Rahim Chowdhury, Owner
1. EXECUTIVE SUMMARY
The main product of the company is wireless and telecommunication device offered by the TMOBILE. The company will be the authorized dealer of TMOBILE to offer the products from TMOBILE to the customers.
The main customers of the company will be the one who are in need of wireless and telecommunication device offered by TMOBILE. The TMOBILE customers will be able to purchase the product from this retail stores.
1.3 What Drives Us
The goal of the company is to provide consumers with all needs of wireless communication. We are always available to fulfill the needs of our customers. We aim to deliver the best service at lowest possible costs. We believe in quality and efficient after sales service. It makes us different from our competitors. The main goal of the company is to be a standalone solution for the consumers for any needs of wireless communication. We aim to always stay ahead of competitors to serve better.
2. COMPANY DESCRIPTION
2.1 Mission Statement
The primary mission of the company is to offer the products of TMOBILE to the consumers in the areas the company operates. The company will have retail stores that will serve the customers in a much better way to ensure that the customers have better availability of information and they are getting the best possible service while purchasing the product. The customer satisfaction will be desired target of the company.
2.2 Principal Members
2.3 Legal Structure
The type of the company is corporation. The corporation is legal entity that separate and distinct itself from the main owners of the company. As a corporation, the company will enjoy majority of the responsibilities and rights that are poses by the individual. It will be able enter in to the contract, take loan and borrow money as well as it can sue and it can be sued. The company will be able to hire its own employees as well as it will have own assets and task benefits.
3. MARKET RESEARCH
The company will operate as a seller of cellphone and other wireless device. The mobile phone and wireless telecommunication is the main industry of the company. The company will keep them up to date with regular trends of this industry and they will provide the mobile phones and wireless devices to the consumers based on demand.
The customers will be from all age groups who are using cell phones and wireless devices. The company will offer the products to consumers based on their age group because the age of the consumer has high impact on the choice while it comes to purchasing a cell phone or any kind of electronic device.
The main competitors of the company will be the other businesses who are selling the cell phones and other type of wireless device in the same place. The retail stores that are selling products from TMOBILE can be counted as competitors as well as they will be offering the same products.
3.4 Competitive Advantage
As an authorized dealer of TMOBILE, we will bring the latest product to the customers that are offered by TMOBILE. We will offer our service at all the retail stores and provide customers with the choices that are currently available in other TMOBILE stores. We will also offer discounted pricing for the products that will provide us competitive advantages.
The company will have to keep the record of all transaction. The company will be liable to keep track of ownership, taxation and other regulatory requirements set by the government. The company will pay the taxes properly and it will perform the activities for which it has been approved by the government.
4. PRODUCT/SERVICE LINE
4.1 Product or Service
We will provide cell phone and other wireless products offered by TMOBILE. We will be in a partnership with TMOBILE and we will offer different products offered by the company in our retail stores such as high-end mobile phones, internet and other wireless telecommunication plans. The company will offer brand new products from the partner companies.
4.2 Pricing Structure
The company will set the pricing based on the plans and pricing offered by the TMOBILE. There will be no special pricing strategy followed. The company will offer TMOBILE One plan that is the only plan offered by TMOBILE at this moment and it will be priced from $20 to $70 based on the number of connections. The company will also sell other products offered by the TMOBILE in the official pricing of TMOBILE.
4.3 Product/Service Life Cycle
The company is in the beginning stage and it is the time for proper business planning to get success. In this stage, the main aim of the company will be developing a proper business and marketing strategy in order to promote it in the market and bring new customers to the shop.
4.4 Intellectual Property Rights
The Company is an authorized dealer of TMOBILE. The company is also legally registered and it has the proper rights of offering any type of services or promotions that are unique and it can take any legal action in case other companies are using the copyright materials or doing any illegal activities that hurts the business.
4.5 Research & Development
We are performing market research to identify the demand of customers. We are looking for the trends in the market in order to offer the customers with the best products. The company will try to understand which product of TMOBILE alongside with other wireless device has the best potential before displaying them in the gallery.
5. MARKETING & SALES
5.1 Growth Strategy
The company will utilize social media and online marketing to promote itself in the area of operations. It will also use local newspaper and TV advertising alongside with billboard ads. The company will offer discounts and promotional gifts to attract customers. The company can also arrange events in different hotspot of the city to sell the products. In this way, the company can get attention from the customers who will pass by this promotional hotspot.
We will use online chat platform as well as social media to get in touch with customers efficiently. We will also have helping phone number to assist customers better. We will provide 24/7 customer service available to assist the customers better. We will also try to provide the fastest possible response to solve the queries of the customers.
We will sell the products and services from our retail stores at different locations. The customers will be able to visit our stores and purchase products. We will also introduce online ordering system and home delivery option. The company will make sure the most convenient way for the buyers to purchase our products.