Essays on Facebook

An appropriate research design is necessary in solving the research questions. In this study, the researcher seeks to answer two fundamental questions as set in the problem definition. The researcher seeks to know how LUSH products can be advertised to people between 18 and 35 years. On the same note, the researcher wants to know the types of techniques that can be sued to reach out to older groups of people. It is clear that from the problem definition that the targeted market for these products are adults from the age of 18 onwards. Thus, a descriptive research design ...

Five Practices

Article 1 Technological Advances. Millennials are familiar with the exchange of information through social media and several other types of technology. With time, it has become essential for accelerating the technological integration into the workplace for enabling workers to exploit technology in a manner that gives them increased efficiency and more flexibility. Millennials at workplace are skilled at leveraging the latest technological advances. Inclusion of technological advances is a necessity for Millennials, as they expect access to the most appropriate tools for execution and collaboration at any time. Several major corporations are actively seeking the latest technological advances and ...

The innovations in the social media technologies have made a significant impact in the daily activities of individuals, governments and corporate communities who rely on the social networks for communications. Over the last two decades, there have been major transformations that have transformed the way people interact across the internet. One such innovation is the Facebook technology, an idea of Mark Zuckerberg with the help of Andrew McCollum and Eduardo Saverin. Since its inception, Facebook has made significant impact in different levels of the society by making social interactions easier and less expensive. After its launch, Facebook had 1200 ...

Introduction

These days, many Facebook users are easy sharing their personal and intimate information on Facebook. These are the people who have low boundary permeability create trouble for them as there are many applications that can easily access their personal information. When individuals feel the need to exercise a lower level of control over their personal information, they end up eliminating boundaries with high possibilities of permeability and reveal intimate information about themselves, in terms of depth and amount of intimacy, on social media sites such as Facebook. For example, individuals attempting to use an application on Facebook need to ...

Research Paper Proposal

Social media became widespread phenomenon in the second half of 2000s. Social networks like Facebook or Twitter quickly became popular globally: e.g. the total number of people using Facebook at least once per month reached 1.6 billion in 2015 (Statista, 2016). Therefore, due to their vast popularity, social media generated a number of positive and negative effects influencing the society, which are interesting to analyze. During the first years of social media existence public attention was mainly focused on positive side of social media usage, on the opportunities which humanity had never had before. But later in 2010s, when ...

In this article "Liking is for Cowards. Go for What Hurts", Jonathan Franzen tries to give an overall view of the advantages and the disadvantages of new technology and particularly the ubiquitous computing devices. He compares his current BlackBerry Bold and BlackBerry Pearl that he previously owned. I agree with Franzen that the experience that one gets with new technology is marvelous regarding clarity, speedy regarding response and beguiling regarding the graphical outlook. He outlines precisely how new technology makes life easier compared to the previous one through late-model gadgets and the incredibly cool things that people do with ...

Abstract

The energy consumption in the high performance computing and cloud services is enormous. This requires energy efficiency techniques to reduce power consumption in operation and cooling of the data servers and high performance computers. To search for more energy efficient techniques to save power, companies across the world share data and conduct survey. This article gives an overview of requirement of energy efficiency, different energy efficiency algorithms for supercomputers, cooling and energy efficiency techniques used across the globe.

Introduction

There are multiple sources for energy consumption in high performance computing such as power consumption in running High Performance Computing (HPC), ...

Types of Different Personalities

Freud and Fromm studied four different types of personalities possessed by human beings. They are discussed in the following manner from a leadership perspective:

The Erotic Personality

Individuals that possess this personality want to be loved and needed by others all the time. Compared to respect, people in this personality group tend to emphasize more on being liked and loved by others. They want to be known to others and wish to actively socialize with others. In all erotic personality holders are attention seekers and depend on others to make them happy.

The Obsessive Personality

People in this category tend to search for better quality ...

Carmex can use online survey and poll to narrow down its marketing research in terms of selecting two flavors out of the three flavors. To conduct its market research on Facebook, the company can either conduct cross sectional household marketing research on Facebook or it can conduct a poll of page members of the company (those who have liked the page). Both scenarios have their advantages and disadvantages. In terms of cross-sectional household on Facebook, the company can get a wide spectrum of user’s information than its own page followers. However, cross-sectional household research may not yield accurate ...

