Essays on The Coca-Cola Company

Business Audit: Coca Cola

Business Audit: Coca Cola

Executive Summary

This report takes a look at the business audit of the Coca-Cola Company. After introducing the audit, a brief background of the company is given. This is followed by a macro-analysis of the company. This analysis deals with the management tool i.e. PESTLE which details Coca Cola’s political, economic, social, technological, legal and environmental analysis. This is followed by a micro-analysis i.e. the financial data relating to Coca Cola. The competitor analysis of the company is next in line. This includes the strategic groups in Coca Cola’s line of business. A perceptual mapping ...

Business-Level and Corporate-Level Strategies for Coca-Cola Company

Business-Level and Corporate-Level Strategies for the Coca-Cola Company Introduction The Coca-Cola Company deals with beverage products and has more than 500 brands in over 200 countries. Even though the company's primary line of business is in sparkling beverages, the company has diversified in the recent past to produce still drinks such as water, juices, teas, coffees and energy drinks. Coca-Cola is known for its four non-alcoholic sparkling beverage brands, which are Coca-Cola, Diet Coke, Sprite, and Fanta. The company was founded in the U.S. in 1886 and has since grown to be the largest beverage company in the world. ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

Business Case Analysis of the Coca-Cola Company

The Coca-Cola Company, comprising almost 20 different beverage brands, is the world’s largest beverage manufacturing brand, with a market capitalization estimated at one hundred and eighty six billion dollars. It is also considered to be the third most valuable brand across the world, according to Interbrand, estimated at $ 78.4 billion . Its portfolio includes more than 3800 products that are distributed worldwide thanks to more than 250 bottling partners and 900 plants throughout the world. Coke brands are available in more than 24 million retail shops around the world, thereby making the brand even more accessible for the people. ...

Global Marketing Strategy – Coca Cola

Coca Cola, generally referred as Coke, is an American non-alcoholic carbonated drink produced under the brand The Coca-Cola Company. The drink was introduced about 130 years ago by John Pemberton as a patent medicine and later, the brand was bought by Asa Griggs Candler, and Coca Cola was then marketed as a soft drink. Candler’s marketing tactics brought Coca Cola in the limelight and the brand dominated the global markets and went on to become the largest non-alcoholic drinks brand in the world. The name Coca-Cola, comes from the two words, Coca which means leaves and Kola which ...

[Class Title] [University’s Address]

Introduction

Change is a process that impacts all organizations. As observed by management expert, Kurt Lewin, “group life is never without change, merely differences in the amount and type of change exist” (Burnes, 2004, p. 981). Most change initiatives, however, fails because of the tendency of people to resist change. People, according to management experts, fear change and so they tend to revert back to old ideas and practices even if the change is for the better. This tendency of the individuals to resist change affects the organization as a whole. Also, the longer the ...

The business world is ever-changing. Every day, new trends come up, and it is up to a manager to understand the impact of these trends on the firm and how they can ensure profitability. Two of the greatest changes that have taken place in the 21st century is the adoption of technology by most business operations and globalization. Most companies have continued to adopt technology in an effort geared towards improving their overall efficiency. Corporations have also globalized their operations to increase their customer base and profitability. It is, therefore, prudent for any manager to strategically position his/her company ...

Why did you choose to analyze this company?

I chose the Coca-Cola Company because of the apparent simplicity of its business: to sell sugary drinks to the world. They can do it better than anyone else and provide a good return to investors.

What were the opinions of some of your referenced articles on this stock as an investment?

One of the articles indicated that Coca-Cola was taking a hit from the Euro: the relative strength of the European currency versus emerging markets’ currencies explained a decrease in 2.7% of total revenue, despite an increase in total volume of sales (Coca-Cola Weakened by Strong Euro, 2016). Other two articles pointed to a more serious long-run threat: the imposition of a sugar tax in ...

