Essays on Nike

NIKE

The success of Nike lies in its pledge to a detailed analysis of future opportunities in meeting the requirements of the customer wants in accordance with the current trends. In addition, tapping in new segments is also a significant endeavor of Nike.
The primary focus of any business has to be the customer; marketing management has to take the lead in researching the customer and the markets, in order to promote strategies and Nike has been leading in all the mentioned fronts with aplomb.
It is imperative to delve into Nike’s historical perspective, the word “Nike” is derived Continue reading...

Financial Analysis: Nike Inc.

General Information:
1) Corporation:

Nike Inc.

2) Home City:

Oregon, United States of America

3) Current Fiscal Year End:
4) Primary Products/Services:
Nike Inc, was founded in 1971 and today, the company is the most valuable brand in the sports industry. Nike Inc. is engaged in the primary activities relating to design, devlopment and marketing of athletic shoes and apparels.
5) High-Low Selling Prices:
6) Describe Stock Price Trend: The stock price had been in the decreasing trend since beginning of 2nd quarter, however, post the beginning of 3rd quarter, a constant walk is seen in the stock prices.
7) Describe Price Range: The stock has Continue reading...

Introduction

The company Nike, which was initially founded as Blue Ribbon Sports by Phil Knight and a colleague from college, is an idea born as a result of Knight’s paper while undertaking his MBA program at Stanford, which was to import athletic shoes to the US market from Japan. This market was dominated by Puma and Adidas. The company’s initial development was as a distributor for a Japanese athletic shoe company known as Onitsuka Tiger. In 1971, the relationship ended and the following year Nike was formed.
The publicity of Nike was by the use of celebrity athletes Continue reading...

Brand Building: Nike’s Case

Abstract
This is a research paper focuses on product brand building. It uses both primary and secondary sources to analyze the Nike’s footwear brand equity and positioning. The primary source was abstracted from an interview involving a loyal Nike’s football boots customer. The secondary sources were obtained from articles published in journals.

Introduction

Brand building is a critical exercise that often takes many companies long time to achieve. Brand building creates brand equity which is the justification provided for preference of one brand over alternative brands. Brand equity can also be defined as extra value a brand name Continue reading...

The company I have chosen for analysis is Nike inc. Nike is a sports apparel and footwear manufacturer based in the United States. Its choice for completion of this assignment arises from its highly competitive field and the measures it puts in place to keep ahead of its competitors. Phil Knight and Bill Bowerman started Nike in 1960. They started small as a distributorship for Japan’s tiger racing shoes, now Asics. From these beginnings they grew to the modern sportswear powerhouse that they are today (Kicks on fire, 2014).
The mission statement for this company is, ‘To bring Continue reading...

Although Nike’s corporate social responsibility is quite reasonable, it has recently been in response to emerging crises rather than for prevention Nike’s CSR policies are mainly breached by contracted industries where oversight is weak (Paul Snell, 2012). Most of Nike’s products are manufactured through autonomous contractors including in developing countries like Taiwan, Mexico and Korea where workers rights are disregarded and labor laws broken with impunity. Cases have been reported contracted manager threaten employees with discharge, with some going as far as physical assault if workers join labor unions (Nike Inc., 2012)
Nike has been under Continue reading...

The classical Greece period spawning between the fourth and the fifth centuries is one of the most syndicated periods in Greek art. This period had an immense influence on the foundation of western civilization, therefore, influencing to a large extent, the Roman Empire. In our study for instance, the Romans continued in the worship of Nike Athena, the goddess worshiped in the Nike Athena and renamed her Victoria. Athens became a gathering place for great artisans, for they brought their works together in an area of Athens known as the Acropolis. The entrance is a giant gateway called the Continue reading...