The Problem

The case “Can Facebook save our furry friends?” by Kenyon (2013) clearly states that the non-profit animal shelter FCCRSNC is seriously limited by its scare resources of ‘money, time, and personnel’. Obviously the non-profit organization was not in a position to invest in new areas of business regardless of their likely potential. As the case indicates, FCCRSNC has failed to utilize the scope of social media marketing due to multiple reasons. Lack of expertise was the most important factor that caused the issue. Another reason was the shortage of fund for assigning these roles to professionals. Also, the firm ...

Abstract

The importance of social media websites is constantly increasing. Now they play a significant role in the daily life of every individual. Businesses are also involved in the social media, as these websites represent many opportunities for them, such as advertising, promotion, customer relations, receiving feedback, and etc. Due to the significant importance and time consuming of social networks, there appeared many issues related to them, e.g. the use of social media websites in the workplace, work productivity, and changes in the employer and employee relations. Nowadays employers face many issues with the use of such websites by their ...

Leveraging Facebook for Marketing Research: Questions 1-5

The advantages of using an online survey of a cross-section of Internet households include a large sample size and the opportunity to grow the company’s audience while simultaneously conducting research. The advantages of using an online survey presented only to the company’s Facebook likers are the higher rate of active engagement amongst the targeted group. The difference between likes and active engagement is the level of participation of the audience. Many people may like the page but will hardly participate and engage in the company’s messaging. While active participants become brand ambassadors as they engage in ...

Introduction

The article, which is titled “Brave, New Social World”, is the focus of this rhetorical analysis, is written by Dennis MCCafferty. Its main focus is on the growing role of social media in the modern world and its impact on important historical occasions, businesses, and other social causes. The author of the article, Dennis McCafferty, emphasized on the notion that the social media is playing a potentially pivotal role in the modern society and experiencing increasing use as a weapon of choice by creative individuals, as they strived to contribute to the society via their opinions, experiences, news, and ...

(Student’s Full Name)

Why Hire a Real Estate Professional?

“Oh, dear home buyer (or seller)—we know you can do it on your own. But you really, really shouldn’t.”— Stults, 2016, para. 3 (accessed through her Twitter account, @rachelstults) The above statement, which was made by Rachel Stults a senior writer and editor at realtor.com, advises persons in her article, “6 Reasons You Should Never Buy or Sell Without an Agent (the link for which is provided on her Twitter account, @rachelstults),” not to venture in purchasing and selling real estate on their own without the assistance of a real estate professional, such ...

[The Course]

Printed media had been the main source of information (particularly news) for people since mass printing technologies invention in XVI century till the middle of XX century, when alternative kinds of media started growing. The first considerable decline of newspapers popularity took place in 1950s, when television became the most important source of news and entertaining information thanks to its attractive audiovisual characteristics. And the recent shock for printed media owners was caused by online media vast emerge in 2000s. If in 1940 there were 1 878 newspapers in USA, in 2014 their quantity shrank to 1 ...

“Effectiveness of Social Media Performance Metrics in the Attraction and Retention of Customers.”

CHAPTER ONE Problem Statement Social media has emerged as a contemporary platform of communication which has revolutionized the way people communicate with one another by creating a seamless network through which social media users can engage and interact with one another across the world (Marshall, 200, pg.20). The effectiveness and ease of use of these platforms has subsequently resulted in the emergence and mass subscription to these pages by millions of users across the world since they were first created over the last ten years (Sponder, 2011, pg67). These social media websites include Facebook, YouTube, Instagram, Pintrest and Snapchat ...

Final Business Model and Strategic Plan

Final Business Model and Strategic Plan

Executive Summary

Amkor Technology Inc. is a global leader in the field of semiconductor technology with a client base comprising more than 300. The company relies on continuous improvement and development of new products to remain competitive in the industry. In view of this, it intends to launch a new product: silicon wafer. The proposed product will be a super thin silicon wafer based on Magnesium Diboride. The industry is dynamic and customer concerns need to be addressed. To delight customers, the proposed new silicon wafer will be very small in size, light in weight, ...

