Essays on Badminton

<<FName, LName>> <<Class>> <<Professor>> <<School>> <<City>>, <<State>> <<Date>> Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

The John Orwell Sports Centre

The John Orwell Sports Centre is situated in the center of Wapping. The center facilities contain a tailor made fifty-five plus station gym which presents an astonishing view of the ever changing London skyline, an extensive selection of complimentary weights and a group workout studio scheduling daily classes.  The facility’s personal trainers are readily available to assist people in achieving their health and fitness objectives, whatever they may be (Chadwick, 2012). The facility has a well-known four court sports hall with markings for basketball, badminton, and volleyball and also has an outside Astroturf pitch for hockey and football ...

Badminton is a game that started in the wake of civilization in the European and the Asian continents. It is a game that was popular among the first class society members in the ancient Greek, Chinese as well as the Indian empires (Badminton World Federation, para 2). It was a game that started more than two thousand years ago. It was initially known as the battledore, which was a combination of the bat or paddle, as well as the shuttlecock. It was originally a game of two people where the game involved two individuals who used to hit a ...

Inquiry 1

Growing up in a traditional Chinese family, I am the single child who is living with my parents. In conventional Chinese culture, parents are supposed to take care of their children to such age until the children get married. In some cases, children are receiving family economic support even having their own babies. On one hand, Chinese children are exposed to less social stress with the help of their parents. On the other hand, the parenting style brews a mindset that children should conform to their parents’ requests unconditionally. My family is from one of these traditional families. My parents are ...

Setting goals and objectives in badminton class is the basis of my success. Goals in these cases are essential since it will drive me forward regardless of the challenges that I may come across. Becoming a skillful and experienced badminton student is one of the crucial goals. Perhaps, acquiring the skill to always figure out the tactics of the opponents and proceeding to defeat them. I expect to be the best student in class, which will entail interpreting the theoretical part and putting it into practice. In addition, developing a strategy of playing badminton is my goal. For many years I ...

Li Ning is the leading player in the sports footwear and apparel industry in China. The company was founded by Li Ning, a successful Chinese athlete who won many medals at prestigious sports including three gold medals at 1984 Olympics. The legacy of the company is to support sports spirit. The company has about 50% of the market share in China. Its main competitors are industry giants such as Nike and Adidas. They also face strong competition from local brands such as Anta. The company has made efforts to establish Li Ning as an international brand and it is one ...