Essays on Customer Satisfaction

What are the standard logistics operational characteristics of a consumer product company?

Logistics costs reduction, improvement of inventory, and the availability and maintaining optimal service levels are some of the characteristics in standard logistics operations (Gudehus & Kotzab, 2012). Logistics costs management is an essential element in operations of a standard logistics company. Costs determine company efficiencies and earnings. A reduction in logistics cost increases efficiencies and a company’s profit earnings as well as ensuring customer satisfaction. Improving availability of inventory ensures that logistics processes are done in a timely and cost-effective manner. On the other hand, the maintenance of optimal service level ensures that the costs of products are reduced ...

Apple is undoubtedly one of the best companies in the world today and part of its many achievements come in part due to the organizational structure implemented. The organizational structure of a company is important since it outlines how various activities such as supervision, work coordination and allocation are handled by an organization to achieve the set aims and goals. A good organizational structure creates opportunities for business growth. Apple’s organizational structure has been the major factor how good products such as the iPhone, iPod and iPad, have been released by the company and how the company has ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

The Triple Constraint: Cost, Scope and Schedule

The triple constraint is also referred as the project management triangle or the iron triangle. It is used in project management as a graphic aid that helps in analyzing the project’s goals. It helps the team in a certain project to evaluate the management of costs and time in relation to expected results or goals.

Cost

Scope Time Cost In project management, cost refers to the financial value attached to resources used in the project. All resources have a cost or monetary value in relation to a project. Resources used in a project such as labor or workforce and ...

Strategic planning refers to the process of defining an organization’s direction on how to run the business towards achieving a set goal. These include, but are not limited to, objectifying allocation of resources towards achieving this strategy, set priorities, strengthening daily operations, establishing common goals to be attained by the employees and other stakeholders among other crucial aspects an organization is willing to accomplish. It is usually systematic and sequential, additionally, shapes and guides the vision of the organization (Data, 2010). This essay aims to elucidate a case of strategic planning by the Jo-Ann Stores, Inc. Jo-Ann stores, ...

VP Operations

As Pepsi o is the biggest player in the international beverage industry, the company has to maintain its distinct position by successfully handling the operational strategy. The operational strategy of Pepsi Co aims to meet the business needs in ten strategic decisional areas. These areas under the operational management include the design of goods and services, quality management, process and capacity design, location strategy, layout design and strategy, job design and human resources, supply chain management, inventory management, scheduling, and maintenance. The ultimate aim of the operational strategy is to maintain ad efficient response time to the fluctuations in ...

A private club refers to any type of a club that is limited to private members thereby implying that it is not open to the public. It brings out the difference between a private club and a restaurant where the restaurant is open to anyone who can pay the menu process while the club is limited to private members (Davis et al. 34). The customer base is comprised of the registered members in addition to guests or new members, who have been accepted by board members after being recommended or sponsored by an existing member of the club. After ...

My friend (I interviewed) works at a renowned call center in Manhattan. He told me that a job at the call centre is not very easy as people generally think about it. Call centers have their own challenges and problems that have to be overcome by the frontline, which is the employees, on a daily basis. Handling all kinds of people and attending dozens of calls in a shift requires good energy and patience. My friend has to travel back and forth a lot in a cab, and that also normally adds to his stress.

Job Description

Job at the call ...

Improving the Operating Strategy of Marriott

Improving the Operating Strategy of Marriott The purpose of the report is to develop a recommendation for improving a company’s current strategy in order to remain sustainable in a highly competitive economic environment. The recommendation will be based on an analysis of both the external and internal factors that affects the company. This includes both qualitative and quantitative factors since the report is segregated into (1) environmental scan and risk analysis, (2) ratio analysis, (3) financial statement analysis, (4) weighted average cost of capital, and a (5) strategy development. The company chosen to be analyzed is Marriott International, ...

