Essays on Adidas

The clothing industry is a sector that has drawn the attention of millions of investors across the world. The industry is very competitive, most people give in to the pressure and concentrate on other lines of business. To keep up with the pace. However, one has to be all around regarding the right prices, producing unique and environmentally friendly products, and using the right marketing channels. One such company that has managed to create sustainable products. The renowned Swedish fashion company H&M in recent times became the leading corporation in the fashion industry to issue a comprehensive report of ...

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

<<FName, LName>> <<Class>> <<Professor>> <<School>> <<City>>, <<State>> <<Date>> Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

mmmmm dd, yyyy (Dimson, 2015) (Explore adidas, n.d.) Both advertisements are just showing the product and nothing else but their elements are making different appeals to customers. Nike is showing a strange looking model where the sport is not clear. The effect is to look into the ad closer to find out for what sport is the shoe. This is a strong catch-on for any sports shoe customer. It challenges the imagination and is invoking a challenge to the viewer. The other appeal is it is invoking science when it has the word ‘gravity’ boldly emblazoned. The message connotes ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016). The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

A) Cost of Equity Calculation:

= Risk free rate+ Beta(market risk premium) = 2.24+0.57(6.2) = 5.78%

Calculative Notes:

a) Risk Free Rate:

30-year US treasury rate: 2.24%

b) Equity Risk Premium:

Duff and phelps equity risk premium: 6.2%

c) Beta: 0.57

B) Cost of Debt: 2.72%

For the purpose of calculation of cost of debt, we have assumed average of yield to maturity of existing bonds of the company. c) Equity and Debt Weights: D) Cost of Capital-On Book Value basis

E) Cost of Capital-On Market Value basis

Important to note, cost of capital based on market value is the most appropriate as it represents the appropriate risk involved within the company’s capital structure.

G) Equity and Asset Beta

Beta (asset) = Beta (equity) / [1+ [(1-t)*D/E]] The above table indicates that amongst all ...

Adidas is the leading marketer and producer of sportswear while facing competition from rival, Nike. The company’s remarkable marketing strategies have been as a result of modern and new technologies, especially in advertising. The organization targets consumers from all over the world making its advertisement strategies a major part of their marketing. Adidas has managed to keep up with the challenging consumer demand over the years due to the approaches used in their advertisements. For most of their adverts, the use the motivation and learning concept to attract the consumers who can easily relate with the advert. 2015 ...

Introduction

For organizations to survive during their inception or throughout their life, it is vital to carry out an examination of their internal strengths and weaknesses as well as the external opportunities, threats, and trends. This is the epitome of SWOT analysis, and it enables businesses to determine their current position in the market they operate in and the trajectory to take the company in the future (Rauch et al., 2015). The knowledge of internal and external environments is vital in gauging whether a corporation will thrive or succumb to the competition by rival companies. This paper seeks to undertake ...

Nowadays globalization is developing rapidly; more and more companies establish their subsidiaries in the foreign countries. Many organizations have presence all around the world. This process has either advantages or disadvantages; however, companies receive mostly positive outcomes of globalization, such as access to the new markets and outstanding talent, outsourcing of production and R&D, learning the experience of the foreign colleagues, and etc. This reported is devoted to identification of the ways of international business strategy’s improvement for Adidas Company.

Globalization

Globalization has made significant changes of the world economy. It foresees the following aspects: Nations differences: the competitive ...

The City and State

Macro Environmental Factors: Adidas The two main macro environmental factors impacting Adidas are legal and socio-cultural. In 2015, Adidas brand faced financial turmoil due to several factors, which led to a drop in its sales (Peterson, 2015). The executives failed to create the products that were supposed to appeal to changing taste of the American customers (Peterson, 2015). Adidas has not been as successful as Nike in signing sports celebrities for endorsements. Nike signed a deal with Basketball superstar Michael Jordan and today the Jordan brand is one of its most profitable subsidiaries. Adidas is yet to achieve that ...

