Essays on Beverage.

Business Communication: Business Report

Introduction Business communication encompasses a constant and consistent flow of complete information between workers and the management in an enterprise for commercial benefits (Newman 2014). Additionally, the term can also refer to the ways in which business disseminates information concerning products or services to existing and potential customers. Like any other aspect of communication, it is grounded on feedback to complete the process. Currently, organizations have adopted the trend of conducting business globally, which involves large numbers of employees as well as the market size (Hamilton and Webster 2015). Therefore, these hierarchical organizations with large labor force face managing ...

Vitamins in Beer

Introduction This paper is devoted to the introduction of a special kind of beer with vitamins on the market of Australia. It would be the product that includes different vitamins to help make drinking a little healthier and easier on our bodies. Vitamin B12 would be one of them. At the same time, additional research is conducted on the saturation of beer with vitamins. Nowadays consumption of beer is around 40% of all alcohol that is sold in Australia. Its part in all alcohol still go down from the 1970s. In this case, beer with vitamins can become some ...

Question 1

Bulgaria has a free and open market economy, with a well a private sector that makes significant contribution to Bulgaria’s trade. However, Bulgarian government regulates some of its essential industries for strategic reasons. The country has experienced positive growth in recent years even though the country’s GDP remains one of the lowest in Europe (Edvinsson 105). Bulgaria’s main import partners include Germany, Russia, Romania, Italy, and Ukraine. Its main export partners include Greece Turkey, Germany Greece, Italy, and Romania. Some of the commodities that Bulgaria exports to its trading partners include footwear, clothing, fuel, equipment, and ...

My general plan for increasing beverage sales involves the introduction of a beverage list on the menu. The menu will be small with a weekly special or wine that the staff will recommend. Next, I will have to train the wait staff on the basics of wine service. Given the advent of the internet and videos available online, this can be done with no cost to the company. With weekly wine specials, staff recommendation, and a wait staff that is knowledgeable in wine service, we will be able to increase beverage sales. Also, one of our core competencies seems ...

The paper on the childhood obesity will present the preliminary literature review and an action item checklist with the goals to achieve reduction of the problem that is on the increase. The child obesity has become a vast problem of the developed world and modern way of living which must be controlled in order to have a healthier population. The obesity has been quickly spreading and the prevention of childhood obesity must become a priority in improving the nation’s health. There are two major effects of child obesity one is the physical health that is more documented and ...

Executive Summary

Dynamic internal and external environments of a business have serious impacts on its growth. These changes have caused a drop in the sales of the company. Coca Cola Company has to change its generic strategy in order to keep up with competition and maintain its position as the leading non-alcoholic beverage-producing firm in the world. The company’s strengths, weaknesses, opportunities and threats have changed. Coca cola’s strength is on advertising and global customer satisfaction. Its weakness is the perception that their beverages are unhealthy and classified as junk. Several opportunities are presenting themselves in the Asian market, ...

Topical issue in the article

The article was published on 11th February 2016. The link to the article is https://www.washingtonpost.com/news/wonk/wp/2016/02/11/coca-colas-clever-little-trick/ Source of articleThe article was a business news article published in The Washington Post, a U.S. publication. The article was written by Roberto A. Ferdman. Summary of the news item The news article documents Coca Cola’s resent announcement of its profit earnings for the year ended 2015. From the company’s financials, the company appears to be thriving in a harsh business environment where campaigns against consumption of carbonated drinks are at an all-time high. The ingenious strategy used by the company to ...

Introduction

In this course, Coca Cola Company operating in Beverage industry was chosen because it is listed in Dow Jones list of top 100. Its major competitor to be analyzed in this course is PepsiCo. In order to make a wiser investment decision regarding Coca Cola Company there is need for considering the financial analysis tools that will help in determining the overall financial health of the company. This will involve looking at the annual financial reporting data to calculate the ratios including liquidity ratios, solvency ratio and profitability ratio (Wahlen et al, 2015).

Profitability ratios

As can be shown from the ...

Introduction

We have chosen energy drink for the purpose of identifying the marketing and branding strategy. The energy drink is newly launched by a renowned beverage company. Ever since people all around the globe become aware of the benefits of a healthy lifestyle, the concept of energy drinks has started gaining popularity. The first type of energy drinks were introduced in Europe some twenty five years ago. Many popular beverage brands came up with their versions of energy drinks. People preferred consuming energy drinks over soda as they possessed less number of calories, little or no preservatives and leave the ...

The parameters of launching a product or service are extensive and there is no right or wrong strategy to launch a product. A product launched by Apple will have a different launch mechanism due to its global foot print as opposed to a product launched by a mid tier tech local company. The success and failure primarily depend on the most important aspect i.e. the product or service satisfying the needs and wants of the consumers in an effective manner. Coke is a global giant with a brand portfolio full of successful products and hence, the product that the ...

