Lemonade Stand Informal Business Report
INTRODUCTION ‘Lemon-Aid’ is an attempt at satiating customer demand for healthy, freshly-prepared and affordable drinking solution. Combined with environmental and social consciousness, Lemon-Aid aims to bring the local community together at relishing some fun moments while enjoying freshly prepared lemonade drinks in their hands. The name of the product speaks the story- Lemon which will aid customers in quenching their thirst and pushing them ahead in their journey to stay fit and healthy.
The branding strategy is aimed at developing emotional connect with people to develop prompt brand recall. Lemon-Aid’s for 4Ps of marketing mix are designed in ...