Essays on Nokia

Integration of Natural User interfaces for illiterate users

CHAPTER FOUR
CONCLUSION
This chapter has illustrated the results of the research. Using quantitative research methods, the researcher established the depth of use of mobile devices among literate and illiterate users. Results obtained from the study highlight a number of concepts. Mobile device users majorly fall in the 16-55 age groups. Though most of the users know how to read and write, those without any academic qualification equals those with degree/certificate qualifications. Most holders of mobile devices did not report any difficulty in using them while those without the gadgets cite lack of knowledge to using them as the Continue reading...

1-Strategic rationale: what are the primary reasons for the acquisition?

In September 2013, Microsoft acquired Nokia at a cost of $7 billion in a bid to strengthen its (Microsoft) position as one of the leading players in the mobile universe. The strategic rationale was in response to the fierce competition in the industry. Microsoft desires to enhance its market competitiveness. Before the partnership with Nokia, Microsoft was virtually irrelevant in the mobile market but its acquisition of Nokia has enabled the company makes inroads in the lucrative smartphone industry. Nokia smartphones run on Microsoft’s Windows Phone 8 operating system. Sale of Nokia smartphones has gradually increased, and Microsoft Continue reading...

ABSTRACT

In today’s modern world, new forms of technology are invented to make our lives easier, faster and more convenient. In the early days, data transferring has to be done through wires via fax machines. The invention of the mobile phones also gave way to a much faster data transferring which involves text messaging, multi-media messaging and infrared technology that involves two devices placed closely together in order to create a successful file transfer. However due to the invention of the Bluetooth technology, data transferring has never been this easy unlike before.
Bluetooth technology unified all the devices such Continue reading...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. Continue reading...

The mobile phone industry is much less concentrated today than it was in 2005. Does this make the industry more or less competitive? Why or why not?
The mobile phone industry has become extremely competitive. In 2005, there were few companies producing mobile phones. This means that the competition was only limited to a small number of companies thus the industry was less competitive. The introduction of new mobile phones from new companies has provided buyers with a wider selection of choices. This has increased competition in the sense that, companies are forced to develop mobile products that will Continue reading...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in the Continue reading...

Analysis of Bedove’s Decision to Develop Windows Phone in Partnership with Microsoft

Introduction
Management’s decision making is a crucial foundation for an organization and better decision making results to effective problem solving that has a great ability to improve organization’s performance. In that respect, the quality of decisions made by management is important hence forming the objective of this discussion which seeks to analyze a decision made by an organization’s management. To achieve the objective, the discussion refers to Bedove’s need to partner with Microsoft for purpose of using Microsoft’s windows for its touch screen mobile phones as a strategic way to enhance competitiveness. To begin Continue reading...

The purpose of this report was to analyse and identify the key strategic issues that were important to develop a new market strategy for Nokia. Although Nokia is doing well in its low cost mobile segment market, and is still second behind Samsung in the overall sales, the real problem lies in the smartphone category. Nokia has lost its market share to the likes of Samsung and Apple in the most competitive smartphone category.
1. Some of the internal issues that the company needs to address were: Its inability to break into the US market, that is considered to Continue reading...

in its Foxconn, China Plant

Introduction

Interestingly, it takes five days and 325 sets of hands to make a single iPad (Topolsky, p. 1). These hands belong to most Chinese workers who are being paid about $1.78 an hour and labor 12-hour days? (Topolsky, p. 1). Apple, a global leader on smart phones and other computer devices, has been seriously criticized for its production practices for several years. This paper makes the case of Apple’s outsourcing in China unfair, illegal, and unethical even if it is the general system and practice in the country.
In exploring this viewpoint, this Continue reading...

Marketing Products and Services

Theory of Branding Imagery and Attributes
Marketing Products and Services
Theory of Branding Imagery and Attributes

Introduction

Literature provides the dimensions of the impact of the theory of branding imagery and its attributes in marketing products and services as applied to this process in the Nokia and Microsoft agreement. Aligned to this is how textual stimuli combined with the influence pictorial marketing practices using product brand engages the consumer in spending decision-making behavior. Purposeful evaluation of the theory of branding reveals quality consumption as well as sophisticated visionary reactions to advertising producing emotional reaction and responses to the reputation of Continue reading...

