Essays on Celebrities

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

Strategic planning refers to the process of defining an organization’s direction on how to run the business towards achieving a set goal. These include, but are not limited to, objectifying allocation of resources towards achieving this strategy, set priorities, strengthening daily operations, establishing common goals to be attained by the employees and other stakeholders among other crucial aspects an organization is willing to accomplish. It is usually systematic and sequential, additionally, shapes and guides the vision of the organization (Data, 2010). This essay aims to elucidate a case of strategic planning by the Jo-Ann Stores, Inc. Jo-Ann stores, ...

Advertising has for ages used women and more female celebrities to drive their sales, a strategy that has evolved over the ages but holds the primary concept. This strategy stands to date by exploiting many flaws that young women exhibit and capitalizing on them by creating the illusion that if they by the subject’s products they some way parallel the success of the personnel used by the marketer. A recent case suiting this context is the Vanity Fair Holly Wood 2016 magazine cover. The magazine’s cover featured a trifold cover image that was shot by Annie Leibovitz ...

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

For the news reporters, it’s important to note the two sides of President-elect Donald Trump’s inaugural concert. The event took place in front of the Lincoln Memorial on the eve of the inauguration ceremony held on 20th January 2017. The event can be noted for its difference from the Obama celebration for those who came to compare the two. However, one notable thing at the event was the absence of famous celebrities. Given that this was an event meant for marking the start of the reign of the 45th president, one would expect “big name” celebrities to ...

Describe the transactional and transformational leadership characteristics that Don Green and Michael Budman possess.

According to the available literature, some assumptions are held regarding the transactional leadership. Transactional leadership style believes that leaders are motivated by the reward and punishment the satisfaction of such leaders is on seeing the company excelling (Kurland, Peretz and Hertz-Lazarowitz 8). They also believe that social network works best with a clear and defined chains of command from the top. Again, they believe that the primary purpose of the subordinates in the organization is doing what they are instructed to do. Transactional leadership involves a situation where leader works by creating a clear structure of what should be ...

Everybody is addicted to something; addiction is a disease that does not discriminate. According to the latest research done by the National Survey on Drug Use and Health, approximately 22.7 million Americans require treatment for certain drug and substance addictions (Patterson).Addiction surely does not discriminate and for years celebrities have fallen prey to drug and substance abuse. In spite of the status, fame and fortune addiction plays a very fair game and this is evident in the very common reports of famous celebrities who have publically struggled with drug and substance addictions, others even experiencing a public relapse ( ...

The fashion industry is a very competitive industry which is saturated by numerous retailers. Most of these retailers provide similar products, a factor which increases competition in the fashion industry. Another source of competition in the industry is created by the various brands which allow retailers to sell their apparels in their stores. Customers in the industry and the market have a high bargaining power and can, therefore, be easily be swayed by competition (Atlasian, 2010). Consumers in the fashion industry look for the most popular, high quality, and recent brands in the industry. Most of the consumers believe ...

Sociology

Prince’s Power of Fame Power is an abstract concept. Generally, people do not realize how prevalent the game of power is in the society. It is not limited to kings, queens or to the political realm. For instance, the household member that earns the most usually has the final say in many matters. The dynamics of power vary and as it is not a rigid concept. Money brings power as one can influence people by ‘buying’ them in whichever way they can be bought. Similarly, fame of authors, poets and musicians brings them power, and they wield it ...

The Greek philosopher Aristotle first led the discussions on the concept of genre in order to create a distinction between multiple works of text based upon their common characteristics. The word itself is a Latin derivative of genus. It implies a sense of definition that can be stated in common English as ‘the like of’. The word genre has went on to include a vast number of different types of text, music and visual medium since the ancient Greek empire. Specific words such as drama, essay, commentary, news etc. are now used to identify the specific nature of a ...

Introduction

Gap, Inc. established in July 1969 in the state of California and reincorporated in 1988 under the regulations of the State of Delaware. The company is a leading international retail brand. It provides apparel, accessories, and personal care products for men, women and children. The products are sold under the brands like Gap, Banana Republic, Old Navy, Athleta, and Intermix (Gap, Inc., 2015). The report provides an overview of the internal and external environment of the company with the focus on identification of key issues and recommendations.

Political In relation to politics, various factors impact the apparel industry and ...

New dieting trends that include detoxification have become extremely popular in the past few years (Yahoo Finance, 2014). The most well-known emerging trend in this sphere is juice detoxing. McCormick’s (2014) report calls this phenomenon a “liquid revolution”. The current paper discusses it, explains the factors that make this issue a hot topic, and determines the advantages as well as concerns for the target audience. The target audience includes celebrities, healthy individuals, diabetics, and those willing to lose weight. First and foremost, juice detoxing puts little stress on the digestive system, allows a large intake of vitamins, and ...