Social Sustainability Challenge at Nike

CSR, Corporate Social Responsibility, has become intertwined in the business models so much that organizations face high reputational and economic costs of ignoring it. Nike, a global organization, has been facing a major CSR challenge; social sustainability challenge, to state it more specific. Social sustainability, as a CSR dimension, is least defined; however it refers to providing quality to the society and to building a relationship with it. Unfortunately, Nike has been excoriated for maligning social sustainability by not giving quality conditions to workers.
The company has been facing protests since 1990s for the poor work conditions in its Continue reading...

This paper is going to present a discussion on Nike’s main officers, their compensations and some corporate governance issues that the company is facing.

Nike’s Main Officers

The main officers in Nike include Philip Knight, the chairperson of the Board of Directors; Mark Parker, the President, CEO, and a member of the Executive Committee; Donald Blair, the Executive Vice President and also the Chief Financial Officer; Trevor Edwards, President of Nike Inc. Brand; Jeanne Jackson, President, product and Merchandising; Erick Sprunk, the Chief Operating Officer (Nike Inc., 2014).

Brief Description Officers

Philip Knight
Knight is Nike’s Chairman of the Board of Directors. He Continue reading...

Personal Selling Presentation Report

- Business card

Organization name: Nike

Headquarters: Beaverton, OR
Customer Service: +1800-344-6453
Description: At Nike, we believe in quality. Our employees and staff are dedicated in designing, developing, manufacturing and offer a worldwide marketing and selling of sports attire; apparel, footwear, accessories, equipment and other services. All over the world, we are the best.
Why you should try us: We are renowned for providing quality products and services as compared to our customers. The reviews from our clients say it all.

Nike- Just Do It!

- Sales objectives
Coordinate and facilitate the development of new advertisement campaigns with various advertising agencies so as to increase brand Continue reading...

Abstract

Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.

The global customer base is the strength of Nike’s business, which is always expanding.

The consumers all around can relate to the iconic status of Nike, which is its foremost success.
The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner.
Key Words: Nike, icon, status, brand, marketing, customer

Introduction:

In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and Continue reading...

Introduction

Market Review
Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior Continue reading...

Business

Global Strategies
The Nike Company operates on a global front. It has competitions and operations in the global sector. That is; numerous aspects link the Nike Company to the global sector. Nike has various business strategies including global strategies that have enabled it to prosper in the global arena. With the increasing market share and the emergence of new markets, the Nike Company has different measures that link it to the establishment of global strategies to suit in the changing fortunes of time in the business environment.
The global strategies of the company address its needs to expand operations Continue reading...

Logistic systems mainly ensure that company`s materials are efficiently distributed, stored and reclaimed. This format makes industries to have simultaneous and correlated mix of channels that ensure the final delivery of the product is achieved. The integration in the operation spheres in logistic system within the industry ensures effective use of available resources, orientation to the future, and finally company success.

Logistic Systems in Nike Shoe Making Industry

Nike is the world`s largest seller of sportswear and equipment(s). It has its headquarter in Oregen in U.S.A. The company is often committed to achieving the best utility of their products. The approach has made Continue reading...

Introduction

Nike is the world’s main supplier of the athletic shoes and attire and is multi-billion dollar corporation. The company was established in 1972 by Philip Knight and since then it is been successfully supplying the athletic shoes and other sports equipment across the globe. In the year 2009, Nike reaped a remarkable profit of US$ 19.2 billion with selling the products in over 140 countries and contracted with 700 factories in more than 40 countries across the globe. Yearly revenue of $19.2 billion (Hill, 2009). The company employs more than 750,000 – the largest in the supply chain. Continue reading...

Introduction

Phil Knight and Bill Blowerman founded “Blue Ribbon Sports” in nineteen sixty four. The two contributed around five hundred dollars to the partnership. They managed to sell three hundred pairs of running tiger shoes in a period of three weeks. About 8 years later, they introduced an athletic foot ware that they named it after the Greek goddess of victory, “Nike.” In 1972, Blue Ribbon Sports introduced to the world Nike line of footwear. In 1980, Nike went public and some years later it became the predominant wear in the athletic world. In 1990, Nike underwent a period of Continue reading...

