Essays on Shampoo

Logistics

Chapter 5 Social Media and-Communication-Tools 1. Social media is a fairly new communication tool in the history of business. For people who grew up with Facebook, Twitter and other forms of talking to people electronically understanding how to use social media as a communication tool for a project is easier than for older people on a team. Social media seems like the opposite of face-to-face until a project member remembers that another person is on the other side of the message sent. Communication management boils down to make sure the right information reached the right person when they need ...

The purpose of conducting this pilot research is to determine consumer reactions and acceptance rates of a new shampoo that the company is considering to launch by the end of the year. Prior to conducting a nationwide consumer-based research survey, a pilot study has been planned, with a very limited target audience. Product research and development is already underway, and the company has to choose between launching an anti-dandruff shampoo, or a variant that specifically targets teenagers, who have severe hair fall problems . Therefore, a questionnaire will be developed comprising questions that will attempt to understand which of the ...

Step 1: Product Life Cycle

Position in Product Life Cycle Based on the sales report of 2015 and 2016, the Alikay Natural’s moisturizing black soap shampoo is at the decline stage of product life cycle. A continuous decline could be seen in units sold and revenue generated from the product in last two years. The turnover of the product has started increasing while market share is decreasing with each passing quarter. Decreasing sales volumes, reducing revenues, increased inventory turnover, and declining market share suggests that it might be the beginning of the end for the moisturizing black soap shampoo by Alikay Naturals. Such ...

Product Life Cycle

While going through the product report for Alikay Naturals Moisturizing Black Soap Shampoo, it seems that the product stands in the decline stage of the product life cycle. Obviously, decline is the final stage of the product life cycle where a product is about to go out of the market. The major characteristic of the decline stage is that there will be long-run drop in sales due to customer taste changes and increased availability of substitute products (Lamb, Hair & McDaniel, 2016, p.202). This long-run drop in sales would naturally lead to a decrease in revenues. While going through the ...

The Bottom of the Pyramid (BOP) debate raises heated arguments between the supporters of the idea that multinational companies (MNC) have the capabilities to reduce poverty by strengthening the purchase power of the poor, and those who support the adverse idea that MNCs solely exploit the poor. The main proponents of this debate are C.K. Prahalad and Stuart Hart, who mitigate for the BOP theory in their study “The Fortune at the Base of their Pyramid”, and Aneel Karnani, who demounts the BOP claims in his “Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector ...

Introduction

Aveeno is a globally recognized brand in the skin and hair care products, based in the USA, the company was launched in 1945, and since then the brand has been unlocking and discovering nature’s powers to provide products that nurture and transforms the skin from health and beauty perspective (About Aveeno, 2016). The mission of the company is to use the most effective natural ingredients in the products that create a relationship based on trust with the community and also health professionals vouching for Aveeno’s product’s effectiveness. The most impressive aspect of Aveeno is their regard ...

Description of Report: Product Line Replacement

General Presentation Last year Unilever introduced the hair cleanse product line Oxygen, targeting customers with flat hair for adding extra volume and fullness. However, although the initial sales were satisfactory, during the last year and the beginning of this year Oxygen product line, which includes the Moisture Shampoo, the Moisture Conditioner and the Moisture Root Lift Spray, fall beyond the expected sales (Dove Hair Care, n.d.). This product line was produced in limited edition to cover the potential consumption for two years. This strategy allows Unilever to withdraw the Oxygen product line from the market without experiencing losses. The ...

Head and shoulders

Introduction Procter & Gamble Company has dominated the Australian hair and scalp care market. Head and Shoulders refer to a shampoo brand produced by Gamble and Procter Company in Australia. Four P’s of marketing are product, place, promotion and price. Since 1950 Head & Shoulders have satisfied the needs of customers since the shampoo eliminates dandruffs and acne. Ideally, the Procter & Gamble scientists discovered the effective ingredient, Pyrithione Zinc (Procter & Gamble Company, & Water Environment Research Foundation, 2003, p. 13). The ingredient was effective against dandruffs. Gamble and Procter utilized the ingredient in making Head and shoulder shampoo. Therefore, Head and ...

In the contemporary world, the need for enhanced performance in regard to environmental conservation has increased (Zamagni 2012). This has necessitated the use of life cycle assessment (LCA) to identify the effect of corporate processes on the environment. Essentially, LCA refers to the method used to analyze the impact that the production process and the product have on the environment (Diaz & Anton, 2014). According to Epstein & Buhovac (2014), corporates must ensure environmental diligence not only because there are government regulations, but also because it is part of the companies' moral obligations. In this light, therefore, Wal-Mart is among the ...