Effectiveness of the Ways Hospitality Businesses practice Sustainability

The hospitality businesses use different strategies to be sustainable and achieve numerous benefits that identify the effectiveness of those strategies. It can be ascertained by the example of Greek eco-friendly hotels. They focused on the sustainability by initiating the energy saving programs and reduction in solid waste. In turn, the hotels not only saved money but also experienced reduction in satisfaction in level of operating costs and increase in reservations. Furthermore, green programs led to upgrading of environment and society. The benefits gained by the hotels indicate the effectiveness of the strategies (Kapiki, 2012). Bruns-Smith, Choy, Chong and Verma ( ...

Lens Crafters Company came into existence in1983 and since then it has successfully been a unique company in the vision care industry. The company has a vision of giving full sight to the world through making every of its customers see one after the other. Over the years, the company has advanced from manual systems of operation to an automated system and hence meeting their major objective of prioritizing customer satisfaction.

Lens crafters’ Operations Strategy and How the Organization Seeks to Gain a Competitive Advantage regarding Sustainability

The mission statement of Lens Crafters focuses on being the leading company in the industry through the creation of customers who are always customers to the company even ...

In the past few decades, homebuilding industry has been highly fragmented, with various builders delivering diverse new homes every year. Recently, the industry has undergone rapid transformation and consolidation to address the new demands in the market. Pulte Homes is one of the top companies in the homebuilders industry in America specializing particularly in building homes as well as residential community development. According to National Association of Homebuilders (2010), Pulte Homes is a top 500 company in the list of the key American public corporations based on their contributions to the American economy. It is the focus of this ...

There is a 100 word minimum for Part 1. For Part 2, Read the abstract below. Answer the CHALLENGE questions in detail. Your final written answers for part 2 will have a minimum of 400 words (all answers combined).

Part 1

Identify a business or sports leader who you think is highly effective, and explain why you think they are effective. Answer Apple Inc. is a good example of an effective company. Apple’s achievement emanates from its customer oriented policies which seeks to provide the customer with unique products. This explains the reason why the company enjoys an unmatched level ...

1. Since food and beverage experiences are very personal, how do food service managers design programs that will please customers and keep them coming back? Ans. The primary purpose of food service managers is to ensure customer satisfaction. They ensure that the quality and standards of food and service are up to the mark and the programs are designed in such a way that the customers keep coming back. The programs should include proper training of the employees, effective and efficient supply change management, monitoring the methods of preparation, portion sizes and presentation of food, ensuring the safety measures, ...

Q1 High quality, durable, creative, and innovative products define luxury industry products. Luxury industry products stand out in any industry and have a distinct place among consumers. Additionally, luxury industry products are available within sophisticated store ambiance. The industry of accessories and bags is divided into various segments. Luxury industry products are segment of accessories and bags that is consumed by high purchasing power consumers. Coach Inc. is a luxury industry that deals with the luxury handbags and accessories and has the strategy of accessible luxury which has made it sustain the competition. Bags and accessories of Coach Inc. ...

Abstract

This paper explores how research methodologies can be used to resolve organizational issues. Using Starbucks as the company of focus, this paper discusses the qualities of qualitative and quantitative research and how they can be used for investigation and analysis in an organizational setting. It is hypothesized, for instance, that the decline in Starbucks’ sales as well as the poor performance of some of its stores is due to poor customer service. The concept of customer service, however, is too abstract to measure directly. However, this hypothesis can be determined using qualitative research methods as opposed to the quantitative ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

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POSTGRADUATE DIPLOMA IN BUSINESS ENTERPRISE

Southern Institute of Technology 2016

List of Tables 3

Section 1. Introduction 4 1.1 Purpose of the proposal 4 1.2 Research Aim 4 1.3 Research Questions and Objectives 4 1.4 Research hypothesis 5 1.5 Background and overview of business 5

Section 2. Literature Review 6

2.1 Introduction 6 2.2 Micro and Macro-Economic Indicators and Business Confidence 6 2.3 Recent Trends, Strategies and the Market Potential 7 2.4 Consumer Preferences 8 2.5 Conclusion 9

Section 3: Methodology 9

3.1 Introduction 9 3.2 Secondary Research Method – Literature Review 9 3.3 Case Study 10 3.3.1. Research Design 10 3.2.2. The Sample 11 3.2.3. The Process 11 3.5 ...

