Arenas Del Mar is an extraordinary beachfront resort located at the beaches of Manuel Antonio. The hotel itself has total 38 rooms, 16 apartments, 2 garden view suites, and 4 ocean view suites (Sheldon, 2007). The 16 apartments can be used as either superior and suite rooms or apartment. All the rooms have flat screen TVs, have king beds, AC, ceiling fans, great ocean views, and huge bathrooms (Kleynhans, 2006). The suites also have a luxurious balcony with a Jacuzzi and a sitting room with sofa sleeper. There is also a pool at the restaurant/reception area and several others by Playitas. The hotel is rank among the top three hotels in Manuel Antonio. However the owners and professionals of the Arenas Del Mar hotel should use various marketing communication strategies to target customers including Japanese families and college students. In order to achieve in this objective, the owners and the advertisers must consider three marketing communication strategies: billboards, website, and outdoor. The objective of this paper is to evaluate the factors that should be considered in choosing the above marketing communication strategy (Kleynhans, 2006).
Essays on Hotels
Biography on Famous Entrepreneur – Conrad Hilton and J Willard Marriott
The journey to being enterprising is not easy. It involves a lot of effort from the entrepreneur (Justin). This report focuses on two entrepreneurs in the same industry. It investigates their background of each of the entrepreneurs so as to be able to determine the success factors in their life. Besides, it gives a comparison and a contrast of these entrepreneurs and above all the obstacles that they had to overcome before achieving their success.