Essays on Social Media

Introduction

The Arab Spring occurs as one of the widely discussed topics in history. This can be attributed to the fact that the Arab Spring evolved into a significant global event in history. The Arab Spring can be traced to the beginning of the early twentieth century when revolts to topple over authoritarian regimes in the Middle East became the most adequate solution to dictatorship, which had defied global trends aligned with liberalisation of the populations. Worth noting is the fact that social media played a comprehensive role in enhancing the success of the Arab Spring. Precisely, social media platforms Continue reading...

There are controversial definitions of the use of Facebook. Different people cannot understand how the most famous social media operates and why it remains the most significant social media. Facebook Company has recently recorded exclusive meaning to the public following the ability to connect the world through an equal platform. The social media is exclusively influential to different areas that highly rely on communication as an element that is extensively fundamental in defining their success. It would be wise to consider how the information that may be referred to as private by subscribers leaks to other companies.
Facebook has Continue reading...

Management

Over the last few years or so, media has been influential in the way companies conduct their businesses. The technological advancement and the emergence of social media have been a revelation in the world of marketing. The presence of the internet and the ever-increasing consumerism has meant that more people are becoming informed about markets and products thereby having an impact in their decisions. Clearly, the most intense impact has been the use of the media in designing marketing strategies by organizations. Outside marketing, the media also influences the way to conduct the management. Decision-making in the management has Continue reading...

Following the American Psychological Association's Guidelines

OTHER 2
Lt. Governor Spencer J. Cox-Utah and Emergency Response
Lt. Go Cox, the Vice-president of a small telecommunications company, addressed some of the communications-related obstacles as well as problems with the management of volunteers, which needed to be overcome in Sanpete County after the fire at Woodhallow. He was able to help open communications lines for emergency responders. Furthermore, he pointed out the problem that community leaders and emergency responders have had with failing to use resources or "assets at their fingertips" without knowing who would incur a cost. He also mentioned social media's reach to the community-at-large, Continue reading...

As a member of the Salt Lake City- Emergency Operations Center (SLC-EOC), I have always thought of ways of improving the operations of my department that can lead to rapid and timely response to emergency situations within the state of Utah. In my early days, in the program, I wanted to know why emergency situations in areas within the state could spiral out of control despite strong presence of both state and federal emergency personnel available. Within the state of Utah, for example, government employees charged with defense and safety of the citizenry are available in large numbers. There Continue reading...

A strategy is an action or plan that is made to achieve an aim or goal. Overstock.com came to be in the year 1999. It is an online shopping company that serves a certain niche of clientele. Its brands are very affordable. The aim of the company is to become the premier company selling excess inventory through the internet. The company has grown to become an online shopping company that is a force to reckon with in the market. Though the company has received major competition from other online shopping companies like EBay and Amazon, it still remains the Continue reading...

Abstract

Social media has become an important medium of communication for individuals as well as for the companies, government, news channels, and various other groups. Social media influence on people is continuously increasing. Social media provides a common platform to the people where they can share their ideas, likes, dislikes, important information, news, pictures, and various other information. This platform facilitates people not only communicate with known person, but also with unknown persons. The social media have various advantages and disadvantages. This paper presents a detailed analysis of social media, its usage, advantages, problems, and solutions to the problems. The Continue reading...

A study of the Effects of Social Media on the Arab Spring; Syria case

The Arab Spring refers to the instance that characterized the North Africa and Eastern Europe. I this regard, the countries that border this region was characterized by repressions and war related instances that were targeting the respective governments in the specific countries. The counties covered in the Arab Spring include, Tunisia, Egypt and Sudan when it is related to Africa. On the other hand, the countries that comprise Eastern Europe are the likes of Tehran and Syria. It is referred to as the Arab spring because it center staged in the Arab world over a very short period (Wilson, Continue reading...

Abstract

The investigator examines ESPN first take and their coverage of black athletes. The intent is to compare the representation of black athletes opposed to their white counterparts. Research on this issue and aspire to extend and expand my findings by focusing primarily on the coverage that is done specifically by ESPN first take and how they use social media as the court of public opinion. Some of the issues that I will share will be similar, and others will be dissimilar, as the goal is to make a correlation in the treatment. Research material will be varied.
(Key terms: Continue reading...

Discussion Leader

Answers two Questions from the list
Q.1 Has social media already shaped these news items or their tone?
Q.2 Does the social media forum below the news items generate useful political debate?
http://www.dailymail.co.uk/news/article-2597584/Body-Liverpool-villain-kidnapped-fake-police-washed-Alicante-beach-having-tortured.html
http://edition.cnn.com/2014/04/05/us/michigan-hate-crime-attack/index.html?hpt=hp_t4
http://edition.cnn.com/2014/03/20/world/asia/india-mumbai-gang-rape-convictions/index.html?iref=obinsite
The three articles that I have chosen for our discussion on the role of social media are all articles that narrate different kinds of violent crimes. All the three crimes took place in different parts of the world.
The first one is about a man whose body was found on a beach in Spain; most likely tortured for a long time before he was Continue reading...