Introduction

Customers are a vital part of any business entity because they are the life of an organization. Many companies take their relationships with their clients very seriously hence this begs the attention of customer relationship management. The process customer relationship management is primarily the practices, strategies and most importantly technologies used by companies to interact with their clients (Rouse). It entails the analysis and management of the rate of customer interaction with the business. Key areas of interest are within the points of contact with the customer like direct mail, telephone, live chat, websites, social media and even trough ...

Introduction

A report following a global study of 44,000 people in the tourism sector by TripBarometer Connected Traveller report states that China is among the few top ten nations with connected travellers and categorises 49% of the Asians as connected travellers as most of them use a PC or mobile for booking trips . TravelBurma App targets the Chinese travellers, local business travellers, and other foreign travellers in the age group of 21-50 years. As Myanmar is a business district unit, people often prefer travelling there than any other part of China. During the year 2015, more than 4.68 million ...

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

Introduction 3

Overall Analysis 3 SWOT Analysis 4 Marketing Mix 7 Financial Position 9 Conclusions 10 Recommendations 11

References 13

Strategic Management at Café de Coral Holdings Introduction The food industry is a promising one with growth potential. This is even same in the case of the fast food industry. The concept of eating out has established itself all over. One reason for this is the fast-paced life of the modern world. People are becoming more adventurous in terms of trying out newer cuisines and constantly looking for variety. The Strategic Management of one such company, the Café de Coral Holdings Limited (Listed ...

1. Understanding Customer Care and the Benefits of the Good Customer Care : No matter the business, there is the necessity for a business to understand customer care and the benefits of the good customer care. For a business to exist and remain sustainable over time, customer satisfaction is mandatory. There are several advantages of giving good customer service that will also enable a business to profit to include (Bhasin, 2016): Retaining of the repeat customer as the happy customer will return. This is a process that also enables the company brand to be well known, thereby allowing ...

Operations Plan for Wedding Management

Wedding Planning and Management business is part of an Event Management Business. Event Management business is gaining popularity because of the growing culture of getting better experiential service during celebration of any event as well as the willingness to spend on novel experiences. This paper discusses the operational plan of a Wedding Management start up business which pursues the mission of extending a memorable experience to its customers.

OPERATIONS MANAGEMENT STRATEGY

The Operation strategy outlines the plan for starting and developing the business in such a way that it aligns with the mission, vision and core values of the organization. An operations ...

Introduction

In its initial stages, the hotel industry provides renting space for people who were travelling from one place to another. The industry has grown exponentially into a flourishing service sector with revenues of billions of dollars (Prasanna, 2013). The hotel industry has improved its products. While it offered accommodation and food in the earlier years of the hotel industry, the hotel industry in the contemporary environment offers theme parks, conference facilities, lodging, cruise line, restaurants, and transportation among others (Prasanna, 2013). The classification of the hotels using the star system is also partly based on the products, services, and ...

REPORT

Report

The research aims at analyzing PMIBoK5 to identify the topic coverage for P3M, entailing the areas concerned with P3M, and to identify the influences in PMIBoK5 affecting the approaches as well as the methodologies of P3 Management in the diverse project environments.

Deliverables

Project Management Institute Body of Knowledge (PMIBoK) entails a term describing the totality of knowledge within project management as a profession. The areas of coverage concerned with the P3 management include the project scope management, project quality management, project cost management, project risk management, project stakeholder management, project procurement (Haimes 2015, p. 41).

Related Scope Factors to P3 Management

Project scope management. ...

The opinions of the customer are the basis for the best of the Company’s policies in the present day and age. This is the reason why many of the company’s policies don’t do so well; they do not really listen to what the customer is trying to say. There are two basic mistakes that moat skilled of the business persons make when giving regard to the opinions of their customers. Firstly, they just do not gather enough data to really understand what the customer requires from them, and secondly, they misinterpret the point that the consumer ...