[Institute’s Name]

Abstract

The importance of social media effects on families and communities has been determined by the research findings based on the investigation of existing literature. The principal objective of the study is to examine the influence of social media on our everyday life. Besides, another investigative goal is to identify possible consequences that social media may bring. Therefore, this study implies the utilization of both secondary research and primary research approaches. The expected findings of the literature have suggested that there are not only positive effects of social media on families and communities but also negative ones. ...

[University’s Name] [Department’s Name]

Bottle Green Case Study Analysis

Question 1 Consumer behavior of Green Bottle users can be understood in two ways. First way of understanding consumer behavior defines purchasing decision of consumers due to habitual buying. This means that most of the consumers buy the company products because they are habitual of buying Bottle Green drinks (Solomon et al. 2014). They are not directly engaged in perceiving the company brands or products. Another reason to buy Bottle Green drink is the low price of the drinks as compared to the competitor brands. This implies that pricing of food item influences ...

In the present paper we are to dwell on Facebook accounting policy. Firstly, it is logical, however, to say a few words about Facebook itself. So what is Facebook? It is a social network whose history dates back to the year 2004. Initially being intended just for Harvard students, it caught on immediately with the larger public, becoming one of the most widely used social networks online. Its popularity can be proven by the quotes like: “In modern politics, even the leader of the free world needs help from the sultan of Facebookistan” and “Now friendships depend on and ...

Instagram Questionnaire

I use Instagram.

Yes

No I have been on Instagram for

Less than six months

6 months to one year

More than a year

I share on Instagram, Everything that happens as it happens

Twice a day

Once a day Less than once a day I have more relationships on Instagram than in the real world Yes No I share the following on Instagram

Selfies and Pictures

My location information My current and immediate actions My feelings My perceptions Others I am on Instagram for 0 – 1 hour daily 1 – 4 hours daily

More than 4 hours

Less than once a day I use Instagram to connect with

My real world friends

Family and relatives I live in a different society in ...

Summary

The Facebook postings of a Northeast BMW salesperson causes corporate embarrassment and hurts company's brand image (Lopiano and Watson). Having a long established history as a major, luxury dealership, Northeast BMW has a positive employer-staff relationship based on loyalty and proper compensation. Moreover, Northeast BMW maintains her customer base based on repeat business and long-standing company-customer relations. This corporate culture has continued after a leadership change. The new company's leader, a son-in-law of company's last leader (himself a son of dealership's founder), emphasizes company's commitment and management as a "family business". The negative postings by a company's salesperson (on ...

Company Overview

Oberto Sausage Company is a US-based company engaged in manufacturing and marketing of meat snacks and among the most popular in its product line is the “Oh Boy Jerky”. The product is being sold both through the online store and supermarket distributors in the United States and in Canada (Bloomberg). As of 2014, the company has reported annual revenue of $220 million (aerohive.com) and continuously increasing by the year as the dried meat snacks industry grows annually by 12% as of 2014 (Radke). Currently, the brand “Oh Boy Jerky” was able to put the company in the market position ...

The development of Information and Communication Technology brought a huge love to social networks, that began to play an extremely important role in every – day life. With every new day over 100 people become a new members of popular websites, such as Facebook, Twitter and Google. Most of the active Internet users have at least one account on various websites, that were created for the purpose of communication with friends and acquaintances. Social network is a structure, that includes a lot of people, united according to their interests, preferences, etc. Modern Internet provides us with all possible tools that ...

Essay in History: Three Events that Forever Changed History of Modern America Forever

Essay in History: Three Events that Forever Changed History of Modern America Forever

Introduction

Indeed, the history of pitfalls and triumphs of public concerns for Americans over the last few decades, and centuries, have highlighted all kinds of social problems, and economic achievements to arise. Many believe that the United States experienced a ‘golden era,’ during which nothing but hope seemed to lie ahead. We all know that the world has changed. Assuming the task of being interviewed by a large national corporate representative, this essay takes the form of answering the following question: What three days, important events or ...

