Essays on Disneyland

Introduction

The Happiest Place on Earth - Disney World in Orlando, Florida. Or is it actually Disneyland in Anaheim, California? Both parks have similar attractions and philosophies, but the size and amenities of the two locations create a clear preference of visitors for one park over the other. That preference, however, depends on the personal likes and dislikes of the families who visit the two parks.

Difference: Size

The two parks are different in that they are of vastly different size. Disney World, located near Orlando, Florida on the east coast covers about 43 square miles. (Dayao, 2014) It encompasses four separate ...

The Mars Climate Orbiter: A Multimillion Dollar Mistake

The Story Grossman (1999) addresses the incident of NASA’s Mars Climate Orbiter in her article named “Metric Math Mistake Muffed Mars Meteorology Mission”. She explains how a simple unit conversion mistake caused the Orbiter to burn up in the Martian atmosphere. The vessel costed NASA a whopping $125 million when it vanished into the Martian atmosphere. The problem, later identified by a NASA review board, owed to a software glitch. The software was used to calculate the thrust in “pounds of force” while the other software took the input in “newtons”. This happened due to the fact that ...

In their works, Umberto Eco and Jean Baudrillard discuss the nature of hyperreality and its presence in contemporary human life as a result of post-modern changes. Both of the authors describe features of hyperreality applied to the United States and Los Angeles with the Disneyland as the world’s best-known amusement park. Actually, both of them see Los Angeles as a fake city. However, along with their criticism, it is better to say that America succeeded in making hyperreality its genuine reality amid the rest of the world. Utopian images, inability to distinguish reality from its imitation, and other ...

What was the fundamental flaw in the Euro Disney development process?

After the success of American and Japanese Disneylands, there were no doubts about the bright future of the French one. The executives paid much more attention to the size of Euro Disney, rather than to the huge enterprise. They focused people’s attention to the price they invested into Euro Disney, which was approximately 30 times bigger than French inverstors usually fund into similar leasure parks (Hartley, 2010). Executives emphasized that they are paying much more attention to the details and, hence, could create the most comfortable place ever. However, a very important sign happened before Euro Disney was ...

Walt Disney Corporation has a loyal base of consumers that is long established since its founding in the 1920s. Today, Walt Disney Company comprises over 5 distinct business components including Media Networks, Studio Entertainment, Interactive, Parks and Resorts and Consumer Products. Constantly emphasizing a dedication towards creating timely entertainment for the whole family, Walt Disney passed on a legacy towards maintaining fantasy, a legacy which its theme parks continue to be known. This papers considers the history and place of the amusement part industry via a situation analysis. It specifically considers Disney by identifying its strengths, weaknesses, opportunities and ...

Unlike the eras that came before it, the postmodern era focused on the individual and whether or not personal authenticity is truly possible. In order to determine if personal authenticity is achievable though, one has to first take into consideration what individualism means. According to Elliot and Lemert, individualism involves a “denial of social connection” (Elliot & Lemert 2009, p. 3-4), in other words “the individualist creed was premised on the assumption that people should leave it to others to deal with their own problems and to get on with the living of life on their own terms” (Elliot & Lemert ...

Contemporary Marketing Issues

Executive summary Brand love is about a brand attitude that people hold about a brand. Some most famous theories of brand love include Sternberg’s (1986) theory of triangular love, Consumer-brand relationship theory proposed by Shimp and Madden (1988), Lovemark theory of Robert (2005), and Emotional brand attachment theory proposed by Carroll and Ahuvia (2006). Findings disclosed that emotional approaches to brand love are stronger than rationale benefits. Organizations that transformed from functional to emotional include Coca-Cola and Walt Disney. These organizations are the examples, of emotional theories as they got huge success through deploying interpersonal emotional theories of ...

China is yearning for urbanization and has demolition happening in many parts of the country. Many buildings and old architectures, many that are important to the culture, are being demolished. The citizens have contrasting opinions, let us look at both the bright and dark side of the story. China is known to be the most populous state in the world today. Its population reaches over 1,381 billion people. It is also the second largest state by the area of the land and if calculated by the total area – the third largest state. China has a very rich nature, ...