Introduction

In context of fierce competition in front of even the well-known and developed enterprises need to fulfill rather complicated task of maintaining their positions and efficiency on the market. Typically, branding is considered to be effective management technique. Despite the fact it has been already implemented within the Nike Company, the management system faces new challenges of business environment. Therefore this technique should be implemented in new more efficient form in order to meet the demand of customers. This research aims to resolve the problem of brand management implementation on the basis of new principles of development and sustainable ...

Introduction

The entrance in the sport apparel and footwear arena of Under Armour, a relatively young sports brand followed its founder, Kevin Plank’s mission to provide athletes with fabrics that would prevent the accumulation of sweat, allowing them to focus on their games. This is still the company’s mission today: “Our mission. To make all athletes better through passion, design and relentless pursuit of innovation” (Thompson 53; Under Armour official website). Mission statements should answer the question why the company exists, it should be short, memorable, inspiring, market focused, indicate what the company wants to be remembered for ...

Nike is a large - scale company which is famous all over the world. In 2015, the company raised approximately $ 30 billion, and every year this sum grows. The Nike factories are located 55 countries, employs more than 30 thousand people. It is an American brand that produces sport products, clothes and shoes well-known all over the world. The company is named after the Greek goddess of victory Nike. It produces products of such brands as Nike, Air Jordan, Nike Golf, Total 90, Team Starter, and others. The founders of the company are two students of the University of ...

Thesis Comparison

1.1Grading Grid

Thesis Title: Corporate branding in the age of ongoing change: How to remain authentic and modern at the same time?

Thesis Title: Restaurant tipping: the impact of the acknowledgment of gratitude on customer’s future intentions regarding revisit and word of mouth.

Comparing Two Masters Thesis

Both of the writing samples provided were passable samples of a master’s thesis, which demonstrate elements of strength, however there were also significant weaknesses which should be discussed in detail. Overall, I preferred the second thesis over the first,, both because of writing style, and ultimately because of the depth of analysis of the findings and recommendations of r applications for the study. Generally, the writing style and command of English was better in ...

Section one: Nike, Products and Competitive Information

History of Adidas Nike, Inc. was founded as Blue Ribbon in 1964 by Bill Bowermnan and Phil Knight and has over the years made significant progress in both local and international markets since it took the name ‘Nike’ in 1978 (Peters, 2009, p. 1). The company has its headquarters in Washington County, Oregon and deals in footwear and apparel, sports equipment and other recreational products. The fact that Nike’s products have been endorsed by prominent personalities such as Michael Jordan has made it famous in global arena (Ros, 2011, p. 2). Nike engages in products designs, developing, manufacturing ...

Chapter 1

Nature of the Organization’s Business Under Armour is a multinational sports clothing and accessory company headquartered in Baltimore, Maryland. The company suppliers casual apparel and sportswear, and in 2006, it started offering footwear. The company sells its products worldwide targeting athletes at all levels as well as consumers having active lifestyles. To date, the company has opened various stores as well as factory outlets in various states and nations including Canada and China.

Organization’s History

1996-1998: Early Milestones 1996: Founding of the Company Kevin Plank founded the company in 1996 when he was 23 years old. He was the former ...

Introduction 3

Executive Summary 3 Ethical Policies of the Company 4 Environmental Policies of the Company 4 Credibility of Ethical and Environmental Claims 6 Conclusion 6

Reference List 8

Introduction Adidas AG is a German global corporation that designs, produces and sells sport goods, including clothing, shoes, and various accessories. This company operates in more than 160 hundreds of countries and employs more than 53 thousand people, generating sales of more than €14 billion (Adidas-group.com, n.d.). The company is known to design clothes that have three parallel bars, which is a typical logo of the company. Adidas was founded in 1924, and today it ...