Essay

Facebook was created about seven years ago by Mark Zuckerberg, a Harvard student. The aim of Mark and his friends was to keep all university students connected. Since it was appeared the whole world started to support it. Facebook now has approximately two hundred members around the globe. Every week about five million new members join it, which makes Facebook the fastest growing social networking site ever (Study Mode). For today Facebook is one of the popular social networking sites for communication and plays a significant part in lives of our society. It alleviates people’s lives since lots ...

The fashion industry changes very fast and depends on the seller’s ability to create a brand image in the minds of the customers. Due to the fast changing nature of the brand, there needs to be the fast distribution of the information about the presence of the fashion product, their price, and their availability (Thornley, 2014). Some of the common techniques that are specifically used by the fashion marketers include strategic pricing, creating brand image, unique product development as well as accurate product forecasting. The social media and more specifically blogging can greatly enhance these specific marketing strategies ...

Leadership - Report

Being proactive is crucial to every successful person, who aspires to master their life. Many of us perceive proactive people as spiritual leaders, the men of action and the initiators of creative ideas. In this respect, in his fundamental work, “The 7 Habits of Highly Effective People”, Covey describes the quality of being proactive as the basis of all the other six habits, ranking it first (2005).

Exercise 1

Covey defined Habit 1 as taking responsibility for one’s own choices, suggesting that “Our behavior is a function of our decisions, not our conditions” (2005). In other words, being proactive means ...

It is simply amazing how our lives have been greatly revolutionized by the advent of the social media platforms as one of the core areas through which information can be relayed from a single point to another with very minimal effort involved therein (Powlen and Michael). It is evidently clear that social media has in a great way helped human beings close up the communication gap that existed before its invention. By way of definition, since this platform is composed of persons in the society interacting with one other in a social manner, it can therefore be described as ...

Raising a perfect family in the 21st century has proven to be a lot more different than it was two decades ago. With so many technological advancements around and many people going with the flow, family dynamics have changed. The present culture depends so much on what they find online whether good or bad. Friendships are formed through social so are they broken. At the family level, parents are constantly chatting with their peers and strangers, many more Facebook and send tweets even during family gatherings or meetings. The influence that social media has had on families is changing ...

Introduction

The marketing strategy for instituting changes in a product line from low end to a higher version is a process that might need to include the mobile and internet marketing strategies to be successful in this environment. Considering the competition are two very well-known competitors Macy and Nordstrom. These two competitors have been in the vertical for many years and have established customer base. In shifting the market products from one segment, the lower priced products, to another, the higher priced products, involved many organizational and strategic changes. It is not only the price tag that gets changed but ...

Business Model Generation- LinkedIn

Business Model Generation- LinkedIn

Section 1

The social media space was innovated when LinkedIn brought the concept of being connected virtually while maintaining a strong and networked professional identity. Touted as the world’s largest professional network over the internet, LinkedIn boasts of more than 162 million users worldwide with its uniqueness embedded in a multi-sided platform operation giving its users the facility of a variety of solutions under different categories. The analysis of business model of LinkedIn and contributions from different business and management aspects to this model have been deciphered using the Business Model Canvas as innovated and introduced ...

Abstract

Ever since the internet was made available for public use in 1991, its popularity has increased manifold in the years that followed. In fact two of the most prominent landmark events during the 1990s that clearly demarcated two eras of the modern world are the advent of worldwide web and the idea of globalization. With the internet getting increasingly accessible to a much wider section of the population, along with improvement in speed, its applications started increasing and currently touches almost every aspect of our lives. In U.S. alone, the number of internet users per 100 people witnessed an ...

Introduction

It all started on February 26, 2012 when a brutal police shooting made the airwaves and took the nation by storm. A 17-year-old African American boy from Sanford, Florida was shot to death by a neighborhood watchman, George Zimmerman. Ever since, there has been an influx of social media outlets and news outlets reporting on stores about various police shooting crimes that have happened ever since Trayvon Martin's case. Now in, 2016, there is still an uproar about these shootings and many questions and concerns about why they're happening. These senseless shootings have been creating a divide between the ...