Executive Summary

Apple Inc.’s marvel iPhone has been dominating the smartphones market for a long time. Every time, people behind iPhone strive to make it better in appearance as well as technology. This phone will be focused to appeal a wide range of consumers from different age groups. It is built to cater the needs of all kind of customers be it from a businessman, a student or a retired person. It has all to offer. Apple Inc. has faced some criticism while launching iPhone 6 as it was not up to what people were expecting it to be. To ...

Introduction

Businesses have a common goal of achieving success and uniqueness that helps them to stand a mile ahead of their competitors (Chattopadhyay et al., 2012). However, over the recent years, many companies have embraced the concepts of merger and acquisition in efforts to exploit their business potential fully. Mergers and acquisitions are important drivers of growth for a particular organization. Companies have come up with business and international level strategies that will help them to yield high profits. The Kellogg Company has acquired companies and the Publix Supermarkets, Inc. have not acquired mergers and solely operates within the U.S. ...

Shoes Business in Switzerland

Two forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices Footwear industry business is becoming more complex and competitive in the global arena. According to Kotler, et.al, (2015), the successful manufacturers are the trendsetter at present, and the retail organizations are putting higher emphasis on the market segmentation to increase their market share. In this case, we will consider the company that produces shoes for both males and females, and trying to market its product in Switzerland. In Switzerland, the company will practice geographical ...

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Volkswagen Ethics

Hotten. R. (2015). Volkswagen: The Scandal Explained. BBCNews.com. Retrieved from: http://www.bbc.com/news/business-34324772

Volkswagen Ethics

The Automobile industry like many others prides itself in its quality manufacturing processes, adherence to compliance norms, innovation and customer satisfaction. However, over the last few decades the industry is plagued with myriad cases of ethical misdemeanors. Some of the unethical behavior probably arises from pressures of business, profits, shareholder value and competition (Bazerman and Tenbrunsel, 2011). In some cases, leaders turn a blind eye to unethical practices. In one of the older cases from the 1970s, ...

In any type of company, one of the significant challenges for leadership is connecting industry knowledge and business analytics. Bartlett (2013) observes that these two components serve as the primary sources of information for decision makers. Managers generally hold much insight and wisdom in their accumulated experience, but unfortunately, any gaps in the facts are commonly filled with opinions (Bartlett, 2013). Instead of relying on subjective sources, leaders can utilize business analytics to validate new ideas and test industry beliefs (Bartlett, 2013). A starting point for effective business analytics is to recognize that data and information are not ends ...

Analysis of Strategic Options and Recommended Action

This report will analyze the strategic positioning of Comcast Corporation, an American based multinational company that offers television, cable TV and Internet services to its consumers, and come up with the best way of making the company as competitive and productive as possible. This paper will focus on the company’s internet service provision branch and analyze how well the company can do in the US market as well as on the global scale when compared to its rivals. The macroeconomic and microeconomic aspects of the company’s operation will be taken into consideration during this process of analysis.

...

Marketing metrics are those measures and parameter that make a quantitative assessment for measuring, comparing, monitoring, analyzing, and tracking organizational marketing efforts with respect to production and performance. Marketing analysts use marketing metrics for comparing their performance with different companies despite the variation between their business size and nature. Marketing metrics play a crucial role in facilitating an organization in order to measure its performance against its predefined organizational goals. Although there are an extensive array of marketing metrics available, but Mitch-Mil has decided to use the following metric in the relative marketing categories with respect to their relatively ...

Financial opportunity of COSTCO and Walmart

COSTCO and Walmart have different financial opportunities due to the different business models. Importantly, COSTCO earns higher profits from membership premiums while Walmart depends on profit margins. The business strategy applied by COSTCO implies that the retailer can sell its products at lower prices compared to Walmart. This aspect gives COSTCO a competitive advantage in the marketplace. The purchasing power of COSTCO continues to increase with respect to its size, which gives the retailer an opportunity to bargain favorable prices and suitable financial condition for its products. Regarding performance, COSTCO has been doing better that Walmart for some years. ...

