Expert-Generated Social Media Essay Samples for Free Use

Large corporations and start-ups globally have professional business websites. These websites ensure that the business is available and, accessible to its existing and potential customers all the time. Potential customers can find the products and, services offered via search engines such as Google. A well designed website will allow clients to go online and, research about the services and, products a business offers at the comfort and convenience of their home. For instance, a car repair and spare parts sale business can make good use of a well-developed website to market its products and services.

A ...

Analysis of social network exploitation

The 21st century has been characterized by a significant development in technology. Due to innovations and inventiveness, humans have come up with modern tools that are geared towards making life better as compared to the ancient times. In almost all fields, technology has replaced the old methods through which things were done. Day in day out, there is always an invention that is made. The technology seems to be getting better and better as days pass. Whatever was the best technology a decade ago has been replaced by other technologies that are superior, both in nature and application. Technology seems to ...

Just as people in eighteenth century England had a source of news and variety of other subjects in The Spectator, modern day people have a ready source of information in the vastness of the internet. In this medium, the common person can find whatever information they may like, whether it is sports, gossip, entertainment, politics, games, religion and more. However, The Spectator reads like a very specific internet source. If a person were to identify the contemporary version of this periodical, they would undoubtedly name social media sites, such as Facebook or Twitter, based on their variety of subjects, diversity of writes, and ...

The use of social media in epidemiological studies remains an area that is viewed with skepticism. Epidemiologists often track disease trends following tip-offs and concerns gathered from traditional channels of information (Garrity, 2011). In this study, the researcher will use social media as a tool for gathering information about the eating and exercise patterns of the participants. The researcher will track the updates and photos put up by the participants on Face Book.

The inclusion of social media as a source of data is hinged on the following reasons: social media attracts millions of young people across the world. With ...

Slide 1:

Drought- resistant:

- Looking at practical aspects for a higher capacity of creating a working environment. - Achieving a positive impact on global acceptance of genetically modified seeds. - Helping poor farmers to grow crops and feed their local markets.

Slide 2:

Untapped markets:

Untapped markets provide several opportunities to Monsanto. The company needs to enlarge the company’s product portfolio by capitalizing on the untapped markets. Another important strategy could be by enhancing the company’s diversification. Expanding market share and the overall returns would also allow the company to expand. The expected growth along with ...

A. Major Issue and Focus

- Interesting issue of web content management about Using Social Media Tools to Connect to Customers to Support the Libraries

Notes

BULLET 1: I find the way libraries use social media an interesting topic for this presentation. I will cover most of the major issues surrounding the use of social media by libraries to connect to their customers to support libraries I have defined briefly in this presentation my audience, which will be the library management.

B. Context and Audience Descriptions

- Evaluate Australian state libraries’ use of social media technology ...

Identity Politics in the Visible World: Race, Anonymity, and Human Rights

The name Noam Galai is more than just a buzzword in all debates and topics related to privacy, secrecy, digital data and social media in the contemporary world. Rachel Kadish, who is a cousin to Noam Galai, tells the heartbreaking story of how his supposedly shy cousin becomes a victim of the greatest vice in the world internet today – theft of digital property. In her article "Who Is This Man and Why He is screaming?” Kadish narrates how the now international picture of her cousin robbed him of his privacy and the right to consent. Galai, who posted his controversial picture on ...

Bill, Carmody. “The End of E-mail as a Mass Marketing Tool”. Business Week. March 24, 2014. Web. April 21, 2014. http://www.businessweek.com/articles/2014-02-24/the-end-of-email-as-a-mass-marketing-tool Marketing: The processes, set of institutions or activities for creating, delivering, communicating and trading offerings with value for partners, clients, customers and society at large.

Mass Marketing: developing promotions and products to attract large group of people.

The article takes a futuristic outlook on the marketing practice and analyses the declining relevance of e-mails as mass marketing tools. According to the article, in 2013 alone, marketers spent about $113 Billion on e-mail mass marketing initiatives alone. However, going forward, automated mass marketers that depend on e-mailing technology will be doomed. ...