The advertisement of Skyy Vodka, in which a man is standing above a woman holding a glass in one hand and a bottle of vodka in the other hand, is controversial even today, although it was published in 2000. The woman is objectified in this advertisement, but the final result is effective and this campaign is a success because it does not cross the line between what is right and what is wrong, it just tackles the issue of how gender roles could be perceived in the society. The advertisement depicts a woman as a sexual object at first ...

COMPARATIVE ANALYSIS

INTRODUCTION The aim of this project is to conduct a country based comparative analysis and suggest a country for a real company for foreign direct investment. For the attainment of this objective, it is essential to decide on a specific industry, firm in that particular industry and then the country. Therefore, the industry that has been selected for the report is food and beverage industry; selected company is Coca-Cola Company, which is an American multinational company headquartered in the Georgia, the United States and the country that has been selected for the consideration of foreign direct investment (FDI) is ...

Introduction

For this assignment, I chose two different dining experiences that I had when I was on vacation with my parents in Barcelona, Catalunya, Spain. Spain is famous for its delicious food, including paella, seafood, and many others, and Barcelona is a touristic hub of Spain where there are plenty of places to eat from affordable brunch places to exclusive restaurants.

Foodservice operation dining: La Paradeta, Barcelona, Catalonia, Spain

First, I will describe my dining experience at regular foodservice operation, that is not fancy and expensive. I had the chance to dine at the place called “La Paradeta” which is famous for its fresh and affordable seafood at ...

Business Name

Incorporation of a business requires the owner to seek clarification from the state filling office on possible pre-existence of the assumed business name to evade duplication. Besides, the business owner has a responsibility to make sure that it is catchy, unique and easily available. After that, the owner conducts business name registration by the state requirement. In due process, the business name should attain online claim as well as registration for trademark protection. As such, the company will adopt the name HEMD Food Company, which stands for Healthy Eating, Makes Difference.

Industry, product/service and target market

The food industry has continued to expand, and ...

The NAB company name and its significance

The name of My NAB Company is “Ice Crystal”. The significance of the beverage is for everyone who enjoys the taste of ice cold and crystal clean water. The name is easy to remember it will stick to your customers. It clearly reflects the main goal of the product – refreshing and healthy experience from the ice cold and crystal clean water.

The Company’s Mission Statement

Our Mission is the production of environmentally friendly non-alcoholic beverages using advanced technology and quality standards. We are committed to providing enjoyable, healthy and refreshing experience for each customer.

Trends in the non-alcoholic beverage industry

In general, demand for mineral water is seasonal. The ...

Neighborhood Bar

Typical neighborhood bars would employ functional organization structure where each portion is categorized as per its purpose (Gidron, p.28-31), for example, cleaning department, serving department, finance department and so on. This arrangement works very well for small organizations such as neighborhood bars.

Restaurant Bars

Restaurant bars would assume divisional organizational structure where there are several divisions within the organization (Gidron, p.28-31), all working under the umbrella of the restaurant. These units work together in satisfying the needs of the clients.

Hotel Bars

Hotel bars would also employ the divisional organization style similar to the one implemented by restaurant bars. These organizations have a ...

Thesis Statement

Businesses operations in today’s world cannot survive without providing benefits to the society within which they operate. Creating Shared Value (CSV) is an idea that gained prominence in 2011, and it goes beyond the corporate social responsibility of a company which several companies adopt in a vain effort to create a false picture of societal concern. Nestle decided to go against the latter and took the idea in 2006, and this paper elaborates how it has gone about it, the company's vision and mission statement and its current standing via a SWOT analysis.

Theory of the Firm

Nestle is a company committed ...

Introduction

Our company name is called LifeWater. The company is dedicated to delivering healthy, natural, detox water to consumers and encouraging a healthier lifestyle for all. Our beverage consists of natural drinking water infused with fresh fruits such as oranges, lemons, limes, and cucumbers; which are natural detox remedies. Our mission is to be the world’s number one respected choice for drinking water in the beverage industry. We aim to offer a high quality product at a revolutionary price while changing the lives of our customers; one beverage at a time. Our purpose is to inspire people to make ...

Most important External Environment Factor:

Out of the few factors of external environment, rivalry would be the most important factor affecting Coca-Cola. There is vagueness in the way that Coca-Cola approaches its rivals. However, the rivalry between Coca Cola and its nearest competitor, Pepsi creates a rivalry ante, which drives out other players in the market. Advertising and promotional activities thus play a crucial role.