Current Market Conditions of Nike

Nike, Inc., one of the world’s leading seller of athletic footwear and apparel was incorporated in 1968 and since then has grown immeasurably with a market capitalization of $83.6 billion and a brand value of $19 billion as of 2014 and a huge presence in 190 countries.. Several market conditions have impacted Nike’s growth and will continue to do so as it journeys through the future in an even more competitive industry. Currently, the key players in the athletic footwear and apparel industry are Adidas, Reebok and Puma. Until recently, new entrants in the market have emerged, ...

1.0 Executive Summary Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

The brand chosen is Adidas group located in German that strives to be the international leader in the industry of sports. It has managed to build a passion and lifestyle for sports. It is also a company that focuses on the consumers (Reference for Business). The company has been operating an efficient chain of supply that manages its transport and distribution. However, it has a weak distribution network. It has extensive and diverse operations in various countries. This has then made it difficult to strengthen their network of distribution. The chain of supply is also long and complicated as ...

I have chosen the following players who were drafted in 2014 NFL draft;

He is an American footballer for the Houston Texas of the Nation Football League. Jadeveon played college football at South Carolina after graduating from South Pointe high school in South Carolina. He set South Carolina school records in 2012 in loss tackles of 23.5 and quarterback sacks of 13.0 as he earned defensive playing ability of the years honor at the southeastern meeting. He is described as one of the rare sports changers on defense (Ducking et al. 681). In 2008, south point had 31 graduates. ...

Introduction

The purpose of the paper is to evaluate the approach of Marks and Spencer, a giant multi-channel retailer located in the UK based on sustainable products and managing waste (EY). The report aims to identify the main sustainability challenges that M &S recognize in their reporting and summarize the M & S sustainability strategy to highlight the obstacles, benchmarking against its rival Zara and Adidas. The report will provide an evaluation of M &S approach to sustainable products and manage waste drawing upon information available in the firm’s sustainability reporting material and concerning the speculative academic theory and models. ...

Adidas Group

Company Description The history of Adidas Company can be traced back in 1924 when the company's founder, Adi Dassler established the "Gebrüder Dassler Schuhfabrik" to focus on offering athletes with the high-quality products. In 1928, the company produced the Gold medals to be presented in Amsterdam and Berlin in 1936 as the first journey for the company. In 1949, the Adi registered the "Adi Dassler Adidas Herzogenaurach" and started working with only 47 employees in Herzogenaurach, Germany. During the same year, Adi registered a shoe brand that had the Adidas 3-stripes brand. The introduction of the football boots ...

Brand Management

Introduction As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

Introduction

The paper is commissioned to perform financial analysis for Nike Inc. As part of this analysis, we will extensively discuss the current position of the company in the industry and how well it is forecasted to survive in the future amid the ongoing developments in the industry. However, the main focus of this paper will be to unearth the financial standing of the company over the recent past two years using the tool of financial ratios. In order to incorporate cross-section analysis in our analysis, we will also compare the ratio multiples with the competitor firm, Under Armour.

About the company

Founded ...

Introduction

Lululemon Athletica, Inc. is a leading designer as well as retailer of top-end yoga and sports apparel. The company was established by Chip Wilson in 1998 in Vancouver and has been operating mostly in New Zealand, Australia, and North America. Wilson created Lululemon Athletica, Inc. to address the unique preferences as well as needs of women, but later the management decided to increase its market target. As a result, the company started designing and retailing yoga and athletic apparel for the female youths and men. The company reaches out its potential customers through instructors and yoga studios. It is ...

Under Armor is a sportswear company and thus it deals with footwear and other accessories for men, women and youths. It products are diverse and designed to suit consumer regardless of the climatic conditions. For instance, the company offers footwear for football, baseball, lacrosse, soccer and softball. It has segmented its market in that, it groups individuals and teams that share one or more characteristics and require almost the product needs. By doing so, Under Armor Company has been able to meet the demand for sportswear needed for the certain climatic conditions, sports activities and fitness exercises. Thus the ...