In their research paper, Bobkowski and Pearce analyze data to discuss how people share their religious beliefs on social networks. The data was gathered from 2007, when MySpace was still a popular social network and a lot of young adults and adolescents were a part of it, but data gathered from Facebook has the most significance because Facebook is currently the most popular social network in the world. The study also measured the quantity of self-disclosure online, and one of the hypotheses stated that people who have stronger religious beliefs and practice will engage in more religious disclosure online. Other hypotheses suggested ...

Introduction

The use of internet particularly social media has become the part of the modern social life as it has made interaction easier thus bringing people close than ever before. In addition to daily interactions between families and friends, the Arab spring revolution in 2010 onwards saw the role of social media shift to a different dimension of mobilizing groups of people in achieving political changes for democracy. This is evident by the gradual increase in number of Facebook and Twitter subscribers in January 2011 in Egypt the subsequent use of You Tube in informing the world on the ongoing mass ...

In the contemporary era, the majority of adolescents are pleased about the ease, time-efficiency and handiness offered by the new technologies, especially Internet. Almost every child and youngster who has accessibility to Internet uses social media and social networking sites. According to a research, “93% of teens ages 12-17 go online” (Lenhart et. al 2010). Although Internet has many advantages, it cannot be denied that “there is also a dark side to the internet and that social media has undoubtedly been used by some as a platform for cybercrime and cyber bullying, which is a particular risk for teenagers” (O’ Keefe and Clarke-Pearson ...

Since its emergence, social media has always been a key element for marketing, communications and strong customer support. Social media has supported almost every medium professional in the marketing landscape. Numerous articles on social media have been published so far. This paper aims to summarize the article / planning guide ‘Social Media Initiative’ by describing the issue and synthesizing what has been learnt from it. Furthermore, the paper will also highlight, why social media is important for accountants, regulators or businesses.

Every organization, enterprise, business, institution is now seeking help of social media for one purpose or another (Sweeney & Craig, ...

It is clear from the preceded discussions and illustrations that the technological advancement has resulted to a great change in the political communications system. However, new media is only a means to an end. It cannot create a backlash against government where none previously existed (Megalogenis, 2010). Essentially, modern media does not fabricate information but instead it serves as a platform to disseminate what already exists. Unlike, the traditional media where individuals relied on edited information, new media platforms such as twitter give people autonomy to share information with the highest degree of originality. For example, citizens in the US share information concerning ...

Introduction

Understanding self- identity in ‘selphie’ portrait photography looks at the influence of social media on the way people take mobile phone pictures connected to editing a new identity as portrayed in the photographs shared on Internet social networks. The amazing popularity of phone camera (see Figure 1) technology, photography, and the number of self-portraits finally appearing on Internet social networks continues creating a phenomenon. The effect looks at how social networks influence how people take selphie (Oxforddictionaries.com, 2014) photographs and edit them. Comparisons of film and digital photography linking to self-identity show a connection ...

The primary objectives and aims of this paper include the examination of various articles on the present state of B2B business. The articles examined provide information regarding the ins and outs of the enterprise. The advice and practices discussed in the articles and consequently this paper are paramount to this course considering that people with the requisite experience write them. Experience is known and famously praised as the best teacher, however, learning from other peoples’ experiences prevents an individual from having to fail in order to learn. As such, the articles also have some of the best practices in ...

Social media presents an exemplary tool through which Le Vignoble can increase its customer reach and extend its exposure to the market. Social media provides several avenues through which Le Vignoble cannot only make its existence known to people all across the world but also expose the public to its products and services and explain why they are superior to those of competitors. A niche with the customer will be created.

On an overall scale, the use of social media by the company will bring about several key benefits.

The gaining of traffic - The company already has a website. Just like the social media sites, the website is mainly intended to expand the people’s exposure ...

Technology has changed the way people view the world. People are now more connected than they have been ever before. With the technology, there has been a boom of social media in the IT industry. Most of the social media platforms were created to link people from across the world to each other. Due to the ease in connectivity, people have been able to express themselves to the world. It was initially considered as a platform for introverts and shy people to express their feelings. For instance; the founder of Facebook developed the website for “nerds” like him who were unable ...

a. Assess the people, organization, and technology issues for using social media to engage with customers.

