Essays on Brands

Introduction of the Product

A Polaroid Cube is a delightful and little camera that takes the still shots as well as video. Just as the name suggest, it is a tiny tube about 35mm on the side. It can stick to any and all the magnetic surfaces and even a dinner folk. The cube can be tossed and can be taken around to take the life's precious moment in town or an adventure (Amstrong, & Kotler, 2011 p.12). However, the cube can be used any place in any circumstance to take photos and video recording. The cube comes in red, blue and red colors ...

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

The objective of this paper is to answer to specific questions related to marketing management.

Question 1: Market Segmentation is vital to targeting the correct consumer market for today’s numerous types of businesses. In what ways can a company divide their consumer markets into segments? Market segmentation is an integral part of effective marketing. Market segmentation, in some terms, is slicing out a group of people from a large market based on common characteristics, needs and behaviour (Rizzi, 2015). So, a market segment is a set of customers that are expected to respond in a similar manner when exposed to a marketing activity. There are four main ways that a company can use ...

Anheuser-Busch InBev’s Takeover of SABMiller

The global beer industry, which has been growing steadily for almost a century now, is filled with variety. There are many types of beer that vary in flavor, production technique, ingredients, color, alcohol levels, and geographic origin. Also, the many brands vary greatly as well. Some brands dominate global beer markets, while other brands are very local - and everything in between. Anheuser-Busch InBev and SABMiller were two of the largest global dominating beermaker companies in existence. Together, they produced around 30% of all beer sold world-wide. The idea of Anheuser-Busch InBev and SABMiller merging was simply astonishing. When ...

Whenever individuals come into contact with any type of stimulus in the environment, it results in a change in their actions and attitudes. This particularly holds true in the case of marketing stimuli. Perceptions about product quality are largely based on our own understanding and opinion about what value a particular brand can deliver. For instance, watching a television commercial of a new smartphone is not sufficient to convince a person to go out and purchase it. Equally important is for brands to select the most appropriate medium (television, radio, print, billboards or digital) in order to ensure that ...

The Effect of Social Media on the Selection or the Desire of UAE Nationals Living in Abu Dhabi to Choose a Tourism Destination- Research Prospectus

Abstract

The study seeks to find out the impact of social media on the choice of travel destinations by UAE national who live in Abu Dhabi. The problem that the survey aims to address is the role of social media factors in influencing decision-making by consumers of tourism services. The study acknowledges that social media plays an imperative role in influencing consumers’ choice of their travel destination, which makes an important aspect for the study. ...

Business Audit: Coca Cola

Business Audit: Coca Cola

Executive Summary

This report takes a look at the business audit of the Coca-Cola Company. After introducing the audit, a brief background of the company is given. This is followed by a macro-analysis of the company. This analysis deals with the management tool i.e. PESTLE which details Coca Cola’s political, economic, social, technological, legal and environmental analysis. This is followed by a micro-analysis i.e. the financial data relating to Coca Cola. The competitor analysis of the company is next in line. This includes the strategic groups in Coca Cola’s line of business. A perceptual mapping ...

PepsiCo remains a leading global brand, specializing in the making of packaged drinks and foods. Commonly recognizable PepsiCo products include Fritos, Cheetos, Lay’s, and Pepsi, all similar due to either their high fat content, high salt content or sugar, all unhealthy options in flavoring food. However, consumers are on an increasingly health conscious diet, where high fat, sodium, and sugary foods are shunned for healthier alternatives. It is the consideration that PepsiCo Chief Executive Indra Nooyi seeks the transformation of the company into a healthy foods juggernaut. Commitment to the healthy foods cause has witnessed the company’s ...

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Apple is a multinational company that is headquartered in the Californian State of the United States of America. The company mainly develops, sells and designs the major apple consumer electronics. The company also develops consumer hardware and software. Among her hardware products include; iPad tablets, iPhone smart phones, iPod media player (portable) introduced in the year 2001, Apple smart watches, Mac personal computers, Apple digital televisions and Mac personal computers. The company has also increased its online services that suite productivity and creativity. Subsequently, the apples consumers’ software’s have been developed to meet customers’ needs and satisfaction. This ...

Analysis and Recommendation of Nimble Storage

Analysis and Recommendation of Nimble Storage

Political Nimble Storage is a registered in the U.S., and it is directly affected by the political factors in the country. The U.S. has a strong democratic system, and it is governed by the rule of law with elections being considered as fair and transparent. The USA has massive political influence in international affairs and is regarded as a superpower because of its leadership in the economy, military, and technology (PESTLE Analysi, 2014). Nonetheless, other countries criticize it for its approach to the “War on Terror,” and this has affected its relations with ...