1. Overview of your organization and the industry in which it operates a. Include your strategic goals, vision, and mission and any brand values or ‘slogans’ that the organization uses internally/ externally The name of the company is Nutritious Food Company, operating in the foods and beverages industry. The company was established in the year 2005 and comprises of six branches located in six major towns of the State of American Arab Emirate. The objective of the company is to provide food and catering services, offering both traditional and modern foods. The company also offers catering services for occasions ...

Innovation and Risk Management

Innovation and Risk Management

Introduction

This report aims at producing a strategic growth report for Apple Inc. Apple Inc is a telephony company that provides innovative products to suit customer’s needs. The innovativeness of Apple Company is a significant factor in steering its growth in the international market. The paper delivers the strategic growth plan in four parts. The first part is an overview of Apple Inc and why it is innovative. The second part contains the strategies that Apple can adopt to realize the proposed growth. Third is the components of New Product Development and how it can ...

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...

Introduction

Brands have existed since ancient times, as evidenced by the fact that individuals have always used unique marks to distinguish their products from those produced by other individuals. However, the main reason for branding in ancient times was to prevent the theft of property. Despite the origins of branding, its main purpose shifted to enhancing the visibility of products as humans engaged in increased commercial activity with each other (Hampf and Lindberg-Repo, 2011, p. 1). Consequently, the concept of brand development arose. Brand development refers to the efforts taken to increase the success of a brand in the market ...

Project Management

A project is a temporary undertaking that is meant to create a unique product and service that can be used to satisfy the needs of the customers. Project management is the process of setting the objective of the project, preparing the project plan, mobilizing the required resources for the project, and executing the project plan to attain the intended outcome. Project management plays an important role in today’s business environment because it ensures that all the business processes and programs are well planned and managed to produce the best outcome for the organizations’ clients. Project management is considered ...

Introduction

Lens Crafter was founded by Dean Butler in 1983, and it is headquartered in Manson Ohio. Dean had an idea of creating frames in an hour which was convenient to the customers. The company has an onsite lab where clients can pick lenses and a frame then have the final product made in less than an hour. The company has grown to be the leading retailer in optics with more than 900 stores and almost 15000 associates in the U.S. and Canada (Tocquigny, 2012 ).

It is important for all companies to have an operational strategy. An operational strategy refers ...

Balanced Scorecard

Most business managers and owners are concerned with the future performance of their ventures, particularly with respect to non-financial aspects of the business. As such, managers in various business organizations and non-profit institutions have embraced the use of different management strategies that can enable them to measure the trends in the performance of their businesses. One of the management strategies that are widely applied by most industries and other business organizations is a balanced scorecard. Essentially, this card entails a management and business planning system that accommodates the non-financial aspects of the business. It takes into account aspects like ...

Chapter 2: Literature review

Introduction This chapter presents the literature review appraisal that exists and is linked to work contentment and inspiration subjects and how these issues are closely related to industrial performance. The chapter discusses the concept of motivation, job satisfaction, and project management and employee satisfaction. Organizational performance as well as its continuity largely depends on critical assets, employees and the managers' capabilities to create and sustain motivating environments of the employees and other human assets. The primary challenge that managers are faced with today is keeping their human capital such as the employees satisfied and motivated. Therefore, all managers must ...

Individual Case Analysis of Apple Inc

Many companies operate in the mobile phone industry. One firm that many people around the world know and recognize to be the best in this industry is Apple Inc. The company is known to be market leaders in the sector in which it operates. The firm has a range of products, which include Smartphones such as the iPhone range of products, headphones, Mac computers and laptops among others. Those clients who have used products from the firm speak highly of them. On the same note, most people know that Apple’s products guarantee client satisfaction and are of high ...

