The aim of this paper is to analyze Sony Company’s recent launch of the Sony Handy-cam HDR-PJ430. The paper analyzes the industry in which Sony operates as well as the competitors. It also investigates the various marketing strategies utilized by the company which include the needs analysis, the 4 P’s analysis, the SWOT analysis and the market analysis.
Description of company and its products
Sony is a Japanese conglomerate company with its headquarters in Konan, Tokyo. The corporation mainly deals in electronics, entertainment systems, games and provision of financial services. Sony Corporation is the electronics unit that is part of the Sony group.