Executive Summary

Nike is the most reputed and celebrated brands globally, the tagline Just Do it and the swoosh logo is recognized by one and all, in this age of digital media Nike has been able to outrun its competitors on the social media by using engaging and interactive programs. The accounts of Nike as researched and repeatedly mentioned in the report connects with the consumers on a deeper emotional level and is spite of managing different departments, the company has been able to create a leading niche in the social media marketing programs amid the competition effectively. Nike needs to ...

Chapter 3

Mission Statement The Adidas Corporation aims to become a world leader in manufacturing sports-related products by developing brands that exhibit the passion and lifestyle of athletes. The enterprise is committed to strengthening its image and competitive position. Their mission is categorized into four fundamental postulates: dedication, globalization, innovation, and consumer focus. This essay entails an overview of the Adidas Group.

Strategic Marketing Position

Adidas hopes to obtain a larger market share in the sporting industry. To do so, the firm has to enhance its position by having specific target markets instead of taking on the entire market. Adidas must narrow its focus ...

Producer, rapper, musician, designer – all these are different shades of one person, whose name is Kanye West. We believe that the contribution of Mr. West to the African American Renaissance culture cannot be overestimated as he completely changed the approach to making the hip-hop music and made the audience of people, who listen to hip-hop, far wider thanks to the diversity of the sounding in his songs. Also, he looked at the new role of African Americans in society and their image, showing that African American rappers are not gangsters from the hood with the Uzi in their bosom ...

Brand Positioning-Nike Inc.

Introduction A company’s brand positioning depicts a lot of its success or failure. According to Sengupta, (2005) brand positioning refers to a marketing strategy that is aimed to make a brand occupy a specific position in the minds of its customers about its competitors. Most companies apply this strategy by emphasizing on its distinguishing features or create a suitable image, especially through advertising. Similarly, Clifton, Simmons & Ahmad (2003) argues that it is target consumer’s main reason to purchase your products in preference to others. Almost all successful companies have made themselves distinct from their competitors; the Nike ...

Globalization is the key phenomenon of the last decade. The recession that the world encountered have made many companies guarded when it comes to entering new markets for business, however, emerging markets are the focus of global multinational businesses to enter, India is one of the major emerging power of the global economy and a key focus of brands (Bremmer). Under Armour, the no.2 sportswear brand in US, is entering the Indian market to carve a niche in the sports category of a sports mad country and will compete with primarily Nike and Adidas for a share of the ...

Executive Summary

This paper elucidates about the world’s 2nd largest sportswear manufacturer – Adidas. It first offers a brief introduction to the brand, its history, and existing market position. It further offers details about the background and target market of Adidas. The next section elucidates about the strengths, weaknesses, opportunities and threats associated with the brand. Afterwards, brand structure and brand architecture of Adidas have been discussed. Lastly, it offers some strategic recommendations that can be potentially used by Adidas to enhance its brand performance.

Introduction

Adidas AG is the 2nd largest sportswear manufacturers across the globe after Nike. It is also ...

Summary

Nike has long been a leader in the sportswear market. It has dominated the market for a long time that it has hard to imagine it having any important competitors. However, two brands are growing fast to challenge Nike: Under Armour and Skechers USA. Nike’s biggest challenge thus is how to maintain its fast growth in previous years. While the company is expected to grow in 2015, the rate will not be as a high as that in 2014. It is expected to post $8.2 billion in revenues and have earnings per share price of $1.19, slightly higher ...

Threat Level of Stakeholders

The stakeholders in Adidas are those who have an effect on the functions of the company. They comprise of employees, business associates and the legal operators. The employees pose a high threat to the enterprise. Their motivation level determines the way they offer their services to the clients of the business. Good service implies that the customers will be retained in the business and loyalty will also be built. However, poor services offered to the clients will push them further to their competitors, and this will result in few sales by the company (Chu, Cho and Luk 5). The ...