Let’s face it. The world is getting mobile every day. News and information are getting more accessible from day to day. Every updated version of digital technological gadgets such as mobile phones innovate applications, programs and software that enable users to access various modes of media with just one click or one tap of the fingers. These mobile gadgets and devices make the world get smaller and smaller.
The impact of digital technology is directly proportional to the influence of social media in the current trends today. The World Wide Web even innovate sites and applications that offer Continue reading...

Introduction

Communication has been a significant part of human existence right from the stone ages. There exist diverse means of communication that has culminated in shaping our contemporary world. Tracing the historical use of tools of communication it is seen that the same pattern of transmission and reception has always been a constant factor; though advancement in technology has speedup the time of transmitting and the mode of transmission. For instance the use of telegraph in past era is transmitted via electronic means and the receptor receives sent information and could send reply which could take several days. According to Continue reading...

According to the article by Curt Cagle, the internet has many benefits, which are apparent and obvious to the user. However, the internet has many disadvantages as well. Some of them are obvious and some are not so easily seen. One of the advantages of the internet according to the author is that social media can and does improve some critical skills to the users. On the other hand, teens, who are the ones that use social media to the greatest extent, have registered health issues coming from over using computers. Staring at the computer or the whole day Continue reading...

Introduction

Social media has revolutionized human interactions socially and economically. Almost everyone with access to internet whether on a mobile device or on a PC uses at least one social media outlet. Facebook has Sites such as Facebook, twitter, LinkedIn, Badoo among thousands of others have formed sound marketing platforms for many varied companies. Facebook which currently has more than 1.3 billion people comes out as a very preferable social media marketing outlet. Using Facebook as the social media outlet, this essay discusses the four component of a legally astute media marketing manager, analyzes the methods of alternative dispute resolution Continue reading...

Sephora Direct Analysis

Introduction
Sephora was started in France in 1969 as a single perfume shop. By 2010, Sephora had nearly 1000 stores in 23 countries, of which 450 were in the US and Canada. It has a retail presence in 36 states.

Sephora’s Marketing Objectives for 2011:

After looking into the case study of Sephora following marketing objectives can be analyzed for 2011:
- Increasing the product awareness among the targeted and potential customers
- Encouraging customers through attractive means to buy the product.
- The main objective of the company must be to focus on the social media platform and focus on increasing the sales Continue reading...

We all know that it is the century of well-developed technology, and we all use electronic devices, especially computers. Computers became as the most essential part of our everyday life, which have changed our lives completely, and it is impossible to even imagine our life without it. Nowadays, people tend to use computers for a great variety of purposes. We spend our time working with computers, listening to music, studying, contacting with our friends, browsing the Internet, playing different video games, watching and even making films using computers. It is considered as the best option to simplify all our Continue reading...

Ten years ago, if someone were to use the phrase “#YOLO” you would have no clues as to what he or she meant. Since the rise of the Internet started in the early 90s, the network population has grown from millions to billions. Social media has become a regular stopping point for most, including actors, activists, government organizations as well as the public. Thus, I focus on seeking the answers to ascertain whether current social media is being utilized for the purposes, it was initially intended. In the article “Small Change, Why the revolution will not be tweeted,” Malcome Continue reading...

Nowadays, it has become highly important for marketers to include social media in their plans to accomplish their marketing campaign goals. Most consumers, around the world, use social media to interact with others, and keep themselves updated with the latest information. Therefore, it has become a sort of necessity for the businesses to market their products or services on social media as it has a lot of potential of attracting new clients. Moreover, social media marketing is the cheapest form of marketing; it requires a little amount of money to invest while giving huge benefits do the businesses. However, Continue reading...

INTRODUCTION:

I. Social media has revolutionized the way business is conducted.
- Companies who do not take advantage of social media platforms are put at a disadvantage.
- Social media gives companies access to a wider consumer base for a cheaper price

BODY:

I. Social media gives companies an opportunity to connect with a wider audience.
A. Social media platforms such as Facebook, Twitter, Instagram and YouTube have a considerable amount of users.
1. Facebook has 1.23 billion users, Twitter has 243 million monthly active users, Instagram has 150 million users and YouTube has 1 billion users with 4 billion views Continue reading...

