Essays on Nokia

1-Strategic rationale: what are the primary reasons for the acquisition?

In September 2013, Microsoft acquired Nokia at a cost of $7 billion in a bid to strengthen its (Microsoft) position as one of the leading players in the mobile universe. The strategic rationale was in response to the fierce competition in the industry. Microsoft desires to enhance its market competitiveness. Before the partnership with Nokia, Microsoft was virtually irrelevant in the mobile market but its acquisition of Nokia has enabled the company makes inroads in the lucrative smartphone industry. Nokia smartphones run on Microsoft’s Windows Phone 8 operating system. Sale of Nokia smartphones has gradually increased, and Microsoft Continue reading...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. Continue reading...

The mobile phone industry is much less concentrated today than it was in 2005. Does this make the industry more or less competitive? Why or why not?
The mobile phone industry has become extremely competitive. In 2005, there were few companies producing mobile phones. This means that the competition was only limited to a small number of companies thus the industry was less competitive. The introduction of new mobile phones from new companies has provided buyers with a wider selection of choices. This has increased competition in the sense that, companies are forced to develop mobile products that will Continue reading...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in the Continue reading...

The purpose of this report was to analyse and identify the key strategic issues that were important to develop a new market strategy for Nokia. Although Nokia is doing well in its low cost mobile segment market, and is still second behind Samsung in the overall sales, the real problem lies in the smartphone category. Nokia has lost its market share to the likes of Samsung and Apple in the most competitive smartphone category.
1. Some of the internal issues that the company needs to address were: Its inability to break into the US market, that is considered to Continue reading...

Marketing Products and Services

Theory of Branding Imagery and Attributes
Marketing Products and Services
Theory of Branding Imagery and Attributes

Introduction

Literature provides the dimensions of the impact of the theory of branding imagery and its attributes in marketing products and services as applied to this process in the Nokia and Microsoft agreement. Aligned to this is how textual stimuli combined with the influence pictorial marketing practices using product brand engages the consumer in spending decision-making behavior. Purposeful evaluation of the theory of branding reveals quality consumption as well as sophisticated visionary reactions to advertising producing emotional reaction and responses to the reputation of Continue reading...

Executive summary

Technological innovations play a crucial role in boosting the competitive advantage of business entities. As such, companies operating in the mobile industry seek to gain market dominance by continuously releasing new smartphones into the market and imitating others’ products to confuse unsuspecting customers. Nokia Corporation has dominated the mobile phones industry for decades by capitalizing on its strengths such as strong brand image, constant innovation, product differentiation, and ownership of production and manufacturing facilities. A SWOT analysis on the corporation reveals the company’s slow response to technological changes, leading to brand switching by its customers. The company faces Continue reading...

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Microsoft swallows Nokia's phone business for $7.2 billion
SUMMERY OF ARTICLE:
Microsoft Company plans to buy Nokia phone, license, and its patents for EUR 5.45 billion. Since two years Nokia has been struggling hard to survive in the market and is able to save itself from the Microsoft deal but eventually the company had to surrender because Nokia once the dominant in mobile phone market is ravaged by the rival companies such as Samsung and Apple. Microsoft retiring CEO plans to make Microsoft into a high-technology serving company such as Apple, Continue reading...

In this paper, I am going to discuss about Nokia phones from the Nokia Corporation. This is a Finish company. Nokia was considered as the leading manufacturer of mobile phone devices by market share; the corporation was considered as the world’s leading communications and internet industry. The organization produces all manner of devices to meet the various segments of consumers. In the telecommunication industry, Nokia has travelled a long way; it started with its pioneer phone products NMT handheld mobile phone called Mobira Cityman that was launched in the year 1987 as Nokia’s first GSM phone to Continue reading...

Introduction

Nokia Company is a multinational communications company, focused on supplying products and services in the wireless telecommunications, wired and information technology industries. It is the largest mobile manufacturer and a leading supplier of fixed networks and digital mobile in the world. The corporation’s increasing focus on wireless services and cellular products is accountable for the Nokia success in the last decade. The company is Headquartered in Helsinki, and most successful organization in Finland.

Business Strategy of Nokia Company

The corporate strategy is to reinforce its position as a leading product provider in communication's systems. The organization strategic intent, as a reliable brand, is Continue reading...

Summary

Article One: New Consoles on the Way, but Gaming Isn't the Same
Physical and console sellers form a significant value as it regards sales that entail stock. In this case, they make approximately thirteen percent of all the sales made in a year. However, this trend does not come from the blues; it originates from efforts garnered by console sellers. However the case, their activities are frequently hurdled by the existence of arising instances of overstocking. It is in response to this that research has been developed, and efforts towards curbing such instances have been placed in the scope Continue reading...

