Essays on Nokia

1-Strategic rationale: what are the primary reasons for the acquisition?

In September 2013, Microsoft acquired Nokia at a cost of $7 billion in a bid to strengthen its (Microsoft) position as one of the leading players in the mobile universe. The strategic rationale was in response to the fierce competition in the industry. Microsoft desires to enhance its market competitiveness. Before the partnership with Nokia, Microsoft was virtually irrelevant in the mobile market but its acquisition of Nokia has enabled the company makes inroads in the lucrative smartphone industry. Nokia smartphones run on Microsoft’s Windows Phone 8 operating system. Sale of Nokia smartphones has gradually increased, and Microsoft ...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. ...

The mobile phone industry is much less concentrated today than it was in 2005. Does this make the industry more or less competitive? Why or why not?
The mobile phone industry has become extremely competitive. In 2005, there were few companies producing mobile phones. This means that the competition was only limited to a small number of companies thus the industry was less competitive. The introduction of new mobile phones from new companies has provided buyers with a wider selection of choices. This has increased competition in the sense that, companies are forced to develop mobile products that will ...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in the ...

The purpose of this report was to analyse and identify the key strategic issues that were important to develop a new market strategy for Nokia. Although Nokia is doing well in its low cost mobile segment market, and is still second behind Samsung in the overall sales, the real problem lies in the smartphone category. Nokia has lost its market share to the likes of Samsung and Apple in the most competitive smartphone category.
1. Some of the internal issues that the company needs to address were: Its inability to break into the US market, that is considered to ...

Marketing Products and Services

Theory of Branding Imagery and Attributes
Marketing Products and Services
Theory of Branding Imagery and Attributes

Introduction

Literature provides the dimensions of the impact of the theory of branding imagery and its attributes in marketing products and services as applied to this process in the Nokia and Microsoft agreement. Aligned to this is how textual stimuli combined with the influence pictorial marketing practices using product brand engages the consumer in spending decision-making behavior. Purposeful evaluation of the theory of branding reveals quality consumption as well as sophisticated visionary reactions to advertising producing emotional reaction and responses to the reputation of ...

Executive summary

Technological innovations play a crucial role in boosting the competitive advantage of business entities. As such, companies operating in the mobile industry seek to gain market dominance by continuously releasing new smartphones into the market and imitating others’ products to confuse unsuspecting customers. Nokia Corporation has dominated the mobile phones industry for decades by capitalizing on its strengths such as strong brand image, constant innovation, product differentiation, and ownership of production and manufacturing facilities. A SWOT analysis on the corporation reveals the company’s slow response to technological changes, leading to brand switching by its customers. The company faces ...

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Microsoft swallows Nokia's phone business for $7.2 billion
SUMMERY OF ARTICLE:
Microsoft Company plans to buy Nokia phone, license, and its patents for EUR 5.45 billion. Since two years Nokia has been struggling hard to survive in the market and is able to save itself from the Microsoft deal but eventually the company had to surrender because Nokia once the dominant in mobile phone market is ravaged by the rival companies such as Samsung and Apple. Microsoft retiring CEO plans to make Microsoft into a high-technology serving company such as Apple, ...

In this paper, I am going to discuss about Nokia phones from the Nokia Corporation. This is a Finish company. Nokia was considered as the leading manufacturer of mobile phone devices by market share; the corporation was considered as the world’s leading communications and internet industry. The organization produces all manner of devices to meet the various segments of consumers. In the telecommunication industry, Nokia has travelled a long way; it started with its pioneer phone products NMT handheld mobile phone called Mobira Cityman that was launched in the year 1987 as Nokia’s first GSM phone to ...

Introduction

Nokia Company is a multinational communications company, focused on supplying products and services in the wireless telecommunications, wired and information technology industries. It is the largest mobile manufacturer and a leading supplier of fixed networks and digital mobile in the world. The corporation’s increasing focus on wireless services and cellular products is accountable for the Nokia success in the last decade. The company is Headquartered in Helsinki, and most successful organization in Finland.

