Essays on Iphone

iPhone, Apple’s most revolutionary product, is no doubt one of the symbols of globalization. The world will never be same again after its appearance. So what is globalization and how iPhone is related to this phenomenon?

Globalization is a process of world’s both transitional and transcultural integration (Al-Rodhan). Globalization implies the formation of a single (universal) international economic, legal, cultural and information space. In other words, the phenomenon of globalization goes beyond the purely economic framework, and has a significant impact on all major areas of public life - politics, ideology and culture. It will no doubt play a decisive role ...

Apple Inc. is a consumer electronics company behind the renowned smartphone brand, iPhone. The iPhone found its way into a saturated cellular market which was characterized with massive competition. Despite, the fears of market entry, iPhone has managed to cut a slot for itself as a true smartphone with the ultimate consumer experience. It has combined innovation by adopting a sleek design, a brilliant touch interface as well as a superior operating system named IOS.

The superiority of the iPhone in all these major aspects made it a cult product. Due to the high brand equity associated with Apple, iPhone retails at high prices with its 1st ...

Since the launch of its first product, the Apple I in 1976, Apple Inc. has constantly been involved in the production of better and new products in order to meet the demands of the growing market and satisfy its customers. Almost each and every of its products has been improved to an advanced, sophisticated and satisfying level. The Apple I was improved to become better and more efficient computers that are used up to date, all over the world.

In the past dozen years, Apple Inc. has been able to produce multiple and different versions of its model of ...

The case is about how people get frustrated with the product with multiple features, especially the electronics. The development in technology has made it possible to load products with several features which might be perceived as useful. However, the multiple features can cause a product to be irresistible to consumers and at the same time hard to operate. Thus, adding too many features into a single product will lead to feature fatigue.

The case analyzes how consumers trade off capability and usability before and after the usage of the product. In the research, the participants were allowed to interact with the ...

Misused Words

The comparison criterion (Criteria) in this case will be the product measurements and weight, display, processor, battery, software, camera, storage, construction and colours. The Samsung Galaxy S4 is taller and wider than the Apple iPhone 5s. Both these phones are very thin, but the Samsung Galaxy S4 is around (Comparatively) thicker. Measurements and weight is one of the first criterions (criteria), Measurement of Apple iPhone 5S is 124x59x7.6mm and it weighs 112g, whereas Samsung Galaxy S4 measures 137x70x7.9mm and weighs 130g.

This made iPhone screens crispest (detailed) and sharpest ever seen for a Smartphone.

Inappropriate Connotation The superiority of Apple over Samsung is waning (decreasing, declining, diminishing, dwindling, shrinking and contracting) ...

Introduction

Having a Smartphone is the necessity rather than another accessory for most people. This paper is on the topic of product evaluation with the comparison of Samsung Galaxy S4 and Apple iPhone 5s. The comparison criterion in this case will be the product measurements and weight, display, processor, battery, software, camera, storage, construction and colours. Apple and Samsung have over the years started a Smartphone war, through their latest phones. The launch of Samsung Galaxy S4 and Apple iPhone 5s is the next edition of technology and the Smartphone war. Lately, Apple’s iPhone has had the upper hand over their ...

FoodSpotting

FoodSpotting is one of the leading food applications that not only rates the restaurants but also provides the ratings on dishes by various users. It is a ‘visual guide’ to good dishes and where can the customers find them. Following are some of the strengths of the application:

App Strength:

- It helps in discovering nearby dishes as per your cravings and discover which nearby restaurant offers the dish and at what price. - It makes finding good food as a real time ‘visual’ experience and gives an experience of looking into a ‘bakery window’. - It keeps a track of dishes that a ...

About the company and the rationale for selecting it

Apple Inc. is an American multinational company headquartered in California, United States. The company deals in consumer electronics, software and also provides paid multimedia services. Some of the popular products of the company include, IPhone, IPad, IPod and MacBook. At present, the company is amongst the world biggest company with market capitalization of $677.37 Billion. The company has always been in the good news for providing innovative and consumer friendly products. For instance, it first ruled the portable music industry through launch of IPod that changed the music listening experience of the consumer and then, in 2008, the ...

