Essays on Millennials

McDonald’s has begun using social media as a means of targeting the millennial generation. The millennials are today’s business gold mine with many corporations crafting their services and products to cater to their needs. The directive of McDonald’s is to find out what the millennials think about the customer service and goods provided by the company. According to Dow Jones (2016) from the Fox Business Journal, you will find McDonald’s employees tacked away on their computers crunching information and responding to tweets on social media. This essay examines how social media influences the marketing practices ...

I. Management Summary The FM General Hospital aims to develop its growth marketing strategy, and the purpose of this plan is to present a market penetration strategy to address the health care trends projected over the course of the following five years. Specifically, it is expected that outpatient care and sub-acute care (i.e., home health) will be the most important trends in health care delivery and marketing in the future. It is also expected that targeting millennials with different sources of educational health materials, including websites and print materials, will be required to improve relationships between those groups of ...

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Introduction

Nordstrom, Inc. is the company of interest in this discussion. Nordstrom, Inc. is an upscale retailer native to America that sells brand name and private label accessories and apparel merchandise. Initially, the founders started the company in 1901 as a shore store. Since then, the company has grown tremendously, and is now offering a variety of products and services beyond shoes including fragrances, cosmetics, and jewelry. Throughout this report, Nordstrom’s brief background, financial overview, business sector, target market analysis, business operations as compared to competitors, as well as strategies to sustain the business will be discussed.

Company Overview

Nordstrom, Inc. ( ...

Writing Tasks: You will be asked to complete these writing tasks:

Explain: (provide evidence, logical reasoning, etc.) Summarize: (convey the key points in a direct, concise manner) Recall: (drawing upon prior information and knowledge) Assess: (evaluate; compare ; rank; etc.) Compare: (assess; evaluate; rank; etc.) Reflect: (consider the importance and/or relevance of information and knowledge) Organization: This paper has 4 questions, worth a total of 25.0 points; Direct Quotes must be in bold italics When a minimum word count is requested, you need to identify the word count at the end of the written response.

There is no need to have a cover/title page, or a citation/bibliography page.

As you will see, you will need to insert your work where instructed, and therefore your ...

Why Millennials think it is ethical to work less to compensate for less pay

Millennials firmly believe that they should work fewer hours to make up for the less they work. Most of the younger men and women in the job industry think they are paid on hourly basis. As a result, the more they work, the higher they should be paid and the lesser they work, the less pay they should be given. The millennials believe that, instead of working for longer hours without pay in the extra hours, they should be paid less and do their part-time jobs. In so doing, they generate better income form their full-time job and a ...

Data-driven marketing strategies have overtaken the traditional mass marketing strategies. Business entities are increasingly using data not only in market segmentation but also in the determination of what products to produce, how to market the products, and how to price them. As a consequence, the currently applicable marketing strategies are considered to be more fluid, and there is the need for marketers and business professionals to increasingly consider value creation in marketing strategies that they employ (The Nielsen Company, 2015). In light of this understanding, this paper presents marketing segmentation, and value proposition for a recommended retail shopping bag ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

Profressor Name

Premarital sex among those living together in a cohabitation has long been a moral concern that many parents and religious people have minded themselves with. Even though the stigma of premarital sex and cohabitation before married has very much faded and waned over the years, the mental health and family planning concerns that come with the subject have amplified in nature give the increase out of wedlock birth rate and the complications of trying to persist with a serious and cohabitating relationship in spite of a marriage not being part of the proverbial equation. The general subject described above ...

There are various dynamic issues in health care system. It is worth noting that a visit to a medical facility in the community reveals tremendous changes in the health care landscape. Today, changing healthcare landscape is streamlined towards improving the quality of health care. On the same note, the main emphasis is reducing the overall costs of health care in the clinics and hospitals within the community. The marketplaces and regulatory forces play a key role in the changing health care landscape. It includes the consolidation trends, clinic profitability, changing federal reimbursement, as well as, shifting of ownership patterns. ...

Millennials

Today Millennials, or Generation Y, as they are sometimes called, catch a lot of negative energy from previous generation for being obsessed with technology, unwilling to find jobs, and outright lazy. Generation X, and primarily Baby Boomers wonder why Millennials did not play more outside, or walk seven miles both ways in the snow to sit on a dirt floor in school. They are touted as being too sensitive, whiny, overly-politically correct, and at times are blamed for ruining the country. While there is some truth to these claims, there are explanations for why Millennials live their lives the ...

A Generation of Slackers? Not So Much?