Management: Face Book Case Analysis

Introduction Being the most recognized and the most expensive social network in the world Facebook “enjoys three advantages over rivals: technological capabilities, economies of scale in its infrastructure, and most importantly, network effects” (Dawar, 2014). When Zucerberg says that Facebook is not the one thing, we tend to agree, since from the initial idea of being a social portal for college students today Facebook is available for variable companies, businesses and organizations. From what seemed to be an absence of a formulated strategy Facebook managed to gain from the received experience, absorb the knowledge and define its’ future.

Even ...

Marketing as a tool has gone through phenomenal changes in view of the technological advances that has made consumers connect to the digital world at all times, the advent and success of Facebook & subsequently other digital tools (Instagram, Twitter, YouTube) created a marketing spectrum that is amplified on a daily basis. The key to create and sustain a constant image in the minds of the consumers; companies are more focused on the digital world’s marketing & promotional strategies to establish the key product benefits and most importantly create an emotive connect with the consumers. Since all the activities that ...

Introduction: Smartphones and computer tablets are commonplace among nursing students, nurses, physicians and other healthcare providers. It has made communication less complicated and replaced other outdated communication technologies. A significant proportion of U.S population uses smartphones. People rarely think about its ethical and legal implications. Many healthcare providers have policies that enable the protection of their client and practices from harms caused by the use of these devices. (Thomas, McIntosh and Edwards, 2013) The scenario about the leak of a celebrity photo, through the smartphone of a hospital staff, that was presented in the classroom, is an example of ...

How to Understand Key Business Processes of a Company

For an accountant and financial analysts to provide efficient accounting and financial services to an organization, they need to understand well its particular business processes. This is of great significance because all the departments in any given organization are dependent on each other implying that the personnel in the accounting and finance department solely rely on other aspects of the firm. In other words, it amounts to an ethical responsibility for any employee seeking to work for a firm to critically understand the processes involved (Hellriegel & Slocum, 2009). In this paper, I will explain how I would obtain an ...

A Chicago area based car dealership for wrongful termination of an employee on the basis of the employee posting critical comments on Facebook. The employee posted about the poor quality of food and beverages served at the dealership for promoting the new BMW car model. The employee along with a few others felt that the food and beverages used for not good enough to hype the luxury car and suggested that sales could suffer due to it. The employee added a photographic evidence for the unremarkable quality of snacks. After being informed about the management’s position, the employee ...

Abstract

Over the years, the countries of the Arab world have struggled with economic backwardness and various socio-political issues. Activation and intensive development of the Arab world began about 50 years ago. After the Second World War, Middle Eastern countries began economic and political integration, which allowed them to achieve a higher level of progress and strengthen their position in the world. Many researchers argue that the development of the Arab countries and their integration with the West caused the development of terrorism. Only a few decades ago, such reality as terrorism did not exist, but in the last decade, ...

While the bulk collection of phone record has been over, its restoration is the most optimal decision since there are no software program adequately replacing the wiretapping system, which is what makes the solution so important minimizing the vulnerability of the United States. Of course, there are ethical concerns; however, a saved human life is the best argument to consider ethicality a conventionality avoided for a greater good. Financially, the country is on the winning side, as are its citizens. The economic weight and irreplaceability of the USA is unlikely to damage the finances due to wiretapping concerns. Wiretapping ...

The Name of the Class

Do online and offline need to change? Market growth of Internet commerce has changed the online and offline customers, now people increasingly rely on the Internet, and prefer to make purchases in the web. In addition, e-commerce has become a significant influence on the traditional sale. In the minds of consumers online and offline commerce are mixed gradually cease to compete and become mutually reinforcing process of shopping. Retailers should pay attention to the absence of multi-channel communication with customers because it can lead to a reduction in sales and the loss of market share retailer, since “a core ...

Digital media platforms offer the most accessible communications channel for fans. The majority of fans have readily embraced the use of digital media platforms. With the traditional media decline, digital media platform is increasingly becoming significant and offer institutions the chance to make news, and at the same time, managing shared messages. Digital media platforms, as a marketing strategy can help institutions to promote its degree of community engagement, boost participation levels, as well as improve sustainability over time through novel income streams (Stradtman 2012). Digital media platforms also offer a means through which fans can connect with one ...