Business Strategy of Nokia Company

The corporate strategy is to reinforce its position as a leading product provider in communication's systems. The organization strategic intent, as a reliable brand, is ...

Summary

Article One: New Consoles on the Way, but Gaming Isn't the Same
Physical and console sellers form a significant value as it regards sales that entail stock. In this case, they make approximately thirteen percent of all the sales made in a year. However, this trend does not come from the blues; it originates from efforts garnered by console sellers. However the case, their activities are frequently hurdled by the existence of arising instances of overstocking. It is in response to this that research has been developed, and efforts towards curbing such instances have been placed in the scope ...

Abstract

Nokia was one of the largest mobile phone companies in the world. It operated in 120 countries and posted a profit of more than $10 billion in 2007. The biggest market for Nokia was China followed by India. Indian market was growing at a faster rate, and Nokia had a 70% market share in the Indian market. During the early part of 2007, Nokia came to know about a defect in BL-5C batteries. It wanted to replace all the defective batteries at free of cost. Nokia India faced this huge task of replacing the battery with maximum logistics efficiency ...

Dear Sir,

I am delighted to present you a report on management information systems applied in Nokia Company in their worldwide branches as obtained from interviewing employees in the company.
The report is prepared pursuant to the company’s articles of association and goals to be the leader in technology and adoption of efficiency management systems. This includes the efficiency, operations, and saving systems that will enhance the management effectiveness of the organization in the ever-competitive environment.
The report also highlights general overview of the company and products offered, including the different scales on which the products are provided.
(Sign)

MIS Project: The Nokia Company

Nokia ...

Adaptive strategies

Adaptive strategies is a term used to describe the changes that individuals, communities and households undergo in terms of rules and institutions in the long run in regards to productivity due to changes in the economy and the local environment. These changes aim at responding to the shocks and stresses that come with economic changes forcing them to respond differently in an effort to meet the changing demands of their livelihood. The adaptive strategies are a mix of locally induced and modified factors and innovation. These factors bring about changes that alter the normal way of doing things in ...

Affiliate institution

According to Barney and Hesterly (2008), strategic planning has been described as a meticulous effort to make major resolutions and actions that redefine and lead an organization on what it does and how it does taking consideration on the dynamic nature of the environment. An effective Strategic management is as a results of delicate acts of the environment within and without in a view to achieving the strategic goals of the organization.
Taking the case of Nokia company which was a very powerful company in the 1990’s went down completely due to ineffective strategic management. They were the ...

Microsoft recently acquired some of Nokia’s service businesses and devices and is also in the process accessing some of the company’s patents. This comes after the company’s recently increased efforts to increase its share in the smartphone market The cost of this transaction is estimated to be about 5.44 billion euros. Microsoft hopes that the multibillion dollar deal will significantly reinforce its mobile device strategy. This strategy will support or enable the next generation of smart phone users to infiltrate the Windows ecosystem through the Nokia smart phones.
An analysis of the power point presentation by ...

Leung Man Hong

Strategic Management
- Organizational and Business Overview
Headquartered in Finland, Nokia is best known as a manufacturer of mobile handsets, having led the industry for decades before facing a massive decline in the late 2000s. Nokia was the top brand in the consumer electronics segment, however, between 2012 and 2013, its brand value fell by a massive 65% bringing it down to the 57th rank . Nokia’s three main business lines are: a) Mobile handsets, b) Nokia Networks, and c) Nokia Ventures . Over 1.2 billion people across the globe use Nokia products. Figure 1 illustrates the organizational structure at ...

- INTRODUCTORY REMARKS
The main objective of every organization is to become competent and economically prosper and inevitably, every organization requires analyzing different things from different standpoints and every standpoint is important for the company. Unfortunately, there is no single definition of the term ‘Organization’ exists in this world, because every author has had defined the concept in somewhat different manner.
When it comes to managing the things, then every department will come under the nose of management. If the definition of organizations depends upon the fact that organization is a place where in different departments work together for ...