Glocalizaton concept and its relation to standardization-adaptation debate in marketing literature review

What is glocalization Glocolization is a term that was introduced in early 90s by Robertson, it comes from combination of two words; globalization as well as localization. The globalization refers to the flexibility that is brought about by countries allowing the international forces to have impact on their local market environments, so as to attain some economic growth. Furthermore the term localization refers to the reiterating that is brought about by regions in order to maintain and protect some local culture and local conditions from them being carried away completely by the globalization forces. Therefore, glocalization attempts to balance ...

1.0 Background According to Wiefels, the term marketing communication refers to all activities or strategies that are applied by a given organization or company to communicate to customers or market their goods and services. The process of market communication may apply various strategies such as advertising, branding and use of websites or even direct sales presentations. Hong Kong Disneyland is the smallest in the world and it was occasionally reported to have made losses. Based on the challenges that it (Hong Kong Disneyland) faces, the following strategies may facilitate the improvement of the number of tourist visits. 2.0 Specific ...

Walt Disney Company has been a pillar of excellence within the international business community for being innovative in every aspect of their business. Aside from their wonderful and precious films, Walt Disney has operated with the notion of making a difference in the world and using their branding to help implement change. For example, Walt Disney could have just kept their business to the industry of film making; however, Walt Disney decided to opt for something more that is giving joy to children and families all over the world. What has made their business model so special is that ...

Theme Park Industry: General Market Overview

A theme park industry is an amusement creative environment, where a single or multiple themes are used to enjoy the consumers with diverse rides, landscapes, entertaining attractions and other amusement services. The idea of mass-entertainment places emerged in the nineteenth century when the first amusement gardens appeared in the US. They offered rides on animals, simple attractions and beautiful natural landscapes. Later the trolley parks have evolved into innovative amusement theme parks known for their sophisticated attractions and services (Abercrombie, et al., 2011). Such parks are usually divided into domestic/national parks or international depending on the target audience or ...

Trip to Disneyland

1.0 Tourism Distribution Channels 1.1Introduction Travel business and experience is one of the most dynamic sectors of the tourism industry. Visitors want to travel and have an experience of a lifetime. They have formed-perspectives of how they want their experience to be, putting stakeholders in this industry on the run as they endeavour to better performance and conform to the needs of their customers (Tran, Jeeva&Pourabedin, 2016). Customer perspective and the expectations they have is enough to make travel a reality that anyone can wish to engage in. Service delivery in the travel industry is varied before the final ...

Doing business in another country requires a lot of effort. Not only should the companies be ready for the large entry expenditures. There are also a large number of cultural differences that the companies should keep in mind in order to integrate into the new market environment successfully. The CW Model defines 7 key cultural dimensions that may have a great influence on the company’s performance abroad. They include hierarchy/egalitarianism, group focus, relationships, communication styles, time orientation, change tolerance, and motivation/work-life balance (Solomon & Schell, 2009). The people who work for the multinational companies in the managerial positions should ...

Disneyland has a very strong brand, but in different regions of the world it faced the culture related problems and opening a typical Disneyland theme park did not guarantee the immediate success. Based on its experience received in Japan and France, the company should learn to be able to cope with the cultural diversity in the future. First of all, Disneyland should rely more on the local top managers that know the internal business environment better. For instance, Disneyland had a lot of problems in France and only after the company hired the French man Philippe Bourguignon, the Euro ...

1. Souhiel/The Memory Palace 2. Souhiel's introduction was captivating and attention-grabbing, when he asked if anyone in the audience knew the definition of a memory palace. Although I thought he read too many of his notes while delivering his speech, overall, his presentation and delivery were very impressive. Also, he wrote down talking points, and the class practiced the Memory Palace test. The memory palace is a type of brain training, and, as a class, we explored how it works. The bottom line was that the exercises showed how the brain excels at some tasks, but performs poorly at ...

