Essays on Promotions

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

Executive Recommendations Letter

The mission statement of Snapple Group is delineated in its company intention of being a domestic leader in the flavored beverage industry. Its reputable and established brand allows it to deliver beverages of superior quality to its existing and potential customers. As such, in order to achieve its mission, the company bases its operations on the following objectives:

Effective marketing

Strengthening its distribution channels Establishing fruitful partnerships. Investing in its employees and the communities the company operates in. Using environmentally sustainable operations in its undertakings. Implementing the best technology to minimize costs and sustain profits. Core Competencies An authentic brand with ...

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Business Model Generation

Tim Horton’s is Canada’s largest chain of Quick Service Restaurants (QSRs). It was acquired by 3G Capital and Burger King in 2014 with the creation of a new entity – Restaurants Brands International. Since 2014, the chain has expanded its operations not only in the United States but also globally in the Arabian Gulf.

Part 1: Business Model for Tim Hortons

Tim Horton’s future growth is greatly dependent on its key strategic partnerships. The QSR chain works through a model of partnerships (franchisees) and joint ventures. Tim ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

Marketing mix consists of four elements that are product, price, place and promotion. It is known as one of the most important factors in marketing that can help to market the right product to the target audience. Marketing mix can be used for any product or service in any area and sports is not an exception. Sports marketing managers control each element’s strategy of the marketing mix separately. The only difference is that in sports marketing instead of place there is distribution. Therefore, the next paragraphs are focused on product, place, promotion and distribution (Shank). So, the goal ...

Global Marketing Strategy – Coca Cola

Coca Cola, generally referred as Coke, is an American non-alcoholic carbonated drink produced under the brand The Coca-Cola Company. The drink was introduced about 130 years ago by John Pemberton as a patent medicine and later, the brand was bought by Asa Griggs Candler, and Coca Cola was then marketed as a soft drink. Candler’s marketing tactics brought Coca Cola in the limelight and the brand dominated the global markets and went on to become the largest non-alcoholic drinks brand in the world. The name Coca-Cola, comes from the two words, Coca which means leaves and Kola which ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Introduction

Essentially, career development is a progressive process that continues even after employment. According to Noe (2010), it all starts from school work where employability happens to be the most primary goal in career development. Upon employment, career development continues through organizational as well as personal efforts. This can involve training in the case of an organization or furthering education in a personal context. Employee training could aim at organizational goals but impacts significantly on an individual’s career development.

The Role of Training in Organizational Development

Employee training refers to the enhancing of employee’s capabilities and knowledge in performing different tasks at the workplace. It ...

Part 2: Task 1

Premier Weekend Company: Premier Inn 3.1 Objectives

Launching a new 12 million pounds advert campaign

Encourage frequent visiting of customers to her hotels for short holidays Increase its brand in the leisure travel sector Promote the brand’s 29 British pounds per night entry-level price in the leisure sector 3.2 Promotional Mix for Premier Weekend The marketing promotion used includes products, pricing, promotions and place. As for the product, Premier Inn has been the producer of the best hotel and catering services in America with the white bread as its leading product. The ability to produce and offer these products and services has promoted her dominance in ...

December 11, 16

Abnormal Psychology Media Promotions Affecting Anorexia Nervosa and Obesity Parenting Magazine Article Lay Audience Media Promotions Affecting Anorexia Nervosa and Obesity Eating habits are greatly influenced by what people see online or on TV. Media covers a variety of things, from products helpful in losing weight to junk food and enticing eatables. Therefore, it is necessary to explore the effect of media on people in terms of their dietary habits. This paper addresses the cause-effect relationship between media and weight-related issues. Eating disorders and obesity are the most discussed topics nowadays, especially among children and adolescents. Our society has ...

Moncler Store e-business

Explain how the e-business Value Networks Operate E-business is the use of information technology to manage and operate a business by using the internet to interact with external business partners and conduct other activities that are relevant to the business structure. In particular, it involves conducting business processes over the internet to enable the smooth running of the strategic activities that are essential to the continuity of the business. The e-business models explain how the company operates, how the services offered are to be delivered and how new and emerging technologies are too adapted to support the necessary departments ...

Development of Performance and Reward Management system in Nokia

Performance and Reward Management are very critical functions of Human Resource Management especially in Multinational firms which employ a diverse workforce. The performance Management and Reward management systems in these organizations have to address country specific issues to make them more effective. Well formulated policies for performance and Reward Management achieve important HRM objectives such as motivation, employee satisfaction and loyalty and low employee turnover. However changing workplace environment and external factors necessitate that these policies are reviewed and reformulated regularly to keep them aligned with organizational strategies as well as external environment. Due to the global implications of ...

