Essays on Nike

Globalization of corporations has led to various pros and cons. Multinational corporations have proved beneficial for the economy and the company’s returns. However, there is more than just the economic perspective of globalization of firms. Most firms have been accused of eco-terrorism, child labor and other unethical issues. Most consumers benefit from cheaper products, but they do not understand what goes on in the production process.
The thesis of my essay is to analyze the unethical issues involved in globalization of companies. These issues include child labor, which is one of the most prevalent ethical issues surrounding the Continue reading...

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Globalization of corporations has affected the geography, people and the economic system. It is not surprising to understand that globalization has developed across borders to progress in trade; however globalization has not been beneficial for the people as the advantages of globalization are savored only by the corporations. The present approach of globalization has made people lose their national identity. The developed nations, for example, United States is considered to provide good living standards, and job opportunities Continue reading...

The Jungle by Upton Sinclair talks about the poor conditions of immigrant workers in the meat packing industry in Chicago. The place, aptly named Packingtown, is the area where the major meat packing companies were found. This is where Jurgis, his family, and his then girlfriend and later on wife’s family migrated from Lithuania in hopes of a better life. Sinclair discusses in vivid details the hardships that the whole family went through in Chicago as their naivete as immigrants in a foreign country were played on and taken advantage by both the influential and the not so Continue reading...

Executive Summary

The athletes industry is highly competitive and unpredictable for organizations that venture. As such, the industry has been dominated by companies such as Adidas and Nike. Accordingly, the aforesaid companies that have sustained market dominance have controlled the sports apparel and footwear sector for decades. As well, the market dominance by the various companies has been as a result of clear comprehension of the market of operation. Nonetheless, Under Amour has emerged as a formidable force within the athletes industry. As a new company with less than 30 years of experience, the organization has been growing tremendously. Accordingly, the Continue reading...

Corporate social responsibility (CSR) is an initiative to take responsibility for any effects to the environment caused by the company. It can also be defined as the continuous commitment by a business to behave ethically to contribute to economic development while improving the quality of life of the employees, their families and the community and society at large. The company, therefore, in this case involves itself in actions for the good of the society, past the interests of the firm and legal requirements. Corporate social responsibility may include environmental care and safeguard, fair trade and community service, charity outreaches Continue reading...

NIKE

The success of Nike lies in its pledge to a detailed analysis of future opportunities in meeting the requirements of the customer wants in accordance with the current trends. In addition, tapping in new segments is also a significant endeavor of Nike.
The primary focus of any business has to be the customer; marketing management has to take the lead in researching the customer and the markets, in order to promote strategies and Nike has been leading in all the mentioned fronts with aplomb.
It is imperative to delve into Nike’s historical perspective, the word “Nike” is derived Continue reading...

Financial Analysis: Nike Inc.

General Information:
1) Corporation:

Nike Inc.

2) Home City:

Oregon, United States of America

3) Current Fiscal Year End:
4) Primary Products/Services:
Nike Inc, was founded in 1971 and today, the company is the most valuable brand in the sports industry. Nike Inc. is engaged in the primary activities relating to design, devlopment and marketing of athletic shoes and apparels.
5) High-Low Selling Prices:
6) Describe Stock Price Trend: The stock price had been in the decreasing trend since beginning of 2nd quarter, however, post the beginning of 3rd quarter, a constant walk is seen in the stock prices.
7) Describe Price Range: The stock has Continue reading...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’ Continue reading...

Introduction

Nike and Adidas are the two top companies in the sports apparel industry. The two have aggressively put in place strategies to ensure they each attain great market share. Their promotional and advertising strategies employ creativity, innovation, and technology, which essentially explains why the two firms are market leaders in the sports apparel industry. The two companies also have continued to tap effectively into their key competencies in their effort to topple each other from the market leader in the sports apparel industry (Anthony, 2011). The promotional strategies have notable similarities and differences, which will be discussed in this Continue reading...

Introduction

The company Nike, which was initially founded as Blue Ribbon Sports by Phil Knight and a colleague from college, is an idea born as a result of Knight’s paper while undertaking his MBA program at Stanford, which was to import athletic shoes to the US market from Japan. This market was dominated by Puma and Adidas. The company’s initial development was as a distributor for a Japanese athletic shoe company known as Onitsuka Tiger. In 1971, the relationship ended and the following year Nike was formed.
The publicity of Nike was by the use of celebrity athletes Continue reading...

Brand Building: Nike’s Case

Abstract
This is a research paper focuses on product brand building. It uses both primary and secondary sources to analyze the Nike’s footwear brand equity and positioning. The primary source was abstracted from an interview involving a loyal Nike’s football boots customer. The secondary sources were obtained from articles published in journals.