Walt Disney is a company which has had the fortune to stay as amongst the most recognized brands throughout the world. Their business strategy has been simple -- focus on the making Disney a family brand, and grow exponentially in every aspect of the media and entertainment industry. Hence, the company began in the line of expanding their business vertically, thereby becoming a self sustained company and brand all over the world. To begin with, the company started with being an animation picture producing company. As its characters, Mickey Mouse and others grew famous and began to be recognized ...

Currently Apple Inc. is near its 40th birthday and is one of the largest and most well-known corporations of the world. The Apple brand is one of the most valuable brands of the world and the total worth of Apple amounts to over 750 Billion USD. Apple is a provider of equipment for mobile communication and media devices. Its products include hardware for communication, computing, entertainment equipment as well as media peripherals. Additionally Apple is also a purveyor of software support for the hardware including operating systems for mobile phones, computers, multimedia platforms and application software. From the diverse range of ...

Introduction

Disneyland Paris was originally known as Euro Disney Resort, and later on turned to be Euro Disneyland. (Cateora, P.R., & Graham, J 2006, pp 34). It was a home to two theme parks as well as seven hotels, entertainment complex, dining and a shopping center. This company has opened its branches in several parts of the world. It is a common knowledge that for any business to succeed there must be a lot of reasons behind it.( Abhijeet S 2010,pp 77). Furthermore, it must have its strengths, weaknesses, opportunities and also its threats which are discussed below. In this paper, I have ...

Introduction

Disneyland is a theme park that operates as a collection of entertainment attractions, outing as well as other forms of enjoyment to a large number of people. The theme park targets the travelling customers especially children who are expected to last for recommended visit length of three hours. The main competitors, in loss angels of Disneyland Park include Disney California Adventure, Universal Studios Hollywood and Knott’s Berry Farm. The environmental factors affecting Disneyland includes political, economical and social factor.

Description of the customers

The customers of the Disneyland Park are tourism or the visitors usually composed of children. The needs and wants of the customers ...

Part A

Introduction Fortune 500 companies are the top 500 companies in the US which are listed by Fortune magazine every year. The companies are generally ranked on the basis of their gross revenue (Fortune 500). The Fortune magazine started to enlist these 500 best company in 1955 for the first time. The concept of selecting best 500 American companies was first created by Edgar Smith, the editor of Fortune 500. In these 500 best companies, the top companies are Wal-Mart Stores, Exxon Mobil, Chevron, Berkshire Hathaway, and Apple (Fortune 500) The company chosen for this research paper is ...

Disneyland theme parks in business all over the world are a dream holiday destination not only for kids but for adults as well. The park a dream world where people often go to forget their problems and get lost with their favourite cartoon characters. The huge castle gateways seem to come straight out of the beautifully illustrated story books that people read when they are children. Walt Disney opened up the first Disneyland on July 17, 1955 in which he built a unique destination based on immersive experiences and the mere act of storytelling, thereby causing a paradigm-shift in family entertainment as a business. ...

Introduction

The Walt Disney Company is an example of an organization which is in true sense a globalized company with consumers all over the world. The fascination that Disney draws is second to none and since 1929 it has been on a magical journey of movies, cartoons, theme parks, hotel to name a few. Walt Disney has been omnipresent, accessories; toys and clothing are also one way in being a constant presence. The culture at Disney is built on imagination, innovation and good business decisions in tune with the changing winds of times (The Walt Disney Company, 2014). Walt Disney is one of ...

The preferred vacation spot is California State in the United States of America. This state has a large variety of tourist attraction sites which would be intriguing to watch. California boasts of diverse simulated attractions, spectacular landscapes and natural playgrounds that have a universal reputation. As a result, California continues to create a center of attraction to the majority of visitors drawn from all parts of the world. To begin with, the Redwood National Park of California that provides tourists with a range of open-air activities to undertake while in the state. The park presents vast woodlands with rivers and an unending magnificent coastline ...

Abstract

Hong Kong Disneyland has been opened for over a period of ten years .It is beautiful and attractive place to visit. Being so famous it still has many problems till today. Below discussion describes the issues faced by the Hong Kong Disneyland.