Assignment #1: Best Companies Research Paper 9/23

With the increase in demand of financial needs, most people are forced to go extra miles in order to make a living that could efficiently sustain them and their families. Most organizations none the less have objectives that aim at maximizing their profits. This thus makes them to push their human resource to the edge.
This in turn affects the workers relationship with their families and their employers as well. It is thus upon the desire of the employee to find out the work- life programe of a company before he applies or even before he takes a job ...

Introduction

In every organization, the behaviors and values that contribute to unique psychological and social environment are fundamental. Organizational culture refers to the workplace environment that is formulated from employees’ interaction in the work place. It includes an organization’s experiences, philosophy, expectations, and values which hold it together, and it is expressed in its inner workings, self-image, future expectations, and interactions with outside world. For that reason, organizational culture is based on the shared beliefs, customs, attitudes, and unwritten and written rules which an organization has developed over time and which it considers valid.
It is therefore vital that ...

Management

Nokia is the world’s largest producer of mobile phones and one of the leaders in the mobile network infrastructure in the market (Park, 2007, p. 3). The competitive strategy of Nokia is based on the combination of technological innovation and putting an emphasis on its core competencies. This can be illustrated on the efforts of the company to expand its technological competencies in digital signal processing, electronics manufacturing, software platforms and architecture (Park, 2007). For the past years, the strategy of Nokia is to develop and expand its technology in the use of GSM in the 1990s. Such ...

Introduction

Overview of the Nokia Corporation
Nokia Corporation has been around for well over a century. The corporation, currently, a household name in the technology sector, and especially in the telecommunication subsector, can be traced back to 140 years. In its initial years, the company was involved in making rubber boots, wooden flooring and toilet paper. It embarked on telecommunication business in the late 60s when it involved itself in manufacturing radio transmission equipment. In 1985, it gained grounds when in introduced the first digital switch used over Europe. Currently, Nokia is among the leading companies in providing mobile telephony ...

First cell phone appeared in 1973, since then it changed the world of communication dramatically. Mobile phone is a device which at first was created for the purpose of making calls whenever you want and wherever you are, almost without being connected by wires. Technology progress took the original idea of just making phone calls far away from that.
It is hard to believe that nowadays a smart phone can simply combine a lot of inseparable things of our daily life into small, user friendly appliance such as camera, device for surfing web, GPS navigator, radio, MP3 player, gaming ...

For any company to grow, it has to consider two very important factors; consumer satisfaction and up-to-date technological change. In today’s technological era, new and better versions of computers, phones and other electronic gadgets are flooding the market with better and improved features. Apple Inc. faces competition from other companies such as Nokia, Microsoft and Samsung among others. With the introduction of Nokia Lumia which was developed by Nokia in collaboration with Microsoft, Apple faces the challenge of better smartphones with better OS. It is therefore imperative that they consider their speed in which they develop new technological ...

Environmentally Friendly Nokia 2013 GR Series

EXECUTIVE SUMMARY
This marketing plan outlines the description, features, and aims and objectives of the new and revolutionary series of Nokia GR phones. The paper repositions the first Nokia GR 2013 environmentally friendly phone in the Australian market. Nokia is one of the leading, if not the first, company to introduce environmentally friendly smartphones in the market. With its international influence, Nokia intends to enhance environmental sustainability with the GR series smartphones.

Table of Contents

EXECUTIVE SUMMARY
2

INTRODUCTION
4
Nokia GR 2013 Overview/ Features
5
SITUATIONAL ANALYSIS
6
Internal
6
SWOT Analysis
6
GOALS AND OBJECTIVES
9
TARGET ...

Finland is a Nordic country with a population of about 5, 4 million. It is part of the European economic and monetary union and is hence part of the group euro-area 17. Finland’s economy is based on free-market implying that the country is open to trade with other countries or regions. ...