Medicine

Stakeholders
Stakeholders in a business environment are not merely those who have a stake in the profitability of the business entity. Seen in the expanded framework of corporate social responsibility, stakeholders are all parties affected by the behavior of a corporation; this may include stockholders, employees, customers and the public at large (Shaw, 2014, p. 160).

Key Characteristics of Stakeholders

Stakeholders may be internal to the organization or may be outside it. The level of knowledge of stakeholders regarding the company policies may vary from minimal to comprehensive. Their attitude towards the organization may be positive, neutral or antagonistic. The stakeholder’s self-interest Continue reading...

Sports economics includes some of the sporting goods such as sports shoes and other equipment. These sporting goods are also associated with the globalization of sport sponsorships and the emerging economics of “naming” of goods. The economics of sports are subjected to some major issues since it is also link with the legal actions that the player could take such as business agreements on sports good industries. Kevin Durant’s business agreement to the Under Armour is also linked with issues since he is originally in business agreement with the Nike. The issue is summarized in the article ‘Ball Continue reading...

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The Swoosh of Creativity
SUMMERY OF ARTICLE:
Nike has been constantly updating its marketing strategies and social media content. Nike has utilized all the marketing channels a successful company can implement. Initially, television was used to promote the brand via advertisement. In May 2006, Nike went about introducing the first mass production gadget known as iPod Sports Kit + Nike in the U.S. This was designed to measure the distance and speed that occurs while running or walking and was developed with unblemished partnership (Michelle, p.1). Nike utilized technological advancements and developed Continue reading...

Management

Under Armour
Under Armour’s entry into the apparel industry was unprecedented. With competitors such as Nike and Adidas, Under Armour was able to bring in new products that did not exist in the market and they recognized their name as first in the market. The advantages that UA had upon is its entry into the market was the introduction of new products. The introduction of compression shirts, heat gear and many other products that the biggest competitors such as Adidas and Nike did not have.
When UA came into the market for the first time, their products were Continue reading...

Global brands and global advertising benefits companies by providing access to new customers. After a while, a brand has reached all of the potential customers in a given area, this is known as market saturation. At first, this will only happen in a city or state. In successful companies, their saturated market could be an entire country. If a company has reached every potential customer in a country, becoming a global company is the best way to increase revenue.
Companies have two choices when planning an advertising campaign for the global marketplace; they can either use standardized marketing, or Continue reading...

Nike remains as the world's largest dealers of athletic apparels. It includes even the foot wears. Nike has made great progress in selling foot wears or athletic materials. It can be attributed to the performance and the reliability which they have always shown in their work. One of the officials in Nike once said that the performance of their shoes, their apparels, their equipment, the support as well as the service are very important in maintaining the aspects of competition in every section of the company. The company is also aiming to lead in the corporate citizenship through programs Continue reading...

Introduction

Many marketers use the technique of persona development in marketing that involves the creation of customer personas or personality profiles and the specific triggers for them during the buyinh decision process. The current paper involves the creation of a customer persona for Nike shoes on the basis of an observation that involved an interaction between a customer and a customer sales representative at a multi-brand retail stores.

Persona Development

The persona development for customers involves the identification of customer roles, listing the needs or problems of the customers and creating message objectives for persona to address the needs of the customers.

A three step persona development cycle proposed by Michelle Golden includes the following:

Continue reading...

Nike is American multinational corporation that specializes is sportswear, services, equipments and designs. It is one of the leading suppliers of sportswears to sporting institution and schools around the world. It enjoys a lion’s share of the American market for almost ten years in a row after being pronounced the leading company within North American that sponsor’s majority of the sports clubs. Valued at $US 23billion, the company has close to 60,000 employees worldwide with its largest deal being sponsoring Manchester united kit for close to $US 50 million per year.
In its recent advertisement, the Continue reading...