Introduction

Brand building is a critical exercise that often takes many companies long time to achieve. Brand building creates brand equity which is the justification provided for preference of one brand over alternative brands. Brand equity can also be defined as extra value a brand name Continue reading...

The company I have chosen for analysis is Nike inc. Nike is a sports apparel and footwear manufacturer based in the United States. Its choice for completion of this assignment arises from its highly competitive field and the measures it puts in place to keep ahead of its competitors. Phil Knight and Bill Bowerman started Nike in 1960. They started small as a distributorship for Japan’s tiger racing shoes, now Asics. From these beginnings they grew to the modern sportswear powerhouse that they are today (Kicks on fire, 2014).
The mission statement for this company is, ‘To bring Continue reading...

Although Nike’s corporate social responsibility is quite reasonable, it has recently been in response to emerging crises rather than for prevention Nike’s CSR policies are mainly breached by contracted industries where oversight is weak (Paul Snell, 2012). Most of Nike’s products are manufactured through autonomous contractors including in developing countries like Taiwan, Mexico and Korea where workers rights are disregarded and labor laws broken with impunity. Cases have been reported contracted manager threaten employees with discharge, with some going as far as physical assault if workers join labor unions (Nike Inc., 2012)
Nike has been under Continue reading...

The classical Greece period spawning between the fourth and the fifth centuries is one of the most syndicated periods in Greek art. This period had an immense influence on the foundation of western civilization, therefore, influencing to a large extent, the Roman Empire. In our study for instance, the Romans continued in the worship of Nike Athena, the goddess worshiped in the Nike Athena and renamed her Victoria. Athens became a gathering place for great artisans, for they brought their works together in an area of Athens known as the Acropolis. The entrance is a giant gateway called the Continue reading...

Social Sustainability Challenge at Nike

CSR, Corporate Social Responsibility, has become intertwined in the business models so much that organizations face high reputational and economic costs of ignoring it. Nike, a global organization, has been facing a major CSR challenge; social sustainability challenge, to state it more specific. Social sustainability, as a CSR dimension, is least defined; however it refers to providing quality to the society and to building a relationship with it. Unfortunately, Nike has been excoriated for maligning social sustainability by not giving quality conditions to workers.
The company has been facing protests since 1990s for the poor work conditions in its Continue reading...

This paper is going to present a discussion on Nike’s main officers, their compensations and some corporate governance issues that the company is facing.

Nike’s Main Officers

The main officers in Nike include Philip Knight, the chairperson of the Board of Directors; Mark Parker, the President, CEO, and a member of the Executive Committee; Donald Blair, the Executive Vice President and also the Chief Financial Officer; Trevor Edwards, President of Nike Inc. Brand; Jeanne Jackson, President, product and Merchandising; Erick Sprunk, the Chief Operating Officer (Nike Inc., 2014).

Brief Description Officers

Philip Knight
Knight is Nike’s Chairman of the Board of Directors. He Continue reading...

Personal Selling Presentation Report

- Business card

Organization name: Nike

Headquarters: Beaverton, OR
Customer Service: +1800-344-6453
Description: At Nike, we believe in quality. Our employees and staff are dedicated in designing, developing, manufacturing and offer a worldwide marketing and selling of sports attire; apparel, footwear, accessories, equipment and other services. All over the world, we are the best.
Why you should try us: We are renowned for providing quality products and services as compared to our customers. The reviews from our clients say it all.

Nike- Just Do It!

- Sales objectives
Coordinate and facilitate the development of new advertisement campaigns with various advertising agencies so as to increase brand Continue reading...

Abstract

Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.

The global customer base is the strength of Nike’s business, which is always expanding.

The consumers all around can relate to the iconic status of Nike, which is its foremost success.
The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner.
Key Words: Nike, icon, status, brand, marketing, customer

Introduction:

In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and Continue reading...

“The Jungle” is a novel by Upton Sinclair, an American Socialist with the intention to address the plight of meat packers in the hands of the beef trust. The setting of the novel is in Chicago; a town where Upton traveled while he was just twenty-six years old with the grand vision to help in sensitizing and pushing for better working conditions of the meat workers. The meat industry seemed to weave together all the misfortunes experienced by all other workers in the American society in the early 1900s.
Upton's novel The Jungle was first published in 1906 and Continue reading...

Introduction

Market Review
Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior Continue reading...

Business

Global Strategies
The Nike Company operates on a global front. It has competitions and operations in the global sector. That is; numerous aspects link the Nike Company to the global sector. Nike has various business strategies including global strategies that have enabled it to prosper in the global arena. With the increasing market share and the emergence of new markets, the Nike Company has different measures that link it to the establishment of global strategies to suit in the changing fortunes of time in the business environment.
The global strategies of the company address its needs to expand operations Continue reading...