Catherine Rampell’s essay, “A Generation of Slackers? Not So Much?” dissects the reasons why older generations, such as Generation X and the Baby Boomers are convinced Generation Y, otherwise known as Millennials, are lazy. She give examples of said laziness based on differences in work ethic, education, and technology’s influence on each generation going so far as to admit some Millennials believe generations before them have stronger work either. However, her objective throughout the piece is to prove that Millennials, despite their views of older generations or themselves, are hardworking and attempt to be productive. Rampell begins ...

Question 6.

The findings of the survey on where the product, wireless feeding device, would most likely to be purchased shows that most customers would buy the product from the supermarket followed by online and pet store respectively (Surveymonkey). The survey, additionally, shows that no customer would visit electronic product store to look for the wireless feeding device. It is imperative to note that this product targets middle-income employees who have full time jobs and are living in a city. These target customers have busy schedules and would probably use their free time to complete necessary tasks such as shopping for ...

According to careful estimation, Millennials, today, account for the highest percentage of total population in the U.S. as well as across the world as also shown in the figure provided below.

The Millennial Generation in Numbers

Figure 1. Goldman Sachs (2016). Millenials Coming of Age. Retrieved from http://www.goldmansachs.com/our-thinking/pages/millennials/ Youth participation in total population has always been critically important and center of attention for authors, thinkers, and scholars around the globe as they endeavored to investigate the role of the young generation in different dimensions such as social, economic, environmental, religious ones. (PWC, 2016). What is applicable to organizational dynamics? Due to their growing influence, ...

Literature Review

Introduction According to careful estimation, Millennials, today, account for the highest percentage of total population in the U.S. as well as across the world as also shown in the figure provided below: (Goldmansachs, 2016) It is an admitted fact that participation of youth in total population has always been critically important and center of attention for authors, thinkers, and scholars around the globe. They endeavored to investigate the role of the young generation in different dimensions such as society, economy, environment, patterns of religious beliefs, etc (PWC, 2016). So is applicable to organizational dynamics. Due to their growing influence, ...

Technology plays a key role in the lives of people in modern society. Modern life would not be livable, or at least tolerable, without personal computers, the internet, and cellphones. Certainly, my grandparents and parents did not grow up with the most-up-to-date communications technology, and my grandparents, especially, had no access to any of the modern communications advances that younger generations now take for granted. In 50 or so short years, modern communications technology has dramatically changed the way people socialize, conduct business, go to school, and use entertainment on a daily basis. Moreover, the exponential growth of modern ...

McDonald’s

Introduction McDonald’s is a franchise that is globally known for as a drive-in restaurant with well-known burgers and it is estimated to serve millions of the customers daily. In addition, to this, McDonald’s has been ranked as one of the private employers with the largest number of employees. The company was established by the McDonald brothers in 1940, as a stand which mainly dealt with the sale of hamburgers. The restaurant was officially registered as a drive-in restaurant in 1967. All through this period, McDonald’s changed its logo to the renowned double-arched M which has been ...

While Millennials bring confidence, creativity, and problem-solving approaches in the workplace, their frequent job hopping often perplexes employers. The high turnover among this generation cost companies billion dollars annually.. Studies galore discussing their traits and the ways of retaining them. Literature is unanimous that Millennial reflects conflicting characteristics. While they are confident, they do not hesitate to switch jobs. They are tech-savvy and team workers, but they are self-centered and self-absorbed at the same time. Positively, they are open to communication, energy, and prefer an open working culture. Scholars, referring to their 'chronic' traits, have highlighted certain themes that ...

Literature Review

Literature review Theoretical Concepts of the Topic Definition of millennial Before digging into the details of the topic, first, it is essential to understand the idea of a millennial. According to the definition of Smola and Sutton (2002), people who born between 1979 and 1994 are considered as millennial generation. These are the people that are self absorbed and overly self-confident; hence, they are considered as “look at me generation”. Millennial are continued to enter at the workplace in a larger amount (Smola and Sutton, 2002). The generation has an immense ability to develop organizational performance and to build ...

Statement of purpose

Recent polls have shown that the candidate is lagging behind in the current general election campaigns. The reason for this could be the failure to connect and resonate with the younger demographic that is, between the age of eighteen and twenty four years (American Press Institute 1; Cohen 1). Compared to other demographics, traditional campaigning methods do no work with this group. It is, therefore, important, to evaluate how this demographic communicates and receives news in order to adjust the campaigning methods to reach this group. Given that this demographic form the bulk of the voters as well as ...