Most important Strength and Weakness:

There are many strengths of Coca-Cola as a brand. The brand has been able to set a unique value proposition and success throughout the markets that it has entered globally. The second strength would be the high valuation of ...

Part one

Charlotte Hotel has a mission of improving the value of its shareholders by adjusting the net income. Similarly, the hotel also focuses on the revenue increase in different departments such as rooms, food and beverage among others. Concerning marketing and advertisement, Charlotte is portraying good performance. Therefore, the management has decided to maintain their advertising methods for the next coming years. However, the management has maintained the current facilities to manage the operations and maintenance of the hotel. Charlotte hotel also has a mission of exceeding the expectation of its guests by inspiring and rewarding its associates, and this ...

Healthiest Meal

a. Tulsi is surely one of the most famous restaurants that serve Indian food in the United States of America. Visiting this restaurant was a nice experience as it offered new food options so as to quench the thirst for delicacy. Skimming through the menu card of the restaurant, one can opt for the combination of a number of dishes that would provide the healthiest meal of all. Portuguese Striped Bass as an entrée with Tadka Dal can make for a nice meal. This has to be coupled with Lime Soda as a beverage and a scoop of ...

Sales Prices and Product Definition

The hotel will create more rooms that will be will be large and be ideal for informal and formal gatherings such as office events, Christmas parties, wedding reception, auctions, and other forms of gatherings. The clients could choose from several types of rooms and these include: Leisure Premium, Leisure Standard, Business Premium, Business Standard, Corporate Contract, Tour (small group and large group), Package, and Qualified.

Room (Current Month)

Food & Beverage Services Food Beverage Extra Services (Current Month) Total Revenue.. $98, 223

Staff

The operational plan for the personnel of the hotel is managing the numbers of the workers and their wages, and improving ...

Introduction

As an internationally recognized manufacturer, retailer and marketer, Coca Cola is the undisputed market leader in the global non-alcoholic beverages market. Its current operations capabilities allow it to produce, market and retail over 500 different brands in almost every country in the world (The Coca-Cola Company, 2016). This corporation runs a unique franchised distribution system such that the parent company produces the iconic syrup concentrate and sells it off to numerous licensed bottlers all over the globe. Each of these licensed bottlers operates in an exclusive zone. The parent company has its headquarters in Atlanta, Georgia and originated from ...

Following the American Psychological Association’s Guidelines

Abstract PepsiCo Inc. began marketing the soft drink beverage Pepsi that first developed in the 1880s as its signature product at the time. Over the years PepsiCo has evolved from a beverage corporation to a multiple product corporation including marketing a broader range of food brands besides its beverage brands. PepsiCo has pulled aside many veils ahead of its competition and became of the most inspiring corporations and food and beverage suppliers worldwide. Its presence spotted on visual and audio advertisements prove that PepsiCo understands the correct timing to pursue its target audience. Besides excelling in its marketing strategy, ...

Cohort Name

CESR Finance An “angel investor” is an individual who is affluent and provides the seed or capital for a business startup. Usually he or she provides this funding in exchange for ownership equity in the business and or convertible debt. During the years 1994 through 1996, NN focused its asset investment on improving their distribution and increasing inventory. They also secured better independent bottlers. In doing so , they implemented a wide-scale advertising campaign to increase brand awareness (Biotti 2000) They also opted to move their product through an independent network of distributors that would be able to carry multiple ...

Literature Review

Chairman: Committee member: Committee member: Masters of Arts in Psychology 2016 Introduction With childhood obesity on the rise, there is increasing concern about the prevention and treatment of obesity. Current national data on childhood and adolescent obesity show 16.9 percent of 2-to-19-year-old children and adolescents are obese (Ogden, Carroll, Kit, & Flegal, 2014). An effective intervention to manage obesity is essential. The current weight management practices involve dietary modification, behavioral change therapies involving exercise, pharmacological therapy and surgical intervention. The purpose of this literature review is to explore the current research on Motivational Interviewing (MI) as an effective method for ...

Executive Summary

The beverage industry as a whole is changing in rapid fashion. More middle aged adults are becoming increasingly concerned with nutrition, and this includes a considerable portion of the baby boomer population in the United States and elsewhere. Many are becoming aware of the fact that beverage choices today do impact overall lifestyle and possibly life expectancy on the whole. As such, the non-alcoholic beverage sector continues to be impacted by this reality as the public opts for healthier drinks. Coca Cola continues to respond to this need. Rather than live in denial, the company has been actively working ...