In this paper we will look at how the 1970s and the early 80s showed a resurgence of interest in painting. This was a result of suppression of visual pleasure that was present at the time in the dominant art practices of the 70s. There came up a movement of painters who came up with the neo-expressionism style that advocated for the freedom in painting, a style that became really popular with the people (Sandler, 1996). It started in Germany in the 60s spread through Europe and then America. So as to study this movement well, painters like Jean-Michel ...

“Many newspapers, magazines and television programmers make money by reporting on the private lives of public figures such as politicians, sports personalities and entertainers. While the media’s right to freedom of expression should be defended, the media should not intrude into people’s private affairs.” To what extent do you agree or disagree with the statement above? After the growth of media in the twentieth century, people who had earned name and fame have always been in the center of the media receiving the attention of the medias and the public. The media whereby the public figures and ...

Angelina Jolie is a household name in the film industry. The American actress has featured in high rating and fast selling movies and she has grown to be a significant role model and an inspirational figure. Acting aside, Angelina is one of the most notable actresses who consistently engage in humanitarian work. She has been involved in a vast number of philanthropic and humanitarian activities across the world. As such, this paper explores one of her projects – Jolie-Pitt Foundation – before analyzing it in relation to her personal values, image and leadership integrity. The Jolie - Pitt Foundation was an ...

Post Crisis Change Management in Business Organizations

Business Organizations are often confronted by situations which induce their owners to re- examine their policies and processes. These situations are termed as crisis and needs reformulation of organizational processes, in absence of which the existence of the organization may be threatened. These situations may erupt from failure to anticipate the internal and external consequences from economic, political, ethical and technological changes related to organizational activities. Even if they are anticipated, crisis may not be altogether averted; only it helps in formulating contingency plans that are used to address post crisis situation and calls for initiating changes in the ...

Literature Review

In the article, ‘Online Stars and the New Audience: How YouTube Creators Curate and Maintain Communities’, author and researcher Hector Postigo highlights the participatory culture of YouTube and how it manages to capitalize on bringing in valuable funding that is needed to help it not only be more visible but the choice for many successful entrepreneurs and businesses alike . Smith has defined the participatory culture of YouTube by explaining that content creators connect directly with their followers and thus the videos that are shared on the platform are a more personalized communication than mass information broadcast. Not only that, ...

How YouTube is Changing the World

McLuhan writes, “Subliminal and docile acceptance of media impact has made them prisons without walls for their human users” (McLuhan 208). Each of us knows that the twenty-first century is the age of information, and that information is the main weapon that influences people’s minds and opinions. Indeed, the news we are able to watch on TV is told from the perspective the government need us to know it, and this perspective is not always true. YouTube allows every user to upload and watch videos free. It provides a lot of opinions and lets people escape from the ...

The class information

Degree program Turabian Style Introduction Smoking is among bad habits which reflect young people’s addictive practice with regards to negative behavior. In this respect adolescents can become smokers of traditional or electronic cigarettes and cigars in addition to smokeless tobacco users. This trend indicates that adult smokers tend to start before they turn eighteen, and statistics proves that “14% of high school students smoke cigarettes, 13% smoke cigars, and 6% use [smokeless tobacco]” . Addiction to traditional and electronic cigarettes derives from availability of tobacco products for sale, peer group influences and most importantly advertising. Advertising impacts American young ...

Abstract

The above paper seeks to explain the significance of celebrity endorsement in marketing and its rationale in enhancing brand awareness. However, the paper indicates that celebrity endorsement may have a negative or positive influence on consumer behavior. The paper starts with an introduction to the significant use of celebrity endorsement in advertisements. The paper then indicates the application of the concept in integrated marketing and how it is used as an effective tool to enhance communication. In a different section, the study suggests the importance of celebrity endorsement in influencing consumer behavior with a warning that efficient management of ...

Amazon is an international company; it serves more nations than most organizations in the world. The company has a unique business identity throughout history. Amazon sells books and other commodities. Almost everyone can identify the company by how its brand has been differentiated. In addition to being unique, Amazon also has a brand story. From this, the customers know that the organization will always care for them no matter how much it grows. This story has differentiated Amazon from all its competitors. Most people purchase commodities with emotions;Amazon has established a real emotional connection. At each point, Amazon ...