Business policy case study

Executive Summary The case summarizes the challenges that JC Penney faced in the 1990s and developments that it brought in 2000. JC Penny was a retailer on the front line in the U.S. thus, found it difficult to embrace changes in the late 1990s. The plans for growth became an obstacle to its effective operation in the 1990s, which later contributed to the company’s improvement. JC Penny relocated from a decentralized merchandising system to a consolidated merchandising system. The company linked its business goals with HR practices and put aside the Eckerd drugs store to pay attention to ...

Executive Summary

The proper analysis of both micro and macro environmental factors of a business is important since it keeps any particular organization ahead of its competitors and also ensures that operations are stable. The environmental analysis provides the business framework upon which the organization leverages for its strategic plan. It is important that companies keep in touch with various environmental changes that take place so as to improve the sustainability of their operations. The hospitality industry is among the sectors that face frequent changes in the environmental factors thereby triggering the need for global companies such as Hilton Hotels and ...

Most organizations utilize performance appraisals to measure the importance of the performance of the employees. DeNisi emphasizes the performance appraisals are ways of providing feedback to the employees regarding their performance at work and the basis for decision-making for compensation increase or promotions. It implies that the performance appraisals determine ways to improve the employees’ performance. In the same way, an effective performance appraisal can result in how good a company accomplishes its strategic objectives. As a result, the proper understanding of the strategic objectives in the performance appraisals assists anybody within the organization, particularly the management to become ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Marketing Mission: The mission of the company is to create a separate niche market in the travel kit category by launching new variants of kits with exciting combinations of high-end products. The products will be highly valued by the target customers and will have a novelty value at the right price. The company aims to target customers through various channels. Primarily targeting travelers who are high end, the company will use distinct strategies to reach the customers and promote the ...

mmmmm dd, yyyy In 2010, the UK’s Communities Secretary John Denham sadly noted that in spite strides against racism in the past decade by the government, the same plight of discrimination against the poor white families (PWF) had gone largely unnoticed and had then reared its ugly head. The segment has remained stagnant and has not keep abreast of the general progress of the population. Denham expressed that assumptions on race have to be taken cautiously lest they will be used to justify PWF’s disadvantages. One such notion is that Asians are naturally more hard-working and ambitious ...

Quality Service and its Impact in the Hospitality Industry

In any service-oriented industry, delivery of good, quality customer service is the key to longevity. The question now is if the business can sustain giving consistent, high-quality customer service. Quality service, simply defined, is how a business brings forth their products or services on the highest possible scale in their effort to meet the customer’s demands and exceed their expectations (Kapiki, 2012). Delivery of good customer service sometimes differentiates one hotel, for example, from another and creates a lasting impression that ensures repeat business for that particular hotel. Due to the industry’s competitive nature, the impact of ...

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Managing organizational behavior is an approach to create effective human behavior in the organization. It investigates the actions and attitude of the employee towards each other and organization. It affects the individual and organizational performance and may create complexities in the organizational culture. I have chosen the case study of HealthSouth Corporation that covers the impact of ethical leadership on employee job performance and the company growth. HealthSouth Corporation is providing health care services and based in the United States. The organization is serving the nation with the team of best employees. It is specialized in different health care ...

Introduction/Problem Statement

Despite much hullabaloo on women's equality and empowerment, it is not yet ascertained that the fairer sex is considered as equal when it comes to employment. Four decades after the enactment of Equal Pay Act, research finds that the salary of female bosses runs 35 percent short of their male colleagues. Statistics galore revealing the wage differential across occupations and industries. By contrast, critics on the 'right' opine that the pay gap is just a 'myth' as women deserve to get paid less because they work in less demanding jobs than male counterparts. Obviously, the issue carries much heft ...

Management: Managing Diversity and Equal Opportunities

Part 1 There has been the rise in the number of the financial crisis as well as poor corporate governance problems that have prompted the question as to whether having a corporate world run by women would yield fruitful results. Amid the multiple opinions on the topic of the glass ceiling, some people still contest the advantages of workplace diversity and equality. There has been the long pressing issue of the equality of the treatment of women in a similar manner/ equal to men, in the labor market (Gregory‐Smith, Ian, Main, & O'Reilly 109). According to Adams and Funk ( ...