Logistic systems mainly ensure that company`s materials are efficiently distributed, stored and reclaimed. This format makes industries to have simultaneous and correlated mix of channels that ensure the final delivery of the product is achieved. The integration in the operation spheres in logistic system within the industry ensures effective use of available resources, orientation to the future, and finally company success.

Logistic Systems in Nike Shoe Making Industry

Nike is the world`s largest seller of sportswear and equipment(s). It has its headquarter in Oregen in U.S.A. The company is often committed to achieving the best utility of their products. The approach has made Continue reading...

iSport Business Plan
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Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, Continue reading...

Introduction

Nike is the world’s main supplier of the athletic shoes and attire and is multi-billion dollar corporation. The company was established in 1972 by Philip Knight and since then it is been successfully supplying the athletic shoes and other sports equipment across the globe. In the year 2009, Nike reaped a remarkable profit of US$ 19.2 billion with selling the products in over 140 countries and contracted with 700 factories in more than 40 countries across the globe. Yearly revenue of $19.2 billion (Hill, 2009). The company employs more than 750,000 – the largest in the supply chain. Continue reading...

Introduction

Phil Knight and Bill Blowerman founded “Blue Ribbon Sports” in nineteen sixty four. The two contributed around five hundred dollars to the partnership. They managed to sell three hundred pairs of running tiger shoes in a period of three weeks. About 8 years later, they introduced an athletic foot ware that they named it after the Greek goddess of victory, “Nike.” In 1972, Blue Ribbon Sports introduced to the world Nike line of footwear. In 1980, Nike went public and some years later it became the predominant wear in the athletic world. In 1990, Nike underwent a period of Continue reading...

Medicine

Stakeholders
Stakeholders in a business environment are not merely those who have a stake in the profitability of the business entity. Seen in the expanded framework of corporate social responsibility, stakeholders are all parties affected by the behavior of a corporation; this may include stockholders, employees, customers and the public at large (Shaw, 2014, p. 160).

Key Characteristics of Stakeholders

Stakeholders may be internal to the organization or may be outside it. The level of knowledge of stakeholders regarding the company policies may vary from minimal to comprehensive. Their attitude towards the organization may be positive, neutral or antagonistic. The stakeholder’s self-interest Continue reading...

Sports economics includes some of the sporting goods such as sports shoes and other equipment. These sporting goods are also associated with the globalization of sport sponsorships and the emerging economics of “naming” of goods. The economics of sports are subjected to some major issues since it is also link with the legal actions that the player could take such as business agreements on sports good industries. Kevin Durant’s business agreement to the Under Armour is also linked with issues since he is originally in business agreement with the Nike. The issue is summarized in the article ‘Ball Continue reading...

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The Swoosh of Creativity
SUMMERY OF ARTICLE:
Nike has been constantly updating its marketing strategies and social media content. Nike has utilized all the marketing channels a successful company can implement. Initially, television was used to promote the brand via advertisement. In May 2006, Nike went about introducing the first mass production gadget known as iPod Sports Kit + Nike in the U.S. This was designed to measure the distance and speed that occurs while running or walking and was developed with unblemished partnership (Michelle, p.1). Nike utilized technological advancements and developed Continue reading...

Introduction

Starbucks initiated as a gourmet coffee roasting company that started in Seattle over forty years ago. The market at that time had been dominated by the brands that were marketed in the supermarkets that include Maxwell House and Folgers. At the time that Starbucks started its operations, the coffee consumption on a per capita basis was declining. In the decades of the 1980s and the 1990s, the higher quality coffee beans and the specialty coffee began to develop a niche of loyal followers. Starbucks was purchased by Howard Schultz in 1987. Schultz envisioned creating a coffee culture that was Continue reading...

Business Ethics

Business Ethics

Abstract

Marketing is nothing but exchange of values between the marketer and the customer. Nowadays, consumers have various options to buy goods that satisfy their needs. The marketplace is crowded with offers and promises that would confuse an ordinary consumer. Sustainable marketing calls for a transparent and ethical marketing approach on the part of marketers. Without a strict policy of business ethics, companies cannot win the customers’ mind. This paper briefly explains the marketing principles a company needs to adopt on an ethical perspective.

Marketing is all about building effective customer relationships by exchanging value and trust between Continue reading...