The objective of this paper is to present a plan for product promotion campaign of a new shampoo. We define the goal of this campaign at the very beginning. Then we enumerate the possible methods of achieving this goal. We present an analysis of the possible effect of the campaign in terms of pricing and distribution of the product.

Setting up the Goal

Since the product is a new shampoo the first goal will be spread awareness about the product. To make people understand the unique characteristics of this new product that makes it different from the other products. The people has to ...

Advertising acts as a key component in the marketing of a product. The advert can be a print or visual depending on the target audience and budget. Each advert in the media has its way of communicating a message to a target market. At times, the message might harbor stereotypes in it as a way of bringing in humor to it. With time, stereotypes became more popular in advertisements especially those centering on gender. In the article, Having it His Way by Carrie Packwood Freeman and Debra Mersin, masculinity stands out as a stereotype of men. Companies use the ...

Andres’ Hair Styling’s owner Andre has required carrying out the cost-volume-profit analysis of his business. Calculating the contribution margin of the services that his styling saloon is offering to its customers has done it. The contribution margin is the amount that every unit sale generates upon recovering the variable cost. From the analysis provided below it could be indicated that the contribution margin of Andres’ Hair Styling is charging $12 for hair cut to its customers and the saloon provides shampoo services to its customers who get hair cut. For every shampoo service the saloon ...

Myra Morningstar opened UMUC near the college campus in 1995 (Turban and Linda 14). The UMUC Haircut began as a barbershop with only one chairperson. Myra has succeeded in expanding the enterprise over the years to include hair styling for both genders. Currently, the barber has three barber chains, styling and shampoo chains. Myra is responding to her customers’ requests for the addition of two more stations for manicures. In the early business when the start up started, it was the only barbershop within a ten-mile radius and every year the business has been able to get additional customers. Currently, other ...

1. The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. This research example may be categorized under the exploratory research. Exploratory research is the research of a new topic or phenomena on which prior information is less or not available. As the example at hand aims to uncover the root cause of the problem, exploratory research may provide the ideal foundation for conducting research. The solutions required are supposed to be unique in nature; therefore, exploratory research might contribute towards identifying these new methods. Furthermore, ...

We use Minitab 16 Software to solve the problems.

Question #1. - Find the range, variance and standard deviation of this data set

Descriptive Statistics: NICOTINE

Variable N N* Mean SE Mean StDev Variance Minimum Q1 Median NICOTINE 500 0 0,8425 0,0155 0,3455 0,1194 0,0500 0,7000 0,9000 Variable Q3 Maximum Range NICOTINE 1,1000 1,9000 1,8500 - Create the relative frequency histogram for the nicotine level.

Graph -> Histogram -> With Fit

- Compute the interval y ± 2s y =0.8425s=0.3455y +2s=0.8425+2*0.3455=1.5335 y -2s=0.8425-2*0.3455=0.1515 Hence, the interval has the following form: (0.1515; 1.5335) - Estimate the percentage ...

The Greenpeace campaign is a global movement aimed at addressing issues of environmental damages. The discussion focuses on merits of Greenpeace public relations by assessing the damages caused to P&G corporate image. Furthermore, how the maturation of social media affected such campaigns. Furthermore, it provides an analysis of whether Greenpeace or P&G is acting appropriately or not. It will also predict on the possible safety measures to be undertaken by the two organizations in the protection of the environment. According to Greenpeace, the P&G corporate image does to concur well with expectations of the public. However, the P&G counters this ...

Consumer Product Print Ads

Choose a Real Consumer Product - The selected real consumer product is Shampoo.

Target Audience

- The women from the age group of 25 to 44 years are the target audience. - As women are the one looking for new product and technologies for satisfying hair care experience. - More emphasis is on a professional woman as target market. - The ones who are very hair conscious and want to look their best. - A product that provide professional quality salon like service. - Clinical evidence helps them in making buying decisions. - The purchase of ...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two hair shampoo products. The ...

Undoubtedly, in today’s society mass media has integrated itself as one of the staples in the lives of people. Due to its influence to people, it has helped shaped the norms practiced and known by society. It is unfair to say that media has no positive impact to the world. However, it can not be argued that it has reinforced a number of societal issues. One of the issues includes Gender and the continuing promulgation of stereotypes. With the use of media many gender stereotypes are implanted in the minds of people. It has helped in the dictation of ...