The people, organization and technology issues for using social media to engage with customers include reaching out the right people, obtaining the technical skills and ensuring privacy on the internet. It is possible to align Facebook page with several business processes and strategic goals to be able to create better customer relationships, improve customer interaction, allow open communication and adopt cost effective measures (Inci, 2009). It is extremely important to ensure efficiency in all of these aspects.

b. What are the ...

Digital citizenship refers to the appropriate norms and responsible behavior with regard to the use of information technology. It involves effectively utilization of information to engage in society participation on politics and current issues. A digital citizen is therefore a person with extensive knowledge and skill to access internet sources of information through mobile phones and computer (Darity, 2008).

Digital citizenships influenced the downfall of the long Egyptian dictatorial government. This is because the use of information technology is a powerful tool towards knowledge enlightenment among people (Mossberger & McNeal, 2008). People characterize themselves through media by creating blogs and social ...

The relationships in mentoring promote an atmosphere that encourages individuals to fulfill their goals. Some mentoring relationships are part of a program with specific expectations. It helps to eliminate hindrances to an effective performance and success to their career by providing access to professional knowledge. Mentors assist individuals to make a difference in their profession and organization. A mentor has a leadership to contribute and sustain a mentoring culture in a supportive workplace that values learning and development. In addition, a mentor provides direction, motivation, emotional support, and a role model. The role of a mentor sometimes varies depending on the needs of the mentee. Both the ...

The article starts with a preview of the social networks and the enhancements that comes with social networks. The use of social networking sites such as Facebook and Twitter has overtaken the use of traditional advertising strategies. Advertising agencies view social networking marketing as a revolutionary trend that held companies keep customers.

Social marketing has rapidly risen to become the preferred marketing tool among consumers and companies at the expense of traditional methods. According to the author, statistics from ComScore reveal that 84 percent of European Internet users use at least one of the social networking sites and the growth ...

This article concerns the current trend in marketing whereby corporate are adopting social media as the key form of advertising themselves and their products. The article explores the advantages accruing to a firm that employs social media as the main advertising corporate campaign versus the tradition forms of advertisements. Before the social networking age came along, a firm that wanted to bring out the awareness about its existence relied upon traditional forms of advertisements e.g. newsprint, TV and other traditional medias, public relation, promotions and point of sales activities. In the new age, all that no longer works and companies that ...

- Introduction

Social media has undoubtedly changed the face of the world today. The way people interact is different as a result of the social media that they utilize; the changes in social interaction that have occurred have caused a significant cultural shift in humanity. More and more of the everyday actions that people take is occurring over the internet; today, many of people’s relationships occur online. Unlike the generations that came before, today’s world is full of people who are growing up increasingly isolated, except for connections that they make through the internet.

Of course human ...

Conflict is an integral part of literature. Authors build their themes, plot and character traits by positioning characters to handle different conflicts.

Individual vs. self is a conflict that is evident when a person struggles with his/her character and prejudices (asd20.org). It is evident in social media such as facebook where someone may post conflicting issues about themselves and their personalities.

Individual vs. technology conflict is evident when someone uses technology to gain power or technology overtakes issues in the society (asd20.org). For instance, when someone has been obsessed with a certain video game there may be this kind of ...

Social media and instant communication pose a serious obstacle to reflection and serious thinking. This is because, with the presence of social media, one can access any information that might require thinking and critical reasoning. Since one can easily access such information that might require serious thinking and reflection on the social media, it may make him or her to be lazy to think out. Instead of thinking out, he or she will go to the social media and such for the information. For this reason, the media possess a serious risk to his or her ability to thinking.

With ...

“We have moved from the industrial era into the information age” Jue, Marr, and Kassotakis (6) assert this with regards to the ever heightening prominence of social networking, courtesy of social media, specifically in relation to the working environment. It is indubitable that social media has, in the recent past, gained eminence over the traditional methods of communication.