Management

Under Armour
Under Armour’s entry into the apparel industry was unprecedented. With competitors such as Nike and Adidas, Under Armour was able to bring in new products that did not exist in the market and they recognized their name as first in the market. The advantages that UA had upon is its entry into the market was the introduction of new products. The introduction of compression shirts, heat gear and many other products that the biggest competitors such as Adidas and Nike did not have.
When UA came into the market for the first time, their products were Continue reading...

Global brands and global advertising benefits companies by providing access to new customers. After a while, a brand has reached all of the potential customers in a given area, this is known as market saturation. At first, this will only happen in a city or state. In successful companies, their saturated market could be an entire country. If a company has reached every potential customer in a country, becoming a global company is the best way to increase revenue.
Companies have two choices when planning an advertising campaign for the global marketplace; they can either use standardized marketing, or Continue reading...

Porter’s Five Forces Model

Michael Porter’s Five Forces model gives a strategic insight to the firm. It considers the five forces necessary to create a competitive advantage. This model helps the strategic manager to understand where power lies, and helps in creating sustainable competitive advantage. The analysis of foot wear industry according to the Porter’s model is given below:

Threat of New Entrants

The threat of new entrants in the footwear industry is high. There are a few entry barriers. The government regulations are few. Moreover, the inputs are easily accessible. It is not tough to arrange workforce, technology, raw material and expertise. However, advanced Continue reading...

An examination of the prevailing landscape of the international business market reveals that innovation and advancement has not been limited to technology and communication. In particular, innovation has become an increasingly critical element of conducting business within today’s fiercely competitive business environment. As a result, new products and services are developed and introduced on seemingly a daily basis in an effort to provide consumers with the means to make their lives easier and more enjoyable. One industry that has increased in popularity in recent years is that of health and fitness. This increased popularity has sparked increased demand Continue reading...

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- Situation Analysis

Zumba Fitness is a business model that is aiming to make revenues and thereby profits from selling Videos of exercises.

1.1 Strengths:
- Zumba’s routine is unique and has the potential to become another successful global brand like Pilates
- Consumers or the target market for Zumba accept the product fully
- Zumba has an association and exposure with a great brand – Kellog’s
1.2 Weakness:
- Lack of organization structure
- Too small team trying to achieve a lot
- Lack of focussed marketing effort
- Dependence on Continue reading...

Nike remains as the world's largest dealers of athletic apparels. It includes even the foot wears. Nike has made great progress in selling foot wears or athletic materials. It can be attributed to the performance and the reliability which they have always shown in their work. One of the officials in Nike once said that the performance of their shoes, their apparels, their equipment, the support as well as the service are very important in maintaining the aspects of competition in every section of the company. The company is also aiming to lead in the corporate citizenship through programs Continue reading...

Introduction

Many marketers use the technique of persona development in marketing that involves the creation of customer personas or personality profiles and the specific triggers for them during the buyinh decision process. The current paper involves the creation of a customer persona for Nike shoes on the basis of an observation that involved an interaction between a customer and a customer sales representative at a multi-brand retail stores.

Persona Development

The persona development for customers involves the identification of customer roles, listing the needs or problems of the customers and creating message objectives for persona to address the needs of the customers.

A three step persona development cycle proposed by Michelle Golden includes the following:

Continue reading...

Nike is American multinational corporation that specializes is sportswear, services, equipments and designs. It is one of the leading suppliers of sportswears to sporting institution and schools around the world. It enjoys a lion’s share of the American market for almost ten years in a row after being pronounced the leading company within North American that sponsor’s majority of the sports clubs. Valued at $US 23billion, the company has close to 60,000 employees worldwide with its largest deal being sponsoring Manchester united kit for close to $US 50 million per year.
In its recent advertisement, the Continue reading...

Marketing plan

On the other hand, below the line marketing approach, as per Weetman (90) denotes a more customer-centric approach towards marketing or sustaining information relay. Hence, from the evaluation of Nikes approach in the sponsorship tactic towards Kent, a public relations approach is pivotal. The public relations approach focuses on setting up tents within the university and close to the public community. The public relations campaign focuses on ensuring that the public can evaluate the diverse information on the sponsorship deal and analyzes the various products available. Most fundamentally, the public relations campaign will sustain a more emphatic comprehension of Continue reading...

Introduction

The shoe industry is known to be one of the non-environmental friendly industry segments. The use of hazardous raw materials and chemicals while manufacturing shoes, especially the use of highly toxic element chromium, adhesives, toxic solvents and non-renewable synthetic materials can do serious damage to the environment and human health. Apart from, a large amount of water is used to manufacture the materials like leather, fabrics and synthetic petrochemicals (Grahame 2014). Therefore, it is very important for the shoe companies to practice sustainability. In recent times, a trend of environmental consciousness has engulfed the shoe companies. Most of the Continue reading...