The Coca-Cola Company is a giant beverage company that owns over 500 nonalcoholic soft drink brands such as Diet Coke, Fanta, Coca-Cola and Sprite. The corporation strives to develop and accelerate its growth in order to create value for its shareowners and all the beverage distribution system consisting of independent bottling partners, wholesalers, retailers and distributors is designed to meet customers’ needs, lifestyles and desires. All profits are created to benefit world shareholders through dividend payments and key objectives to achieve this goal are expanding share of beverage sales, increasing volume of sold production and maximizing cash flows improving ...

Background

Coca-Cola is a major multinational beverage company. Its name originated from a proverbial inspiration. It has its headquarters in Georgia America. John Stith, a pharmacist, first invented its major product Coca-Cola. The product stood out due to its unique formula bought by Griggs Asa in 1889. Since its inception, the company op designed a franchised distribution system. The company only produced the syrups that other bottlers used in the preparation of beverages.

Coca-Cola supplies chain components

Supply chain components are adopted by the company to ensure that there is an efficient supply of its products. Additionally, it factors out the cost of the ...

Innovation

Executive summary Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

Executive Summary 2

Introduction 3

Coca-Cola Vision and Analysis 5 Coca Cola’s Values and Analysis 7 Alignment of Coca Cola’s Mission, Vision, Values, & Goals with Stakeholder’s Interests 8 Recommended Changes 8 Conclusion 9

References 9

Executive Summary The purpose of this report is to discuss a strategic management process via critical analysis and evaluation of the Coca Cola Company’s vision, mission, goals, and objectives of the organization. From a review of each statement, a determination will be made concerning the need for improvement or if the organization is on target and simply needs to make an adjustment relative to the ...

“The brand that refreshes the world, inspires moments of optimism, creates value, and makes a difference” –Coca-Cola Company.

Overview Businesses operate within the community, which includes the people they employ, the consumers, and the policy formulators. It is important for businesses to market the idea of being a good citizen by exhibiting community-minded behavior. This makes the concept of corporate citizenship an important consideration for many businesses. Corporations are considered paper citizen and in that view, every citizen has a responsibility to fellow citizens. Corporate citizenship is an important managerial and strategic factor that crafts an instrumental view of the relationship between business and society (Carroll & Shabana, 2010). Big corporates in the world today are becoming more ...

Purpose of the Message

The message is designed to familiarize the new Coca-Cola Company new hires with the way the company operates and the people they will be interacting with in their daily activities. The message shall be used by the human resources group to assimilate new employees into the company as well as making the new employee feel welcomed into the business. The message will also introduce employees to the Coca-Cola vision and mission to enable them to work with similar corporate vision and goals with the current employees. The letter will explain the company’s vision to the new hires, as ...

Abstract

This paper discusses and explores the Coca-Cola Company. In particular, this paper examines the strengths, which include its many different and distinct beverage products such as Coke Life, Diet Coke and Fanta; and weaknesses, which include the usage of high fructose corn syrup and lack of diversification outside of beverages, related to the giant. The paper looks at the internal and external dynamics of the company with a specific emphasis on its 2020 vision as well as its marketing. The paper also analyzes its fiscal position as of the end of 2015 in order to better comprehend why it ...

Environmental and Supply Chain Analyses of Coca-Cola’s Naturally Sweet Division

1.0 Naturally Sweet Division’s SWOT analysis 1.1 Internal environment: One important strength behind Naturally Sweet’s business activities is Coca-Cola’s strong revenue structure, which was US$ 44.29 billion in 2015 (TCCC, 2016a) and 246 times that of the average revenue of firms (US$ 179.76 million) in the food and beverage industry (GE Capital, 2015). In the beverage sector, this revenue is 1.49 that of the No. 2 beverage company globally, which is PepsiCo (2016), making Coke’s revenue stream as the strongest in the beverage sector (Table 1.1). However, despite this revenue strength, the same revenues have ...