Jue, Marr, and Kassotakis best describe the rising prominence of social media as a raging wildfire spreading with the aid of high winds (5). In this light, social media has far reaching effects on employ productivity. The productivity of employees in ...

All strategies meant to address the risks involved with usage of social media should primarily focus on behavior of the user. This is through training support, awareness programs and policy development. The policies should serve to educate the staff and should flow from social media plan. There will be involvement of key staff in policy and development process. These staff should be especially those who are enlightened on what works well for the organization and those using social media tools (Shirley & Libby, 54)

Too restrictive policies handcuff staff and prevent them from ever making progress and developments on skills ...

The research project aims at describing in details how the social media has changed. The research projects also discuss what has triggered the changes that the social media platform has gone through. The paper will focus on Facebook, and it will also discuss how the format, audience, and purpose of the social media platform has changed, since when it was created until now.

Facebook was launched in 2004 by Mark. His main idea was to create a social networking site that would help the students in the school connect and share ideas. However, one year after the social network was ...

Communication

Latest communication and technological developments facilitated communication industry. Innovation and new inventions created new dimensions in the communication world. Social media is a dynamic form of communication in today’s world. Social media is a set of websites collected along with their services and practices to support participation, exchange, and sharing etcetera among its users, giving birth to communities. Social media especially Facebook, Twitter, MySpace etcetera have become an integral part among the young generations (Junco & Mastrodicasa 2007). Most of the high school and college students use social media to connect and share with their friends.

Significance

However, the frequency of ...

- Role of integrated marketing communications in the marketing program of a product such as Gatorade and How can Gatorade use the various IMC tools to achieve its objective of expanding into the sports nutrition market

Gatorade products include energy drinks and protein bars. The integrated marketing communications play an important role in the marketing program of Gatarode as Gatarode can use the various marketing communication channels such as social media, traditional media such as television, radio, newspapers and magazines in order to target the consumers such as young kids to persuade them to buy the product.

Gatorade can utilize various integrated marketing communication tools such as social media so as to attract the target customers towards the brand through sports related social media updates, the brand can sponsor sports related events and can also ...

1. Linkedin groups are pages within the Linkedin site that allow professionals within the same field to bounce ideas off of one another. Professionals can post and find jobs on these group pages along with giving and taking advice from others in their field.

These groups can provide valuable networking opportunities for firms. They allow firms to find knowledgeable future employees and establish a repertoire with possible clients. Members of Linkedin groups can take polls of members to determine how well the services of their company are viewed by other influential members in a specific field. Linked in groups create company ...

Being original is a matter of creativity and uniqueness, but also of courage. In our current existence, driven by social media, people tend to think the same, to develop similar communication patterns and to represent reality based on a virtual, viral model, as promoted on social media networks such as Facebook, Twitter, Pinterrest, Instagram, among others.

As a social media user, I have access to diverse content that is being posted, published, shared, commented, liked, twitted, re-twitted or is being exposed to various other actions. As users, we contribute to the generation and dissemination of web related content and in the same ...

1. WebAnalytics Web analytics is can be defined as the process of collecting, reporting and analyzing web data to understand and optimize a website. Web analytics is a tool for analyzing the website traffic and is also very effective tool for market research. It enables companies to create campaigns and advertisements based on the analytics results. Web Analytics considers the unique visitors, site uptime, bounce rate, new and returning visitors, average page view durations, clicks. An example of web analytics tool is Spring Metrics. It is a free analytics tool that provides robust web analytics for web data.

2. GA ...

Discussion Board

Media stories enable Dell Inc share product information, address controversies and share product releases. The accuracy and effectiveness of such information rely on the level of research conducted by media experts at the company. There has been an increase in the use of search engines and social media. Researchers note that 91 percent of reporters and journalists use search engines, 89 percent use blogs and 64 percent use social media. Search engines and social media provide large volumes of information in real-time (Ries, 2011). Dell should use search engines in almost all stories and use social media for additional ...

