Discussion question
Impacts of Digital Revolution Digital revolution is causing changes in the landscape of marketing on the basis of how consumers get to know of the products and services they need. The social media websites such as Facebook, Instagram among others have helped come up with a community of similar people sharing a common interest, ideas, needs and experiences. These technologies have ensured easier interaction between the marketers and the consumers. This is because of the smartphones and other mediums of communication which enhance conversation and negotiation about the product or service. Integrated marketing communication has helped the marketers deliver ...