Abstract

Nokia was one of the largest mobile phone companies in the world. It operated in 120 countries and posted a profit of more than $10 billion in 2007. The biggest market for Nokia was China followed by India. Indian market was growing at a faster rate, and Nokia had a 70% market share in the Indian market. During the early part of 2007, Nokia came to know about a defect in BL-5C batteries. It wanted to replace all the defective batteries at free of cost. Nokia India faced this huge task of replacing the battery with maximum logistics efficiency Continue reading...

Dear Sir,

I am delighted to present you a report on management information systems applied in Nokia Company in their worldwide branches as obtained from interviewing employees in the company.
The report is prepared pursuant to the company’s articles of association and goals to be the leader in technology and adoption of efficiency management systems. This includes the efficiency, operations, and saving systems that will enhance the management effectiveness of the organization in the ever-competitive environment.
The report also highlights general overview of the company and products offered, including the different scales on which the products are provided.
(Sign)

MIS Project: The Nokia Company

Nokia Continue reading...

Adaptive strategies

Adaptive strategies is a term used to describe the changes that individuals, communities and households undergo in terms of rules and institutions in the long run in regards to productivity due to changes in the economy and the local environment. These changes aim at responding to the shocks and stresses that come with economic changes forcing them to respond differently in an effort to meet the changing demands of their livelihood. The adaptive strategies are a mix of locally induced and modified factors and innovation. These factors bring about changes that alter the normal way of doing things in Continue reading...

Affiliate institution

According to Barney and Hesterly (2008), strategic planning has been described as a meticulous effort to make major resolutions and actions that redefine and lead an organization on what it does and how it does taking consideration on the dynamic nature of the environment. An effective Strategic management is as a results of delicate acts of the environment within and without in a view to achieving the strategic goals of the organization.
Taking the case of Nokia company which was a very powerful company in the 1990’s went down completely due to ineffective strategic management. They were the Continue reading...

Microsoft recently acquired some of Nokia’s service businesses and devices and is also in the process accessing some of the company’s patents. This comes after the company’s recently increased efforts to increase its share in the smartphone market The cost of this transaction is estimated to be about 5.44 billion euros. Microsoft hopes that the multibillion dollar deal will significantly reinforce its mobile device strategy. This strategy will support or enable the next generation of smart phone users to infiltrate the Windows ecosystem through the Nokia smart phones.
An analysis of the power point presentation by Continue reading...

Leung Man Hong

Strategic Management
- Organizational and Business Overview
Headquartered in Finland, Nokia is best known as a manufacturer of mobile handsets, having led the industry for decades before facing a massive decline in the late 2000s. Nokia was the top brand in the consumer electronics segment, however, between 2012 and 2013, its brand value fell by a massive 65% bringing it down to the 57th rank . Nokia’s three main business lines are: a) Mobile handsets, b) Nokia Networks, and c) Nokia Ventures . Over 1.2 billion people across the globe use Nokia products. Figure 1 illustrates the organizational structure at Continue reading...

- INTRODUCTORY REMARKS
The main objective of every organization is to become competent and economically prosper and inevitably, every organization requires analyzing different things from different standpoints and every standpoint is important for the company. Unfortunately, there is no single definition of the term ‘Organization’ exists in this world, because every author has had defined the concept in somewhat different manner.
When it comes to managing the things, then every department will come under the nose of management. If the definition of organizations depends upon the fact that organization is a place where in different departments work together for Continue reading...

Assignment #1: Best Companies Research Paper 9/23

With the increase in demand of financial needs, most people are forced to go extra miles in order to make a living that could efficiently sustain them and their families. Most organizations none the less have objectives that aim at maximizing their profits. This thus makes them to push their human resource to the edge.
This in turn affects the workers relationship with their families and their employers as well. It is thus upon the desire of the employee to find out the work- life programe of a company before he applies or even before he takes a job Continue reading...

Introduction

In every organization, the behaviors and values that contribute to unique psychological and social environment are fundamental. Organizational culture refers to the workplace environment that is formulated from employees’ interaction in the work place. It includes an organization’s experiences, philosophy, expectations, and values which hold it together, and it is expressed in its inner workings, self-image, future expectations, and interactions with outside world. For that reason, organizational culture is based on the shared beliefs, customs, attitudes, and unwritten and written rules which an organization has developed over time and which it considers valid.
It is therefore vital that Continue reading...

Management

Nokia is the world’s largest producer of mobile phones and one of the leaders in the mobile network infrastructure in the market (Park, 2007, p. 3). The competitive strategy of Nokia is based on the combination of technological innovation and putting an emphasis on its core competencies. This can be illustrated on the efforts of the company to expand its technological competencies in digital signal processing, electronics manufacturing, software platforms and architecture (Park, 2007). For the past years, the strategy of Nokia is to develop and expand its technology in the use of GSM in the 1990s. Such Continue reading...