Communication in Political Campaigns

Organization a political campaign is one of the most demanding and grueling activities feasible. Running an archetypal campaign means 12+ hour-long workdays running for several months. On the Election Day, it is either a win or you lose. To ensure all these efforts do not go to waste, the proper communication skills have to be used. In this paper, there will be the analysis of various communication skills and tactics that have been used to win elections and waive the masses favor towards a certain political party. Better communication skills ensure that a campaign for a candidate or political party is well known ...

Traditional marketing incorporates various forms of marketing and advertising. Most traditional marketing strategies can get divided into four categories: print, direct mail, broadcast, and telephone. Social media has become a big part of most people’s lives. Shoppers devote lots of time on their social networking sites or on other sites that are also linked to social media accounts with sharing buttons. According to Lewis (2014), integrating social media with traditional marketing provides a platform that is in real time, cost effective and measurable. Integrating social media with advertising helps businesses connect with their customers through several channels.

One of the ...

Organizational change leadership constitutes a central role in the development of the organization. The adoption of social media initiatives, in particular, helps the teams to overcome challenges and work effectively towards organizational goals. Organizations must incorporate innovations in their business models and strategies so as to endure in a multifaceted and fast moving global competition age. Evidently, the adoption of social media initiatives helps organizations to achieve such results.

Effective change leadership is important in the adoption of social media initiatives. Organizations spend considerable resources in investing in such technologies. Organizations that seek to achieve distinction and sustainability require innovative managers ...

Social networking policy is important for large business organizations in order to ensure information security for their businesses. Chevrolet business is one of the largest business organizations in the US with over 1200 employees. The business has branches in New York, Los Angeles, Washington DC and Atlanta. The human resource management department is concerned that the employees have been posting inappropriate information about the Chevrolet business organization on social media sites such as Facebook and Twitter. The employees have been posting about the new brands that the business is about to release to the market, key technological breakthrough that ...

ANNOTATED BIBLIOGRAPHY:

Clark , J. (2011, May 11). 5 needs and 5 tools for measuring media impact. PBS, 1. Retrieved from http://www.pbs.org/mediashift/2010/05/5-needs-and-5-tools-for-measuring-media-impact131/

This article focuses on giving a format for understanding how large or widespread of an impact within the realm of “public interest media.” The author, Jessica Clark, offers a list of five needs and five tools that can rank that influence and impact and address negative aspects at the same time. She explains that there is a need for a universal rating system, tracking the movement over a longer period of time, analyzing the attitudes and moods of the public, understanding the users, and ...

Mobile computinghas definitely met tremendous achievements in the recent years due to the various efficient mechanisms put in place to curb over the technological advancement. The social media has definitely increasedin the efficient delivery of the various views across the global arena. In this case mobile computing has been enlarged to include the technologies that have incurred the explicit and implicit computer mediated rather communicating and interactions programs among people.In this form mobile computing has supported diverse activities such as blogs, emails, instant messaging. This has led to the improved social computing and general achievement in the telecommunication domain. ...

Importance of effective integrated on-line digital campaigns with reference to social media

Social media functions as lucrative and cost-effective communication channels for endorsing brands to sbeleaguered potential customers who constitute the audiences of the social media. The viral and collaborative nature of Facebook has enabled companies to use it to provide lots of information regarding their products. It has provided brands the ability to build brand loyalty and authenticity among consumers. For instance, the Student Mixer provides information regarding the various cocktails that they stock, its content and price and possibly where to easily access it from. In this way, Facebookers will be able to access and assess the information and ...

Social theorists point on varied views concerning the pattern or tool used by the persons agitating for social change. In any revolution, passing of information from the social activists to the next individual forms the foundation of the revolutionary movement. Evidently, the revolution in 1960’s relied on individual contribution in sending signals of change. In the advent of social media such as twitter and Facebook, the social revolution took a new dimension. People can successfully send signals or messages about change irrespective of their locations.

Stone’s position about the role of social media in bringing formidable social change ...

In the assignment, I highlighted that the society benefits from technology. I identified the advent of the internet as a game changer in the world in terms of personal lifestyles and social networks. One key advantage of the internet revolution involves social networking. The concept of social networking has developed after the development and embracement of the internet by individuals. Similar to other technological advancement, the internet and social networks in particular have both positive and negative consequences in the society. Therefore, I sought to establish and present that social networking with the internet has changes different aspects of daily ...