I. Introduction What is Apple? In general and in principle, it is an American company, one of the pioneers in the computer market with the head office located in Cupertino, California. Apple is a spirit, ideology and lifestyle. No other computer company was able to create an analogous and consolidated subculture of its users like Apple Inc. did. II. Description of Apple Inc.

A. History

In 1976, two friends, Steve Jobs and Steve Wozniak founded the company Apple. These young men were able to dream and the their desire was to change the world. Of course, at that time ...

Specific Purpose Statement: Explore the features that make iPhone more preferable than other phones.

Thesis Statement: iPhone has unique features that enhance its performance compared to other phones. Introduction I. Attention getter: Have you ever desired a phone that will transform your functionality? iPhone is the transformation that you require. II. Credibility Statement: It is wise to evaluate the different features of iPhone that make it outstanding among the many mobile phones that are being developed. III. Topic justification: The features of a phone determine the functionality of the phone. Features are the applications that make the phone run. Apple, the manufacturer of iPhones, has come up with unique applications for ...

- Bibliographic Entry Ludlow, David. “Google Nexus 6 release date, specs & price – out in November”. Web. 20 October 2014. Phonearena. “Google Nexus 6”. Web. Martin, Chris. “Google Nexus 6 release date, price and specs UK: Motorola made Nexus 6 brings Android 5.0 Lollipop”. Web. 15 October 2014. McCann, John. “Nexus 6 release date, news and features. UPDATED Nexus 6 smartphone specs make it a big Moto X”. Web. 20 october 2014. Geeky. “Nexus 6 Has Some Hidden Features That Google Didn’t Reveal”. Web. 17 October 2014. - Summary - Impact/Opinion It ...

Samsung Galaxy S

Samsung Galaxy S is a smart-phone in a slate-format and touch screen enabled that is marketed, developed and designed by Samsung. Samsung Galaxy S is one of the pioneers who have created the first device in the third series of Android smart-phones that is manufactured by Samsung Electronics. In the march 2010, the Samsung S was announced which became available for retailing in the June 2010. Moreover, the Samsung Galaxy S has more than two dozen of variation. In addition, when Samsung Galaxy S is released, it included the fastest processing graphs that any smart-phone offered (Wimberly, 2010). Moreover, the Galaxy ...

iPhone 6 Plus is easily Bent Solutions

Dear Sir,

Apple Company is still on the lead in the production of mobile smart phones that are available to the customers in all the company stores and other selected places. The production and release of the iPhone 6 plus has increased the flow of customers into the stores of the company where the product is available for purchase. The product is appealing to most of the customers and has surpassed the negativity that has been associated with the product in the recent months . This notwithstanding, there are calls for the company to improve ...

- Bibliographic Entry Beavis, Gareth and McCann, John. “iPhone 6 release date, news and features. UPDATED Everything you need to know about the new iPhone 6”. Web.23 December 2014. Apple. “iPhone 6 Bigger than bigger”. Web. Macrumors. “iPhone 6 and iPhone 6 Plus”. Web. 19 September 2014. Jones, Chuck. “Expectations For Apple's iPhone 6 First Weekend Sales Are Muted. Set Up To Beat?” Forbes. Web. 22 September 2014. - Summary - Impact/Opinion DxOMark Company, which is engaged in comparing the photo and video capabilities of various mobile devices, said that the iPhone ...

iPhone 6 Plus is easily Bent

Dear Mr. Smith, Apple Company has been on the forefront in the smart phone industry in production and marketing of the most effective phones and distributed them worldwide. Since its incorporation, the company has ensured and maintained the standards and class of ensuring that the products it sells to the outside world are quality and portray a good image of the company. Recently, the company has been on the lead in production and release of new products and particularly phones to the market. The release of the products is timed to counteract the ...

The Evaluation of the iPhone

Audience iPhone has made successful penetration in the market, and is now introducing new models with enhanced features. The product is geared towards the college and the university students; they are using the product in order to record their notes quickly, as iPhone allows them to keep their notes organized. Further, the product is light weight that provides ease in order to carry it to and from the institution. Further, the iPhone is also attractive to the business people, as it comprise of the business qualities such as sending of the documents, and communication with the client, which ...