Introduction to Business

Companies and individuals in today’s business environment can now allocate certain business tasks to external service specialists and providers. Particular focus is provided to the third-world countries or developing economies that can offer cheap labor to the organization. Outsourcing is utilized to reduce recruitment and operational expenses, share risks, concentrate on core operations, and to promote swiftness. However, the procedure has hidden costs in the contracting process and can expose confidential information regarding people or a firm. Virtual assistants or individual outsourcing is slowly rising based on the revelations of the video. American employees are forwarding their jobs ...

Bruce Lee and Mohammed Ali entertained millions of people around the world due to their prowess in martial arts and boxing respectively. The two outstanding individuals raised standards for those in their field and beyond. Bruce Lee (1940-1973) was born in San Francisco, US and later raised in Hong Kong where he trained in martial arts from the tender age of 13. Mohammad Ali, born Cassius Marcellus Clay, Jr. in 1942, is an American former heavyweight champion boxer. Bruce Lee and Mohammad Ali are the greatest personalities in their respective fields. Both Mohammad Ali and Bruce Lee are trendsetters ...

A noise-canceling device seems like a nice idea for people who work or live in the metropolitan city or noisy neighborhoods and are in need of serenity. Most of these devices are known to disfigure sound or block out all sound. Our company has come up with a new device which will enable a user to block unwanted sound both from within the room and from outside the room. There are various advantages and disadvantages which are associated with sound blocking gadgets. While the noise blocking devices block certain sounds and allow one to choose what sounds they want ...

Assignment 2

Strengths Neiman Marcus has a strong American luxury brand portfolio. Its strong customer loyalty adds up to its strengths. The company’s market sustainability is enhanced by its recession-resistant clients who have considerably high discretionary spending (Leslie, 2016). Besides, the organization has conspicuous, eye-catching multi-channel retail formats thereby attracting a large group of the upper middle class and the upper class. The organization’s departmental stores are located in upscale areas where the target customers including the celebrities and the wealthy class can access them.

Weaknesses

The store’s marketing and global exposure are relatively low compared with the standards ...

Many people believe entertainment to be a harmless thing. It is a form of pleasure used to pass the time. But what happens when it becomes a weaponized machine, used to warp an entire country’s culture and sense of values? For America, this is what has happened. Entertainment has changed their culture into a consumer driven, narcissistic wasteland, that has propagated more negativity than positivity in its wake. Entertainment has changed the culture and values of Americans whether they are willing to admit it or not. Advertisements are a good example of this, as they often use celebrities ...

Being a fan of action movies, I have had many chances to see different films by Arnold Schwarzenegger, which gave me the urge to outsource for more of his information. Arnold is a person with a superstar or celebrity status in the community, and he lives a life that needs him to behave as a role model, unlike if he was not in the movie industry. The character is highly respected and must always be prepared for exposure to publicity and criticism whenever something small happens in his ways of life. There is a difference between the blue and ...

Introduction

When we hear the name “Anna Wintour,” images of flashy models and trendy designer clothes definitely flash across our mind. This is a lady who has achieved a lot in matters pertaining to fashion and journalism. Her achievements in this million-dollar industry of fashion that cannot be overestimated as she is one if the few the most popular outstanding designers who became an inspiration for various books and movies, got plenty of world renown awards and handles both American and British divisions of Vogue magazine. Not only has she molded and brought up stars but she has also stirred ...

1. Introduction Bulgaria is located between the Turkey and Romania in the Southeastern Europe and has a variety of different sports practiced by its citizens. The country of more than seven million citizens has been part of the summer and winter Olympics game from their early start. In the country the most popular sports are football - soccer, volleyball, various different gymnastics, wrestling, weight lifting and others. There are various different sport figures popular in the country, but they do not fully address the international sporting achievements of Bulgaria on the international level. The paper will present the country’ ...

Introduction:

This study seeks to examine the relationship between famous athletes in television commercials and consumer behavior. The research topic is significant since celebrity endorsements are common techniques used to market products by companies. Many local and multinational brands utilize celebrities in advertising. The main reasons for this is that celebrities have large followings of fans that greatly associate with the celebrity. Therefore, the celebrity can easily sway this target market towards purchasing a specific product. Brands pay celebrities to become brand managers, brand ambassadors, brand characters, offer expert advice, and as role models of a desirable brand quality. The ...

The GIF program, which is used by software developers, was used to a large extent by software developers who needed to use the software to compress images. The software was made available to software developers by CompuServe Information Systems. The software, however, used the LZW algorithm which was patented by Unisys . Software companies often employ numerous and diverse programmers to come up with software which they can obtain patents for, to avoid others from using the product or creating others that are identical until the patent has run out. The patent also allows the patentees to sue anyone who ...