Executive Summary

Nokia is one of the leading brands in the whole world, and its main industry is the information and communication sector. Currently, it has engaged in sales in over 150 countries with about 130,000 employees in the countries where it has established its base. The company has managed to gain annual revenues of approximately 50.7 billion, generated by its main mobile technologies namely GSM and CDMA. The communication industry is growing very fast and the competition is rising among mobile phone providers. To cope with th ...

1.0 Introduction
Before entering any market, it is important to identify whether the customers will be willing to buy your product. As Nokia marketing research assistance, I have been commissioned to find out whether Nokia Lumia will compete favorably in the market. Nokia is a company that was started in Finland in the year 1865. Initially, the company used to produce and sell paper products. However, the company merged with other companies and became larger. It changed the products it sold as it expanded and after the Second World War, the company started selling telegraph and telephone electronic devices. ...

Introduction

The objective of establishing a firm in any industry is to increase profit or provide services and products to the society. A company is established in a market where there is a niche since the management aims is to ensure that the company is sustainable in the long run. The structure that a company will adapt will depend on barriers that exist in the market. With the increased possibility of competition, every company’s management is in search of strategies to ensure they gain competitive advantage. Competitive advantage is attained when a company can manage to retain its market ...

The core purpose of this marketing plan is to provide comprehensive guidance in the promotion of an environment friendly Nokia mobile phone in the Australian market. The Nokia c6-01 is the phone that will be the subject. The introduction will provide an overview of the Nokia c6-01 as well as the Nokia Corporation at large. Through the internal analysis, it will be possible to understand internal operations of the corporation. The external analysis provides a comprehensive review of the factors affecting the brand that are not under the corporation’s control. This paper also provides the market segmentation approach incorporated as well as the positioning strategize adopted to ensure that Nokia c6-01 becomes a leading phone in the country. The marketing strategy outlines how the company will increase awareness regarding the Nokia c6-01 to both the individual consumers as well as the corporate customers. An action plan is also outlined clearly in this marketing plan. ...

In the face of changes in business such as declining market shares, companies are compelled to undergo organizational changes in order to remain relevant in their industries, (Spector, 2013). The declining market shares of Nokia in the United States prompted several organizational changes.

Nokia’s drop of market shares from 35% to 7% in less than a decade can be attributed to its failure to match its rivals in meeting the expectations of the American market for smart phones (Hall, 2011). Nokia did not anticipate drastic changes in American consumer tastes. It therefore failed to produce phones to suit ...

Apple

Steve Jobs, Steve Wozniak and Ronald Wayne founded the Apple Company in 1976 and later on, its incorporation occurred in 1977. They named the company as Apple Computers Inc. with its headquarters in Cupertino in California, U.S.A. At the end of 1977, they introduced Apple II, which acted as a turning point for the company because it entailed dissimilar revolutionary features such as color display as well as the floppy drive used for storing data. On June 29, 2007, Apple Inc. launched their first mobile phones in U.S referring to them as iphone, which market the company’s entry ...

Introduction

Strategic management is a systematic analysis of the factors related with clients and competitors and the organization to generate the basis for maintaining most favorable administration practices. In addition, it is an approach that is related to formulating and implementing the main goals and initiatives used by a firm’s top management on behalf of owners. Furthermore, the formulation and implementation is based on the consideration of resources and an assessment of the internal and external atmosphere that the firm competes in (Hill & Jones, 2012, 21).
Therefore, this paper offers an overall direction to the firms in question and ...

EXECUTIVE SUMMARY

With constant changes in the environment, organizations are forced to expand their market. In order to do so, organizations have relied upon the use of entry strategy. Nokia is one of the organizations that have focused on using only joint venture as an entry strategy. Using joint venture does have many benefits and advantages associated with it but the limitations and challenges are far more advanced. Due to such reasons, only focusing on joint ventures could enhance the risks for the organizations in the market.