ISSUES FACED BY HONG KONG DISNEYLAND ARE AS FOLLOWS:

- With over emphasis on China market, Hong Kong Disneyland has focussed on China market for a long period. With the opening of Shanghai Disneyland this year, Hong Kong Disneyland predicts that they will lose 50 percent of tourist’s attendance. - Brand image of Hong Kong Disneyland is diluting because it has created too many issues like ...

Challenges of Globalization upon Disneyland

The dynamics that define the constantly evolving global business space generate the challenge of remaining innovative and relevant for clients throughout the world, by juggling the genuine “real thing” of well-known brands with their cultural adaptation to local markets. Disneyland is at the crossroad between permanently reinventing itself by proposing new experiences for its diverse clients while focusing on providing the American original Disneyland experience through all its overseas locations. In this context, one major challenge that the company is likely to confront with in the future is based on the standardization/adaptation dilemma, as it will need to predict ...

Question 1: Suncal's primary (market) stakeholders are their shareholders, their employees, vendors and potential home buyers and below market renters. The shareholders benefit from revenues which show up as dividends, The employees benefit from the company’s ability to generate income, and its vendors in turn benefit from a continued source of sales revenue, but also, potential Suncal home buyers, and below market renters. Secondary or non-market stakeholders include The Disney Resort Group. Although The Disney Resort Group “Disney” is not involved in direct monetary exchanges with Suncal, they, as well as residents in the city of Anaheim could ...

Worksheet

Current Events Permanent artificial heart has been implanted into a patient Website: www.ambafrance-ca.org

The capital city is Paris

Website: www.mapsofworld.com/france/

Type of government

Semi-President Republic Website: www.mapsofworld.com/france/

Size of country

674,843 square kilometers Website: www.mapsofworld.com/france/

Population

66,350,000 (2013) Website: www.mapsofworld.com/france/

Climate

- Cold winters and hot summers. - Warm and dry summers, - Rainfall from October to April - Ample sunshine all year round. Website: www.mapsofworld.com/france/

Popular/national sports

Football, tennis, and cycling Website: www.mapsofworld.com/france/

Terrain

Majorly flat plains or slightly rolling hills (North and West) Website: www.indexmundi.com/france/

Major colleges/universities

Université de Caen Basse-Normandie and Claude Bernard University Lyon 1 Website: http://www.4icu.org/fr/

Industries

Vast range ...

Slide 1

Marketing: Disney Expansion in Mexico City Mexico City is one of the biggest and important cities in the world, home of almost 20 million populations. Mexico is locally known as Ciudad de México encompassed the Federal District or Distrito Federal, Mexico City D. F. A market expansion contributes to productivity growth . Disney expansion is relative to the previous successes of the company that demonstrate the ability to adapt new place or location, and the significance of finding target market. The flexibility of the Disney Company is one of the advantages to achieve excellent results and its ...

Walt Disney opened the first theme park company in Anaheim, California, after one year of establishment in 1955. This was at a cost of $17.5 Million. The park welcomed over 28,000 people on its first time while it was remarkably done. “Most recently, Disneyland has recorded approximately 12 million visitors annually. It opened another park known as California Adventure in 2001” (Peng 395). “Destiny had a strong relationship with the Oriental Land Company, yet they vowed never to reach a similar project without a significant equity stake again” (Clerk & Chen 336). They viewed Disney’s style as its greatest asset and the delivery ...

The place where people would like to visit is Disneyland in California. This is because of the recreational experience that people get in this place. The place is designed in such a manner that the visibility is perfect and also the accessibility for the audience is well designed. One attraction to Disneyland is the social value it brings to the people who visit there. There is social control and social connection with this place. Another aspect with Disneyland is the way color has been used. There is the perfect use of color. One experience with many people who visit Disneyland ...

Hong Kong Disneyland resort is known for its attractions, all year round seasonal offerings and shows. However, recently, there are a number of incidents which takes away this beauty. Today, at 8.00 pm a young child was hit by a moving trolley on Main Street. Our staff responded swiftly to this incident by clearing the area and informing the paramedics of this incident. In doing this, our HKD staff followed all the safety measures which have recently been put in place to curb these kinds of incidents. Nevertheless, the child died in the hospital due to complications from her injuries while ...