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

In today’s society, beauty is believed to be one of the keys to having a happy life. There are billboards across the nation advertising what a beautiful face and body can do to improve your self-esteem. This belief seems to be inescapable due to all the social media, television shows, and movies dedicated to showing what life is like for the “beautiful people”. Due to all this, a person can become convinced that their entire self-worth is tied to how well they look, thus leading to them getting plastic, cosmetic, surgery. Cosmetic surgery can alter any part of ...

The victorious march through the world of haute couture jeans began in 1988, when the cover of the Bible of fashion Vogue magazine under the leadership of Anna Wintour depicted a model in unmarked blue jeans. Since then, jeans and denim clothing have never left the glossy magazines and gradually seeped into the wardrobe of every person in the world. The story of jeans, just as any other product began from the very bottom. As a product, they rose out of the mud both in a figurative and literal sense. The guiding light for this type of product in ...

English

The movie and film industry has for a long time produced and brought up stars and celebrities across the world. These celebrities excel and improve in their life by selling the movies that they produce. The economic developments of many countries can be based on the movie production and sell. When the internet was introduced and developed to reach many people, it was one of the major boosts that movie stars and producers had on their careers because of the easier access to the fans and potential customers. However, the internet has become a major blow to the movie ...

Worshiping celebrity heroes is a worthwhile activity. Discuss

As far as it can be remembered in the history of the world, human beings have worshiped others who seemed to be bigger than the general public. Apparently, such “larger than life” people have sought for inspiration, as a way of running away from the routine, ordinary lives, as well as hope. In the current day, in the U.S., people have taken this practice to a higher new level. For instance, the social media such as Twitter and Facebook have greatly driven the fascination of wishing to know more about the lives of the celebrities (Cashmore, 2006). Notably, some ...

Kim Kardashian in Public Eye

Celebrity has become a staple in households. The big growth in social media platforms, reality shows and mobile applications – all has made celebrity news and gossip more common at home, school and workplace. In sharing entertaining information (aka infotainment) users of social media and viewers of TV reality shows compete in sharing and spreading celebrity news and information. In recent years, Kim Kardashian – and her sisters – has emerged as power on social media platforms and TV among all age segments. This rise is partly justified by reasons related to rise of social media, partly by how Kardashian sells her ...

Throughout the years, the world has advanced more through the usage of technology and the benefits it brings. In the beginning, there were only desktop computers that could do a limited amount of work, and now they have been transformed in portable tablets, laptops, and even phones. With this much portability on technology, it was certain that certain websites dedicated to keeping in touch with people were invented. The first successful social media website that was around during the early days of the internet was Myspace. Just like the social media websites today, a person could update their page ...

Brand Management

Introduction As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

Beauty is only skin deep, but that crucial layer is vitally important to many individuals, and its preservation is crucial at times. There are many uses for cosmetic surgery, not the least of which is to repair physical defects and damage done to an individual’s body through countless encounters that can leave scars and undesirable marks upon the body. The most noted use of such surgery however is that which is glamorized and showcased more often on newscasts and in regards to celebrities and those who can afford to go under the knife. Once a risky and rather ...

Question One

The sales of the Lego’s movie themed products keyed to popular film franchises, such as Harry Potter, Lord of the Rings, and Spiderman are performing well according to the company’s main shareholder and the Chief Executive Officer Kjeld Kirk Kristiansen who has served the company from 1979 to 2004 (Lego). The increased sales can be attributed to the increased number of alliances with Walt Disney Company and Lucas Films, which is the creator of the popular Star Wars Series. According to my opinion, I think this was the right strategy for the company to adopt considering the ...

Facebook

Communication is a substantial aspect in the human life which plays a great role in the psychological and intellectual development of personality. Socializing with people, a person can represent himself or herself in the society and personal surroundings. It`s an undeniable fact that communication means interaction and cooperation between people which help to gain social status and become socially valuable. There are different ways of communication between people, which include visual, physical, close or distant contacts and the most popular way of communication today is social networks. Certainly, this type of socializing doesn`t suppose eye-to-eye contacts or ...

Personal Branding

Personal Branding

The internet bridged connections between people, business, organizations, and countries. It is a key element when it comes to relationships and branding either individually or a group. Professionals are investing most of their time and resources in creating and managing their profile online through social media networks (Thompson, et al., 2008). Hence, the modern day professionalism has a lot more to it than what it was previously. Not only does the online presence cater for the professionalism, but individuals also use the space to promote their personal interest. It is a common trait for an individual to ...

Introduction

This paper is aimed at formulating an advertising campaign for Nokia phones. The essay has six sections which are designed as follows; background information about the writer, Nokia phone, and Nokia brand will be discussed in section one. The research to be done in preparation for writing the essay will be discussed in the second section, the target market will be discussed in section four, the campaign objectives are in section four, creative planning is in section five, and the advertisements are outlined in section six.