Perception and Consumer Behavior

Perception is the process of knowing features of stimuli with the use of vision, hearing, taste, smell and touch (Scott, 1994). The visual perception i.e. size/shape in the L’Oreal Men Expert Vita Lift 5 ad is rectangle with the focus on more than one dimension to enable consumers to downsize their order by enlarging the product along all dimensions. On the other hand, the shape of the Aveeno Absolutely Ageless ad is portrait. The size of the ad is adjusted through focus on multiple dimensions to perceive the product easily. Lettering is another factor affects the perception of ...

Improving the Operating Strategy of Marriott

Improving the Operating Strategy of Marriott The purpose of the report is to develop a recommendation for improving a company’s current strategy in order to remain sustainable in a highly competitive economic environment. The recommendation will be based on an analysis of both the external and internal factors that affects the company. This includes both qualitative and quantitative factors since the report is segregated into (1) environmental scan and risk analysis, (2) ratio analysis, (3) financial statement analysis, (4) weighted average cost of capital, and a (5) strategy development. The company chosen to be analyzed is Marriott International, ...

Introduction

Nordstrom, Inc. is the company of interest in this discussion. Nordstrom, Inc. is an upscale retailer native to America that sells brand name and private label accessories and apparel merchandise. Initially, the founders started the company in 1901 as a shore store. Since then, the company has grown tremendously, and is now offering a variety of products and services beyond shoes including fragrances, cosmetics, and jewelry. Throughout this report, Nordstrom’s brief background, financial overview, business sector, target market analysis, business operations as compared to competitors, as well as strategies to sustain the business will be discussed.

Company Overview

Nordstrom, Inc. ( ...

Introduction

Sony Corporation began in 1946 in Tokyo as a manufacturer of measurement and telecommunications equipment. Over the decades that followed, Sony became a major player in electronic markets such as communications, audio and video equipment’s meant for professional and home use. By 2010 the company had more than 171,000 employees worldwide in countries such as china, the United States, Europe and japan. In the financial year ending March 31st, 2010, Sony Corporation reported annual sales of $89billion. Sony introduced the VAIO series of computer products to build its consumer lines and debited the market with desktop product ( ...

Introduction

Companies in different industries are adopting marketing strategies that aid them achieve uniqueness and difference from their competitors. At an age where companies experience stiff intra-industry competition, it is imperative that their marketing managers be regularly involved in the development of distinct strategies that help them acquire a comparative advantage over their competitors. The whole process of adopting unique marketing strategies to attract a certain target market is called strategic marketing. According to Wilson & Galligan (2012), strategic marketing refers to all activities undertaken by a company to differentiate itself from other players in the same industry in the marketplace. ...

Business-Level and Corporate-Level Strategies for Coca-Cola Company

Business-Level and Corporate-Level Strategies for the Coca-Cola Company Introduction The Coca-Cola Company deals with beverage products and has more than 500 brands in over 200 countries. Even though the company's primary line of business is in sparkling beverages, the company has diversified in the recent past to produce still drinks such as water, juices, teas, coffees and energy drinks. Coca-Cola is known for its four non-alcoholic sparkling beverage brands, which are Coca-Cola, Diet Coke, Sprite, and Fanta. The company was founded in the U.S. in 1886 and has since grown to be the largest beverage company in the world. ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

Question one

According to the case study, the leadership of Lafley has managed to update the entire brands of P& G through the addition of innovative products. Therefore, P&G has achieved success in consumer goods by offering devices that build on its key products such as Tide Stain Brush, and Mr. Clean Auto Dry that drives without streaking when cleaning cars. Similarly, P& started to approach its products in a more creative manner. For example, it redefined crest that used to be marketed as toothpaste to an oral care brand (Shamsie: 2)

Question two

Procter and Gamble Company sold half of its brands ...

Business Case Analysis of the Coca-Cola Company

The Coca-Cola Company, comprising almost 20 different beverage brands, is the world’s largest beverage manufacturing brand, with a market capitalization estimated at one hundred and eighty six billion dollars. It is also considered to be the third most valuable brand across the world, according to Interbrand, estimated at $ 78.4 billion . Its portfolio includes more than 3800 products that are distributed worldwide thanks to more than 250 bottling partners and 900 plants throughout the world. Coke brands are available in more than 24 million retail shops around the world, thereby making the brand even more accessible for the people. ...

