The psychology of shopping has become an urgently discussed issue by the present time. Even a new science, called neuromarketing, studying various consumers’ responses to marketing stimuli has appeared. Though its researches benefit mostly people, whose business is connected with marketing, it may also provide some important and interesting information to the overage customers, letting them to understand some irrational reactions which make them want to buy things, which they do not really need. And people not only make ridiculous purchases they can hardly explain afterwards; sometimes even starting shopping turns out to be unnecessary. “After a moment’s
Essays on Shopping
The Effect Of Store Image On Product Brand Research Paper
In “Mood States of Shoppers and Store Image: Promising Interactions and Possible Behavioral Effects,” Sherman and Smith (1987) evaluate the concept of consumer mood and how it pertains to their behavior in shopping. They used Mehrabian’s mood scale in order to measure the moods of the sample consumers in their study, as well as how they perceived the image of the store in order to see how it affected shopping behavior. The aim of this study was to provide market researchers with information on how to improve store image and consumer mood in a way that would increase
Research Paper on History of Macy’s Inc.: Then and Now
Macy’s is the miracle of United States’ retail industry and the largest chain of department stores in the world. However, it is not a mere store – it truly is the embodiment of priceless experience and traditions of American nation. Macy’s Inc. is headquartered in Cincinnati, Ohio and New York, New York. As of January 30, 2010, the company operates a total of 800 shops in the U.S (Macy’s Inc., n.d.).