The topic selected for the overview of the existing literature is retaining millennial -understanding millennial engagement in the workforce and the purpose of the topic selected is to create a better understanding of how organizations achieve success by engaging young talent in projects in the workplace. The paper highlights the literature available for millennial perception about the workplace to get a broader understanding of retaining millennial in the workforce. With the advent of new standards of workforce management and demands of new generations, organizations have adapted to new millennial, and it has become essential to attract the new generation ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

Starbucks coffee is the most well-known coffee brand in the world. The company’s mission statement is: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Corporation)”. The company has grown rapidly since it was bought in 1987 by Howard Schultz, and currently operates all over the world. In 1995, the company expanded to selling bottled frappuccinos due to a partnership with the Pepsi Corporation. At the end of 1996, Starbucks employed over 20,000 employees and operated over 1,000 stores in thirty-two markets in North America (Kachra). By 2002, ...

Problems facing Starbucks

Despite being a leading innovator in the coffee industry. These innovations present the largest weakness for the giant. Innovations are risky and present the highest vulnerability for the chain. It has a reputation for creativity and new development which may decline if any of its innovations failed. It may also reduce its current standing if any other coffee chain had a better or a new innovation before the chain’s research and development team developed it. The coffee chain endeavors to create new innovations and offers its stores all over the world. It creates innovation based on the local ...

The personal care product that I rely on and that perhaps holds special meaning for me is Colgate brand of toothpaste. The reason for picking this brand is that I have used this product since my parents who had used the toothpaste for a long time introduced me to this brand and I have used it for all my life. In fact, prior to this assignment, I had not considered my brand loyalty to the Colgate toothpaste and even their toothbrushes. Considering that I brush my teeth daily, it is a fair assessment that I purchase the product regularly ...

Inside Apple

Inside Apple Myers, K. K., & Sadaghiani, K. (2010). Millennials in the workplace: A communication perspective on millennials’ organizational relationships and performance. Journal of Business and Psychology, 25(2), 225-238. This resource identifies the characteristics of team members who were born in 1979-1994 as people who are unmotivated, self –centered, disloyal and disrespectful in an organization. In addition, this journal article reviews positive characterizations of this generation as people who are motivated to work in a business environment where they will impact in a huge way, prefer open and frequent communication with their organizational and team leaders and possess good ...

Strategies for Competitive Advantage

Focus on Training and Development Offer Mobility One of the most attractive factors for employees is the opportunity to work in different cultures. Large corporations are able to provide employees with mobility to move to other countries and work with different cultures and live in a better environment. Mobility has been identified as one of the most attractive factors to retain Millennials who will become an important part of the global workforce in the next decade (PWC, 2011).

Offer Flexibility

Another important strategy to attract and retain the best talent is to provide them with flexible approach to work. Many managers ...

Millennials include all those people that were born between 1982 and 2000. It is also known as the digital generation and the first internet generation. For last many years, the debate has been continued about the characteristics, attitude, behaviour and nature of new generation or Millennials (Dauria, 2015). In the same field, the debate has emerged among the researchers that New Generation or Millennials are not very much interested in news as compared to those who born and grew in the pre-internet or digital age. The concerns began when the data finding suggested that the underlying generation is not ...

Social media has now become the medium for connecting to friends, family and even people from the workplace; this has become more so now that access to social media is increasingly mobile. Statistics show that 76% of internet users are on social media and 70% logon to Facebook at least once a day . People between the ages of 18-40 use social media more than others. But why do people spend so much time on social media? What does excessive involvement in virtual social networking mean for the actual social lives of people? This essay will argue that while social ...

requirement for the award of the degree

BA (Hons) Fashion Management

“ I, JIA HAN TUNG, CERTIFY THAT, THIS IS AN ORIGINAL AND INDIVIDUAL PIECE OF WORK AND THAT NO PART OF THIS HAS BEEN WRITTEN BY ANYONE ELSE; I HAVE ACKNOWLEDGED ALL SOURCES AND CITATIONS BY APPLIYING HARVARD REFERENCING SYSTEM;

NO SECTION OF THIS ESSAY AND REFLECTIVE STATEMENT HAS BEEN PLAGIARISED;

THIS WORK HAS NOT BEEN SUBMITTED FOR ANY OTHER ASSESSMENT ”. “ I WOULD LIKE TO THANK MY SUPERVISOR, , FOR HER GUIDANCE THROUGHOUT THIS DISSERTATION. I WOULD ALSO LIKE TO THANK THE DESIGNERS SELECTED ON PROVIDING ME DATA AND SPENDING TIME ANSWER MY QUESTIONS THROUGHOUT INTERVIEWS AND THOSE PARTICIPANTS FOR FOCUS GROUP FOR TAKING PART ...