Media for products offering relief for sufferers from depression, anxiety and other mental health issue contribute to misconceptions surrounding mental health. Many of the advertisements suggest that depression, anxiety, bipolar, etc. can be cured simply by taking a pill, and the reality is much more complex than simply taking a pill. Mental health is an ongoing process that requires different treatments for different sufferers. Not only does the medication and dose vary, auxiliary treatments, such as therapy and lifestyle changes are also necessary for many patients.

Medication is Different from Other Products

Advertising’s job is to make a person feel like they really need the product. Shampoo ...

Millions of animals undergo distressing scientific procedures, and some of these can be very painful. Does the Legislation of animal experimentation under modern societies make the issue ethically acceptable? The “3Rs” concept focuses on the efforts to replace, reduce and refine the animal testing and experiments. There is a continuing debate going on ethical issues of the use of animal in scientific experiments (Kolar111-22). Animal testing is nothing new in the society, and it has been done since centuries. The animals have been used in different researchers working in the areas of health and food. Earlier, the animals have been ...

Introduction

One of the most fundamental, yet critical elements of effective business strategy is to continually facilitate organisational growth and expansion. In fact, the general consensus among business professionals is that a firm that is not growing is actually shrinking due to the prevailing ferocity of the competitive marketplace and continuous economic development of the international business landscape. As such, today’s organisations have had to place tremendous focus on promoting and facilitating business expansion in order to ensure firm survival. For smaller firms, the prospect of seeking organisational expansion may not seem so difficult. In particular, smaller firms have a great ...

Luke was humming some catchy tune as he was leaning against the kitchen counter and making grilled cheese. He opened the fridge to get a milk carton, then took two glasses from the kitchen drawer and put them on the table. He poured some milk in both, leveling his head with the glasses and squinting his eyes as he made sure the milk was poured at exactly the same level in both glasses, trying not to spill a drop on the table which he had cleaned to the perfect whiteness prior. Glenn walked into the kitchen and stopped at the ...

- Unilever is one of the largest multinational company dealing in fast moving consumer goods. The company is operating in multiple categories including hair-care segment. Three brands selected for the discussion are Clear, TRESemme, and Just For Me. Unilever uniquely positioned all three brands in the same category i.e. hair cleanser. The positioning strategy adopted by Unilever focuses on attracting people from all class of customers. All three products are priced competitively for middle-class people. Unilever positioned all three brands uniquely to inform customers about the distinct benefits associated with each brand. All three brands have different brand image. ...

The advert is targeted at consumers in the United States market. The picture appears to be that of Sofía Margarita Vergara, and there is a message on the advert saying “Sofia Vergara Uses It, You Mean You do not?” Sofia Vergara is a well-known actress, television host, comedian and model. She is originally from Colombian but best known in the United States for her roles for the hit series including Modern Family. Effectively, this advert’s use of Sofia’s image and endorsement means that it is seeking to appeal to markets that not only know Sofia Vergara, but also adore ...

Shampoo is not a specialty product and so there is a lot of variety available to the customers to choose between different shampoo products. In addition, they also have lots of resources due to which they can make the purchase when and where they want. There is no hidden information and thus the consumers usually prefer the cheaper products but the opportunity cost is also considered. The most significant factors contributing to the opportunity cost include the time spent on shopping, convenience of the retailer location, and even the time spent on gaining information regarding the quality of the brand. Mostly, ...

Part I

The various foodstuffs, liquids and other substances that were tested for their basicity or acidity include; lemon juice, sprite, milk, green tea and shampoo. The shampoo liquid changed the blue litmus paper pink while the red litmus paper remained red. This indicated that shampoo is a weak acid. The lemon juice turned the blue litmus paper red while the red litmus remained red. Therefore, lemon juice is a strong acid and that is why it tests sour. In addition, sprite made the blue litmus paper turn pink while the red litmus paper remained red. On the other hand, the green tea was ...

Introduction: Case synopsis

The shampoo market in India had grown exponentially due to customers placing a high degree of importance on their physical appearance. Herbal brands and synthetic brands are widely used, however coming from a tradition of using herbs, Indians tend to prefer the herbal brands more than the synthetic ones. Himalaya shampoo is among the herbal brands of shampoo that had to compete with established and successful conventional and ethnic brands such as the Nyle, Meera, Gamble, and Unilever India. The challenge for Himalaya was to formulate a positioning strategy so that it can be able to reach out to consumers who strongly ...