Institutions

Starbucks is an American coffee chain that is based in Seattle in Washington. As at 2016, the company had over 23,000 locations across the globe. The company has positioned itself as a premier coffee shop that distinguishes its products by taste, quality and customer service. The company target quality conscious customers serving premium priced coffee based on light roasts and espresso machines (Starbucks News Release, 2016). This paper will evaluate the micro and macro environment of Starbucks and specifically the competition. The main Starbucks competitors include Dunkin and McDonald’s. The two main competitors are striving to edge ...

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Intensity of Each Industry Force

Bargaining power of buyers is low to medium because not only consumers have various alternatives in the CSD industry to select from but both the Pepsi and Coke offered multiple offerings to beverage lovers. The power of suppliers is very high in the cola industry. The number of soft drink bottlers in the United States has greatly reduced from two thousand in 1970 to three hundred by the end of the year 2009. The industry is still dominated by Pepsi and Coca-Cola. These bottlers helped the national beverage brands secure shelf spaces and customer attention. Since there ...

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Business Model Generation

Tim Horton’s is Canada’s largest chain of Quick Service Restaurants (QSRs). It was acquired by 3G Capital and Burger King in 2014 with the creation of a new entity – Restaurants Brands International. Since 2014, the chain has expanded its operations not only in the United States but also globally in the Arabian Gulf.

Part 1: Business Model for Tim Hortons

Tim Horton’s future growth is greatly dependent on its key strategic partnerships. The QSR chain works through a model of partnerships (franchisees) and joint ventures. Tim ...

Q1 High quality, durable, creative, and innovative products define luxury industry products. Luxury industry products stand out in any industry and have a distinct place among consumers. Additionally, luxury industry products are available within sophisticated store ambiance. The industry of accessories and bags is divided into various segments. Luxury industry products are segment of accessories and bags that is consumed by high purchasing power consumers. Coach Inc. is a luxury industry that deals with the luxury handbags and accessories and has the strategy of accessible luxury which has made it sustain the competition. Bags and accessories of Coach Inc. ...

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Michael Porter’s Five Forces include - the threat of new entrants, threat of substitute products or services, bargaining power of buyers, bargaining power of suppliers and competitive rivalry between firms. We will apply this framework to the soft drinks industry. 1. Porter’s 5 Forces

Threat of New Entrants: Medium Pressure

The threat of new entrants is quite real for the soft drinks industry today. The consumer is becoming more health conscious. Many governments are instituting legislation to curtail the use of sugary soft drinks like Pepsi ...

Procter & Gamble is a Multinational consumer goods company which was incorporated in 1905 in Ohio, United States. It manufactures several consumer products and offers around 65 different brands under several product categories such as “Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care” (The Procter & Gamble Company, 2016). The company sells its products in almost 200 countries and conducts on-the-ground operations in almost 100 countries.

Balance sheet

P&G follows generally accepted accounting principles applicable in the Unites States for presentation and preparation of its financial statements. Much like other publically traded companies, P&G also electronically files its annual, ...

The purpose of conducting this pilot research is to determine consumer reactions and acceptance rates of a new shampoo that the company is considering to launch by the end of the year. Prior to conducting a nationwide consumer-based research survey, a pilot study has been planned, with a very limited target audience. Product research and development is already underway, and the company has to choose between launching an anti-dandruff shampoo, or a variant that specifically targets teenagers, who have severe hair fall problems . Therefore, a questionnaire will be developed comprising questions that will attempt to understand which of the ...

L’Oreal is a French company that deals with cosmetics with is headquarters based in Clichy, France. Its existence dates back from 1909. The company deals with a number of different items pertaining to beauty as well as other hygiene products like shampoos and make-up. This is one of the most vibrant companies when it comes to researching what works in their industry. Reports suggest that in the US it is the top nanotechnology patent-holder. In this industry, companies pose quite a degree of competition since they are obligated to understand their products in a rather detailed manner. The ...

Investment Appraisal

Investment Appraisal This report presents the critical investment appraisal of the new coffee shop venture to be initiated by Tesco Ltd. The report includes a thorough analysis of the café market and industry and also attempts to evaluate the target market and market segmentation. Towards the end, the report also includes the appraisal of the investment and financial analysis of the five-year forecast of the venture.

The British coffee market has grown considerably in the past few years that is evident from the fact that approximately $8 billion was spent by Britons in coffee shops last year. In 2015, ...