Introduction

Social media have been gaining a lot of popularity and importance these days and has the power to influence the activities and the branding of an organization. The increased use of social media by employees has reaped benefits for employees as well as posed potential risks in few cases. An appropriate social media policy should help America West in setting up control mechanisms to make the best possible use of social media for the operational success of the company.

Social media policy is quite important as it shall provide a vision to the organization and its employees on the usage of ...

In today’s society, the youth is often observed to be pre-occupied with their gadgets. People are busy with typing, replying, tweeting, and many other social media activities. The shift in lifestyle undoubtedly changed many things in this generation’s interpersonal and intrapersonal relationship. Yes, I believe that modernization made life seemingly fast-paced and spontaneous, without time to sit and think about things in a serious manner. Is there any more time for personal reflection? I think there is because a reflection is a personal act that allows people to connect with reality and understand each experience in life. I know that ...

Business

Management Information System is an electronic system that is used to provide necessary information in order to manage an organization effectively. The design of MIS is very important as so it should be designed in order to increase the communication between employees. MIS supports the strategic goals of the organization. A well-defined MIS not only shows the current situation of business but also shows the reasons why business is going up or down. Some of the Management Information System used by organizations is discussed below. (Shelly, Cashman & Vermaat, 1999)

Transaction processing system introduced in the 1960s is designed ...

Global Impact of Public Relations

Many corporations in the world, today, recognize the importance of public relations as a tool that influences positively the buying behavior of the customer (Giannini, 2010). Public relations has widely been used as a strategic marketing tool by many multinational corporations around the globe. The paper will cover the impacts of public relations with reference to the U.S based Coca-Cola company that has grown to cover a large market in the world.

Public relations whether used as part of an integrated marketing campaign or used alone can cause an increase in sales in many ways as explained below. As used by the ...

The impact of the social media on all aspects of modern life cannot be questioned or underestimated one bit. Certainly, the social media has changed how people interact and socialize amongst themselves. Of course, the kind of penetration the social media has achieved has not been possible without huge leaps and bounds in technology. In fact, the advancement and heightened popularity of the social media goes hand in hand with the advances made in technology, with mobile devices and internet tablets becoming increasingly mainstream and affordable for the masses. In addition, the social media itself has grown dramatically from ...

Article: Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Authors L. de Vries, S. Gensler and Peter S.H. Leeflang in their article emphasize on effectiveness and use of social media in developing relationship with the consumers (Vries et al., 2012). Companies use social media to measure popularity of their brands. Companies create several pages that publicize their brands and inform people about good quality as well as reasonable price of their products. Companies also can encourage people to like its products, posts, comments and videos that companies keep posting on their pages. Huge number of likes, followers, fans and comments show the popularity of the company.

It has ...

Born in 1982 in Makkah, Saudi Arabia, my interest in library and information science dates back to my studies in high school. During this time, I excelled in library and research and earned a full marks. Due to this growing interest, I decided to pursue a career in information studies.

When I began my undergraduate studies, I successfully passed with honors. I was very keen to complete my postgraduate studies, which would allow me to teach at the university. I was deeply impressed by the challenging lecturers and their desire to develop creativity. My goals, inspired by the lecturers, where to ...

MAKING MORE KNOWLEDGEABLE DECISION

Why the topic matters?

The employees in the organization are required to make efficient and responsive decisions while functioning in the organization. This requires that good governance of the employees requires ethical practices. The decision making skills of the employees can be developed if they acquire the appropriate set of skills. This can help them in serving the challenging and demanding needs of the customers. The relevant work experience enhances the abilities of the employees and makes them capable of taking effective decisions. The organizations require employees who possess the speed and flexibility to meet with the organizational growth. All these factors as a ...

My aspirations after graduation revolve around television and radio reporting. This has been my dream and definition of career since my childhood. Attaining this goal is not an easy thing, and it calls for a multi-disciplinary approach. By multidisciplinary, it means that one has to be molded from different viewpoints, so as to effectively realize the dream. Apart from getting the educational perspective of the career, it is essential to listen to and be guided by the experiences of the people that have been in the field long enough (Jenkins et al 2013). Such speakers can guide an individual by ...