Technology

Executive Summary This evaluation of the user experience online has a special twist because old media and new media are meeting in this report. Old media is the old fashioned journey one needed to take to learn information in order to prepare for a family vacation like a trip to Disneyland. Bookstores were a great place to find many travel books and maps to study before heading out the door. The new media is the Internet and the World Wide Web (www). Planning a trip to Disneyland using two sites to find a helpful book was the problem that needed to be solved. The ...

Question 1

The strategic management model that will be used within a company involves several steps and processes. Walt Disney Company had to follow these procedures before adopting a specific strategy. A strategy has to be formulated after identifying the goals that a company aims to achieve. A feasibility study is then conducted to assess the applicability of the strategy as well as compatibility with the company. A mission and vision is then obtained and this will assist the company to know the target. Assessment of its viability to address the problem is conducted which is both on internal and external level. The strategy ...

Umberto Eco talks about the idea of creating an experience for the public. He talks about the way the phenomenon shows itself specifically in America. While Eco has mixed feelings on if hyperactive, reality is good or not. Eco believes that hyperactive reality shows itself in America’s portrayal of history, nature architecture, and entertainment among other things. According to Eco believes that Americans like entertainment and therefore they intertwined hyperactive reality into our lives. In the American’s portrayal of history, they make always tend to portray reality in whatever they do. Instead, of designing simple things, ...

Overview

For 29 year, Hong Kong Ocean Park has been the leading entertainment resort in Hong Kong. Its success has been as a result of various improvements done by its top management to ensure it’s the sole point where people can enjoy quality holiday. However, there is emergence of a new competitor. The competitor is not an ordinary player but the leading firm in the world of entertainment. Walt Disney is virtually known by all households. This poses as serious challenge to the firm thus the management has embarked on numerous improvement procedures in readiness for the arrival of Disneyland in ...

Overview

In the year 2006, the management led by the chief executive of Ocean Park in Hong Kong was facing a major decision making challenge. This was a result of the news concerning the arrival and commencement of Hong Kong Disney land. Ocean Park was previously a monopoly and had never faced any competition challenges. Its monopolistic conditions of existence had made it have no counter measures to competition. The Disney land brought more competition to the ocean park since it has animation amusements; it has a very innovative strategy and also is well known for its ruthless and aggressive competition approach. The Ocean ...

This section describes the external environmental factors that affect the Disneyland theme park in Los Angeles. In particular, this section provides a description of Disneyland’s target customers; of the marketing strategies employed by Disneyland’s key competitors; and of the environmental forces that affect Disneyland, particularly the economic and political forces, as well as the technological and social trends.

External Environment

Description of the Customers Disneyland’s target market consists mainly of children and families (“The Walt Disney Company,” 2011). In particular, the company employs a market segmentation strategy called multisegment targeting. This means that they serve multiple market segments, which ...

Every business must consider the health and well-being of its customers. A big and successful multinational company like Disneyland is no exception. Having recently come under fire for refusing Ms. Tina Baughman, who is suffering from muscular dystrophy, to use a Segway instead of a wheelchair or motorized scooter at their California theme park, Disney is asked to reconsider what it means to look out for the health and welfare of all of its customers (Cohen). Whether the business is a theme park like Disneyland or a formal one like a doctor’s office, Americans With Disabilities Act of 1990 (ADA) states that ...

Walt Disney theme parks are still considered sensational all over the world. This is actually kind of surprising because if only ideas and cartoon characters have expiration dates, then the Walt Disney franchise would have long been thrown away by the crowd, even the crowd who once loved it. I am a Walt Disney fan since I was a kid and unfortunately, even after my childhood days, I still am. I think I do not have to say that I am not ashamed but proud of it anymore because I have already said it to my friends and acquaintances like a thousand ...