Product Background

The aim of this essay is to come up with an advertising campaign ...

1 Introduction This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

Synopsis

Franny and Zoey were written as two different stories, the first being a short story about Franny, a college student dissatisfied with the pretentious American society as epitomized by her boyfriend, Lane. He even pretends he does not remember the letter he was just reading before the train arrived. The events of the story take place at a French restaurant where Lane takes Franny during their date, and the conversation that ensues is indicative of just how the two are different. Lane talks incessantly about his school work and assumes that Franny does not understand some of the words ...

Human body tattooing has had a long history in many cultures across Europe, Asia, America, Africa, among others. The art of body tattooing has been practiced in most cultures, if not all and was used to convey messages, show religious commitments, personal strengths or status, and acted as identification for certain groups in the society. The practice has experienced extended expression and popularity within the last several decades, more specifically in the 2000s. It has become a part of everyday routine life practice for a majority of the population (Lim et al., 1). A majority of research on body ...

The concept of justice is something that has been debated on since at least Greek antiquity. While many people throughout the United States believe in American Exceptionalism and claim that America’s criminal justice is the best in the world, further inspection of this system would appear to indicate that it contains a substantial amount of deficiencies. Not only do some people claim that it systematically discriminates against people of certain races, but other perspectives have even argued that rich people are able to get off easier when they commit crimes. The present research examines whether or not wealth ...

With the rise of terrorist attacks and weapon proliferation, the issue of personal safety of politicians and their families has become a matter of concern. Security and executive protection have been turned into business. Over the years people with special physical training have been providing protection and safety to those whose lives may be endangered because of their assets, property, role in the society, etc. It is worth to explain that nowadays personal protection officers are those officers who are assigned to the members of diplomatic corpuses or royal families to ensure their protection. A personal protection officer should ...

Creative Writing Assignment & Analysis

Culture Junkies We are culture junkies, made to believe we need phones to survive, and feel alive,

Facebook to Twitter to iPads and Nooks,

the entertainment media is the real crook, stealing relationships and friendships, We are culture junkies, bound by the latest Kardashian fashion,

Starbucks Fraps, and designer labels with a passion, generics are counterculture, for the name brand vultures,

we are culture junkies, flunkies for spending money we don't have, just to feel as a sense of glee and glad, society should be madder, that we have been put into a trance, we are culture junkies, we are nothing but brainwashed flunkies.

End of Poem

Analysis Popular culture is a particular connotation that is by and large defined as certain attitudes and perspectives ...

QVC Background

QVC (Quality, Value, and Convenience) was founded by Joseph Segal in 1986 and they also started broadcasting in the same year in November. The Home Shopping Network a televised shopping network was launched two years before that time. Joseph always felt himself impressed with the idea that another new televised shopping network would have the potential to attract new customers from around the globe resulting into significant profits. Over the next few months Segal launched his own shopping network headquartered in West Chester, Pennsylvania, United States. He hired several seasoned television executives and offered 24 hours and 7 days ...

Personal Protection Officers Duties and Responsibilities

Responsibilities of Personal Protection Officers Personal protection officer is a specialized type of a security guard, who specializes in protecting publicly, politically and financially important people from all types of physical dangers, such as assault, assassination, kidnapping, theft, harassment or loss of confidential information. The practice demonstrates that the service of professional security guards is in some form present in all countries. In the United States of America, these functions are exercised by the United States Secret Service. The agents of this service are vested with responsibility to protect the President of the United States, Vice President, Speaker of ...

Sony headphones are popular because of their high quality and simple designs. They focus on customer’s needs. Sony produces headphones that not only meet all customer’s desires, but also fit their personality. Since invention of the Walkman by the company, it has successfully introduced headphones that are unique (Chang, 2011). Using wireless technology, modern headsets can be connected to other Sony products, which improves user experience. The headsets provide an outstanding experience to customers, and the company is committed to continuing improving their quality and keep track of innovation strategies to guarantee customer satisfaction. The following section ...

Product Repositioning

GAP Inc is one of the most well-known global retail giant with the global positioning strategy that says ‘Be the World’s favorite for American Style’. The global business comprises of GAP, Banana Republic, Old Navy, Athleta and Intermix. In it’s hey days the brand identity connected with the target market as the brand used to represent ‘effortlessly cool’ (Monllos. K, 2015). With the global business being, intense and dynamic with many retailers offering cheaper options and in house issues relating to supply chain and designs not being able to translate into current trends and creating an emotive ...