INTRODUCTION

Joint venture is one of the most prominent market-entry strategy that both national and ...

Knowledge transfer strategies in companies and organizations

Knowledge transfer refers to the cognizable hand-over of knowledge and understanding of a business. This will normally be in terms of products of companies, organizational structure, working space, and general knowledge of one’s stance and functionality at the company. Many prolific companies and organizations have put in place mechanisms of improving their transactions by adopting a more focused bias towards enabling their human resource. Multi-national companies like, Coca-Cola, Nokia, The Hiltons, G4S, and P&G have always embraced knowledge transfer to their employees and the public. They have put in place, mechanisms that support easy and simplified learning and ...

The companies that we considered are: Apple Inc, Hewlett Packard, Nokia, and Wal-Mart. Before settling on these five, we had examined dozens but we settled on them after going through them carefully.

Wal-Mart

Wal-Mart is an American multinational corporation that runs discount and warehouse stores. It is the largest public corporation by revenue in the world (Soderquist 26). It is also the largest grocery retailer in US and runs Sam’s club retail warehouse in North America. It operates under 55 different names in the 15 countries it operates. It is listed in Dow Jones industrial average. ...

International Implementation Strategies

Strategy is often defined as a long-term direction of the company, which considers available resources and environmental challenges in the attempt to meet customer and stakeholder demands. Strategies, which are implemented internationally and are designed for major global players, should carefully consider customer preferences and the peculiarities of the markets not only on the national level but also internationally.

The recent example of Nokia shows the difficulty of capturing the market globally and maintaining leadership for a longer period. Continuous success may result in irresponsiveness of the company to the emerging trends, which eventually may be detrimental for the ...

Article Review on the Marketing Strategies Employed in Nokia Lumia 920

For this assignment, I have chosen the article on Nokia Lumia 920 by Walt Mossberg of the Wall Street Journal to gather marketing concepts and strategies which were applied. From the review, it was found that six marketing strategies and concepts were used by Nokia Lumia 920. These are as follows: 1) value pricing; 2) value networks; 3) selective distribution; 4) product experience; 5) marketing communications mix; 6) persuasive advertising; and 7) trade promotion tools.
1) Value Pricing – Value pricing is a strategy wherein a high-quality product is offered to customers at a fairly low price. This can be ...

The Four Functions of Management

The functions of management are similar across diverse types of businesses. There are four functions of management namely; planning, organizing, leading and controlling. These functions help in achieving the visions and goals of management. They all work collectively to reach the goals set for management and none can function perfectly without the others. The proper functioning of these managerial tasks is the gauge for success in the management function.

Planning is the leading function of management. The manager has to establish the organization’s goals and formulate a way of achieving these goals. These goals are, in most cases, ...

Advanced supply chains are highly complicated with parallel physical and data flows taking place so as to pledge the delivery of products in right quantities, at the right time to the right place in a cost-efficient mode. In recent years, the cause for more effective supply networks has led to these networks becoming more prone to risks and disruption. Specifically, there often tends to be shortage of resources in the organization to “buffer” disturbances in supply and hence any interruptions may have an immediate impact throughout the supply networks (DecisionCraft, 2010). ...

INTRODUCTION

Open source refers to a model of licensing software such that the software’s source-code is made available to the users of the software and they are required to pay no royalty. The terms of availability of open source software allows the users to redistribute, modify, and add elements to the software, however, with some degree of restriction (Business Software Alliance, 2007). Open source software is different from commercial software because in the latter, the developer does not disclose the source-code. The user of the commercial software is restricted from modifying the software or reproducing it to protect the ...