Introduction

In the recent days, consuming a soft drink is part of daily living because people need beverages to deliver the great taste, inspiration and hope. They also want non-alcoholic beverages for stimulation and refreshments. However, soft drinks sectors are flourishing industries since the provide refreshment, soft drinks that are in high demand almost in every nation. This industry started in the 1770s and it captures domestic and global markets. Additionally, firms that are in soft drink industry are under intense competition as they try to emerge as the overall players in the world market. Therefore, the key companies in ...

Coca-Cola

https://www.youtube.com/watch?v=WhevPcfcN6I is a presentation on job satisfaction at Coca-Cola given by, Josh VanEmmerik, Austin Jacobs, and Grecia Rojas for Dr. Mueller's Organizational Behavior course group at the prestigious University of San Diego. The video explains the factors and the causes of job satisfaction and, at the same time, reviewing how employers treat workers. The video shows that the primary reason for job satisfaction is the rewards that the workers get after working. Job satisfaction also entails how a person feel contended with what they input in their line of work.

Organizational implications of Coca-Cola Company

Most people will conduce to think that the Coca-Cola ...

1. Use of Information Technologies in the logistical operations of examples. Cali Inc. is an ice cream manufacturer that sells ice cream and related products in the southwest states of the United States of America. The company produces ice creams in plastic containers and nacelles. The company has the production facility in Moapa Town in the Clark County of Nevada, United States of America. The production facility has two production lines, a raw material area, and finished products area. The company sells almost all its production in the states of Nevada and California. The company has ten years of ...

Descriptive statistics refer to the numbers that are used in summarizing the descriptive data. In this case, the data refers to the raw information that has been collected in the field. Once the data has been collected, it is important for the user of the information to analyze in order to be able to interpret it and make sense of the information that has been collected. Thus, the first step in any statistic problem is to make sense of the raw information that has been collected. For a decision to be made, evidence has to be prepared in such ...

Our target company is the Coca-Cola Company. It is an American multinational company that is headquartered in Atlanta Georgia. It is best known for its main brand product-Coca-Cola which was invented by the founder John Stith Pemberton in Columbus, Georgia in 1886. The formula and the brand were later sold to Asa Griggs Candler, who carried out extensive marketing and brand development. This saw the rise of the company to dominate both the local and as well the international market in the 20th Century. The company has maintained the product formula a trade secretes although there are numerous experimental ...

The Coca-Cola Company

The Coca-Cola Company is the largest leading marketer and owner of non-alcoholic beverage brands, and the largest distributor, manufacturer, and marketer of syrups and concentrates used in the production of non-alcoholic beverages. The firm owns or license and market 500 or more non-alcoholic beverage brands, majorly sparkling beverages but also several still beverages such as enhance waters, waters, juice and juice drinks, energy and sports drinks, and ready-to-drink coffees and teas. Finished beverage products that portray the companies mark, sold in the United States from 1886, are currently sold in more than 200 nations. Coca-Cola Company markets and owns ...

Introduction

This case study is about the Coca-Cola Company, the world’s leading soft drink giant. The organization has an American history that dates back to historical times when the food industry was still in its infancy. Coca-Cola deals in all the supply chain processes of beverage production. This includes the manufacture, marketing and distribution of its non-alcoholic brands. The company has an international presence that has allowed it to establish investments in various global destinations. Headquartered in Atlanta, the company boasts of its ownership of John Pemberton’s patent of the original Coca-Cola product (Greenfield, 2016). Coca-Cola Company’s ...

Employees training in an organization is very essential for the success of the organization. Different countries have employed employee training to ensure the increase in the production level of the organization. Training is important as it enables the new employees in the organization to learn the different activities conducted in the organization. Working with Coca-Cola Company in the training and development of employees helps to understand the importance of the employees training in a global company. Coca cola is a global company supplying soft drinks across the world. The company has employed the use of employee's training to ensure ...