Introduction

Overview of the Nokia Corporation
Nokia Corporation has been around for well over a century. The corporation, currently, a household name in the technology sector, and especially in the telecommunication subsector, can be traced back to 140 years. In its initial years, the company was involved in making rubber boots, wooden flooring and toilet paper. It embarked on telecommunication business in the late 60s when it involved itself in manufacturing radio transmission equipment. In 1985, it gained grounds when in introduced the first digital switch used over Europe. Currently, Nokia is among the leading companies in providing mobile telephony Continue reading...

First cell phone appeared in 1973, since then it changed the world of communication dramatically. Mobile phone is a device which at first was created for the purpose of making calls whenever you want and wherever you are, almost without being connected by wires. Technology progress took the original idea of just making phone calls far away from that.
It is hard to believe that nowadays a smart phone can simply combine a lot of inseparable things of our daily life into small, user friendly appliance such as camera, device for surfing web, GPS navigator, radio, MP3 player, gaming Continue reading...

For any company to grow, it has to consider two very important factors; consumer satisfaction and up-to-date technological change. In today’s technological era, new and better versions of computers, phones and other electronic gadgets are flooding the market with better and improved features. Apple Inc. faces competition from other companies such as Nokia, Microsoft and Samsung among others. With the introduction of Nokia Lumia which was developed by Nokia in collaboration with Microsoft, Apple faces the challenge of better smartphones with better OS. It is therefore imperative that they consider their speed in which they develop new technological Continue reading...

Environmentally Friendly Nokia 2013 GR Series

EXECUTIVE SUMMARY
This marketing plan outlines the description, features, and aims and objectives of the new and revolutionary series of Nokia GR phones. The paper repositions the first Nokia GR 2013 environmentally friendly phone in the Australian market. Nokia is one of the leading, if not the first, company to introduce environmentally friendly smartphones in the market. With its international influence, Nokia intends to enhance environmental sustainability with the GR series smartphones.

Table of Contents

EXECUTIVE SUMMARY
2

INTRODUCTION
4
Nokia GR 2013 Overview/ Features
5
SITUATIONAL ANALYSIS
6
Internal
6
SWOT Analysis
6
GOALS AND OBJECTIVES
9
TARGET Continue reading...

Finland is a Nordic country with a population of about 5, 4 million. It is part of the European economic and monetary union and is hence part of the group euro-area 17. Finland’s economy is based on free-market implying that the country is open to trade with other countries or regions. Continue reading...

Executive Summary

Nokia is one of the leading brands in the whole world, and its main industry is the information and communication sector. Currently, it has engaged in sales in over 150 countries with about 130,000 employees in the countries where it has established its base. The company has managed to gain annual revenues of approximately 50.7 billion, generated by its main mobile technologies namely GSM and CDMA. The communication industry is growing very fast and the competition is rising among mobile phone providers. To cope with th Continue reading...

1.0 Introduction
Before entering any market, it is important to identify whether the customers will be willing to buy your product. As Nokia marketing research assistance, I have been commissioned to find out whether Nokia Lumia will compete favorably in the market. Nokia is a company that was started in Finland in the year 1865. Initially, the company used to produce and sell paper products. However, the company merged with other companies and became larger. It changed the products it sold as it expanded and after the Second World War, the company started selling telegraph and telephone electronic devices. Continue reading...

Introduction

The objective of establishing a firm in any industry is to increase profit or provide services and products to the society. A company is established in a market where there is a niche since the management aims is to ensure that the company is sustainable in the long run. The structure that a company will adapt will depend on barriers that exist in the market. With the increased possibility of competition, every company’s management is in search of strategies to ensure they gain competitive advantage. Competitive advantage is attained when a company can manage to retain its market Continue reading...

The core purpose of this marketing plan is to provide comprehensive guidance in the promotion of an environment friendly Nokia mobile phone in the Australian market. The Nokia c6-01 is the phone that will be the subject. The introduction will provide an overview of the Nokia c6-01 as well as the Nokia Corporation at large. Through the internal analysis, it will be possible to understand internal operations of the corporation. The external analysis provides a comprehensive review of the factors affecting the brand that are not under the corporation’s control. This paper also provides the market segmentation approach incorporated as well as the positioning strategize adopted to ensure that Nokia c6-01 becomes a leading phone in the country. The marketing strategy outlines how the company will increase awareness regarding the Nokia c6-01 to both the individual consumers as well as the corporate customers. An action plan is also outlined clearly in this marketing plan. Continue reading...

Apple

Steve Jobs, Steve Wozniak and Ronald Wayne founded the Apple Company in 1976 and later on, its incorporation occurred in 1977. They named the company as Apple Computers Inc. with its headquarters in Cupertino in California, U.S.A. At the end of 1977, they introduced Apple II, which acted as a turning point for the company because it entailed dissimilar revolutionary features such as color display as well as the floppy drive used for storing data. On June 29, 2007, Apple Inc. launched their first mobile phones in U.S referring to them as iphone, which market the company’s entry Continue reading...