INTRODUCTION

Wireless Communication is a much discussed science in the recent times. A lot of research activities have been carried out in this field due to high demand of low-power & interference free communication technologies. Secondly, the humongous developments in VLSI technologies have enabled low-power & low-area implementation of unique DSP algorithms. Many low-end communication technologies have been introduced so far to cater the requirement of short range & secure communication between endpoints for communication, data exchange and automated commands execution .
Near-field Communication (NFC) is basically a Bluetooth-like short-range wireless communication technology for smartphones and other mobile devices to communicate with each other ...

Business

Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s ...

An overview of green recycling

The importance of green recycling of computer components with regard to chemical engineering
An insight in to the various forms of recycling
The types of computer hardware recycled
Findings of previous research
Green companies that produce computers
Companies that first embraced the idea
Companies currently using the idea
Who is doing green recycling?
The firms undertaking green computing
Green recycling and computing in Saudi Arabia
Why the practice is not yet well established in the country. ...

Business is one of the most revenue earning activity to both the nation and individuals. Arguably, there are various major forms of business ownership in the world today. In most case, choice of business ownership depends on group or individual objectives, capital, number of members, as well as the outcomes of the business ownership. This business ownership includes partnership, sole proprietorship, corporations, as well as limited liability companies. Each of this business ownership has various advantages and disadvantages.

Certainly, compared to other business ownership, partnership can be bad or good. One of the pros of partnership is that it ...

Executive summary

With the advent of smart phones in the market, there have been many development frameworks that are used to develop and program these smart phones. Canyon Technologies has been instrumental in the coming of mobile phone solutions. There is a need to develop common cross-multiple platform for all smart phones. Each vendor tries to bring out the most outstanding features in their smart devices. There have been many smart phones in the market each coming with their own specific platforms that they operate in.
The main objective of this paper is to introduce and compare cross-platform mobile frameworks that ...

1. Demand and Supply

Pepitone reported that coffee futures had dropped due to favorable coffee-growing weather conditions (n.p.). Coffee lovers now enjoy 1.6%-6.0% cut prices on several popular brands including Maxwell House, Smucker, Folgers and Millstone. Interestingly, the prices for coffee products had increased for 10-20% several months ago. Smucker had increased prices for its coffee products for 10% in February and then an increase of 10% followed in May. Starbucks had upped the price for 17% for the package of coffee in the U.S. retail stores. In accordance with Wall Street ...

Market Research Plan

Introduction

Many factors influence the consumer purchase behavior of mobile phones. The recent technological trends in mobile telephony industry have seen many big market players grind to a halt because of lack of market intelligent to predict consumer behaviors. Nokia, the once dominant player was recently sold out to Microsoft after losing its market share and technological relevance to archrivals such as Apple and Samsung (Ando & Rigby 2013). Blackberry is also rumored to have been earmarked for sale in the recent past. This unpredictable nature of trends in technology demands constant market research to establish the changes in consumer ...

Samsung’s mission, brand positioning and core competencies

Samsung is a South Korean multinational company formed in 1938 by Lee Byung-chul. Its headquarters are in Seoul. It has numerous subsidiaries and associated businesses which are under the Samsung brand name. Throughout the years, the company has transformed itself to one of the largest electronics company in the world with several of its products that have clustered the market. In 2012, Samsung electronics was by far the world’s largest technology company in terms of revenues and market value. Samsung’s mission is expressed through the company’s philosophy. Over the years, it has been changing the mission ...

1.0 Introduction and Background information
Leaders, either in small or large organizations, naturally want their organization’s business strategy to be understood and accepted by their employees (Galunic and Hermreck, 2012). For most people, this is essential as it ensures that daily decisions made by workers, as well as their behaviours supports the competitive intension of the company. What many business leaders have come to term as “embeddedness” is essential especially when employees cannot simply be told what to, a concept that has increasingly grown in the modern business environment (Galunic and Hermreck, 2012).
The impact of employee performance ...