Financial Statements

The Coca-Cola Company's fiscal year begins on 1st January every calendar year and ends on 31st December every calendar year. Since the 2016 fiscal year is not yet over or even half way through, this assignment assumes the 2015 fiscal year as the current one and uses data for the fiscal year ended 2015. The net income from the 2015 fiscal year is $7,351 billion. This is up from 2014’s net income of $7,098 billion. The net income, therefore, increased by $253 million which represents a 3.56% increase in net income ("The Coca-Cola Company", 2016). Net ...

Mergers and acquisitions are business strategies taken by companies, that involve either merging two companies or operating them together or a company taking over operations of another company. Multinational corporations tend to acquire full ownership or a certain percentage of a company’s operations to incorporate others services within its objectives and to some extent, it can be seen as a business move to reduce speculated competition. This step is essentially used to improve the financial performance of the company and to lessen the risk that the corporation is likely to face. Mergers are common in many areas of ...

Introduction to Financial markets

The financial market is a term that is used to describe any marketplace where both buyers and sellers participate in asset trading like bonds, equities, derivatives, and currencies. Therefore, it is typically defined by possessing transparency pricing, regulations on trading, and market forces that determine the value of securities that are in the trade. Financial markets are almost found in every country. However, some may be small with few participants while others like the New York Stock Exchange are big and do trade trillions of dollars on a daily basis. Moreover, the investors have the access to a large ...

Executive Summary

The purpose of the assignment is the financial analysis of the global brand, Coca Cola along with the brief environmental scanning. The report starts with analyzing the competencies of the Company in internal and external environments and how these dynamics affect the operations of the Company. Given this environmental analysis, the Company decides its strategies, which directly affect the financial position of the Company. As an financial entity, Coca cola is a stable company with strong financials and balanced spending and revenue. The ROE of the Company as per the DuPont analysis is on a rise, which is a ...

A generation ago, Asia was a marginalized region, and the financial community was not well developed. Over the years, it has grown and today it is the center of the global economy. It is essentially the engine of the economic world. Ultimately, the growth of Asia translates to growth for the world as a whole. This economic growth has been made possible by the people and their leaders. The political aspect of a region plays a significant role in the economy since it is keen on setting up different legislative steps so as to ensure the growth of the ...

COCACOLA COMPANY

Coca-Cola Company Introduction Basing on the report of the EDGAR and United States Security and Exchange Commission, Coca-Cola Company is one of the best non-alcoholic companies leading in various global operation sectors like marketing, manufacturing and distributing its products at global level. The company’s main products include different beverage products that are distributed around the world, and it also distributes concentrates and syrups globally. The company has several objectives. Some of them are serving customers adequately, valuing their interest, protecting company's assets, minimizing business risks and maintaining a sustainable environment that is often friendly to customers.

Segments of the general external environment that affects the company

Coca-Cola Company ...

Company Background

Coca-Cola is a leading brand in the beverages industry. The company has a global presence and is the third strongest brand in the world. It was formed in 1886 in Atlanta by a pharmacist. The products of the company include the soft and carbonated drinks. The company has enjoyed enormous growth over the years of its operations and diversified its product portfolio. The growth of the company is attributed to its vast distribution and the bottlers’ network around the globe. The industrial operations and the B2B selling have contributed a lot in the success of the company. The business ...

Brand Management

Brand management refers to the process of upholding, improving and maintaining a company’s brand so that potential customers can always associate with a lot of positivity (Morhart, Herzog and Tomczak, 2009, p. 126). Brand management is used for creating a marketing foundation, but concentrates mainly on the brand and how to make it favorable to the consumers. Usually, when brand management is conducted well, there is likelihood to increase the sales of a particular product which is associated with the brand. On the other hand product management is analysis of a market to ascertain a product’s competitive ...