The composition of Fortune’s “100 Best Companies to Work For” rating remains relatively unchanged over the years, but this year 16 new companies were good enough to be included into this rating. One of such companies, Twitter, a global platform for sharing ideas and information, managed to get as high as to 24th place ("100 Best Companies to Work For 2015"). This is clearly a success, especially when taking into account market conditions in which the company operates. The best way to analyze these market conditions is through Porter’s Five Forces framework, which considers such forces as ...

Introduction

This project will compare the cost of gym memberships at two well-known fitness centers in Northern Colorado. Information will also be gathered on known alternatives to gym memberships, such as the purchase of pay per class mobile apps and home gym equipment. It is assumed that corporate gym discount membership rates at both Northern Colorado facilities are unavailable. While approximately forty-four percent of employees desire some type of financial support from their employers when it comes to making healthy lifestyle modifications (Beagrie, 2015), for simplification purposes the project will assume the individual does not work for a traditional employer. ...

Critical Thinking About HR

Critical Thinking about HR 1. The main purpose of this article is to discuss the talent war, which is currently based on human capital and the talent in which employees possess in the business marketplace. Some are so talented, in fact, they are lured away from their current place of business in an effort to help create success elsewhere. Because the authors are discussing Human Resources, human capital, in this case, refers to talent one can bring to a company or organization or company they work for. The article makes references to LeBron James moving from one team to ...

Abstract

Information systems has enabled companies to take advantage of the automation of business processes. With the use of information systems, computer users are now at risk of exposing their private information on the internet. With the development and enhancement on information systems use, personal data and information has been a matter of public concern. The security and the privacy of this data is everybody’s concern. Although there has been efficiency from the use of business information systems, the issue of information insecurity has not been addressed well, there has been a significant aspect of loss of privacy for ...

Introduction

Using social media for interaction is increasing daily; people are using the platform to interact and connect. The media platforms are becoming more creative and more compelling as they are introducing different activities that compel users to spend more time on the platforms. That is due to the increasing advancement in computer and technology, including the ubiquity of social medial mobile applications and tools. Users of social media derive pleasure in using several platforms of social media. They utilize social media for social interactions and connections, sharing of information, and entertainment. However, knowing the impacts of media platforms on ...

In recent years, personal devices have become resourceful tools in all sectors, including the health care sector. Personal devices, especially smartphones, come with versatile capabilities that have contributed to their rapidly increasing use in health care. They have become an essential part of human lives, such that the trend is significant in the health care setting such that virtually all care providers, including nurses and physicians, make use of them. Studies have reported the prevalent use of mobile devices among health care professional (Mayer, Blanco, & Torrejon, 2019). Also, many patients resort to the internet, especially social media, to ...

Executive Summary

This executive summary gives the details relative to the Parkway Phone Lenses Business Plan.  The company identification information, mission of the business, business goals and the keys to success are defined enabling a clear understanding of the business for the investors, bankers and any other business professionals who desire to learn about the business.

A1. Company Identification

The name of the company is Parkway Phone Lenses and will be located at 5256 Longshore Drive, Colorado Springs, CO  80917.  The company specializes in phone lenses as people are continually taking pictures in the office when attending meetings or to capture directions, when on a site ...

1. Introduction

Working in groups might present problems which may develop into conflict during group work tasks. However, such a scenario presents an opportunity to reflect and learn new things. Therefore, I in this paper I will discuss my interpersonal effectiveness, which includes my communication effectiveness working with my group members on course assignments. This will be done by reflecting a specific incident that happened in our group and linked it with a theory, which will be media richness. The media richness theory proposes that the channel used for communication presents the implications in production of the message as it was ...

For the analysis I have chosen a news article from the CNN website, it is called “Cute or creepy? This toy lets babies post selfies on Facebook”. The article is about Laura Cornet – an Eindhoven Design Academy graduate, who is annoyed by the constant posts with pictures of babies and newborns in her Facebook news feed. Thus, she puts forward an idea that parents do not consult with their kids before posting their photos; there is no agreement between them, and actually, they have no right to do this. As a result, Laura Cornet creates a toy that gives an opportunity ...