Discuss how each of the following generational groups might react to TOMS Shoes: the baby boomers, generation X, and the Millennials. Answer. As explained in the video, TOMS Shoes have a unique marketing approach where the brand image is positioned around the notion of philanthropy rather than value or price based differentiation (Pearson, 2014). The probable response from the three generational groups is given below: The baby boomers might respond positively to the brand because they generally behave with respect to their age and wisdom. Since TOMS Shoes have the core concept of donating a shoe for the unprivileged ...

When it comes to the hiring, management and retention of employees, there are plenty of departments that have an impact. However, the most widespread impact most certainly comes from the human resources department. If a human resources department is not doing their job well, the impact this mismanagement or lack of management is felt throughout the business because the people that are hired will generally not be the best and the brightest and the good employees that do come along are quite likely to get frustrated or disgusted and head for greener pastures. While the functional departments of a ...

In the Fast Company, “SCENES From The Culture Clash”, Danielle Sacks states the problems between millennials and companies, and the solutions of the problems. She points that the companies have to solve the clash with the millennials, and then the companies can make the best of millennials as main future workforce. Danielle Sacks states that the problems and characteristics of millennials are different from the other generations. The millennials’ parents overvalued their children. They will have conflict with companies if they think that their children deserve a better treatment. Unlike their parents, the millennials care about personalized more than ...

29th of April 2016

People have gotten used to that work is often characterized by time intervals of 8 hours per day, 40 hours per week of 22 working days per month. For the most part, it is the number of hours worked, rather than the fulfilled objectives that define the size of the salary, and the amount of office hours spent at work positively characterizes the employee in the eyes of the employer: he is always at the workplace – means reliable, stay late to work – purposeful and dedicated to the cause. This approach causes more confusion and dissatisfaction among young professionals in ...

dd mmmmm yyyyy

Problem Description The Japanese IT joint-venture company has a large overseas office where 80% of its employees are locally hired. It has been observed since the start of the century that many young employees are leaving the company in disproportionate numbers in just after 3 years. The HR manager suspected that the reasons for leaving are rooted in the nature of these young people as members of a distinct generation called Generation X or Millennials (Bersin). In the exit interviews, it was discovered that these young people believe that they are not being compensated fairly based ...

The Company’s target customer profiles and strategies

Customers Profiles Macy’s offers high-end customers an assortment of well-established brands, for example, Chanel, Burberry, Armani, Gucci, Louis Vuitton, David Yurman, Prada, John Varvatos, and Christ Jimmy through its stores under the Bloomingdale’s brand. These brands have enabled the company to offer a blend of products that every customer would find at least one brand to resonate with. The customer profile for Macy’s brand stores are categorized into three customer segments:

American middle class:

- Who have preference to products of quality and reasonable prices. - Are highly informed of trending items in the market. - Class oriented 2. ...

The campaign dubbed “healthier you” (HY) seeks to bring together various stakeholders from the Northeastern University to fight unhealthy eating and especially obesity. The realization that the university’s dining halls do not offer the students healthy food choices informs the campaign. The dining halls are filled with junk foods which are likely to make the students obese. The root of the problem of unhealthy eating in the university can be traced back to the policies that the university applies when renting out university space. Over the years, the policies look into whether an individual or an organization renting ...

Management of the Future

Introduction Most global economies have emerged from the downturn brought about the financial crises in the early twenty-first century slowly and for a longer time than expected. However, the emergent growth cannot be denied (Rigby & Bilodeau, 2015). Executives had to slog through years of recession and even stagnation, feeling finally triumphant with the recovery. However, despite their organizational skills and business acumen, they cannot shove away the serious challenges posed by employee diversity, which is hounding them through the years without remission. The most notable of these challenges involves the surface level of diversity. The surface dimensions of diversity ...

McDonald’s is one of the most recognized global brands that has been part and parcel of the consumer’s lifestyle worldwide on a daily basis since the companies launch in 1955 and ever since, the consumers are just lovin’ it. The success of McDonald’s is based on the superior marketing tactics to create demand and most importantly the response with respect to consumer demand in every era, with most recently the emphasis on healthy food. McDonald’s as a brand has been able to connect with the cultural and consumers behavioral changes in a successful manner to ...