Marketing Communication Plan: Contemporary Marketing Communication

Marketing Communication Tools Advertising Advertising is a typical component of the communication mix for many businesses. It encompasses a variety of messages that the business will deliver using a particular medium to reach a targeted audience; the medium is usually paid for (Kelly, Lawlor & O’Donhue, 2005). This method would be effective for the introduction of the Samsung S6 product into the Irish market as it would inform the targeted customers of the availability of the brand in their location. Advertisements are usually made on radio or television stations, print media as well as through website placement (Fill, 2013). ...

American football is an important sport that has a huge audience in the United States. Selling a brand using the game is a good marketing strategy for any business. The American football helmet is an asset that is related to the game and the people are likely to be excited about purchasing the product from the market. The image created from the product should be related to the quality of the game. The terms used to sell the product will help in demonstrating the product’s relevance to the market and the target customers. The customers will develop a ...

Q1a. From the information contained in the case study above, conduct an analysis of Tesco’s external environment using the STEEPLE model. Your analysis should cover and identify each of the factors as they relate to the case study. (16 marks)

The external environment of a business can be evaluated using a STEEPLE model, which incorporates seven external factors; sociological, technological, economic, environmental, political, legal and ethical (Block 1, Reading 5, p. 34). Here is a brief analysis of Tesco according to the STEEPLE model;

Sociological factors

The variety of business in the UK and across the world is going through ...

Introduction

The primary objective of this report is to analyze the concept of flexible working and psychological contracts. Also, it aims at evaluating the influence of flexible working in an organization. The first part covers literature review of psychological contract and its impacts on business performance. Psychological contract is a notion that the employee and employer have a mutual relationship whereby both have expectations. According to CIPD (2016a) flexible working is whereby the employees have a degree of flexibility on work schedules such as working four days a week, part-time work, job-sharing, and annual hours. Flexible work improves retention and ...

These authors primarily talk about gender, race, and class discrimination in the United States of America. For instance, Margret& Patricia titled their work, "why Race, Class, and Gender still matter." The discussion is based on how different people in the United States are affected by different types of discrimination based on where they live, their color and gender. Although America seems like one of the less discriminative countries in the world, there are still central areas and situations where it is practiced. Through electing, the first black president, Barrack Obama, the war on discrimination of color seems to be ...

7. Objectives Product/Service: Bring the menu up to 4.8 score in the next three months.

Pricing: Formulate a plan to make portion sizes proportionate to price without comprising on quality. Pricing: Review the current list of ingredients that are regularly used and identify means to reduce cost. This should be done in the next 60 days. Place: With the help of an interior fit-out firm, review the layout of the restaurant and determine whether an open kitchen/grill/mini-prep station can be installed in a place where patrons can see the cooks in action. Set up meeting in the next 14 ...

Abstract

Wal-Mart was founded in 1962 by Sam Walton and since then the company has extended its outstanding retail services to 11545 stores in approximately 28 countries. The company has emphasized on proper management of operations in its stores for a long while to influence its market share. The retail strategy of the company has helped the company to ensure exclusive performance in the industry. It has sustained unique business through respect for promotion, price, place and products. The company has to keep up with the completion from Costco Incorporation, Target Incorporation, Dollar Tree and Dollar General Incorporation. The SWOT ...

4. Environmental Analysis 4.1. Operating Factors Some of the common goals in any restaurant regardless of size is the desire to make money, control food and labor cost and to retain employees . A restaurant is one of the toughest businesses to run successfully because of the long hours involved, the high turnover and the relatively low pay when compared to the number of hours. Therefore it is clear that human resource is a critical operating factor. An understanding of the nature of the market is also essential; factors like market saturation and market trends are critical to operating a ...

Executive Summary

Allstar is one of the most recognized names in the packaged food industry across the globe. Allround is the most successful brand of the Allstar group in the allergy and cold relief market. Allround brand is a consistent brand success in terms of sales and profitability and along these lines, it has become the most crucial component not only for the pharmaceutical division of Allstar but for its entire business. For the reason, cash flow of Allround can facilitate them to take increased opportunities offered by the emerging markets. However, Allround has increasingly become a concern for the pharmaceutical ...