Abstract

In the today’s world of global wellbeing and competition, it has become very important to access the business opportunity while looking for the best thing that the people are looking for. The busy schedules of the people have left them with no time for exercise that affects their wellbeing. So, people are looking for the alternative that can provide them recreation as well as cover the need of physical exercise. This exclusive alternative for this is the sports, and this has given a boost to sports apparel manufacturer. This paper will access the various business environmental factors that ...

In the Adidas ad “Making History,” Adidas shoes are presented as a split screen presentation of the same shoe, colored differently, with stats below them detailing how two soccer players – Gerd Muller from West Germany and Leo Messi from Argentina – used these Adidas shoes to set world records for making goals in their respective years. Judging from this ad, the target audience for this particular Adidas advertisement are soccer fans, those who would know the names of the players, would be familiar with the sport and the type of shoe involved, and who would be appealed to by citing ...

ABSTRACT

This paper covers general analysis of Fossil Group – an American company that was founded in 1984 (main product – accessories, recreational products, watches, etc.). This analysis includes the background of the company, its position on a market, and performance analysis: market shares dynamic, sales growth and profitability (Net Profit Margin). In order to do this paper the annual reports were overviewed as well as Bloomberg market analysis report. As a result, Fossil Group could be considered as a stable company, with a great background, strong position on the market, and good financial results.

INTRODUCTION AND BRIEF ON A COMPANY

Company’s Background The Fossil Group was ...

Evaluation of Marketing Strategy

Introduction4 The brand.4 The organizational strategy.5 Strengths of the marketing strategy..6 Weaknesses of the marketing strategy..8 Marketing mix..8 Product..8 Price..9

Place.9

Promotion.9 Conclusion10 Appendices10 Appendix 1: SWOT Analysis..11 Appendix 2: PESTELEL Analysis..11 Appendix 3: Michael Porter’s Five Forces Analysis12 References List ..13 Executive summary Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

Intensive Distribution

Intensive distribution is also referred as the mass distribution strategy, where market offerings are necessarily supplied to all the possible purchase points. Common examples of products distributed under the intensive distribution approach include beverages, brewing brands, cigarettes, chocolates, biscuits and FMCG products like detergents, shampoo, soaps etc. (Mangiaracina et.al, 2012). For instance, Pepsi has employed an intensive market distribution strategy to supply Pepsi Cola at every retailer. This is because the potential buyers of Pepsi are made up of mass audience that could be from any demographical segment, social class, and geographical regions. These buyers tend to purchase a ...

Adidas is the second largest sports apparel company which is often involved in different major sporting events such as in the National Basketball Assocciation, National Football League, and Major League Baseball (Athlete Promotions). One of its products which gained global popularity is its shoes which are endorsed by famous celebrities particularly athletes. With the help of the endorser’s influence and persuasion through commercial ads, the product becomes popular and sold worldwide, which brings good news to the company. Among the hundreds of athletes that is under the endorsement of Adidas, David Beckham, a superstar soccer player, will be ...

Part A:

About the company and other related information Founded in the year 1924, PUMA is a Germany based multinational entity that designs, manufacture and sells athletic footwear, apparels and other related accessories. The company was formed by two brothers,Adolf Dassler and Rudolf Dassler but owing to family quarrels, Rudolf separated from his brother and took over the company, eventually naming it Puma. Over the time, the company has expanded its product offering and it now offers products in various categories of sports. In addition to its principle brand PUMA, the company also offers its products under the name of ...

The natural resources like oil and gas are of great importance for any country, as the drive the plants, heating and so on. This market though important is very tricky and it take much effort and resource not only to enter it, but to stay. Exxon Mobil is one of the biggest international corporation in a gas and oil fields. To ensure stability, promote growth and avoid potential dangers it is essential for any companies to be prepared, thus different analysis like SWOT, PEST and STEEP are performed, to evaluate the current situation in the company and on the ...

