Advantages and Disadvantage for Business of Entering into Strategic Alliance
In the current environment, generating sustainable value for clients and shareholders entails creating effective strategic alliances. Strategic alliances are vital building blocks for businesses to attain strong and successful market presence. Strategic alliances are nowadays a reality of life for business, an essential piece of present operations as well as future plan. However, there is always a negative side of everything and joining strategic alliances can also have its disadvantages. There are so many advantages and disadvantages of having a business join a strategic alliance (Monk, Mather, & Hackett, 1992). One of the examples of a successful business that joined ...