Allocating Fixed Costs

Allocating Fixed Costs Activity Based Costing (ABC) is different from the other traditional costing methods. The traditional costing methods, such as marginal and absorption costing methods, has only two absorption basis. These two absorption basis for the allocation of overheads are labor hours and/or machine hours. However, in Activity Based Costing, every cost unit has a separate cost driver to allocate the overheads more effectively and efficiently. The activity based costing is a more refined method of allocating the overhead costs and separate the loss making products from the profit making products. Therefore, as compared to the traditional costing methods, ...

Introduction

Branding is an important marketing function that helps companies differentiate their products and position their products better (Hunger & Wheelen, 2007). Himalaya Shampoo is a product Himalaya Drug company, India. The Indian shampoo market has grown in leaps and bounds and this presents the company with several marketing opportunities. It uses the differentiated strategy to establish itself in the Indian market.

Background of the relationship between the organisation and the industry context

Himalaya Drug company offers Ayurvedic generic drugs and solutions which enable consumers to avail high quality and natural products like soaps and shampoos. The industry for these products is growing as the standard of living, spending capacity and awareness about ...

Abstract

The purpose for this experiment was to explore the properties of Strawberry DNA. It was hypothesized that the DNA of a strawberry is red in color and soluble in ethanol. A Strawberry was placed in a self-sealing Zip Lock freezer bag from which air was removed. The bagged strawberry was mashed gently and 10 ml of extraction buffer was added. After further mashing of the bagged strawberry, the content of the bag was removed and filtered through cheesecloth into a test tube before adding alcohol. White clouds that resemble threads were seen floating on the surface of alcohol. These were the DNA. ...

[Author’s name]

Introduction

Organizations always work hard for their economic based prosperity and it is important to undertake effective and timely decisions to accomplish the same. An organization basically refers to a place wherein people belong to different mindset and departments work together merely for the achievement of a single and pre-specified goal in total. Usually, there are numbers of departments work in an organization and every department works hard for the expansion and development of the company. Among them, the name of a marketing department is one of them, which has its own recognition and importance in total. The function ...

“Shaving versus Clipping: Which preoperative hair removal method reduces the risk of surgical site infection?"

“Shaving versus Clipping: Which preoperative hair removal method reduces the risk of surgical site infection?" Hwang, S., Kim, S., Park, K., Im, S., Shin, W., & Kim, B. (2012). Outpatient-based scalp surgery without shaving and allowing use of shampoo. World Neurosurgery, 77(2), 391-393. 1. A study in the outpatient setting which aims to establish the benefits of “shaveless” surgery. It challenges previously held beliefs about the advantages of shaving. 2. Retrospective observational study on the outcomes of minor scalp surgery without the conventional shaving of hair. The procedures were performed on 93 patients by only one ...

Executive Summary

Around Cambridge, the youthful population tries to look good and basically imitate their icons on television and their fellow colleagues. However this is far from reality since they have limited information on the latest trends style stores that provide quality products and services and at affordable prices. Fashion setters, meets the demand of this population by offering nail products and services at their convenience. This convenient provision in essence enables students and the rest of our customers pride themselves in well-kept toe and finger nail, neat hair do`s and their esteem is boosted too. This executive and ...

The difference of goods made in America and outside America is the quality. Goods made in America are of high quality due to the high competition from substitutes. Moreover, stringent regulations on standards and quality assurance enhance the quality of goods in America. The sources for information are mostly for profit such as magazines, websites, newspapers, television and radio shows. The source makes a big difference since most of the profit sources of information are designed to persuade unlike scholarly work which provide a scientific perspective of the subject matter. The television show and items selected included hair colors, and shampoo. ...

- Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income? It is not supposed to be considered as exploitation for a company to profit from selling such commodities as shampoo, ice cream, soaps and personal computers to the poor people, especially when the company takes some appropriate steps. These commodities need to be affordable to the people with little income and be obtained by this group of people in a most convenient way possible. Suitable illustrations of these can be seen in the case presented. For ...

Supermarkets are important parts of our lives. Now that less and less people live in the country side and grow their own food, and more and more people live in cities and need food to be shipped to them, people could hardly survive without supermarkets. A cross section from all generations visits the supermarket at least once or twice a week. Some people even visit the super market once a day – sometimes because it is their social entertainment. Every super market has its own method of organization and arrangement. In order to make some observations about the uniqueness of supermarket organization, ...