“Integrated Marketing Communication recommends that marketers focus at the customer first – his or her preferences, buying patterns, media exposure, and other factors – and then customer is exposed to the products that fits its need through mix of communication methods which the customer find more attractive and credible” (Naeem, Bilal, & Naz). Advertisement for organizations is a key method that companies promote products and inform consumers about products, services, and developments that the organization is offering to the public, while simultaneously conveying an intended message to the audience about the need to purchase the service or products that are being offered. ...

Introduction of staffing and Performance Appraisal in retail sector context

Staffing in Retail Sector Retail sectors constitute the part of the economic market made up of businesses that sell well to the final consumer. The ultimate or the final consumer is the client who buys goods for personal use and not for business use. The retail sector encompasses various kinds of shops such as small and medium-sized stores and kiosk, large department stores, supermarket chains, mail-order business as well as online businesses. Staffing is an integral and a core process within the retail industry. Staffing includes a range of activities followed in the acquiring and maintaining a human personnel. ...

Business Management Assignment

Module 1 Activity 5

Given all the proposed changes, I think that the most likely reasons for resistance to this change is that they will disagree with disbanding their groups because they have learned how to make things more productive by the cooperation of each of them. Disbanding them might make them withdraw their contract to the store and will just start looking for another store where they can all work together again. Another might be the distance of the other store because proximity from their homes is one of the things that are always considered by employees when ...

Business Management Assignment

Module 1 Activity 5

Given all the proposed changes, I think that the most likely reasons for resistance to this change is that they will disagree with disbanding their groups because they have learned how to make things more productive by the cooperation of each of them. Disbanding them might make them withdraw their contract to the store and will just start looking for another store where they can all work together again. Another might be the distance of the other store because proximity from their homes is one of the things that are always considered by employees when ...

Introduction

Visited the GAP store in New York and filled this market and consumer analysis pertaining to how the retail store carries out its activities. The walls of the store are made of glass with various attires being displayed and hence this gives one the chance to be able to window shop. The store was well lit with varying colors on the walls depending on the aisle that the individual was at. Once I entered the store I was received by an attendant how was all smiles and willing to help me out to effectively be able to look for ...

Executive Summary

This section looks into the inception of Disney Store in South Korea, which is the country of interest. Disney Store is a retail outlet that specializes in sales of merchandise that are unique to Disney. Disney Store traces its roots back in 1987, in Glendale, California. A country analysis of South Korea was done with detailed information being noted as far as population, GDP, per capita income, aesthetics, political system, legal system and the living conditions in the country just to name a few of the areas tackled. This was followed by an economic analysis of South Korea where ...

J. C. Penney’s “Fair and Square” Strategy

Abstract

In 2012 , the huge departmental chain of stores, J.C Penney under its CEO, Ron Johnson came up with an ambitious plan dubbed “Fair and Square” as a countermeasure to recession and dwindling sales. However, instead of revamping the stores the plan which entailed offering complementary promotions and periodical price reductions led to further decline and the organization had to seek alternative ways to remain afloat. This essay presents the problems that J.C. Penney faced and the recommendations that it needed to follow to revert to profitability. It also presents an analysis ...

Part A

A major engineering firm has introduced virtual teams around the globe to resolve client emergencies. Although some of these emergencies are routine (they occur often enough that the engineers have ready-made action plans), several are novel. Furthermore, information about the client emergencies often comes second hand from employees of the client, so some of the details are missing or ambiguous. Although the company plans to eventually offer a variety of communication media that these virtual teams can use, engineers are currently limited to email, telephone, fax machine, and an instant messaging program that was recently introduced.First, discuss media richness. ...

Today’s ageing Workforce and Labor Shortages

Canada is witnessing a change in its work force – the percentage of workers aged above 45 has changed from 27% in 1993 to 40% in 2010; a phenomenon that is compelling the experts to re - examine the common beliefs about an aged work force. The Canadian demography is heading towards an increase in senior population with its baby boomers – those born between 1946 and 1965(Parkinson, McFarland & McKenna, 2015), reaching retirement age. Parkinson et al, (2015) predict serious implications on the Canadian economy, Government policies and the well being of Citizens unless significant adjustments are made to address ...

Instagram Marketing Case Study: Starbucks

Introduction The internet has entered people’s lives in tremendous numbers. More people use the internet today than even a decade ago. It has become the way to engage with friends, family, community and even businesses. As internet has become ubiquitous, so have its applications. Business to business e-commerce and business to customer e-commerce have steadily grown and is expected to become $20 trillion industry by 2020 . Increasingly social media has become the new avenue for marketing efforts by both traditional companies and e-commerce companies . From the biggest brands to the smallest companies are all onboard social media to ...