Introduction

Strategic management is a systematic analysis of the factors related with clients and competitors and the organization to generate the basis for maintaining most favorable administration practices. In addition, it is an approach that is related to formulating and implementing the main goals and initiatives used by a firm’s top management on behalf of owners. Furthermore, the formulation and implementation is based on the consideration of resources and an assessment of the internal and external atmosphere that the firm competes in (Hill & Jones, 2012, 21).
Therefore, this paper offers an overall direction to the firms in question and Continue reading...

EXECUTIVE SUMMARY

With constant changes in the environment, organizations are forced to expand their market. In order to do so, organizations have relied upon the use of entry strategy. Nokia is one of the organizations that have focused on using only joint venture as an entry strategy. Using joint venture does have many benefits and advantages associated with it but the limitations and challenges are far more advanced. Due to such reasons, only focusing on joint ventures could enhance the risks for the organizations in the market.

INTRODUCTION

Joint venture is one of the most prominent market-entry strategy that both national and Continue reading...

Knowledge transfer strategies in companies and organizations

Knowledge transfer refers to the cognizable hand-over of knowledge and understanding of a business. This will normally be in terms of products of companies, organizational structure, working space, and general knowledge of one’s stance and functionality at the company. Many prolific companies and organizations have put in place mechanisms of improving their transactions by adopting a more focused bias towards enabling their human resource. Multi-national companies like, Coca-Cola, Nokia, The Hiltons, G4S, and P&G have always embraced knowledge transfer to their employees and the public. They have put in place, mechanisms that support easy and simplified learning and Continue reading...

The companies that we considered are: Apple Inc, Hewlett Packard, Nokia, and Wal-Mart. Before settling on these five, we had examined dozens but we settled on them after going through them carefully.

Wal-Mart

Wal-Mart is an American multinational corporation that runs discount and warehouse stores. It is the largest public corporation by revenue in the world (Soderquist 26). It is also the largest grocery retailer in US and runs Sam’s club retail warehouse in North America. It operates under 55 different names in the 15 countries it operates. It is listed in Dow Jones industrial average. Continue reading...

International Implementation Strategies

Strategy is often defined as a long-term direction of the company, which considers available resources and environmental challenges in the attempt to meet customer and stakeholder demands. Strategies, which are implemented internationally and are designed for major global players, should carefully consider customer preferences and the peculiarities of the markets not only on the national level but also internationally.

The recent example of Nokia shows the difficulty of capturing the market globally and maintaining leadership for a longer period. Continuous success may result in irresponsiveness of the company to the emerging trends, which eventually may be detrimental for the Continue reading...

Article Review on the Marketing Strategies Employed in Nokia Lumia 920

For this assignment, I have chosen the article on Nokia Lumia 920 by Walt Mossberg of the Wall Street Journal to gather marketing concepts and strategies which were applied. From the review, it was found that six marketing strategies and concepts were used by Nokia Lumia 920. These are as follows: 1) value pricing; 2) value networks; 3) selective distribution; 4) product experience; 5) marketing communications mix; 6) persuasive advertising; and 7) trade promotion tools.
1) Value Pricing – Value pricing is a strategy wherein a high-quality product is offered to customers at a fairly low price. This can be Continue reading...

The Four Functions of Management

The functions of management are similar across diverse types of businesses. There are four functions of management namely; planning, organizing, leading and controlling. These functions help in achieving the visions and goals of management. They all work collectively to reach the goals set for management and none can function perfectly without the others. The proper functioning of these managerial tasks is the gauge for success in the management function.

Planning is the leading function of management. The manager has to establish the organization’s goals and formulate a way of achieving these goals. These goals are, in most cases, Continue reading...

Advanced supply chains are highly complicated with parallel physical and data flows taking place so as to pledge the delivery of products in right quantities, at the right time to the right place in a cost-efficient mode. In recent years, the cause for more effective supply networks has led to these networks becoming more prone to risks and disruption. Specifically, there often tends to be shortage of resources in the organization to “buffer” disturbances in supply and hence any interruptions may have an immediate impact throughout the supply networks (DecisionCraft, 2010). Continue reading...

INTRODUCTION

Wireless Communication is a much discussed science in the recent times. A lot of research activities have been carried out in this field due to high demand of low-power & interference free communication technologies. Secondly, the humongous developments in VLSI technologies have enabled low-power & low-area implementation of unique DSP algorithms. Many low-end communication technologies have been introduced so far to cater the requirement of short range & secure communication between endpoints for communication, data exchange and automated commands execution .
Near-field Communication (NFC) is basically a Bluetooth-like short-range wireless communication technology for smartphones and other mobile devices to communicate with each other Continue reading...