INTRODUCTION

Wireless Communication is a much discussed science in the recent times. A lot of research activities have been carried out in this field due to high demand of low-power & interference free communication technologies. Secondly, the humongous developments in VLSI technologies have enabled low-power & low-area implementation of unique DSP algorithms. Many low-end communication technologies have been introduced so far to cater the requirement of short range & secure communication between endpoints for communication, data exchange and automated commands execution .
Near-field Communication (NFC) is basically a Bluetooth-like short-range wireless communication technology for smartphones and other mobile devices to communicate with each other Continue reading...

Apple Company was founded in 1976 by Steve jobs, Steve Wozniak and Ronald Wayne with the objective of developing and selling personal computers. It was later to be named Apple Inc. in 2007 in order to mirror its shift towards consumer electronics. The company has well-established brands of equipment in the market that involves iPod media player, iPhone smartphone, and the iPad tablet computer. The company has continued to develop and come up with innovations hence ahead of its competitors such as Samsung.
The company has been involved in several industries such as computer software, consumer electronics, and digital Continue reading...

Introduction

Strategic management is a systematic analysis of the factors related with clients and competitors and the organization to generate the basis for maintaining most favorable administration practices. In addition, it is an approach that is related to formulating and implementing the main goals and initiatives used by a firm’s top management on behalf of owners. Furthermore, the formulation and implementation is based on the consideration of resources and an assessment of the internal and external atmosphere that the firm competes in (Hill & Jones, 2012, 21).
Therefore, this paper offers an overall direction to the firms in question and Continue reading...

Business

Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort Continue reading...

Introduction

Design thinking can be defined as the creative process of coming up with new innovative ideas to solve problems. Design thinking combines innovation and critical thinking to allow data to be organized, decisions to be implemented and solutions to be enhanced. Design thinking can be applied in all areas of industry such as technology, business, science, education, humanities and architecture. Design thinking process starts with defining the problem. Then research is done on previous attempts to solve the problem. Research is followed by ideation where design thinkers brainstorm and come up with different ideas on solving the problem. Then Continue reading...

Executive summary

Technological innovations play a crucial role in boosting the competitive advantage of business entities. As such, companies operating in the mobile industry seek to gain market dominance by continuously releasing new smartphones into the market and imitating others’ products to confuse unsuspecting customers. Nokia Corporation has dominated the mobile phones industry for decades by capitalizing on its strengths such as strong brand image, constant innovation, product differentiation, and ownership of production and manufacturing facilities. A SWOT analysis on the corporation reveals the company’s slow response to technological changes, leading to brand switching by its customers. The company faces Continue reading...

[Writer Nаme]
[Supervisor Nаme]
[Dаte]

Microsoft swallows Nokia's phone business for $7.2 billion
SUMMERY OF ARTICLE:
Microsoft Company plans to buy Nokia phone, license, and its patents for EUR 5.45 billion. Since two years Nokia has been struggling hard to survive in the market and is able to save itself from the Microsoft deal but eventually the company had to surrender because Nokia once the dominant in mobile phone market is ravaged by the rival companies such as Samsung and Apple. Microsoft retiring CEO plans to make Microsoft into a high-technology serving company such as Apple, Continue reading...

Executive Summary.3

Discussion of Topic one4
Discussion of topic two7
Conclusion9
Executive Summary of Chapter 12
In his book titled Management in Technology: Managing effectively in Technology-Intensive Organizations, Hans Thamhain (2005), chapter twelve has been dedicated to the management of risks in high technology. In this chapter, Thamhain (2005) opines that effective risk management of high-technology managements brings into play numerous variables that are associated with the organizational environment, people, tools and tasks.
Navigating through such risks calls for a thorough understanding of the project work, as well as organizational processes, techniques and tools. Thamhain (2005) highlights that weaknesses inherent in Continue reading...

Introduction:

The evolution of the cell-phone industry has immensely transformed the communication and information technology, in critical aspects such as innovation in product design and functional features, which propels future research into high performing models. This paper will examine how this evolution has greatly influenced society, how society has influenced technology as well as how the absence of technology and or its evolution might affect society.

How technology has influenced society:

The evolution of the cell phones’ industry has overtaken the dynamics of any other industry, from 1983, and has become outstanding within the technological domains. The evolution has been manifested in both design and Continue reading...

Technology has changed the world into the virtual space by enabling never-ending improvements in all industries. Efficient and effective business models and ecological units in times of economic failure are created by technology. In the current generation, it is difficult to visualize a life without technology as any information can be obtained on finger tips using the cellphone, portable devices and Internet. More prevailing, and less expensive computing impacts all the industries. Companies and consumers desire faster and cheaper computing, a terminology called as Moore’s Law, termed by Gordon Moore.
Moore’s Law is based on the ongoing Continue reading...