America has a great diversity in terms of culture; this is due to different ethnic and racial communities living in the United States. The same also applies to Washington Dc, a city that is made up of diverse racial communities. For every research or an assessment, the demographics of the target population or certain geographical area play a very vital role in determining the data collection and assessment methods. For this cultural mental health assessment, we shall therefore first analyze the demographics of Washington DC, northwest area. According to the U.S Census which was carried out in the year ...

dd mmmmm yyyyy

Interview and Profile of Deloitte CEO Punit Reenjan

Introduction Punjit Renjen is the global CEO of Deloitte Touche Tohmatsu, on the four largest accounting and consultancy firms in the world. The following material is an interview and an executive profile that will provide a description on his competencies and thoughts as CEO.

Interview

Based on what you know about Deloitte and the industry it operates in, how would you characterize Deloitte’s strengths, weaknesses, opportunities and threats (SWOT)?“Our main strengths are our size, reputation and singular focus on customer satisfaction and implementation of ideas (“Punit Renjen, Deloitte Global CEO”). We have six areas ...

Apple

Apple products have always been one’s preferred brand for phones, computers and other technological devices. Although its products have a premium price tag, the quality of its products is unquestionable. Aside from the high quality of its products, Apple offers excellent customer service and in-store experiences. Another reason for one’s preference over Apple products is it is very user-friendly. For the smart phone segment of Apple, the main competitors of the Apple iPhone are Samsung and Nokia. Compared to Samsung and Nokia, Apple iPhones command a higher price, yet people are willing to pay for that price. ...

America is the hub of entertainment in all genres and has been providing entertainment solutions to a global audience from ages. With the advent of technology the mode to showcase kept changing and the game changer was the launch of the TV. To be able to provide quality entertainment was the key mantra and transfixed the American society and with the advances made in digital technology, the initiation was the launch of companies providing digital television entertainment services. Direct TV was launched in 1994 with the focus on satisfying the demands of the consumers based in USA and Latin ...

Communication

Activewear market continues its growth of the ‘athleisure’ trend. More and more customers are ready to adopt a healthy lifestyle. It is not strange to see a person wearing gym clothes beyond the gym today (Petro G., 2015). That is why all sportswear companies are eager to change their marketing strategies in order to meet the expectations of their customers. Lululemon was one of the first companies to see the opportunity to sell activewear. But they were not the only one. The main competitors of lululemon are Nike inc., Gap, Under Armour, and Victoria’s Secrets who entered the ...

Management

Generation Y, the Net cohort are all the names used to denote the Millennial generation. The people who were born between the years 1982 and 2000 and who are currently in the age group between 6 – 25 years are referred to as the Millennials. This group of people was known to have born during a time of high economic prosperity and a majority of them made their way into the workforce in a time when the economy was experiencing a recession and they are even know to have seen the rapid advancement of technology, the most important of such ...

1. What is the key learning you have taken from society’s effort to create meaningful environmental shifts? Environmental shifts that have been seen in society since time immemorial can only be taken as a survival strategy. Environmental shifts that have been marked from the age of Jurassic are only meant for social survival. Human kind shifted itself from nomadic creature to domestic animal and that was only meant for survival. An organisation must put focus on the environmental factors for the survival which is “profit making”. The environmental changes may include political, technical or demographic changes. Either change ...

Key learning from society’s efforts to create meaningful environmental shifts

One major lesson from society’s efforts is the need to be able to adapt to black swans. Black swans, as Taleb calls them, are big events that are both unanticipated and highly consequential. Typically, nobody sees them coming, but when they arrive, they immensely shape our world. Events such as the 9/11 terrorist attacks changed the way the world views security issues and terrorism. Furthermore, the internet and Google have revolutionized the way we communicate and obtain information in ways never imagined before. The two have opened up new opportunities and jobs that nobody ever predicted. On the ...

More often than not, good writing is based on the provision of evidence and facts about the topic of discussion. However, most authors fail in this sense in the manner in which they present their ideas. Critiquing of writings often brings out the weaknesses or the strengths in an argument and can lead to approval or disapproval of the same. The essay below is a critique of the kind, looking at how approvable the subject writing is.

Critique Essay

In his article titled “The Myth of the Millennials”, Koc (2008) sought to discuss whether there is really a millennial generation or not. In ...

Special

Millennial children, unlike children in the GI generation, parents value and perceive their children as the most important in their requirement for them to live happy lives. The young Millennials are revered, praised, sheltered, befriended and carefully guided by their parents to lead a well-structured lives based on accepted rules, . The result is a generation of young people that is, by all standards, accomplished, self-confident, group-oriented, and optimistic.

Confident

The Millennials express willingness to take the challenge of change. However, the lingering question is whether the whole country would agree to do the same. Sadly, though, it is predicted that the decision ...