The founder members of the Southwest Airlines were Herb Kelleher and Rollin King. The founders saw the need to respond to rise in capacity of customers travelling over the Texas routes. The carriers already in the industry were Brainiff International and American Airlines. The carriers did not have sufficient seats. This did prompt the southwest airlines to respond to the demand. There was also poor coverage of intermediate destinations in Texas by the former carriers. The relatively high demand for seats shoots the fare high. The federal regulations discouraged starting of a new airline company.
The southwest Airlines have