The supply and demand curves were determined after drawing a demand and supply schedule. The demand schedule is drawn by determining the quantity demanded at respective price of the iPhone phones. Thereafter, a graph is plotted based on the quantity demanded and the price to produce the demand curve. Consequently, the supply schedule is drawn by determining the quantity supplied at different prices of the iPhone phones. Thereafter, a graph is plotted based on the quantity supplied and the price. For instance, the quantity demanded of iPhone phones is 1 million at the price of 500 dollars and 600 dollars for ...

- Apple’s iPhone. I have been using the iPhone right from the time the first iPhone was released into the market in the year 2007. - Apple’s iPhone has revolutionized the smartphone market and made Apple the top technology company in the world. iPhone followed the success of Apple’s digital player iPod and helped in increasing the market capitalization of Apple above the US$ 500 levels. Just like other any other Apple’s products, iPhone offers good user interface and design perfection, which have made it an instant hit in the smartphone market. However, the ...

IMC Strategies for building the iPhone 5 brand

Introduction

Today, Apple has created a nice for itself in the world of mobile phones, music and computing. Having its sharp focus on innovation and technology, coupled with the vision of the late Steve Jobs and Tim Cook, Apple has established itself as one of the most respected and trusted brands in the world. Many analysts say that the ‘i’ in its iPhone, iPod and iPad stands for innovation! It is interesting to note that Apple has never invented any new products. Whether it is an iPod or an iPhone, it just reinvented the ...

Introduction

This paper will discuss the sales plan for Apple iPhone 5s. We will go through topics like the Sales geography, staffing requirements, territory breakdown, sales outlets, distribution method and sales strategies in the first sections of the paper. In the second section, we will go through the reasons behind choosing the selected market, management of sales force challenges, marketing plan, sales force training and success metrics.

Sales Geography

As per Apple’s regulatory files, Apple’s business is managed on basis of Geography. The geographic segments to be targeted for launch of Apple iPhone 5s will be Americas, Japan, Europe, Asia-Pacific ...

Many people expected to see a lot of change in the launch of iPhone 5c and iPhone 5s, and the excellent features from the iOS7. However, the changes are hard and could not amaze the public anymore. They begin to switch to Android. The android phones are much better than iPhone because of the poor battery performance, no memory card slot, only use of iTunes as the connection between computers . This article describes how Android Phones are better than the iPhone? When customers purchase the iPhone from the Apple Store, the first thing they will do is to change ...

Financial / Economic News

[Author Name]

Apple sells 48 million iPhones, but profit squeezed

Apple sales were elevating in the past quarter. Its revenue was at its peak. The company recorded the second highest quarterly profit of $13.1 billion in 2012. After the launch of iPhone 5 its profits started declining. In 2013 after the launch of its model iPhone 5c sales started elevating but profit started deteriorating. The reason which supported this unexpected decline was that Apple demanded that same higher prices for its exorbitant product though it was manufactured using plastic like Samsung mobiles rather than aluminum which was incorporated in its previous model iPhone 4. Customers of Apple ...

The term ‘pop culture’ has different definitions that depend on the context and the person defining the term. According to Tim Delaney, pop culture is generally recognized as the vernacular or people’s culture that predominates in a society at a point in time (P. 1). Other definitions have also described pop culture as the entirety of ideas, attitudes, perspectives, memes, and images as well as other phenomena that an informal consensus prefers within the mainstream of a specific culture. While the term popular culture has been used interchangeably with pop culture and they have often borne overlapping meanings, the term pop ...

Company researched, Apple Inc.

Apple Inc. is a multinational company that deals with manufacture and distribution of consumer electronics, both hardware and software products. The hardware products personal computers, iPod music player, iPhone smartphone, andiPad tablet computer, while the software products include the OS X and the IOS operating systems, the iTunes media browser and the safari web browser. Apple Inc. was incorporated as Apple computer Inc. on January 3 1977. However the word computer was removed from its name on January 9 2007, on the eve of that day Steve Jobs introduced the iPhone reflecting its focus in consumer electronics. Current statistics indicate ...

Part 1

I am looking for the desktop computer system for my home use. Along with the desktop PC, I also want to purchase a monitor and a printer. For this purpose, I browsed through the internet, read reviews and the ranking of the best desktop PCs. Finally, I have made a decision to purchase Dell XPS One 27 online. There are number of reasons why I have chosen this desktop PC for my home use. First and the most important feature of this desktop is its incredible touch display. It offers high resolution, and multi touch display with dual-hinge articulating stand. So ...