Large corporations and start-ups globally have professional business websites. These websites ensure that the business is available and, accessible to its existing and potential customers all the time. Potential customers can find the products and, services offered via search engines such as Google. A well designed website will allow clients to go online and, research about the services and, products a business offers at the comfort and convenience of their home. For instance, a car repair and spare parts sale business can make good use of a well-developed website to market its products and services.

A ...

This article does not seem to be credible enough to be used as a source for an argumentative essay. The article is informally written, which explains why there are many grammatical errors. There are also no citations for the discussed information. Background information about the author is not included, making it difficult to determine his credibility. The paper where the essay is posted is also not included among the list of credible magazines and journals, thereby making it less credible. Although the article can still be considered up-to-date, considering that it was published just two years ago, the information discussed are heavily influenced by the author’s emotions ...

- What is search engine optimization (SEO), and how did LinenTablecloth use SEO to its advantage as part of its marketing strategy?

Search engine optimization (SEO) is the process of optimizing a website so that it easier for search engines like Yahoo, Google to find and rank them. The whole aim of SEO is to come on the first ten results for a search term. In other words, when people are looking for linen table clothes, then Linentablecloth.com should come in the first ten results in Google and/or Yahoo. SEO is fundamental to the success of any online business.

LinenTablecloth has used SEO to rank for keywords targeting wedding and special events markets. This means that if a customer searches for wedding linen table ...

Influence of Marketers

Influence of Marketers In this era of technological advancement, social media has had a huge effect on consumers purchasing behavior and hence has revolutionized the way marketing is done.

Social media has created an incessant presence of brands online and has impacted on the perceptions of people with regards to acceptance of communication or product to be part of the group which, is in essence peer pressure at its greatest on social media. Facebook which recently celebrated its 10th anniversary has been a pillar on which this revolution in terms of altered lifestyles and behaviors with regards to ...

Just as people in eighteenth century England had a source of news and variety of other subjects in The Spectator, modern day people have a ready source of information in the vastness of the internet. In this medium, the common person can find whatever information they may like, whether it is sports, gossip, entertainment, politics, games, religion and more. However, The Spectator reads like a very specific internet source. If a person were to identify the contemporary version of this periodical, they would undoubtedly name social media sites, such as Facebook or Twitter, based on their variety of subjects, diversity of writes, and ...

Identity Politics in the Visible World: Race, Anonymity, and Human Rights

The name Noam Galai is more than just a buzzword in all debates and topics related to privacy, secrecy, digital data and social media in the contemporary world. Rachel Kadish, who is a cousin to Noam Galai, tells the heartbreaking story of how his supposedly shy cousin becomes a victim of the greatest vice in the world internet today – theft of digital property. In her article "Who Is This Man and Why He is screaming?” Kadish narrates how the now international picture of her cousin robbed him of his privacy and the right to consent. Galai, who posted his controversial picture on ...

- Introduction to Relevant Literature

This chapter reviews the literature sources which provide relevant information and data for analyzing the chosen topic of applying the marketing mix in three chosen countries on the examples of three companies: Blizzard Entertainment (US), Rockstar North (UK) and Tencent (China). The main area for the collection of academic sources was marketing, as it is directly connected with the topic. Due to the reason that marketing in computer games is not extensively researched, I reviewed the literature on marketing, game industry and some sources about the three chosen ...

Communication

- Workplace Communication - Four major types of communication in a workplace: 1. Lateral Communication – refers to messages that are passed within the same hierarchical level

Example: When board members have meetings among themselves about certain issues, this is called lateral communication

2. Upward Communication – refers to messages that are passed from a lower level of hierarchy to a higher level

Example: When a staff member notifies the leader about difficulties of performance, that kind of message is called upward communication

3. Downward Communication – refers to messages that are passed from a higher level of hierarchy to a lower level Example: When implementations of goals or strategies are passed from the supervisor to the employees, the memo is then called a downward communication 4. Grapevine Messages – informal messages that are often based on rumours or gossips ...