Income Statement Vertical Analysis

The gross profit as a fraction of total revenue (gross profit margin) was 60 percent in 2012. There was a slight improvement to 61 percent in 2013 and 2014. Selling and administrative expenses was constant at 37 percent of revenues for all the three years. However, other expenses increased by one percent in each year between 2012 and 2014. The income before taxes as a fraction of revenues declined slightly between 2012 and 2013 by one percent before declining by 4 percent to 20 percent in 2014. Similarly, the consolidated net income as a fraction of the revenues declined ...

Cocoa is a crop that mostly thrives in low-tropical regions such as western Africa, Latin America, and Indonesia (Franzen & Mulder, 2007). The harvest is a source of income for many people around the globe. The current rising consumption of cocoa products makes it suitable for farmers to diversify their growing methods. The cocoa bean dates back to more than 1400 hundred years when Incas and Aztecs used the bean as currency (Shafi, Reshi, & Bashir, 2018). The cocoa bean evolved into a large-scale growing and gained huge familiarity across many European nations. The cocoa bean has several uses, mainly because it ...

Introduction

The peer reviewed article being considered in this paper is 'The impact of food prices on consumption: a systematic review of research on the price elasticity of demand for food'. The second research peer reviewed article is 'Assessing the potential effectiveness of food and beverage taxes and subsidies for improving public health: a systematic review of prices demand and body weight outcomes.' The purpose of the research being conducted in the first article is to establish the effects of prices on the demand of various foods. The research considered 160 studies which had been conducted on the price elasticity of ...

[Institution Affiliation] The non-alcoholic beverage industry has been growing for the past few years. This is believed to have been sparked by the rising needs for safe drinks for the human body. This has elevated the growth in the fresh fruit drinks industry where the end products have little or no additives. These fresh fruit drinks are supposed to have the taste and feel of the real fruit from the farm. They are supposed to have the health benefits of the fresh fruits this industry has grown very much but not without a number of challenges. (Deliza et ...

Every country in the global community has numerous products sent for export and numerous services expanding their influence abroad. While choosing a product or service to be marketed in a foreign country, it is essential to conduct a carefully analysis of both internal and external environments and emphasize cultural differences of two countries, because it may significantly influence the success and financial performance of the product or service. The following paper will analyze the entrance of Gatorade, sports beverages, to Russia, and the steps United States should undertake in order to market this product in such a different culture. Gatorade was born ...

Introduction

The Japanese tea ceremony has been existent in Japan for many centuries and is regarded as a high form of art. Tea ceremony has many names such as ‘Sado’ and ‘Chanoyu’ both words still translates into one phrase which is the ‘Way of the Tea.’ In order to preserve the traditional art of Chanoyu, notable schools such as the Urasenke and the Omotesenke still continues its age-old legacy of educating the Japanese and foreign people alike to learn the art. Moreover, the delicate movements of both the host and his guests takes a very long time to practice as well as ...

Executive Summary

The Coca-Cola Company is one of the world’s largest beverage companies, with currently over 500 still and sparkling brands. It has international recognition with above 700,000 business associates worldwide, making it one of the top 10 employers in the world. Since its operations are of a very large scale, and it is a huge part of the worldwide community, it is faced with numerous responsibilities and duties. The Sustainability report identifies what the company had tried to aim during the year 2013-2014 in terms of economic, social and environmental perspectives and what it has achieved in those terms as ...

It is a fact that Coca-Cola Company is the largest beverage company in the world, offering more than 500 different sparkling brands to their customers. Today the company portfolio includes 20 billion dollar brands featuring Sprite, Fanta, Simply, Vitaminwater, Del Valle, Diet Coke, Minute Maid, and, of course, Coca-Cola. Now the company is the number one provider of the most popular sparkling beverages, juices or juice drinks, and ready-to-drink coffees. Thanks to the biggest beverage distribution system, the customers from more than two hundred countries are free to enjoy the famous taste of The Coca-Cola Company’s beverages. It ...

Introduction

The world economy is on a continuous upward growth trend since the past decades. With the world population continuously surging to new highs, it is only normal for the greater world economy to expand with it. After all, every person or population consumes a certain volume of product or service. This means that the larger the population is, the greater the demand for market products and services would be. The world economy can be divided into various fields and industries. It is important to note that each economic sector and or industry experiences a more or less unique trajectory and pace in ...

In today’s foodstuff and beverage industry, the customers have posed new demands. The consumers will require that their products meet a certain standard before they can purchase the goods. The companies in this industry that have positively responded to what the clients wish for have held a competitive advantage. Our company has in this line, established nutritional products to compete against key rivals. What constituted winning formulas in the past, can longer work in modern times (Ionescu-Somers & Steger, 2008). Our company has thus faced bigger business pressure, than we did in the past. High commodity prices, retail price pressures, and ...