Essays on Big Data

BIG DATA and its value to Small Medium Enterprise SME’s Restaurants

Big data can be very difficult to work with and may require to be broken down into simpler parts, so that interpretation is easier. The main challenges that are experienced in managing big data management include; storage, captures, curation, sharing, searching, visualization, analysis and transfer (Zikopoulos 2012). Large data sets emerge from derived additional information that results from the analysis of single and large set that is linked to the data. Therefore, big data is a situation whereby data sets collected are complex and voluminous to an extent that management through the use processing tools as on hand database

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Abstract

The ever-increasing flow of information in organizations has posed challenges to business for years and this has led to the development of the phenomena of big data. Following the adoption of the term “big data”, velocity, volume, veracity, velocity, and variety are the five elements that scholars have used to describe big data. For years, companies such as insurance firms have correlated data sets using the five elements. This has helped limit confusion attributable to the collection, storage and dissemination of complex data. The correlation is necessary due to the difficulty in managing huge volumes of data sets.

What is Big Data

Big

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Apache Hadoop software library is a framework that enables distributed processing of large data sets across clusters of computers. Hadoop can handle a single server and it can handle multiple machines. This means that scalability is not a problem. It is open source software that is reliable scalable and allows distributed computing. It is being used across enterprises in the storage of big data analytics and it also enables top managers in making business decisions.

Background

There has been a great need by the organizations to store and manage large amount of data referred as Big Data. There is a

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Management

Introduction
Technological breakthrough especially in social media has on one hand opened far greater information for collecting information and on the other has made it extremely complex for managers to screen and use the relevant data for marketing and advertisement activities. Social media websites like Facebook and Twitter have immense data and the challenge lies in screening the relevant data. The data available on these websites is far more comprehensive than the data garnered through CRM as it provides a rear view mirror of the consumer to the companies.
The data available in these social media sites can be

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      This paper looks at what is ‘big data’ and the important of Budnet in business players. With the availability of information in plenty, there is a need to have ways in which data information can be discovered. People are trying hard to get new knowledge from the information and the data they get access to. This is the new trend that is being seen with the use of enormous data sources.

What big data is

Big data is the collection of the organization data over a long period of time. This data is collected from different sources over time and stored in a

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(1) With the stern competition among companies today, success relies on gaining business competitive advantages. This is the main objective of big data and data analytics. Though both seeks to utilize data in gaining edge over the other three characteristics differentiates big data from data analytics and these are volume, velocity and variety. Big data is aware and gives importance to the fact that the volume of data gathered by companies from different sources is doubling every day, so being able to predict these data means providing mechanisms that are capable of processing this amount of data. Further, big

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A Reflection

Arguably, marketing has taken another perspective due to the presence of internet, advancement of technology, and social media. The author’s primary message to the authors concerns the response that organization and those responsible in analyzing the changes in the marketplace should take. The information found on the internet should be interpreted and analyzed critically before implementing it in an organization. It is always crucial to assert that the consumer is always a rational individual, and organizations should know that the consumer has access to the information they are facing.
Certainly, the author intends to pass this primary message

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