Introduction

Analysis of Nike’s dividend over three years period Nike has been paying dividends to its shareholders every year based on its level of earnings. The three years analysis of Nike’s dividend distribution has been shown in the table below. Nike's dividend per share and earnings per share has increased which also indicates that revenue and profit of the company had increased over that period. (Gibson, 2008) The trend of the past three years projected that the company has improved its market position and was able to provide enough dividend to its shareholders for their investment in the ...

The case is about New Balance Athletic Shoe Inc. and how they are planning to increase their efficiency and quality in their operation processes through the implementation of lean manufacturing. At this same period, two of the leading shoe producers Reebok and Adidas have merged hence New Balance needs to focus on ways to counter this move in order to sell effectively.

New Balance was founded in the year 1906 in Boston by William J. Riley, and it was formerly known as New Balance Arch. William was a 33-year old British, who dedicated himself to help people with feet ...

I had the joy of visiting the Madison Square Garden, which is home to New York’s basketball team New York Knicks during an NBA game. I loved the majestic stadium, which the locals famously refer to as “The World’s Most Famous Arena." The stadium, which is also called “The Garden," is in Midtown Manhattan in New York City. It is located atop the Pennsylvania Station. The MSG has a versatile space that can host varying activities such as games, concerts, political conventions among other social events.The MSG has ample indoor space. It occupies an area of 76,000 ...

Introduction

Adidas is a German multinational company that designs and manufactures sports wear and accessories. The headquarters of the company are located in Herzogenaurach, Bavaria in Germany. Apart from sportswear, the company manufactures shirts, eyewear, bags, watches and other clothing related goods. It is the second largest sportswear manufacturer in the globe. The company was founded by Adolf Dassler in 1948. The total revenue for the company that was listed in 2012 stood as € 34.48 billion. The success of the company has come along as a result of being respectful to its strengths, acceptability of its weaknesses, recognition of its opportunities, and ...

Scientific management is a science due to the mental revolution involved in the duties of both the workmen and management in an industry (Taylor 2013). It is a science since it involves mental revolution. The workers change their mentality towards their work, employers and also the fellow employees. On the other hand, the managers change their mentality towards their employees, their fellow management team and their daily problems as the managers. This complete mental revolution is what makes scientific management a science.

Mazda and Adidas are two organizations fit to compare in terms of being mechanistic and organic. Adidas is a company ...

NIKE AND ADIDAS

Promotional strategies of Nike and Adidas Nike is an American multinational firm which was started in September 8, 1969. It is a firm which designs, develops, markets and sells footwear, apparel and accessories on a worldwide scale. NIKE is a top seller in athletic shoe wear category as well as athletic apparel worldwide. Nike is not only the leading supplier of athletic shoes and apparel but also sports equipment and miscellaneous other products. The company was born in 1965 by Bill Bowerman and Philip Knight under the name of blue Ribbon Sports. It came to know as Nike in 1978. There ...

US Company That Has Acquired Another Company And Is Operating Internationally

One of the leading sportswear companies in the world is Reebok. Reebok is a US company that has recently been acquired by Adidas. Their common adversary is the US company Nike which owns about a third of the global market share for sportswear. In 2005, Nike had a total market share of about 36.3%. In the same year when the merger between Adidas and Reebok was finalized, their market share jumped to 21.1% from a dismal 8.9%. The merger was announced in August 3, 2005, with Adidas-Salomon AG planning to buy all ...

(Your Professor’s name) (Subject name and code)

Nike and Adidas are leading brands in the sports apparel industry. These billion dollar brands have to survive tough competition from their counterparts each day. Over the last couple of decades both these brands have established themselves as synonyms in the sports industry. This paper compares both these brands and determines the growth or declining trend in their performance. An analysis of the net income of both of these brands over the past decade reveals a slight difference. Where Nike’s “net income was $1212 million in 2005, Adidas’ was € ...