SWOT Analysis

Strengths
Microsoft has the 90 percent market share in the operating system industry and there are more than 1.2 billion users. Microsoft also holds significant market share in the productivity software industry as they have a large number of loyal enterprise customers. Microsoft has a strong brand reputation and loyalty as customers are unwilling to leave their services for competition. The organization also has well-developed channels of distribution that helps them to reach their present and potential customers (Sun, 2015).

Weaknesses

Microsoft remains overexposed due to their dependence on the Personal Computer market. In coming years, the market growth of ...

Executive Summary.3

Discussion of Topic one4
Discussion of topic two7
Conclusion9
Executive Summary of Chapter 12
In his book titled Management in Technology: Managing effectively in Technology-Intensive Organizations, Hans Thamhain (2005), chapter twelve has been dedicated to the management of risks in high technology. In this chapter, Thamhain (2005) opines that effective risk management of high-technology managements brings into play numerous variables that are associated with the organizational environment, people, tools and tasks.
Navigating through such risks calls for a thorough understanding of the project work, as well as organizational processes, techniques and tools. Thamhain (2005) highlights that weaknesses inherent in ...

Intellectual Property Case Study

Part 1: Introduction

The purpose of this report is to highlight the procedural requirements that an investor must accomplish before an invention or any product design is released into the market. In the course of an invention, it is a legal obligation that the rightful owner must define the product and distinct it from other related products available. Therefore, the proprietor defines the property rights, the trademark, product design and the product accordingly acquires due recognition within the trade domains.

Registered Design:

According to the United Kingdom’s Design Act, a design describes the overall description of a new product. The ...

- CHAPTER ONE
1.1 INTRODUCTION
Product placement is advertisement done through various forms of media. At times, it appears as straight forward where consumers see the product, its price and its use. The practice has been commonly been used in movies. It is currently easy to pinpoint product placement in various movies. This paper seeks to explain how product placement has been developing overtime, how it has been used in various movies and its benefits. It shall also seek to ascertain whether product placement and response from customers is affected by movie genre.
1.1.2 Background
Product placement first came ...

Apple has been a revelation in the last few years in the technology industry. The company has been able to develop into a strong unit financially as well as building a reputation of developing high quality products. The company has been able to compete favorably against its rival companies such as Microsoft, Dell, HP, Nokia and Samsung in their respective sections. The success the company has realized can be attributed to its internal strengths. Despite some gaping weaknesses, the company capitalized on its strong points to realize its vision.

One of the main strengths is that Apple Inc. has ...

The launch of Samsung Galaxy, at the beginning of this year the market share, became competitive due to already overcrowded tablet computing market. The probable beneficiaries of the tablet market are the Samsung and Apple Electronics who are already in the market. The emergence of the tablet computing market was due to introduction of the Microsoft Tablet in the year 2001. Upon this development, it has seen the entry of 20 separate products into the tablet computing market, which includes Amazon.com’s, Kindle DX, which is coupled with numerous offering from Nokia, Motorola, and LG companies. The ipad 2 significantly boosts the functionality and the internal features of the ipad, which was effected in 2010. The ipad does not only have unique features in terms of speed, but also contain an element of human factor. The Apple Company 2 takes seriously the human factor by educating the users on how to use ipad 2.The ipad is much bigger as compared to iphone in size. The feature will enable the Apple Company to employ the element of portability of the mobile phone, the functionality of laptop, wide screen feature, and exclusively small compact tablet (Apple, Inc., 2011).

The ipad 2 has in the past faced stiff competition from the Smartphone market. The companies, which offer competition, to ipad 2 include Google’s Android, Motorola, LG, and Nokia (Datamonitor Inc, 2011). However, research has shown that competing tablets to the ipad are doomed to fail, and the Apple Company speculates to post 80% share of the US consumer tablet market 2011. The Apple Company chief marketing strategy lies on well established worldwide brand recognition in the Smartphone market. Following the official launch of the product, the company’s sales went beyond their stores, but also to their affiliate’s stores. The company next strategy is to avail the product exclusively in the United States, alone. The company dominant strategy will see the ipad products spread to the rest of the world, via its global network of Apple Stores and associated distributors. The global networking will be accompanied by price reductions, but without 3G connectivity. The Apple Company scores high in its ipad 2 model due its pricing, consumer awareness, expectation, and consideration. Brands such as HTC though well established in the Smartphone market are poised to fail due to its high prices compared to Apple Company’s prices (Apple, Inc., 2011).