Coca-Cola Company

Coca-Cola Company is the world's leading beverage maker with operations in more than 200 countries worldwide. The parent company is situated in Atlanta, Georgia where it serves as the headquarters of the whole operation. The company is well known for the production and sale of its premier seller, Coca-Cola. The beverage is the world's most popular carbonated soft drink and is unrivaled regarding sales figures and worldwide distribution. The enterprise operates on a franchise basis in which it produces the syrup concentrate and hands this to the hundreds of bottlers around the world(Green, 2016). The company's flagship drink, ...

Organizational Ecology

Reports on February 9th this year show that the Coke Company managed to overshadow the Wall Street’s anticipation by reporting substantial profits which were attributable to the higher prices of its products. Revenue in the quarter of the financial year ending December decreased to $10 billion, which was 8 percent drop. At the same period in the previous quarter, the company recorded $10.9 billion. Somer (2010) says that “These figures exceeded the anticipation of the analysts. Equivalently, the profit went up to $1.24 billion traded at 28 cents per share, up from $770 million trading at 17 cents ...

Organizational behavior is an important aspect of any company. Organizational behavior, according to Clegg, Komberger and Pitsis (2011), is defined as the processes and practices that provide the opportunity for individuals to perform to their utmost ability through interaction (2011). Based on this definition, businesses and companies should seek to understand the different types of personalities that work at their respective organization. In doing so, it not only allows for better operation, because employees and staff are continually motivated to do not only the right thing, but to be productive. One organization that thoroughly understands the concept of organizational ...

Essay on Supply Chain and How to Improve.

Essay on supply chain and how to improve it Description of case company (Coca-Cola South Africa) Coca-Cola Fortune (CCF) has been operating in South Africa since 2002 as a franchise and is one of certified soft drink bottle. The Company operates from Port Elisabeth. The company has five production plants located at Port Elisabeth, Polokwane, Nelspruit, Bloemfontein, and Port Shepstone. It has a large number of workers from the diverse ethnicities of South Africa that creates an energetic, vigorous and challenging workplace. I visited Port Elizabeth during an industrial class visit where I observed the following. The company produces ...

2016-04-09

References 12 Introduction As we know, the labor resources are the main resource of enterprises. The results of the company and its competitiveness depend largely on the quality and effectiveness of the above mentioned resources. The difference between the labor force and other types of resources lies in the fact that each employee may waive the conditions offered to him and can require changes in working conditions, retraining or even voluntary redundancy. The concept of “labor resources of the enterprise” characterizes its potential workforce. Employees can be organized in labor unions and to act as a separate subject of ...

Executive Summary

The objective of this assignment is the environmental analysis of Coca-Cola Company. This analysis consists of matching the internal environment strengths with external environment opportunities. This means that the strategic actions of the Company are analyzed to confirm that the Company utilizes its SWOT analysis results. The strategies that the Company is using given the fierce and stiff competition in the market could be analyzed by making the use of Porter’s Generic Strategies. These strategies that the Company uses to tackle the challenges and utilize opportunities in the environment will determine the quality decision of management for strategic ...

The Coca-Cola Company is the leading producer of soft drinks globally with its outlets spread across continents. However, the company faces much competition from other producers of soft drinks such as Pepsi hence it operates in a very competitive environment. Therefore, the company is committed to developing strategies to enable the company to thrive within the markets characterized by changing trends and forces. The mission of Coca-Cola Company is to refresh the world, inspire moments of optimism and happiness and create value and make a significant difference. The vision of the company entails the description of the dimensions that ...

Executive Summary

The aim of this report is to cover Coca-Cola’s mission, vision, objectives and values in detail. Critical assessment of its reports and information posted on the website with regard to shareholders as well as other stakeholder groups demonstrates that Coca-Cola strives to solve scandals that have occurred years ago. The firm cares greatly for the working environment that it creates. What concerns formulation of vision and mission, it is clear that Coca-Cola needs more differentiation and precision. What is more, based on its commitment to integrity, Coca-Cola should explicitly state on the main page for shareholders what its ...