- Global Gadgets Imports (GGI) began operations in 1992 as an importer of home decor and gift items
- This decision to open one store in one retail location was fueled by a desire the owner had to be closer to the consumer and capture the high profit margins possible through eliminating the distributors
- Declining revenues from the wholesale business have been slipping due to weaknesses in marketing
Slide 3
- Judging by the declining sales and revenue streams at Global Gadget Imports (GGI), there is an increasingly higher need for the company to review in marketing strategies in ...