The invention of Web 2.0 and its relation with social media has been very influential in people’s personal lives and the business world. A number of technology geeks have given various explanations about what is web 2.0. The exact definition is still a topic of debate. However, I believe that web 2.0 is a web-based application, which can be accessed from anywhere, and the users can be contributors to content on internet, rather than just being viewers.
Is web 2.0 a boon or bane to the society? In discussions about web 2.0, one controversial issue has been about Continue reading...

Social media has set in a new wave, in the business world. As per the recent study carried out by Internet Advertising Bureau UK, a business having social media presence is likely to attract 80 percent more customers in future (The Guardian, 2013). Especially for small firms having limited time and budgetary constraints, it is important to chart out an effective social media marketing policy to give the required boost to the business expansion. There are different purposes for different small scale business organizations to use social media. Major ones are discussed holistically in the essay.

Maintaining the Organization's Presence and Identity

A study carried Continue reading...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up, Continue reading...

In essence, the difference between internet marketing and traditional marketing is not vast at all, especially if the channel through which the marketing is performed is not taken into account. Both Internet marketing and traditional modes of marketing have the same kind goals; value creation and marketing offerings in such a way that the most amount of consumer attention is grabbed. Internet marketing, however, provides businesses with a number of advantages over traditional modes of marketing. Cost cutting, customized messages on a large scale, and free exposure are some of the advantages that internet marketing allows for. However, to Continue reading...

Guidelines for Adapting Marketing and Sales Messages for Social Media

Social media has taken over the world of advertising with a storm. All businesses that hope to attract customers have turned to social media. However, Haisat (2013) argues that just because a business or company is using social media to market their product does not mean that they all get positive results. This is because using social media for marketing requires sophisticated skills that the traditional advertisers may not possess. Social networking sites that are common for marketing include LinkedIn, blogs, google +, among others with Facebook and Twitter being the number one contenders. As a result, marketers using social Continue reading...

RE: China’s Censorship Tools

The article in this blog aims at informing the social media companies about the roles that censorship tools play in regulating content in the social media. It additionally informs them about the importance of embracing the censorship tools against employing people to do the censorship jobs. In this article, you effectively use different persuasive tools to ensure that the social media companies should embrace the Chinese technologies over the American based technologies in censorship.
You effectively convince the audience that some of the content that go into the social media require moderation. However, you also inform them that the Continue reading...

Executive Summary

The report is a social media marketing plan that incorporates strategies for Nadia Mobil Grooming Services. It provides details of the current social media marketing strategies used by the company. It further incorporates additional social media strategies for the company’s website in order to improve the marketing effort. Nadia Mobil Grooming Services is a privately held company in Florida. It offers grooming and washing services for pets. Nadia Mobil Grooming Services was established in 2006 and incorporated as a company in Florida. It is a small company with estimated annual revenue of 63000 US Dollars. The size of Continue reading...

The consumerism cultures today in the United States and the United Kingdom have led to the growth of the plus size population, which has positively affected the fashion industry. In the past, there were few options available for the plus size population to buy their clothes and a few range of options to choose from them. However, most fashion stores have identified the increasing trend of the plus size people and are equally responding to their fashion need by stocking the stores with fashionable and trendy clothes and other wears.
The plus size fashion generally defines the women from Continue reading...

It goes without saying that the times we live in today, the social media has emerged as one of the leading communication and interaction channels for not only individuals, but for organizations, both small and large, as well. Long gone are the days when businesses had to rely solely on lengthy press releases and newsletters to interact with their audience. Now, businesses can interact with their target audience in an instant through social media tools such as blogs, social media websites, and even videos. Therefore, since the social media has garnered so much amount of attention, it is a Continue reading...

[Title: Essay 1]
Social media is a new method of creating political dialogue. It helps to build trust among government officials and public, promotes active participation and engagement of policymakers into interests of the nation. It can be regarded as a new form of public affairs approach, where appropriate use can lead to successful outcomes. Before social networks appeared on the internet and became so widely widespread, all policymakers could do was to influence audiences on radio and television. Candidates, who were smiling and charismatic, had indeed more chances to win. If we trace back to the history we Continue reading...

English

Introduction
The identified problem is why social media has become an avenue for activism especially for the youth. It is important to determine the effect of activism in social media among the youth because it may also trigger violence. Some of the possible causes of activism in social media include the desire of the youth for changes or reforms inside the campus, government or in the community. The people and institutions who are involved with this problem on social media activism are the youth, students, academic institutions, the government and the community. The possible solution to the problem is Continue reading...

