Essays on Disneyland

Challenges of Globalization upon Disneyland

The dynamics that define the constantly evolving global business space generate the challenge of remaining innovative and relevant for clients throughout the world, by juggling the genuine “real thing” of well-known brands with their cultural adaptation to local markets. Disneyland is at the crossroad between permanently reinventing itself by proposing new experiences for its diverse clients while focusing on providing the American original Disneyland experience through all its overseas locations. In this context, one major challenge that the company is likely to confront with in the future is based on the standardization/adaptation dilemma, as it will need to predict

Continue reading...

The place where people would like to visit is Disneyland in California. This is because of the recreational experience that people get in this place. The place is designed in such a manner that the visibility is perfect and also the accessibility for the audience is well designed. One attraction to Disneyland is the social value it brings to the people who visit there. There is social control and social connection with this place. Another aspect with Disneyland is the way color has been used. There is the perfect use of color. One experience with many people who visit

Continue reading...

Hong Kong Disneyland resort is known for its attractions, all year round seasonal offerings and shows. However, recently, there are a number of incidents which takes away this beauty.
Today, at 8.00 pm a young child was hit by a moving trolley on Main Street. Our staff responded swiftly to this incident by clearing the area and informing the paramedics of this incident. In doing this, our HKD staff followed all the safety measures which have recently been put in place to curb these kinds of incidents. Nevertheless, the child died in the hospital due to complications from her

Continue reading...

Technology

Executive Summary
This evaluation of the user experience online has a special twist because old media and new media are meeting in this report. Old media is the old fashioned journey one needed to take to learn information in order to prepare for a family vacation like a trip to Disneyland. Bookstores were a great place to find many travel books and maps to study before heading out the door. The new media is the Internet and the World Wide Web (www). Planning a trip to Disneyland using two sites to find a helpful book was the problem that

Continue reading...

Overview

For 29 year, Hong Kong Ocean Park has been the leading entertainment resort in Hong Kong. Its success has been as a result of various improvements done by its top management to ensure it’s the sole point where people can enjoy quality holiday. However, there is emergence of a new competitor. The competitor is not an ordinary player but the leading firm in the world of entertainment. Walt Disney is virtually known by all households. This poses as serious challenge to the firm thus the management has embarked on numerous improvement procedures in readiness for the arrival of

Continue reading...

Overview

In the year 2006, the management led by the chief executive of Ocean Park in Hong Kong was facing a major decision making challenge. This was a result of the news concerning the arrival and commencement of Hong Kong Disney land. Ocean Park was previously a monopoly and had never faced any competition challenges. Its monopolistic conditions of existence had made it have no counter measures to competition. The Disney land brought more competition to the ocean park since it has animation amusements; it has a very innovative strategy and also is well known for its ruthless and aggressive

Continue reading...

This section describes the external environmental factors that affect the Disneyland theme park in Los Angeles. In particular, this section provides a description of Disneyland’s target customers; of the marketing strategies employed by Disneyland’s key competitors; and of the environmental forces that affect Disneyland, particularly the economic and political forces, as well as the technological and social trends.

External Environment

Description of the Customers
Disneyland’s target market consists mainly of children and families (“The Walt Disney Company,” 2011). In particular, the company employs a market segmentation strategy called multisegment targeting. This means that they serve multiple market segments,

Continue reading...