Introduction

In the decision making of most consumers, there are five stages in which they undergo. These processes undergo without the consumers noticing it. The five stages are as follows: need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. This paper will discuss these processes. An example will also be given to further emphasize each point. Also, the impacts of the internet and social will be discussed, in relation to how the consumers make these decisions.

Need Recognition

Need recognition is the stage in which the consumer identifies what he needs to buy. In this stage, there is a need ...

Introduction

The jewelry manufacturing and sales industry has been posting exponential growth rates in the past years. A lot of companies that operate in this industry have likewise exhibited significant upward growth rates. One of those companies is Pandora. Pandora is a Danish multinational corporation whose core business involves the manufacture and retail of jewelries. The company was founded in 1982 by Per Enevoldsen. The company was, at that time, engaged in small scale jewelry importation. It imported pre-manufactured jewelries from Thailand and sold it to its customers for a profit. Enevoldsen, upon seeing that there is a great potential ...

American Public University

1. Compute the elasticities for each independent variable. Note: Write down all of your calculations. QD = - 5200 - 42P + 20PX + 5.2I + 0.20A + 0.25M and Q = Quantity demanded of 3-pack units P (in cents) = Price of the product = 500 cents per 3-pack unit PX (in cents) = Price of leading competitor’s product = 600 cents per 3-pack unit I (in dollars) = Per capita income of the standard metropolitan statistical area (SMSA) in which the supermarkets are located = $5,500 A (in dollars) = Monthly advertising expenditures = $10,000 M = Number of microwave ovens sold in the SMSA in which the supermarkets ...

Different Types of Facebook Page Posts

Different Types of Facebook Page Posts Social media marketing is consistently growing as more consumers and businesses become involved in social media sites, and various studies have confirmed the utility of social media sites such as Facebook in building brand image and equity for businesses owners (Kim, Sung, Lee, Choi, & Sung, 2016). However, the growing number of information available on the Internet also means users are overloaded with content and need to be selective of where they direct their attention. For Facebook page owners, that means their posts will be less likely to appear in the News Feeds of ...

Global Marketing Strategy – Coca Cola

Coca Cola, generally referred as Coke, is an American non-alcoholic carbonated drink produced under the brand The Coca-Cola Company. The drink was introduced about 130 years ago by John Pemberton as a patent medicine and later, the brand was bought by Asa Griggs Candler, and Coca Cola was then marketed as a soft drink. Candler’s marketing tactics brought Coca Cola in the limelight and the brand dominated the global markets and went on to become the largest non-alcoholic drinks brand in the world. The name Coca-Cola, comes from the two words, Coca which means leaves and Kola which ...

Introduction

The increasing use of electronic devices like mobiles and laptop has necessitated the constant supply of power. A power bank is increasingly becoming a ‘must have’ for people on the move. Kazam Mobile, the startup mobile company has come up with its Kazam Power Bank (KPB) which can power the batteries in use in mobiles and laptops. This report starts with the corporate objectives of Kazam. This is followed by a market overview of the power bank market in the UK. An internal and external audit of the market would be presented thereafter. The assumptions for the power bank ...

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Section 1

For the purposes of this assignment, we choose to launch he portable mobile charger. Since we are in the pre-launch phase, there are many sources of funding which can be utilized. Funding forms the most critical element for any innovative start up idea. For example in the U.S.A., about 17% of businesses do not have access to funding (Legros et al., 2013). Once the idea is established and the business objectives are evolved, it is important to set in to motion the process of fundraising. It is ...

Suppliers

Suppliers are vital stakeholders of the organization that shapes the efficiency of its operation. Any organization that needs to promote its success needs to develop a good relationship with its suppliers (Krzyżanowska and Tkaczyk, 2014, pp. 157). Its intentions are to create value to its supplier who will reciprocate by delivering quality materials and products that meet the required standards. The move also involves favoring and supporting its suppliers all the times to help them achieve the company’s social compliance standards. Pacific Brands has taken measures to ensure continued supplier relationships, especially in China. It's China suppliers ...

1.0. Introduction Gone the days when merely price tag and quality were the main determinants of the buying decision for any consumer. Today’s consumer based on growing awareness is much more concerned about the ethical status of the tools and methods utilized to produce, handle, and deliver a product or service. This emerging category of judgmental customer has also influenced the theoretical background as well as several practical considerations in the domain of business. One of the most important contributions of this tendency is the emergence of ethical consumerism on part of customers and corporate social responsibility or ...

