in 1994 by Jeff Bezos. Since then Amazon has grown to become a popular global brand. It began as one of the original dotcoms, and over the last decade it has grown to serve a customer base of approximately 30 million consumers. As one of the first online retailers Amazon was pioneer of online technologies and e-commerce. Amazon started out as an ...

Blockbuster acquires Movielink

In order to examine the general environment, where Blockbuster operates, it is possible to create a STEEP analysis, which evaluates the market according to social, technological, economic, environmental and political factors (Bensoussan, & Fleisher, 2008). Social environment presents a lot of opportunities for Blockbuster. As movie renting is becoming more and more popular all over the world and across all age groups and income levels, there is a high possibility of business expansion and growth. Internet and television technology development creates a large field for improvement and differentiation, however it also creates a constant pressure to innovate, driven by the tight competition in the market. ...

Research paper

Educational institution

Introduction

Globalization has made a significant contribution both socially and economically. Although, the focus was mainly on the socio-economic impacts of globalization, it is important to consider globalization from the cultural point of view. Since the 80’s in 20th century, Hollywood has been putting a lot of efforts in promoting strategies toward globalization, through which Hollywood movies have virtually reached each and every corner of the planet in an unprecedented speed and scale. Globalization in Hollywood films portray the inevitable result of globalization of world economy, where the “Chinese elements”, in particular, have become an epitome in the trend ...

While the hit Netflix television series “Orange is the New Black” has succeeded in pulling back the curtain a bit on the situation facing woman in the criminal justice system; popular notions, assumptions and stereotypes of female offenders remain misleading at best or completely false at worst. More importantly, however, public policy continues to ignore the special status of women offenders despite the fact, as the show illustrates, of major differences in the types of crimes in which women commit crimes and the frequency in which they commit them. Even though the traditional portrayal of women in the criminal ...

Marketing

SWOT Analysis: Blockbuster Inc. Company History Blockbuster Inc. is considered as the largest video rental chain in the world with its headquarters located in 201 Elm St Dallas, TX, 75270. The company grew quickly that it has transformed into a global chain, offering videos, DVDs and other subscription programs (Nightingale, 2008). David Cook founded the company in the mid-1980s as an alternative to small, local operations with limited video rental selection. It provides in-home, retail movie, and game entertainment, in over 9,100 stores throughout the Americas, Europe, Australia and Asia. It serves approximately served three million customers ...

1. AN EVOLVING INDUSTRY

The advent of the Internet is placing a greater emphasis on online streaming as a means to distribute and exhibit movies online. Given that movies are so easy to pirate today with torrenting and downloads, movie studios are more desperate than ever to find legal ways to offer their movies. Today, Netflix offers a large library of movies for instant streaming that customer pay for by the month – often, this can help more independent releases, as it spotlights films that would not be seen by as many people otherwise. Independent films like ‘Ink’ and “Strictly Sexual’ would not have the followings they ...