All people worldwide watch TV, but not everyone enjoys watching regular TV with channels that offer programs at specific time on non-portable screens with old fashioned remote controls. Nowadays Internet TV, which is personalized and available at any time of the day, is replacing regular TV experience. The new era of Internet TV looks very perspective, flexible and big around the world. People's tastes are broad and the Internet provides a wide variety of interests today and is even able to meet everybody’s needs based upon individual users' tastes. Today being one of the leading firms of the ...

Internal analysis of Hudson’s Bay Company

Introduction The internal analysis of a firm enables the understanding of the internal factors that has contributed to the position that the firm is currently in. It involves the analysis of the resources of the firm and the attributes such as inbound logistics, operations, marketing, human resources management, development of technology that adds value to the organisation. The core competency analysis enables the understanding of the expertise, skills and abilities it has to maintain a competitive position in the industry. Internal analysis also enables the finding of the key success factors that are contributing to the competitive advantage of ...

Companies have different promotional strategies because they focus on ensuring that the approaches are suitable for their respective products and can be used effectively in the target markets (Hartline 76). For example, Starbucks emphasizes on getting personal with clients to help in its quest to attract and retain customers. On the other hand, Dunkin’ Donuts promotional strategy expanded its offerings to attract more customers.

The process of designing a promotional strategy includes

Identifying the goals of the business goals: Developing a marketing strategy encompasses identification of a company’s overarching business goals. Stating the marketing goals: It is important to define specific marketing goals such as market ...

(Diapers and Wipes for Babies) In the present rapidly changing business environment, companies have to implement different changes and innovations to remain competitive. Such changes may refer to all the companies’ operation. For example, it may be necessary to add new products to the general product list of the organization in order to remain profitable and expand presence in the market of the certain country or region. As such, in the healthcare industry the company can develop some new products that relate to the consumer healthcare goods. This essay is devoted to the opportunity for GlaxoSmithKline to start manufacturing ...

Executive Summary

Marketing is an important business function that ensures a company remains competitive. Kingsford is an American brand that produces premium charcoal grilling products and one that enjoyed a steady growth of revenues in the 1980s. The company has relied on an experienced team of sales executives, consistency in marketing and sales actions, superior quality, and brand positioning for success. However, Kingsford’s main problem lies in the aspect of competition. The company has faced serious challenges in regard to the strategic decisions that were necessary to avert competition in relation to aspects such as pricing, advertising, promotion as well ...

Reflection Paper

Poor communication As mentioned in the case study, there was a breakdown in communication between the bottom level employees and the top rank. Communication is one aspect that can never be ignored in any organization despite its size. The breakdown in communication meant that instructions were poorly passed and most probably delayed. Poor performance is expected from employees when they are not given a platform to express themselves within an organization. Therefore, a breakdown in communication channels can be pointed out as one of the primary factors that could have contributed to poor performance among the employees at St ...

There has been a serious challenge in retaining employees in the company. To cite a few examples, in the past three weeks two full-time and three part-time workers left the firm without explanation while others have been missing shifts. The trend hurts the company and may force it to close down if there are no urgent interventions. According to Magloff (2016), motivating employees does not only lead to getting the best out of them but also retaining the best workers. It is essential to point out that the most qualified employees are always in high demand in the job ...

Introduction

The ability to concurrently develop a product and its supply chain is a major competence in manufacturing industries. When the tow activities get undertaken efficiently at the same time, massive returns are bound to get derived. Proper design ensures that goods produced have the highest quality possible. High quality guarantees customer satisfaction and improves the brand name and legacy. Suitable supply chains, on the other hand, ensure that goods and services reach the customers on time. They also provide that the cost of supply is greatly diminished and saves the company revenue. However, in the auto-manufacturing industry, this ability ...

Business

Five Forces Analysis of the U.S. Brewery Industry The beer industry can be considered from Section 312 in accordance with the North American Industry Classification system, which indicates that the brewery or the beer industry comprises of manufacturing of tobacco product and beverage (Tremblay and Tremblay). In the brewery industry, there are three types of firms or establishments. First type includes the firms that are involved in manufacturing of non-alcoholic beverages, second type consists of firms that focus on manufacturing of alcoholic beverages via the process of fermentation, and third type includes the firms that are considering production of ...