Introduction

The term that defines technology is “forward” and we can only expect a lot of improvements and developments from technology to make our life easier. One company that has touched millions of cellphone users worldwide with its cutting edge technology is Apple Inc, the most admired company globally and one of the largest multinational corporations in technology. In September, 2012 Apple announced its much awaited iPhone 5, the sixth generation in the iPhone series that runs on iOS 6 (iPhone Operating System), has a top-notch design, an innate user interface, and has impressive interactive programs for internet based applications. This paper ...

I-phone 6 Commercial Ad

The ad is about forty seconds long. In the video, the new iPhone 6 is displayed and some of the features it has are shown in the video. The ad has background music that plays from the start to the end of the video. However, there are no vocals but it is a form of a melody. Some of the features are displayed such as the apps present in the phone. The features clearly shown in the videos include the YouTube function of the phone and access to social network sites such as twitter. The only physical attributes that are shown ...

A Smartphone that has innovative applications (Source http://www.att.com)

Introduction 2

Innovative Smartphone Applications 2 Conclusion 6 Introduction Increased development and advancement in technology has led to the introduction of Smartphones. There has been a major shift towards the production of smartphones by companies such as Samsung and Apple Inc. Smartphone applications refer to applications that a user can run on Smartphones. Most of the recent mobile phones are Smartphones. These phones are able to connect to internet services and perform tasks that are readily associated with computers and laptops. Smartphones are shipped with many applications that are already installed in ...

IMC and CMM Basics

Introduction

Integrated marketing communication (IMC) refers to the careful co-ordination of all promotional messages for a service or product in order to ensure the constancy of message at each contact point where an organization meets the customer (Raghubir et. al., 2004). Apple makes use of advertising, promotion, sales, personal selling along with direct marketing strategies to communicate with is customers. The fundamental business model of Apple has not changed ever since the time it first started business during the closing stages of 1980's. Apple is highly committed towards bringing the most excellent communication experience for users around ...

The latest news report on the sales figure of the recently launched iPhone 5S and 5C reveals that Apple has sold nine million units during its debut weekend, with the iPhone 5S outselling the 5C. Furthermore, according to the study of the Localytics, the ratio of sales of the iPhone 5S to the iPhone 5C is 3.4 to 1. Comparing this figure with last year’s launch of the iPhone 4S, 2011’s sales reached four million. Tom Cook, Apple’s CEO is more than happy on the tremendous response on the iPhone 5S saying that, “The demand for ...

My iPhone, I have realized in the course of this reflection, has become a part of my body. This is more than metaphor, since a slight vibration near my pocket area, even when I am not carrying it will cause me to reach for it. This seems similar to the concept of phantom limbs, arms or legs that itch even though they are no longer there—a phone that rings even when you no longer have it. I have chosen the Apple iPhone, because I feel like it is the culmination of all of the other media technologies. From TVs, to cameras, ...

The iPhone is a product that has gained an iconic value in America. It is, after all, the original smart phone, and it marked a drastic change in in perception of what a phone can do. The iPhone is also the father of the iPad, which is the pioneering product of tablets. In my opinion, it is also the best phone currently on the market. It is a remarkable product with a range of applications. The iPhone operates on the same operating system as Macintosh computers, MacOS X, with modifications to be appropriate for the interface of the iPhone. Since third party companies ...

Introduction

Apple Inc is one of the largest multinational corporations in America. With its headquarters in Cupertino, California, the company has enacted a massive revolution in the technological world through its non-ending innovations. Apple was founded by the late Steve Jobs and Steve Wozniack in 1977, and today it is the leading producer of technological gadgets in the world. Apple’s products range from computers, smart phones, televisions amongst others. Two of the most renowned Apple brands are the iPhone and the iPod Touch.

The iPhone

Loving it is easy-That’s why so many people do! Product positioning statement Designed for ...