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Introduction

Change is a process that impacts all organizations. As observed by management expert, Kurt Lewin, “group life is never without change, merely differences in the amount and type of change exist” (Burnes, 2004, p. 981). Most change initiatives, however, fails because of the tendency of people to resist change. People, according to management experts, fear change and so they tend to revert back to old ideas and practices even if the change is for the better. This tendency of the individuals to resist change affects the organization as a whole. Also, the longer the ...

The term ‘macro-environment’ refers to the set of forces that influence the functioning of all the businesses at the market (Dibb and Simkin, 2008, p.26). In political terms, the fragrance market is likely to be impacted by the major trends in international relations (e.g., the conclusion of international agreements, openings and closings of markets). Similar, given the fact that the Middle Eastern producers of fragrances tend to export them to the markets of other countries, the state of the economic relations between the Middle Eastern countries and the rest of the world is highly important for exporters. Moreover, the ...

The industry for this research will be the telecommunications sector. The industry has consistently been at the center of innovation and growth and has also culminated in the disruption of other industries. Its key elements encompass mobile devices, as well as, broadband connectivity that has also been regarded as important fabrics of the current society which is the information age. The sector has been instrumental in promoting the momentum for other notable technological trends such as video streaming and mobile payments. In this regard, the publicly traded corporation in the telecommunication industry that will be subject to this discussion ...

Q.1 The luxury goods industry is one of the best performing industries in the business world, dealing in quality and stylish leather goods such ladies handbags, ornaments, designer clothes, fine watches as well as writing instruments. In this industry, goods are characteristically defined by their quality, styling, and pricing for factories such as Coach Inc. that have attracted a large number of customers including middle-income earners (Gamble, 2006). The global luxury goods industry has shown a constant growth. From the year 2006, the industry was expected to grow by 7 percent which was equivalent to $112 billion. Statistics conducted ...

In her book Social Media and Public Relations: Eight New Practices for the PR Professional, Deirdre Breakenridge illustrates eight new skillset that public relations experts require to make brands and involve clients in a social world. She also illustrates how to combine technology and communications in a more efficient manner, how to cultivate insights into how clients perceive and construct their brand relationships. In this book we learn from her that through public relations we can be able to avert a crisis in communication within the organization and with the customers. We can also be able to eliminate communication ...

Market Positioning

Introduction Market positioning is a marketing strategy that seeks to influence consumer's perception of a given brand or product in relation to other competing commodities in the market. Many scholars view this marketing strategy as the process of creating an image or product identity in the minds of consumers to influence the way they (customers) perceive products in the target market (Blankson et al., 2013, p. 500). Market positioning must be maintained throughout the entire life of a given product/brand, and for firms to achieve this objective, they must understand the key market segments that they want to serve ( ...

Globalization is a complex process, the consequences of which cover political and legal, economic and cultural spheres of society. This process causes the extensive discussions in the various expert communities and among the common people (Keegan and Green 47). In the politico-legal sphere, globalization is expressed in strengthening the role of international organizations, which standard-setting activity shifts the focus of many legal regulations of public relations from national into international legal plane. At the same time, spreading to areas previously traditional for the national legislator, the international law is unable to be the guarantor of lasting peace. The globalized ...

McDonalds Strategic Plan

THE COMPANY Vision statement Mission statement Company objectives INDUSTRY ANALYSIS Market size and characteristics Competition: Major firms and market share Key risk and success factors SWOTT ANALYSIS/INTERNAL AND EXTERNAL ENVIRONMENT Strengths Weaknesses Opportunities Threats Trends APPENDICES Perceptual map STRATEGIC PLAN THE COMPANY 1.1 Vision Statement Our company’s vision in the next 3 to 5 years is to be the most valuable company to customers and shareholders in every part of the world. The vision states the company’s aim to be the first choice for customers in every corner of the world. This implies gaining dominance in each ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

When it comes to innovation in the business world, the single and most primary element is thinking outside the confinements of the box which is commonly referred to as value creation. The aspect means that the key to maximizing sustainable creative initiatives is through value creation. The customer value proposition is the directive to ultimately acquiring financial payback. Consumer value can be developed by the actual value increased in a new commodity or service once the company finds the balance between the returns, prices, and costs. This essay procures a contrasting perspective from the one provided by Stefan Michel ...