Abstract

The job task analysis helps in determining the job contents by means of the responsibilities and duties that are required to be carried out in order to perform the work related activities. It helps in determining the significance and criticality of the tasks in accordance with the identified job tasks. It also helps in determining the extent of efforts and skills that are required to carry out the work related activities in an effective manner. The current paper enlightens the task analysis of a Customer Experience Specialist from Airbnb Incorporation. The identified tasks are discussed in accordance with their ...

Many researchers focusing on nonprofit organizations pay significant attention to the marketing department because of the need for such organizations to survive in the competitive environment. This competition has affected the performance of these organizations since it reduces the amount of funding from the government and other donors. Nonprofit organization marketing has become widespread recently, and its practice is common in many organizations. The main objective of adopting marketing in nonprofit organizations is to tackle the increasing competition among organizations that offer similar services to the society. The rise in the levels of globalization has exposed the local nonprofit ...

Procurement contract award letter

P. O. BOX. 678906-00567

14-estate New York Road

Telephone 0921 4423031 RE: NOTICE OF CONTRACT AWARD (FILE SERIAL NUMBER 5670, CONTRACT BID FROM BLUE LINKS MERCHANTS) On behalf of Maryland industry in New York, I am happy to inform you that a consensus has been reached about your tender, which sailed through successfully. The published evaluation criterion was used to evaluate the tenders that the company received. Your bid emerged as the most significant, economically. You will find three copies of the agreement, enclosed for signatory purposes. Please return them to the company before the end of the standstill period through the address ...

Summary of the Decision Situation

Just like any other company venturing into a new business, Uber is facing both marketing and pricing challenges. Uber has placed various services into use to ensure that it beats its competitors in providing ride-sharing services in the United States and other parts of the world, such as Europe, Asia, and Africa. Lyft is the main competitor Uber is facing in most of the United States cities. In the international platform, Uber faces a bigger competitive challenge more so in the Chinese market from companies such as Didi Kuaidi. Some of Uber’s services include charging their customers based ...

Executive summary

Introduction It is apparent that the modern-day healthcare system is faced with a myriad of challenges that require constant and relentless application of evidence and best practices in order to remain true to the central mandate of healthcare, which is, provision of safe and quality care. This implies that as healthcare providers, there is the obligation to be agents of positive change that would ensure both organizational and healthcare objectives are met in an effective and comprehensive manner. In this regard, this paper represents an executive summary of quality improvement program “fall prevention”, intended to reduce the number of ...

Introduction

Many factors related to management determine the success of failure of business. One of the most critical area in management that organizations must put more emphasize on is the material ordering process. Organizations consider many factors before ordering for materials, which affect the overall performance of the business. Material ordering falls under the supply chain management that determines the availability of products and services necessary to run the business. Supply of materials act as the backbone for the business success irrespective of how one manages manufacturing and distribution processes. On the other hand, the process of ordering materials adopted ...

CVS Company belongs to the food and drugs industry. To achieve the corporate objective, the company has its interest to reinventing pharmacy business so that it helps millions of people for better health. The company is motivated to make every individual have a unique health experience. The mission statement of the corporation best express the company interest.

Mission Statement

As of 2015, the mission of the company is “To improve the lives of the people we serve by making innovative and pharmacy services of high quality, safe, affordable and easily accessible way.”

CVS Health Key Objectives

SWOT Analysis This management tool is very useful in ...

LeanCor’s Supply Chain Case Study

Q1. A consumer product company has a number of standard logistics operational characteristics. The main characteristics considered in the LeanCor case study include high inventory availability, constant flexibility during customer order processing and speedy deliveries from distribution points to the customer. These three characteristics all relate to improved customer service which is the main target for consumer product companies. More inventory availability means that there is no occasion that a consumer will require a product and find it out of stock. Inventory availability in the warehouses and distribution points is a key practice to ensure that customers get the ...

Introduction

Problem Statement Underdeveloped markets are far behind the developed markets when it comes to the acceptance of technological advancements. The size of the underdeveloped market is huge, and there are great opportunities for growth in such markets. Technology Acceptance Model (TAM) is a theory of information system that shows the pattern in which the users can accept using technology that can be applied to undeveloped markets to determine the acceptance of new business models.