Introduction

The shoe industry is known to be one of the non-environmental friendly industry segments. The use of hazardous raw materials and chemicals while manufacturing shoes, especially the use of highly toxic element chromium, adhesives, toxic solvents and non-renewable synthetic materials can do serious damage to the environment and human health. Apart from, a large amount of water is used to manufacture the materials like leather, fabrics and synthetic petrochemicals (Grahame 2014). Therefore, it is very important for the shoe companies to practice sustainability. In recent times, a trend of environmental consciousness has engulfed the shoe companies. Most of the Continue reading...

Answer 1: Price Elasticity of demand is the responsiveness or sensitivity of demand for a particular commodity ascribed by a change in the price of such a commodity. It is a quantitative relationship between quantity demanded and price while the other factors are constant. If the elasticity has a higher numerical value, the effect of price change is greater on the quantity demanded. Some of the factors that affect the price elasticity or elasticity of demand are
- Nature of commodity: commodities like food grains and vegetables that are necessities have an inelastic demand as they are required for Continue reading...

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Nike – the winged Goddess of Victory in the battlefield is the symbolism of inspiration for every athlete to perform better and higher. It is the inspiration for the common man to meet his innate desire for athleticism and physical fitness. Nike’s brand promise of attending to every customer’s cravings desires and demands are reciprocated by the customer’s willingness to purchase Nike products. The incredible strategy of Nike is to have the best of athletes endorsing their shoes. It is a common Continue reading...

Research indicates that in the current world, the challenges for multinational organizations especially those that deal in consumer goods are increasing rapidly. These challenges have been accentuated by two primary factors; changes in demographics and information technology (Schifferstein and Hekkert 400). The two factors have led to a situation where information has become depersonalized. The modern consumer has become more knowledgeable and in response to the two mentioned factors, the current generation has become more perceptive and demanding of more individualized product and service offerings (Barutcu 577). This generation of consumers is, in fact, ready to pay huge premiums Continue reading...

Finance

4th October 4, 2014
Nike Inc. and Callaway Golf Inc.

Executive Summary

Nike and Callaway are both an American sports manufacturing company. Nike makes many products under different sports whiles Callaway just specializes in making golf clubs and accessories. The reason for looking at these two companies is to compare their financial statements and some ratios to determine which company will be a better buy. Nike’s financial statements are impressive compared to Callaway Golf that records numerous losses on their financial statements and they also have low profitability ratios. In order to choose which company will be the better buy Continue reading...

QI: What is the management decision problem facing Nike as it attempts to retain its leadership position?

Contemporary business environment is becoming more complex, and Nike has to face with the challenges of rivalry with such strong brands as Reebok and Adidas, who take the second and the third position in the industry. The pillar of the Nike´s success on the international market is the brand image and its reputation, which determine customers´ loyalty and sustainable market share. Upper middle and upper class prices, which Nike offers to their customers, however, place pressure on the organizational ability to maintain its market positions, especially, with the rivals, entering price competition. There is a serious risk that Continue reading...

Educational Affiliation

The Nike of Samothrace
Introduction
Standing tall in the staircase of the Louvre Museum, the Nike of Samothrace also known as the Winged Victory of Samothrace was a valuable piece of art that represented Greeks mastery in human anatomy. As quoted from the video made by Professors Steven Zucker and Beth Harris (2011) on Smart History, Zucker declared that: “So here is a culture that has studied and celebrated the body; and then is willing to use the body for tremendous expressive force.” The Nike of Samothrace was a marble statue sculpted by an unknown Greek artist in the Continue reading...

Nike

The Nike Company first came into operation in the year 1969 as a developer, marketer and distributor of footwear, apparel accessories among other services. It was one of the leading producers and sellers of the various sporting apparel and footwear among other valuable commodities. It however majored in the production of athletics footwear unlike all the other sports. The company also sold a line of other valuable commodities under the Nike brand. Some of these other valuables included bags, socks gloves to mention but a few of the equipment that go hand in hand with sporting activities. The company’ Continue reading...