Intellectual Property Case Study

Part 1: Introduction

The purpose of this report is to highlight the procedural requirements that an investor must accomplish before an invention or any product design is released into the market. In the course of an invention, it is a legal obligation that the rightful owner must define the product and distinct it from other related products available. Therefore, the proprietor defines the property rights, the trademark, product design and the product accordingly acquires due recognition within the trade domains.

Registered Design:

According to the United Kingdom’s Design Act, a design describes the overall description of a new product. The Continue reading...

1. Description of the Business Opportunity
Microsoft Corporation is a company that develops different software product among other services in the ICT industry. The company designs hardware and performs online advertising services. The broad suite of services provided by Microsoft enables the company to have a high customer base. The company has cross selling opportunities that impact positively on the revenue and the profit margins. The company has a robust financial performance managed to grow by 5.6 percent to $77,849 million in FY2013 (Microsoft Corporation, 2014). The operating and the net profits have grown by 23 percent and Continue reading...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s Continue reading...

Undeniably, Black berry is of the well-known companies in the whole world. It is well known for the great products that it produces to the market. This organization has been able to go through various stages of a normal company life cycle. However, the company has always been willing to rise up, and continue or even where necessary, to restart the life cycle stages. Many organizations have to go through a life cycles that are similar to the life cycle of blackberry. Several factors influence the longevity that is related to a given life cycle. These are saturation composition, Continue reading...

In this paper, I am going to discuss about Nokia phones from the Nokia Corporation. This is a Finish company. Nokia was considered as the leading manufacturer of mobile phone devices by market share; the corporation was considered as the world’s leading communications and internet industry. The organization produces all manner of devices to meet the various segments of consumers. In the telecommunication industry, Nokia has travelled a long way; it started with its pioneer phone products NMT handheld mobile phone called Mobira Cityman that was launched in the year 1987 as Nokia’s first GSM phone to Continue reading...

Introduction

Nokia Company is a multinational communications company, focused on supplying products and services in the wireless telecommunications, wired and information technology industries. It is the largest mobile manufacturer and a leading supplier of fixed networks and digital mobile in the world. The corporation’s increasing focus on wireless services and cellular products is accountable for the Nokia success in the last decade. The company is Headquartered in Helsinki, and most successful organization in Finland.

Business Strategy of Nokia Company

The corporate strategy is to reinforce its position as a leading product provider in communication's systems. The organization strategic intent, as a reliable brand, is Continue reading...

Introduction

Organizations are made to earn economic profit from different angles, and it could be done with the help of effective strategies and mitigating the cost accordingly. The organization has been termed as a place in which there are a numbers of departments working together and among them; the name of the marketing department is one of them. The marketing department is one of the most important and effective departments from the viewpoint of the organization, as it used to market the products or services of the company in front of the consumers. There are a number of marketing based Continue reading...

Summary

Article One: New Consoles on the Way, but Gaming Isn't the Same
Physical and console sellers form a significant value as it regards sales that entail stock. In this case, they make approximately thirteen percent of all the sales made in a year. However, this trend does not come from the blues; it originates from efforts garnered by console sellers. However the case, their activities are frequently hurdled by the existence of arising instances of overstocking. It is in response to this that research has been developed, and efforts towards curbing such instances have been placed in the scope Continue reading...

Abstract

Nokia was one of the largest mobile phone companies in the world. It operated in 120 countries and posted a profit of more than $10 billion in 2007. The biggest market for Nokia was China followed by India. Indian market was growing at a faster rate, and Nokia had a 70% market share in the Indian market. During the early part of 2007, Nokia came to know about a defect in BL-5C batteries. It wanted to replace all the defective batteries at free of cost. Nokia India faced this huge task of replacing the battery with maximum logistics efficiency Continue reading...

Dear Sir,

I am delighted to present you a report on management information systems applied in Nokia Company in their worldwide branches as obtained from interviewing employees in the company.
The report is prepared pursuant to the company’s articles of association and goals to be the leader in technology and adoption of efficiency management systems. This includes the efficiency, operations, and saving systems that will enhance the management effectiveness of the organization in the ever-competitive environment.
The report also highlights general overview of the company and products offered, including the different scales on which the products are provided.
(Sign)

MIS Project: The Nokia Company

Nokia Continue reading...