Research Objective

The paper aims to discuss the TAM theory and develop an extension to it for underdeveloped markets. Purpose of Study The extension of TAM model ...

Essay

Overview The employees and staff of the Ritz-Carlton Hotel are locals. Because majority of them are inexperienced in terms of working in a five-star hotel, they mostly lack the skills, knowledge, and attitudes needed to serve customers of Ritz-Carlton hotel. On the contrary, the managerial personnel are experienced, competent, and trained, having a hotel management degree and a comprehensive five-star hotel training prior to working in Ritz-Carlton Hotel. However, they discovered that their housekeeping, kitchen, lobby, and front office personnel lack any formal education or training in their jobs. The managerial personnel hence encountered difficulties in giving them appropriate ...

Introduction

The usefulness of psychology stands above the common knowledge of people. It has wide application in business, particularly in marketing. The study of human psychology helps the business people to understand the emotional behavior of their clients, leading to improved capacity to influence customers’ decisions. Impulse buying is one of the essential psychological applications in the business (Bhakat 149). It results from emotional changes in the decisions of consumers that result in increased purchases than what was initially intended. According to Bhakat (149), having experience in buying is crucial to improving the quality of purchasing decisions. However, such experience ...

BUSINESS MEGA TRENDS ANALYSIS IN RETAIL SECTOR

Business Mega Trends Analysis in Retail Sector When E- commerce was introduced as an option to conventional trading, little did the business experts know that it would grow into the most preferred business transactional process in a span of just ten years. Today technology, market forces, customer satisfaction and ease of transactions are the factors which determine the success rate of a business enterprise. These factors, also known as Mega trends are driving changes in the retail sector and unless retailers recognize and restructure themselves to build a competitive edge in the present international market, they may be heading ...

Coca-Cola’s Naturally Sweet Division: Strategic Objectives Summary

1.0 Naturally Sweet Division: A balanced score card 1.1 Financial perspective (Shareholder value) 1.1.1 Market share: Coca-Cola currently has 30 percent of the global market share of the beverage industry (Sure Dividend, 2016). The Company’s still brands have also captured at least 30 percent of the global industry. Since Naturally Sweet will be aiming to participate in both still and carbonated segments, it will aim to capture at least 30 percent of and Number 1 in the naturally sweetened drinks sub-segments in both the carbonated and still drinks. The products aims to secure for Coca-Cola the largest slice ...

Issue identification and root cause analysis:

Poor internal culture in the organization Poor brand identification in the market Understanding the CEO’s new vision for the organization Strategic effect of the communication plan: Support the strategic goals of BrightStar by improving brand perception and increasing market share Establish effective communication practices in the organization Strategic goals of the communication plan: Inform persuade obtain buy-in Improve communication between the company and the buyers Explain the impact of the merger on the buyers Establish a clear vision and mission Gain consensus from buyers on the new vision and strategy Reposition the company’s brand to increase market ...

EXECUTIVE SUMMARY

This is a case study involving a situation where a textile manufacturer and exporter has received an order that was placed by one of their good customers in the early days of the off-season period. This offer presents equally awarding benefits but also poses a real threat in the event something goes wrong in the production process. Benefits vary from increased profits to customer satisfaction. The main danger in this offer package is late delivery which would lead to the client deducting the amount payable to the company or the manufacturer being stuck with goods that are immovable at ...

Keywords: Complaint handling, Customer loyalty, Service failure, Service recovery, Transparency

Introduction

One of the primary goals of business organizations is to provide effective customer service to ensure that they retain their existing customers and attract new customers to the business. Retaining the existing customers shows customer loyalty. Achieving customer loyalty is critical to the success of organizations because it helps them to maintain their share of the market. However, the imperfect nature of organizations means that service failures occur at times, and this has a negative effect on customer loyalty. Service failure refers to the occurrence of errors in the ...