Recommendations

(i) The company should explore markets which are differentiated according to income and technology to boost their profits. This is because the company strategy on price discrimination is celebrated as long as the company’s prices remain constant (Brickley, Brickely, Smith & Zimmerman, 2008).
(ii) The Apple Company should also focus on the global retail market which will be facilitated by its retail outlets and affiliate distributors worldwide. This will enable the ipad products to colonize the market before the entry of the rival companies which include Samsung, Blackberry, Xoom, and Nokia. This is because the competition in the Smartphone products has become intense and need global strategy (Apple Library Users Group, Apple Computer, Inc1992).
(iii) The ipad 2, feature of absence of 3G connectivity can enable the company to reach markets in the developing countries. This will also make their products penetrate into extraordinary markets in China, India, and Brazil. This will make the Apple Company make high profits and have high market share.
(iv) The prices of the tablets products remain higher in the market and owing the high competition in the market the company should produce relatively cheaper products, but which will not comprise its functionality. Maintaining the product quality while reducing their price will ensure the product cycle is renewed.

References

Apple Library Users Group, Apple Computer, Inc (1992). ALUG newsletter, Volume 10. New York, NY: Apple Computer, Inc.
Apple, Inc. (2011, October 12). iPad: Amazingly Thin!
Bahareth, M. (2010). Isay: Kings of the Internet. New York, NY: Trafford Publishing,
Brickley, A., Brickely, J., Smith, W., & Zimmerman, J. (2008). Managerial Economics & Organizational Architecture. London: McGraw-Hill Higher Education.
Datamonitor Inc. (2011). Apple, INc: Company Profile. New York: Datamonitor Inc.
Inside CRM Editors. (2009). 11 Effective Strategies Apple Uses to Create Loyal Customers.
Linzmayer, O. (1999). Apple confidential: the real story of Apple Computer, Inc. New York, NY: No Starch Press
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Theroux, P. (2011). How Apple Revolutionized Our World. The Daily Beast. Retrieved from http://www.thedailybeast.com/newsweek/2011/08/28/how-apple-evolutionized-our-world.html>

Apple Company was founded in 1976 by Steve jobs, Steve Wozniak and Ronald Wayne with the objective of developing and selling personal computers. It was later to be named Apple Inc. in 2007 in order to mirror its shift towards consumer electronics. The company has well-established brands of equipment in the market that involves iPod media player, iPhone smartphone, and the iPad tablet computer. The company has continued to develop and come up with innovations hence ahead of its competitors such as Samsung.
The company has been involved in several industries such as computer software, consumer electronics, and digital ...

Introduction

Design thinking can be defined as the creative process of coming up with new innovative ideas to solve problems. Design thinking combines innovation and critical thinking to allow data to be organized, decisions to be implemented and solutions to be enhanced. Design thinking can be applied in all areas of industry such as technology, business, science, education, humanities and architecture. Design thinking process starts with defining the problem. Then research is done on previous attempts to solve the problem. Research is followed by ideation where design thinkers brainstorm and come up with different ideas on solving the problem. Then ...

Introduction:

The evolution of the cell-phone industry has immensely transformed the communication and information technology, in critical aspects such as innovation in product design and functional features, which propels future research into high performing models. This paper will examine how this evolution has greatly influenced society, how society has influenced technology as well as how the absence of technology and or its evolution might affect society.

How technology has influenced society:

The evolution of the cell phones’ industry has overtaken the dynamics of any other industry, from 1983, and has become outstanding within the technological domains. The evolution has been manifested in both design and ...