In the US, there is an ethical code of conduct that has been spelt out for the American corporate industry. However, the American standard of ethics may not be embraced in other regions, and this may trigger an ethical conflict. American multinationals have to take this factor into consideration if they hope to avoid ethical conflicts in their global locations. In addition, cross-cultural challenges have made globalization a murky phenomenon. Without an appropriate corporate culture, a multinational organization is likely face difficulties in its overseas operations. In this paper, I highlight ethical and cross-cultural issues facing Nike in its Continue reading...

Introduction

The case study Nike the art of selling air, taken from 100 great businesses and minds behind them is in essence the story of an organization which changes the course of the sneakers industry and started a journey which is still ongoing with great success.
Nike Inc. has been the face of the sneakers industry for the last five decades, the story starting in 1962 by Phil Knight who in collaboration with his coach Bill Bowerman, laid the bricks for a revolution in the footwear industry.
Ever since the launch the achievements of Nike in terms of creating a Continue reading...

A. Corporate Responsibility

Starbucks corporate responsibility statement addresses global issues such as free trade, recycling, and youth organizations. Starbucks 2013 report, Global Responsibility Report Goals & Progress is extensive. The company is committed to ethically connecting to farmers and contractors who process Starbucks products (Starbucks Corporation, 2014). The farmers that are specifically addressed in the report are in Guatemala, China, Ethiopia, Rwanda, Tanzania, and Colombia (Starbucks Corporation, 2014). Another venture in philanthropy for Starbucks is its pledge to support a youth alliance. The Starbucks Youth Leadership program’s goal is job creation for disenfranchised young people (Starbucks Corporation, 2014). Shell Oil offers several Continue reading...

Nike is a sports items and accessories manufacturer that was founded in 1957. It most distinguishable product is athletic shoes for different sports including golf, tennis, baseball, volleyball amongst others. Since its formation, the company has consistently proven to be the number world sports items and accessories manufacturer and currently, it sells its products in more than 140 nations in the world. Although the company’s main headquarters are located in Beaverton, United States, it has outsourced most of its manufacturing activities to various locations in the world. In 1998, the company in an effort to overhaul its entire Continue reading...

Discern how a more effective ethics programs and a more viable code of conduct could have mitigated the ethical issues faced by Nike.
An effective ethics program helps an organization establish a culture that has concern for their employees well being (Mullan 2010). The organization will consider employees as an important part of their business and strive to ensure that they are working in safe conditions. In the case of Nike a more effective ethics program would have ensured that they do not hire children to work for them in their factories. It is not ethical to hire children, Continue reading...

Final Proposal

Final Proposal
The selected workplace is the fashion retail industry. The industry deals in the production and sale of clothing material. The national leaders selected in this industrial category are Nike, Adidas and UnderArmour. Fashion retail examines the entire fashion field. It focuses on the price of the fashion commodities and how much they are being sold for. Additionally, the retail industry conducts market research to establish the trending and most preferred products in the industry.
Nike Inc. was founded by Phil Knight and Bill Bowerman. Originally, the company was set up as Blue Ribbon Sports in 1964 by Continue reading...

Nike as one of the pioneers in athletic brands is also one of the pioneers companies who have not only practised corporate responsibility (CR) but also created systems and process which in essence transcended Nike into moving beyond corporate responsibility to ‘Sustainable Business and Innovation (SB&I)’ (Nike Inc CR report, 2009).
The organizational focus on CR and beyond comes for the very top and Mark Parker the CEO and president of Nike in his letter published in Nike CR report (2011) reiterated the pledge with regards to a sustainable future in terms of achieving the organisational goal for the Continue reading...

Question 1

One of the major challenges that Nike usually experience while at the foreign market is massive competition from well established companies such as New Balance, Puma, and Adidas AG. It is obvious for any company to experience stiff competition, which may force it out of the business. Additionally, there are fake overflow of imitated products into the foreign market. Most fake products usually circulate in countries such as Taiwan, Vietnam, and China. Nike usually represents a higher consumer cost than other companies’ brands, hence the clients feel like the company overcharge them for the products.

Question 2

The Nike Company has Continue reading...