Adidas is a German-based, multinational company that design, manufactures, and sells clothing, sports shoes, accessories, equipment, and luxury items for women and men. It has its headquarters in Herzogenaurach, Bavaria, the locale where the progenitor of the company, Adolf Dassler, worked as a German shoes manufacturer. The company has shown noteworthy growth in the sporting goods industry to become the second biggest in the world. Moreover, Adidas offers luxury items for any and all consumers who want name brand items but not specifically for athletic purposes. Adidas has made significant initiatives to maintain its global placing within the very competitive market ( ...

Executive Summary

The athletes industry is highly competitive and unpredictable for organizations that venture. As such, the industry has been dominated by companies such as Adidas and Nike. Accordingly, the aforesaid companies that have sustained market dominance have controlled the sports apparel and footwear sector for decades. As well, the market dominance by the various companies has been as a result of clear comprehension of the market of operation. Nonetheless, Under Amour has emerged as a formidable force within the athletes industry. As a new company with less than 30 years of experience, the organization has been growing tremendously. Accordingly, the tremendous growth of ...

NIKE

The success of Nike lies in its pledge to a detailed analysis of future opportunities in meeting the requirements of the customer wants in accordance with the current trends. In addition, tapping in new segments is also a significant endeavor of Nike. The primary focus of any business has to be the customer; marketing management has to take the lead in researching the customer and the markets, in order to promote strategies and Nike has been leading in all the mentioned fronts with aplomb. It is imperative to delve into Nike’s historical perspective, the word “Nike” is derived ...

Introduction

Nike and Adidas are the two top companies in the sports apparel industry. The two have aggressively put in place strategies to ensure they each attain great market share. Their promotional and advertising strategies employ creativity, innovation, and technology, which essentially explains why the two firms are market leaders in the sports apparel industry. The two companies also have continued to tap effectively into their key competencies in their effort to topple each other from the market leader in the sports apparel industry (Anthony, 2011). The promotional strategies have notable similarities and differences, which will be discussed in this ...

Brand Building: Nike’s Case

Abstract This is a research paper focuses on product brand building. It uses both primary and secondary sources to analyze the Nike’s footwear brand equity and positioning. The primary source was abstracted from an interview involving a loyal Nike’s football boots customer. The secondary sources were obtained from articles published in journals.

Introduction

Brand building is a critical exercise that often takes many companies long time to achieve. Brand building creates brand equity which is the justification provided for preference of one brand over alternative brands. Brand equity can also be defined as extra value a brand name adds to the ...

Although Nike’s corporate social responsibility is quite reasonable, it has recently been in response to emerging crises rather than for prevention Nike’s CSR policies are mainly breached by contracted industries where oversight is weak (Paul Snell, 2012). Most of Nike’s products are manufactured through autonomous contractors including in developing countries like Taiwan, Mexico and Korea where workers rights are disregarded and labor laws broken with impunity. Cases have been reported contracted manager threaten employees with discharge, with some going as far as physical assault if workers join labor unions (Nike Inc., 2012) Nike has been ...

Abstract

Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.

The global customer base is the strength of Nike’s business, which is always expanding.

The consumers all around can relate to the iconic status of Nike, which is its foremost success. The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner. Key Words: Nike, icon, status, brand, marketing, customer

Introduction:

In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and emotional ...

Formed in 2005 by Wal-Mart, Global procurement organization owned the Global Certificate Program (GCP). Prior to its renaming, the program managed ethical conduct of the supply chain. It later changed its name to Ethical Standards Program and in 2006; it announced that it had conducted 13,600 factory audits in the previous year. The announcement by the then president of the company also stated that the audit was a collaboration of the supply chain and their suppliers. However, in 2006 an article was published saying that one of the supply chain’s supplier in china fabricated their reports. During the ...

Introduction

Market Review Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior extensive ...