Essays on Hair Care

Introduction

Health Care System is complex sector, influenced by a number of internal and external forces. One of the distinguishing characteristics of the companies, operating in the industry is the strong dependence on the local and international regulatory base and the regulations with regards to the licensing and composition of their products. In this document, I will focus on Johnson and Johnson (J&J) operations and will look at the competition, customer profiles, marketing mix and pricing strategies, relevant for the company. As it was outlined in the previous work, J&J works with a complete line of products, including baby, skin ...

Abstract

The period of economic recession impacts significantly on the nature of the organizational learning strategy. According to a survey conducted by Personnel Today, in 2009, economic recession affected the learning and development strategy by 59% globally (Personnel Today, 2009). Economic recession is usually a long duration of economic decline characterized by low output, unemployment, a decline in the availability of credit, reduction in the level of trade, and fluctuations in currency value. These challenges affect the ability of industries to manage their human resources (HR) effectively. In particular, the period of recession affects the ability of the management to ...

Description of Report: Product Line Replacement

General Presentation Last year Unilever introduced the hair cleanse product line Oxygen, targeting customers with flat hair for adding extra volume and fullness. However, although the initial sales were satisfactory, during the last year and the beginning of this year Oxygen product line, which includes the Moisture Shampoo, the Moisture Conditioner and the Moisture Root Lift Spray, fall beyond the expected sales (Dove Hair Care, n.d.). This product line was produced in limited edition to cover the potential consumption for two years. This strategy allows Unilever to withdraw the Oxygen product line from the market without experiencing losses. The ...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two hair shampoo products. The ...

Business Description, Memo and Proposal

The report on the hair industry in the Dominican Republic identified key trends in the market. With regards to consumer behavior, the female population in the country dedicates significant part of the budget to hair treatment products. However, the economic slowdown in 2013 reduced the surplus income, resulting in rationalizing of the budget. The implication is that unless women were able to acquire the products are a relatively inexpensive price, these trends in consumer behavior were bound to change. This would in turn affect the profitability of the industry. As such, the purpose of this project is to investigate this ...

Pantene Advertisement Review

General or special interest? General interest. Well or poorly executed ad? Well executed ad. 1. The ad targets consumers. 2. This ad can be seen in its form on the international market. 3. Purpose of the ad: a. Product ad. The ad encourages women to buy their Pantene Pro V hair care product. b. The primary objective of the advertising is to persuade the consumer that Pantene Pro V improves hair volume and strength. c. The ad is commercial because its purpose is to sell the product so that the business can make a ...

Introduction: Case synopsis

The shampoo market in India had grown exponentially due to customers placing a high degree of importance on their physical appearance. Herbal brands and synthetic brands are widely used, however coming from a tradition of using herbs, Indians tend to prefer the herbal brands more than the synthetic ones. Himalaya shampoo is among the herbal brands of shampoo that had to compete with established and successful conventional and ethnic brands such as the Nyle, Meera, Gamble, and Unilever India. The challenge for Himalaya was to formulate a positioning strategy so that it can be able to reach out to consumers who strongly ...

Customer Inserts Tutor’s Name

(20, 07, 2013)

Dated July 20, 2013

Adam Thomson, Health and Beauty products division, ASDA Stores Limited. Dear Mr. Thomson, I would like to take this opportunity to introduce business services of LovenCare enterprises. The company was founded in 1979 with a primary business function of selling skin and hair care products. Our product range includes hair weaving, wigs, synthetic hairs and shampoos that help the hair grow. We are the most reputed company in the field of skin and hair care products having strategic alliances and business networks across the globe. We enjoy accreditations and memberships of all relevant ...

Continue or Discontinue February production

Because of competition, the demand has dropped for shampoo. Chemists anticipate that the production of a superior product can be started on March 1. Below are the results of production and sales of the current hair care products as of the end of February.

Income Statement for Month Ended Feb 28 , 2010

Sales (205,800 @ $53) = $10,907,400 Cost of Goods Sold = $10,281,000 Gross Profit = $626,400 Selling and Administrative Expense = $1,558,860 Operating Income (Loss) = ($932,460) Using absorption costing method we can see that, if we continue production of the current hair care product in Feb, we ...

Introduction

The overall business landscape is being continuously changing because of the different factors and elements. This in turn makes it important for the organizations to come up with different effective and efficient strategies to respond to the changing external and internal elements or factors. The organizations can come up with different strategies and techniques to cope up with the changing internal and external environment. Effective and efficient strategic management allows the organizations to successfully operate in the highly competitive and changing industry or environment (George, 2012). In this report, an attempt has been made to suggest and justify ...

Expansion of a Low-Cost Shampoo in the Russian Hair Care Industry

Hair care has become commonplace globally. The Russian hair care and cosmetics industry in general is growing at a steady pace (Canadean Ltd, 2012). In the low-end market, a research by Euromonitor (2012) found that local firms dominated, with Kalina Concern’s core brands being among the favorites. There is intense competition in the middle-class segment though Euromonitor (2012) reported that local brands were performing much better than foreign counterparts. The high-end market is dominated by French, Spanish and Swiss Brands (Euromonitor, 2012). L’Etoile is the leader of this market segment in Russia with outlets in all major cities. Competing ...

Hair Relaxer, Madame C.J. Walker

Hair relaxer has turned out to be a revolutionary invention. According to College of Agricultural Sciences report (2003), the entrepreneur Madame C.J. Walker, born in 1867 and initially named as Sarah Breedlove was a worker in cotton fields in Louisiana. She got married at the age of 14 but soon she started to work as maid after her husband’s sudden death in the year 1887. In 1906 she married Charles Joseph and then changed her name from Sarah to Madame C.J. Walker. When she was in her early 20s she started experiencing baldness this was because of using improper hair ...

L'Oreal Group is the largest hygiene and beauty company that operates in the field of hair colour and care, make-up, and perfumes. It is comprised of 27 brands and operates in 130 countries. L'Oreal was first founded in 1907 by Eugene Schueller, a French chemist, and over more than a century of its existence L’Oreal was transformed from a small French company to major global corporation.

Part I: Situation Analysis

A. Analysis of the firm

The firm’s mission is “to offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety”. It targets a wide variety of customers ...