- CHAPTER ONE
1.1 INTRODUCTION
Product placement is advertisement done through various forms of media. At times, it appears as straight forward where consumers see the product, its price and its use. The practice has been commonly been used in movies. It is currently easy to pinpoint product placement in various movies. This paper seeks to explain how product placement has been developing overtime, how it has been used in various movies and its benefits. It shall also seek to ascertain whether product placement and response from customers is affected by movie genre.
1.1.2 Background
Product placement first came Continue reading...

Adaptive strategies

Adaptive strategies is a term used to describe the changes that individuals, communities and households undergo in terms of rules and institutions in the long run in regards to productivity due to changes in the economy and the local environment. These changes aim at responding to the shocks and stresses that come with economic changes forcing them to respond differently in an effort to meet the changing demands of their livelihood. The adaptive strategies are a mix of locally induced and modified factors and innovation. These factors bring about changes that alter the normal way of doing things in Continue reading...

A location finder application is a computer program that supports the search of specific zones as input by the program user. The program uses a set of instructions which detect the location settings of any end device user that has a mobile phone. Preferably, the location finder application is expected to operate at an optimal level in high end devices like smartphones and tablets.

Objective

The objective of the project is to carry out the creation of mobile application software which assists in the location finding based on one’s geographical location. This will be aided by a framework of Continue reading...

Market Research Plan

Introduction

Many factors influence the consumer purchase behavior of mobile phones. The recent technological trends in mobile telephony industry have seen many big market players grind to a halt because of lack of market intelligent to predict consumer behaviors. Nokia, the once dominant player was recently sold out to Microsoft after losing its market share and technological relevance to archrivals such as Apple and Samsung (Ando & Rigby 2013). Blackberry is also rumored to have been earmarked for sale in the recent past. This unpredictable nature of trends in technology demands constant market research to establish the changes in consumer Continue reading...

Affiliate institution

According to Barney and Hesterly (2008), strategic planning has been described as a meticulous effort to make major resolutions and actions that redefine and lead an organization on what it does and how it does taking consideration on the dynamic nature of the environment. An effective Strategic management is as a results of delicate acts of the environment within and without in a view to achieving the strategic goals of the organization.
Taking the case of Nokia company which was a very powerful company in the 1990’s went down completely due to ineffective strategic management. They were the Continue reading...

Microsoft recently acquired some of Nokia’s service businesses and devices and is also in the process accessing some of the company’s patents. This comes after the company’s recently increased efforts to increase its share in the smartphone market The cost of this transaction is estimated to be about 5.44 billion euros. Microsoft hopes that the multibillion dollar deal will significantly reinforce its mobile device strategy. This strategy will support or enable the next generation of smart phone users to infiltrate the Windows ecosystem through the Nokia smart phones.
An analysis of the power point presentation by Continue reading...

Samsung’s mission, brand positioning and core competencies

Samsung is a South Korean multinational company formed in 1938 by Lee Byung-chul. Its headquarters are in Seoul. It has numerous subsidiaries and associated businesses which are under the Samsung brand name. Throughout the years, the company has transformed itself to one of the largest electronics company in the world with several of its products that have clustered the market. In 2012, Samsung electronics was by far the world’s largest technology company in terms of revenues and market value. Samsung’s mission is expressed through the company’s philosophy. Over the years, it has been changing the mission Continue reading...

Q1 four main products of Google

The four main products of Google are desktop products, mobile products, web products and hardware products. Desktop products from Google include stand alone and desktop extensions. Google chrome which a s web browser, the application that allows users to use satellite in virtual viewing of the earth through imagery and photography Google Earth and the video hosting site YouTube are some of the stand alone products from Google. Google toolbar such as browser toolbar is an extension of the Google desktop products. Mobile products are all the mobile applications that are supported by Google. The product that is available Continue reading...

Introduction

Every market segment is different. Porters 5 forces models provides us with a guideline of different parameters that should be considered while analyzing a business situation. Information Technology industry is not different. Microsoft is the largest software company of USA in terms of market capitalization. It is one of the most respected brands across the world but still it faces threats from its rivals in each segment it operates. The information technology market changes so fast that the company leading the market today can go out of business tomorrow if it fails to keep pace with the changing demands. Continue reading...

The market structure for IPhones is an oligopoly, this market structure is characterized by few players that control a huge market and the other players in this high end smartphone market include Samsung, Research in Motion, Nokia and HTC. The products in this market are homogenous meaning that they are all high end smart phones there are however slight differentiations in terms of software seeing as IPhones use iOS, Samsung and HTC use android and Nokia uses Windows. Competition is very high in this market structure which is evidenced by the new innovations that keep occurring in this industry. Continue reading...