Integrating Social Media in Education

Introduction
This paper is a review of the article by Hadewijch Vanwynsberhe and Pieter Verdengem dubbed “Integrating Social Media in Education”. Essentially, the article proposes that education on social media is paramount for contemporary students based on the premise that they are social media users. Centrally, the inclusion of social media education in the curricula would be benched on four main objectives. First, so that the students can be capable of searching for information on social media sites and more importantly, they can be able to deal with the information that they encounter in such sites. Secondly, that students Continue reading...

Impact of the Internet on Advertising

Impact of the Internet on Advertising

Introduction:

Advertising is a marketing communication tool used globally by organizations to influence the buying decisions of prospective customers. The advertising industry has undergone various transformations over the years with respect to media and in recent times, powerful technological advancements such as the Internet offer a new world of opportunities to advertisers.
The Internet has changed the advertising industry dynamics by becoming the fastest growing advertising channel. Emerging technologies such as mobile phones and social media platforms have made it easier for advertisers to reach out to consumers. Traditional advertising still has its niche, Continue reading...

‘Name’

‘Instructor’s Name’
‘Subject’
Social Media usage is accelerating at a mammoth rate and the internet have literally shrunk our world, enabling us to carry it with us through our mobile phones. While this isn’t anything to be alarmed, this also gives rise to some challenging and new ethical concerns. Social networking has become an integral part of our culture, and this essay is an attempt to reflect upon the ethical implications of this phenomenon.
In Utilitarianism the ethical value of a concept is measured solely by its resultant outcome or utility. Social sites, like Facebook and Myspace, Continue reading...

Social media

Social media is a form of information technology where the use of internet and networks results to development of social networks that people can use to communicate or interact without physically having to meet. With the rise adoption of social media, business people have identified a booming business under social media whereby transactions take place with the aim of making profits. Consumers on the other hand are finding it easier to perform transactions under social media and therefore they are recognizing ways in which social media can direct them to better sources for purchasing (Ferell et all, pg 28.2012). Continue reading...

Abstract

This paper is on the Facebook and the platform it has provided to its users. The first section of this paper will discuss the ideas shared by the authors about social media sites especially Facebook. The second section will cover some f the important points made by the authors in their article. The next section will have reflection and understanding from the research paper. The final section will discuss the use of learning from the research paper in working environment.

Introduction

Social Networking sites like Facebook, have allowed many people to stay in touch socially though their personal profiles and Continue reading...

SOCIAL MEDIA

The social media phenomenon which started a decade ago has grown at a tremendous pace and thus the adoption rate of social media has become part and parcel of everyone’s daily life.
With the emergence of mobile technology in terms of internet connectivity, social mediums such as Face book, LinkedIn, and Twitter etc. have become communication channels with its constant interactive elements both from a professional and personal perspective.
The mediums discussed above have their own consumers ranging from teenagers, adults, middle age, and old age people of both sexes.
Being a student the medium which I use Continue reading...

SOCIAL MEDIA

The advent of social media as a medium for communication and interaction has in essence created a new space for businesses to target and tap in the consumers of their respective products and services in view of the availability of the consumers sans any clutter that is found on TV.
The social media has impacted a great deal on the lives of the people in view of the fact that it has altered lifestyles in terms of behavior with regards to taking in communication in terms of marketing and also purchasing online through social media (H. S. N. Al-Deen Continue reading...

The Dumbing of Society

With the current technological advancements, popular culture is continuously gaining prevalence. Pop culture is epitomized in a variety of ways, modalities, and expressions effected in styles varying from one traditional philosophy to another. Owing to its pervasive and gradually interrelated nature, many people find themselves embracing popular culture without a clear understanding of the effects that it has on them. Despite the many controversies and challenges surrounding the social media, popular culture is continuing to gain prevalence chiefly amongst the youths. This might have dire consequences on the different diverging cultures that are in existence. The major debate that Continue reading...

Article review

Introduction
The article “A Facebook ‘friend’ request from the boss: Too close for comfort?” by Peluchette, Karl, and Fertig (2013) discusses what might be the employees’ reactions and responses to Facebook friend requests from their supervisors and/or bosses. The authors’ are interested in the employees’ viewpoints rather than their supervisors’/bosses’. They base their arguments on the issues of self-presentation, leader-member exchange (LMX), and developmental networks.

Summary

The first issue the authors discuss is the change of Facebook users from young adults to the older generation, businesses, and organizations. Their argument is that the original intended Facebook use has changed Continue reading...

Introduction

Social media or social networking tools often come in the form of internet platforms because firstly, they are based on the internet and secondly, such platforms enable users and members to communicate to other users through virtual means. One of the biggest and perhaps the most popular social media platform today is Facebook. Social media may also be defined as the act of remotely interacting with people by doing activities such as creating contents, sharing contents, and or basically exchanging any form of ideas and information in a practically virtual community of friends and other people . According to social Continue reading...