Disney’s Responsibility to Its Customers

Every business must consider the health and well being of its customers, and Disneyland is no exception. Having recently come under fire for refusing muscular dystrophy customer Tina Baughman to use a Segway instead of a wheelchair or motorized scooter at their California theme park, Disney must reconsider what it means to look out for the health and welfare of all of its customers (Cohen). There are several reasons why a business such as Disneyland must consider these factors. Considering the health and welfare of customers, including those with disabilities, is good business practice making the establishment more attractive to a wider variety ...

Introduction:

The California Travel Planning Guide aims to provide prospective visitors of Disneyland with information about the theme park, particularly about the activities that they can do, the places that they can go to, and the souvenir items that they can purchase within the theme park.

This completion memo provides details about the completion of this repurposing project, which our team worked on from July 20 to July 27, 2012.

The California Disneyland Travel Planning Guide consisted of three main tasks or deliverables, namely the brochure, the written report, and the oral presentation. There are three members in our group, ...

English Department

Washington State University Pullman, WA 99165-1250

Dear, Ms. Burke:

Enclosed is our report for the repurposing project entitled California Disneyland Travel Planning Guide. This report provides an overview of the project, the methods we used for completing the project, as well as our findings and conclusions from working on the project. This report is written for Ms. Tomie Gowdy-Burke whose authorization of our proposal allowed us to commence the project on July 20, 2012. As indicated in our proposal, this report provides information about the steps we took in the creation of a brochure that provided information on the ...

Introduction:

The California Travel Planning Guide aims to provide prospective visitors of Disneyland with information about the theme park, particularly about the activities that they can do, the places that they can go to, and the souvenir items that they can purchase within the theme park.

This progress memo provides information about the project’s status to date, with the due date scheduled on July 27, 2012.

The project started on July 20, 2007 and will end on July 27, 2012. The Project is divided into the following major tasks: Project Planning, Brochure Design, Content Creation, and the Report.

Project ...

1. Who is the target audience for your repurposed product? Why did you choose this audience?

The target audience would consist of the people who plan to go to Disneyland,

particularly the students, children, parents, and tourists. We chose this audience because

they are the ones most likely to visit Disneyland, but since they probably don’t frequent

Disneyland that much or may even be going to Disneyland for the first time, they would

surely be interested to learn more about what they can see and do in Disneyland and how

they can go to the different places within the theme park.

2. What will your product be and how does it work ...

Rumor has it that Walt Disney had his body cryogenically frozen after his death from cancer in 1966, and that his remains are in a chamber below Disneyland, waiting for the day that he can be revived. This is probably an urban legend since his family and estate insisted that his body was cremated after a private funeral service, but the story has persisted because Disney was always interested in the most cutting edge technology. If his consciousness were to be revived today and placed into another body, he would almost certainly be interested in all the latest developments in computer ...

The brothers Walt and Roy established the Walt Disney Company in October of 1923. They started in a small animation studio that has developed to be the largest animation studios in Hollywood. In the mid nineties, Walt Disney had a vision to create a wonderland park that contained all the characters in his cartoons. The Walt Disney Company mission is to become world leaders in providing and producing entertainment and information through which the company can develop the most creative, profitable and innovative entertainment experiences and associated products worldwide. The mission of making people happy is evident in the diversity of products ...

Introduction

Euro Disneyland was opened in 1992 at Paris in a 5 billion project with the main intention of merging Disney and Paris (Matlack & Sager, 2003). In USA and Tokyo Disney was a success and it was the intention of the management then to replicate the same success to Paris. However, the first instance the park opened there was a hurdle in the form of farmers who blocked the entrance with tractors as a protest to the American government who pushed for cutting of French Agricultural subsidies (Matlack & Sager). This was a sign of the future being marred by difficulties despite the positive ...

Marketing Mix for Coca Cola

Introduction

Marketing mix is the approach that a business or a company uses in order to improve on its profits and be able to compete with its competitors. The strategies are grouped into different groups, which include production, price, location, promotion, and place (Doyle, 2006). This strategy is intended to position a company in a competitive edge that ensures it operates in profitable activities. This study will focus on the marketing mix strategy in the Coca Cola Company.

Product

Coca-cola Company is a company that manufactures and markets non –alcoholic soft drinks. The company is known for its outstanding product that is the Coca Cola, ...