Expansion of a Low-Cost Shampoo in the Russian Hair Care Industry

Hair care has become commonplace globally. The Russian hair care and cosmetics industry in general is growing at a steady pace (Canadean Ltd, 2012). In the low-end market, a research by Euromonitor (2012) found that local firms dominated, with Kalina Concern’s core brands being among the favorites. There is intense competition in the middle-class segment though Euromonitor (2012) reported that local brands were performing much better than foreign counterparts. The high-end market is dominated by French, Spanish and Swiss Brands (Euromonitor, 2012). L’Etoile is the leader of this market segment in Russia with outlets in all major cities. Competing ...

The Indian advertising represents a wide field with new trends that continuously emerge on a daily basis. This paper aims at conducting a PEST analysis of target market for sachet shampoo.

Social

Indian rural population has higher income than before, even though they do not have much income to buy goods in larger quantities. This gives super shampoo a good opportunity to promote their product in the lower end market. This is an implication that less affluent consumers score high in brand loyalty. Globalization is taking a toll in the Indian rural population who aspire to associate themselves with English. Rural Indian consumer market comprises ...

Pantene Chrysalis: A Rhetorical Analysis

The media's influence may be found everywhere. Billboards can be seen in any urban area as well as some suburban ones. Commercials dominate around seventeen minutes of every sixty-minute television program. Their overall messages are the same: do this, buy that, use something, watch something else and change the status quo because it is supposedly not good enough.

One noteworthy commercial is the four-and-a-half Pantene Chrysalis television advertisement by Grey of Thailand. It stands out because of its innately wonderful story. The interesting thing is that first time viewers cannot really tell that it is an advertisement until the ...

Pantene Chrysalis: A Rhetorical Analysis

The media's influence may be found everywhere. Billboards can be seen in any urban area as well as some suburban ones. Commercials dominate around seventeen minutes of every sixty-minute television program. Their overall messages are the same: do this, buy that, use something, watch something else and change the status quo because it is supposedly not good enough.

One noteworthy commercial is the four-and-a-half Pantene Chrysalis television advertisement by Grey of Thailand. It stands out because of its innately wonderful story. The interesting thing is that first time viewers cannot really tell that it is an advertisement until the ...

Abstract

Andrew’s Hair Styling is a hair salon offering only haircuts. This paper evaluates the company’s contribution margin, break-even point, and operating income under two distinct compensation structures. In the first case, barbers are paid only a fixed hourly wage. In the other case, barbers are paid a lower fixed hourly wage together with an incentive payment for each haircut. The business owner is interested in the effects of the revised compensation method on the aforementioned performance indicators. The calculations indicate that, although the revised compensation structure will reduce annual fixed costs by 49%, it will also reduce net operating ...

Shiseido Tsubaki Strategy: Delivering the Promise

1. Shiseido Tsubaki is one of the main products from the hair care market in Japan, being positioned as a luxury brand. Becoming soon after its launch a very desirable brand, the company succeeded in entering the nearby Asian markets, such as China or Korea. 2. By approaching the Eastern culture, promoting the Japanese beauty within a market dedicated to Asian population, Shiseido Tsubaki succeeded in transmitting to its targeted clientele (Japanese women) that “Japanese women are beautiful” (which was actually the slogan of the communication campaign). The strategy applied for advertising the product was memorable due to the presence of ...

The source of the advertisement is Christian Ronaldo, who is trying to convince the viewers in the effectiveness of the advertised product. The video uses the peripheral route to persuasion, where the recipient is not expected to engage into profound feature analysis of the product, but can be persuaded by the peripheral factors, such as liking Christian Ronaldo in this case. Therefore, decision-making is based on heuristic, which perceives the advertised message as an “expert advice”, thus not subjecting the advertisement to serious analysis. The method of using celebrities is quite popular due to the fact that they are ...

Stage 1: Facts related to the problem situation.

Four people come together on a new venture; they happen to be family members.

They are engage in selling olive oil as a family business for years and now wish to expand.

Initial enthusiasm and zest for “Tapenade” gives away to frustrations and strained relations.

Each member starts off with a given specific role: Barb investigates on other farms engaged in a similar activity, Barry researches on new machinery requirements, Christine a business plan, and Carl on a marketing plan for the new venture. Conflict between Carl and Christine on ownership of the business and lack of clarity of their future roles. Both are ...