Application of elasticity in Starbucks Corporation

Introduction The concept of elasticity has great application in the decision-making process of a firm. Both production and pricing strategies must consider the level of elasticity of demand for various products. The market behavior of various products can be predicted by determining their elasticity with respect to price and income (Dobson & Palfreman, 1999). The price elasticity of demand helps in the measurement of the extent to which the quantity demanded responds to price changes while the income elasticity indicates how the quantity demanded varies households’ incomes (Opeyemi, 2013). Therefore, price elasticity helps in the pricing decisions while income elasticity ...

The Pacific Brands has four main stakeholders which include the employees, customers (community), suppliers and shareholders. The corporation has a talented team of employees working in various regions where it has business units. The employees are motivated thus enhancing efficiency in service delivery. The corporation has ensured motivation of the employees through creating a conducive working environment. Additionally, the company is unique in its production something that has been encouraged by outsourcing some of its services. This has led to the attraction of many customers for its products. Pacific Brands has also taken measures to reduce environmental pollution through ...

Term Paper

Marketing Warner Edwards Gins in China Introduction Globalisation has caused many companies around the world to move from their country of operation to other jurisdictions to set up various businesses. This approach is through foreign direct investment which includes the use of various techniques to ensure that a corporate entity establishes a business in a foreign jurisdiction with the view of making profits and attaining other long-term goals. The international business environment has numerous issues and challenges and this creates the need for the utilisation of a unique system of strategic management in order to thrive and survive in ...

Fashion and food

1. Executive summary The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

It is worth mentioning that running a marketing campaign is not an easy task as many people may believe. It requires adequate planning and analysis (Keller, Parameswaran, & Jacob, 2011). The project requires careful management right from when the idea is created up to the time the campaign wraps up. Our project will, therefore, entail running a successful marketing campaign. For any company, marketing and advertising are inevitable endeavors as they allow a firm to compete favorably with other players within the same industry. However, some companies carry out marketing campaigns but end up failing to improve the status of ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Done by

Noureldien Al Masri INTRODUCTION: There is no doubt that Riva is one of the famous brands that operate in a number of countries. The company has to develop and expand on its operations because there are a lot of competitors in the market and the company should keep up with the latest updates in the fashion market around the world. The collections that are presented by Riva allow a mix of Western and Eastern inspirations to present a unique look with a special appeal. The outstanding collections are out of extensive creativity. The collections allow every woman to express ...

Executive Summary:

At the beginning, it is important to say that Riva is one of the famous multinational brands. It is one of the well-known brands under the umbrella of Armada Group. The company was established in 1997. Currently, Riva is operational in five countries of the Gulf region; Kuwait, United Arab of Emirates, Qatar, Saudi Arabian and Bahrain. Riva has more than thirty outlet stores in the region with an aim to expand to 150 by the end of 2017. The company faces extensive competition globally thus needs continuos development to match the trends in the fashion industry. Riva is ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Introduction

This is an individual business research report that focuses on the Philip Morris International Corporation (PMI). This paper will critically analyze the corporate elements of the company and evaluate the various strategies employed by Philip Morris (PMI). The critical analysis will culminate in the identification of gaps that would be utilized in drawing a set of recommendations for the company.

Corporate History and Background

PMI is an American company listed on the New York Stock Exchange. It is known for producing and marketing cigarettes and tobacco around the world. PMI is a conglomerate of four major cigarette and tobacco companies including Sampoerna, PMFTC ...

Coca-Cola is the dominant market leader in the manufacture and distribution of refreshments and beverages. It produces over 4300 brands of sparkling, diet and still beverages. The company targets the market in seven key segments including Asia Pacific, Eurasia and Africa, North America, Europe, and Latin America. These market segments are designed to meet market-specific needs such as delivering broad-based products, developing consumer needs and implementing packaging strategies to respond to consumer needs, meeting affordability needs and enhancing market investment levels. According to the Forbes Magazine, Coca-Cola has a net-worth of $ 192.8 billion, return on equity of about 23.41% ...

Current market conditions competitive analysis

Estee Lauder Cos.Inc Estee Lauder Cos. Inc is an American based company that manufactures and markets prestige skincare, fragrance, hair products, and makeup. The company has owned various investments of labels that are internationally distributed to give it a global reach. It establishes departmental stores in various regions. Estee Lauder Cos. Inc has achieved a global leadership in by delighting its consumers with a variety of transformative products, high consumer experiences, and improved capacity to inspire its consumers to express their beauty with its prestigious products. The company is focused solely on its specific beauty products with more than ...