International market entry plan

Introduction International market entry strategies are planned activities for entrance in the new global market. It describes that the company makes strategic planning enter in the new-targeted foreign market, to making new contracts and deliver its goods and services in other countries globally. It allows many companies to penetrate into a new market, follow its existing consumers globally, attack different available competitors, and exports their products and services in different countries. It may increase the company operations and its revenue. The purpose of the report is to investigate the international market entry plan of Unilever Company. It will focus ...

Introduction

This project will examine the portfolio of the Virgin Group in relation to their stakeholder marketing processes which helps in targeting specific classes of clients. This will be done in two parts:

Part 1: The evaluation of communication approaches and methods used to target various stakeholders and

Part 2: An application of IT Skills and Business Software applications to produce a portfolio of stakeholder marketing communication materials used by the Virgin Group.

Part 1: Stakeholder Communication in Virgin Group

Communication is a system through which an organisation codifies a message, transmits it to a given receiver and the receiver decodes the message, internalises it and takes action. Communication is important in sharing ideas, information or emotions from one entity to another. ...

Social media has now become the medium for connecting to friends, family and even people from the workplace; this has become more so now that access to social media is increasingly mobile. Statistics show that 76% of internet users are on social media and 70% logon to Facebook at least once a day . People between the ages of 18-40 use social media more than others. But why do people spend so much time on social media? What does excessive involvement in virtual social networking mean for the actual social lives of people? This essay will argue that while social ...

Wal-Mart is undoubtedly the biggest and matchless retail chain across the globe. It was founded by Mr. Walton in 1940s. Since then, it has embarked upon becoming the most successful and distinctive retailer, which offers premium everyday shopping experience with its ultimately unparalleled prices. Wal-Mart offers an extensive range of products under one roof that are primarily sorted into 14 key categories including groceries, baby-care items, electronics, books & movies, outdoor living and photo, home decor, fitness & sports, gaming, health & beauty, jewelry & apparel, medicine, toys, movie and furniture (Wal-Mart, 2016). This paper focuses on analyzing the retail and pricing strategy ...

Introduction

Skechers is a high performance and lifestyle footwear company located in Manhattan Beach, California, which was founded in 1992 by current CEO Robert Greenberg and his son Michael. It was first incorporated in 1992 in California and then reincorporated in Delaware in 1999 while keeping its headquarters in California (Skechers, 2016b). As of fiscal year 2015, it owned and operated in the United States 119 concept stores, 155 factory outlet stores, and 117 warehouse outlet stores. Internationally, it also owned and operated 82 concept stores, 41 factory outlet stores, and five warehouse outlet stores. It has more than 1340 ...

[Subject/Course] [Submission Date]

Executive Summary When Robert J. Dewar’s “The Savage Factory: An Eyewitness Account of the Auto Industry’s Self Destruction” is read and evaluated, it becomes crystal clear that the Sharonville transmission plant at the Ford Company could not realize the negative consequences of their obsolete management style. In this case study, the main purpose is to examine the methods implemented at the firm and suggest a substitute impactful approach to resolve the various issues that had surfaced up at the Ford facility. In the past, Sharonville transmission plant’s torque converter line was failing to ...

Introduction

What is the most convenient way to make a reservation in one’s hotel or restaurant of interest? While people may have different preferences on which method of booking to use, the online reservation system is fast increasing in popularity. Many hotels and restaurants have adopted this technology, and much more are investing their money and time in coming up with functional and reliable online booking systems. This technology is quickly becoming an essential service for any company in the hospitality industry that desires to satisfy both its customers’ needs and, subsequently, its business interests. This paper examines the ...

SWOT analysis of MIWA International Corporation

Part 1- Description Miwa International Corporation is founded in Japan as an international company working in the wholesale sector of the market. The company now is successful in occupying a Unique Position in Market, which is achieved with the help of its special product line include cosmetics, skin care products, and product health care. No other company or brand is offering the same special line in the market. However, the brands do exist within each product category. The most of its consumers for the company are Asians because they are more concerned about white complexion, and Miwa offers a ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Introduction

Most women are bound to get pregnant at some point in their lives. Therefore, it is of great importance to provide protection for them against discrimination before, during and after pregnancy. Pregnant women who are employed are often susceptible to discrimination. Pregnancy discrimination can be described as discrimination against women who are pregnant, have undergone childbirth, or have a pregnancy-related medical condition (Pedriana, 2009). It might be manifested in the form of denial of time off, denial of reasonable accommodation, firing or demotion, forced time off, restrictions on work, and any other negative actions by an employer due to ...