Annotated Bibliography for Leveraging Technology

Griffy-Brown, C., Chun, M., & Koeppel, H. (2011). Using customer-facing technology to create new business value: Insight from the public and private sector into the changing value equation. Journal of Technology Management for Growing Economies, 2(2), 21-33.

The research article focuses on the need of creating value for customers to retain them as such and build their loyalty in future. It explores the adoption of self-service technology for customer based services that enable a new level of convenience and self control, and provide value to the organization and the customer. The study provides a detailed description of the Technology Acceptance ...

Let us suppose your current annual sales are $1 million. You implement social media strategy and begin generating $200,000 in revenue through your Facebook page. At the end your sales are still $1 million. Was your social media strategy successful? Why or Why not?

Any social media strategy that can increase organisation’s revenues presents as an effective strategy for success in the modern world. Although the organisation will not increase its sales, adoption of a social media strategy will invite various positive impacts to the company’s development. Economists and business analysts observe that a strategy that increases the organisation revenue or competitive potential is likely to increase its profitability and productivity. The core purpose of any profit making organisation is to generate enough revenue that can cater for its production and operation cost without compromising its profits. The increase in the revenue without ...

Communication refers to sending a message from one party to another through a given medium. It is essential to note that for communication to take place, the party being targeted by the message must actually receive the message. This simple definition highlights three significant components of any communication process. These are; the sender of the message, the medium being used to transfer or transmit the message and the recipient of the message. The role of these three components becomes even more critical during communication in crisis situations. The New Orleans incident can be used illustratively. Emergency teams co-coordinating rescue operations had ...

Andrew Suvillan. Why I blog, 2008.

In this article, the author argues that as blogging evolves there are new postmodern idioms that have enabled the modern writers to express themselves in a way they have never done it before. He says that this is a positive reform in the journalism industry. He stipulates that further blog is a log of thoughts that are written and posted in the World Wide Website for public access.

He says that those who blog their thoughts can recognize the world better. They collect their thoughts and remain until all the relevant events settle then new patterns begins to emerge. As opposed to ...

Companies to advertise their products in the twenty first century have used the social media. Simple mistakes like hacking or typographical error on the social media can cost the company millions of shillings. Recovery from such a problem can be achieved by either admitting to the problem. Companies have had problems at times with recovery from social media problems because of not carrying out the necessary damage control measures. Celebrities have asked for forgiveness from their fans when they tweet wrong messages. Companies can recover from social media PR problem or use the problem to their advantage. The different social ...

Zara's strategy in the use of social media platforms include use of Facebook, Google+, Twitter, LinkedIn, as well as Pinterest, among others to remarkably accelerate their brand and create positive brand awareness (Zala Systems LLC). Zara has been highly active on Facebook about 16,657,330 people who have liked its page, and 82,650 individuals who are discussing about the company on the platform (Facebook, 2013). The company is also significantly active on the use of Pinterest, which is an online pinboard that connects and shares what inspires it to the target members (Pinterest). Also, the company ...

Introduction

The Arab Spring occurs as one of the widely discussed topics in history. This can be attributed to the fact that the Arab Spring evolved into a significant global event in history. The Arab Spring can be traced to the beginning of the early twentieth century when revolts to topple over authoritarian regimes in the Middle East became the most adequate solution to dictatorship, which had defied global trends aligned with liberalisation of the populations. Worth noting is the fact that social media played a comprehensive role in enhancing the success of the Arab Spring. Precisely, social media platforms such as ...

There are controversial definitions of the use of Facebook. Different people cannot understand how the most famous social media operates and why it remains the most significant social media. Facebook Company has recently recorded exclusive meaning to the public following the ability to connect the world through an equal platform. The social media is exclusively influential to different areas that highly rely on communication as an element that is extensively fundamental in defining their success. It would be wise to consider how the information that may be referred to as private by subscribers leaks to other companies. Facebook ...