In cyberspace, communication and information technologies allow consumers to look for, compare and buy products and services from anywhere around the world. They can also obtain information and knowledge in a quicker, easier and virtual ways. At the same time, technologies also enable sellers and companies to gather, store, transfer and analyze hundreds of data about the people who turn to their websites.
Everything that consumers do online can be tracked and traced by interested parties. The quantity or volume of data about consumers depends on what the interested parties may want. This constitutes an infringement of the consumers’