The iPhone 5 is the fanciest smart phone in the market currently. The iPhone is assembled with great care and caution so as to successful meets the evolving customer needs. In order to demonstrate Apple’s commitment to meeting the needs of its consumers, this paper provides a product review of the IPhone 5. First of all, the IPhone 5 has a beautiful design. Many customers are concerned about how their phone looks. Unlike other phones that do not address this need, IPhone has an aesthetic feel. The IPhone 5 is also lighter compared to many other phone models (McFedries ...

iPhone 4 is a Smartphone developed by Apple Inc. and marketed as FaceTime for its video calling features. A smartphone can be defined as a device that can be utilized for call making as well as other additional features such as internet browsing, sending and receiving mails, creating and formating a document among other applications. iPhone integrates the features of a mobile phone and a computer in a small hand held device. Cell phones was initially used for making calls while PDA was exclusively meant for individual organization of contacts, list to do and computer synchronization. iPad 4 is a fourth generation iPad product of ...

How Apple Inc. adds Value to its Customers

Apple Company manufactures a variety of mobile phone tools in the United States. Mobile phones are devices that consumers use to communicate with friends and family from all parts of the world. The use of mobile phones for communication makes the product universal because communication takes place across the globe. The organization manufactures a product known as iPhone that has numerous uses other than communication. The firm created the product secretly during the purple project; Steve the director of the institution, selected ten thousand employees to work on this project as he guided them through various stages (Miser, 2013). Jobs turned ...

Abstract

The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the iPhone 5. The advertising campaign for the iPhone 5 operates under different banners and slogans taking different advertising forms and media channels. Each of the campaign section gets evaluated with regard to its content in terms of persuasiveness of advertising messages. (Allsopp 2013) A critique is done on several persuasive methods employed by apple in its advertising campaign. Some of the examined methods include a comparison of the iPhone with other competing rival products in the market, bringing ...

Abstract

The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the I phone 5. The advertising campaign on the I phone 5 operates under different banners and slogans taking different advertising forms and media channels. Each of the campaign section gets evaluated with regard to its content in terms of persuasiveness of advertising messages. (Allsopp 2013) A critique is done on several persuasive methods employed by apple in its advertising campaign. Some of the examined methods include comparison on the I phone with other competing rival products in ...

EXECUTIVE SUMMARY

There are over 200,000 applications in the iPhone Store and the increasing number of applications is posing a challenge for designers and users to differentiate apps. Users are, however, equipped with better choices concerning the applications that are useful. If an application does not meet their needs, finding another is a step away. The user experience determines how an application will stand out among the rest in the market. Well designed apps will ultimately attract and retain users. This literature focuses on the design of an iPhone interface that will be used for the access of a tax filling revenue. The ...

The four nearest direct competitors for Blackberry Z10 are the iPhone, LG, Samsung, and Nokia (Blackberry, 2013). iPhone is the biggest direct competitor of Blackberry as both Blackberry and Apple are responsible for manufacturing the actual phone and developing the phone’s operating system as well. However, LG, Samsung, and Nokia can also be considered Blackberry’s nearest direct competitors as just like Blackberry, LG, Samsung, and Nokia are also manufacturing their own phones (i.e. without the operating system). On the other hand, Blackberry’s indirect competitors are the operating systems, such as Google’s Android operating system ...

Abstract

Gone are the days when a Smartphone was considered a thing for the elite. Today, the ownership of a Smartphone is almost becoming a norm, with everybody bracing the craze for the Smartphone. Apparently, the Apple Inc. products are sparking a serious showdown with what Samsung is innovating. The two giants in the industry are battling it out in an endeavor to come up with groundbreaking technology in the world of telecommunications. When Samsung Galaxy SIII hit the market, the potential consumers watched with awe as the organization launched what they considered indisputable quality. It would take long before Apple killed that with the ...

(Name of Professor)

iPhone vs Android The use of mobile technology provides numerous advantages and benefits to the mobile consumers in general. The two of the most popular mobile technology there is in the market today are iPhone by Apple Technology and Android Smartphones by Google. This paper aims to evaluate these two products in terms of their features and marketability based on reputable consumer reports. The operating system is one of the defining features that set the iPhone and Android Smartphones apart. For many years, Apple has dominated the mobile technology arena by providing what the ...

Introduction

IPhone 5 is actually a touch screen based phone that is developed by the apple Inc. It is the 6th generation of iPhone and succeeds iPhone 4s. This phone is lighter and slimmer model which introduces a higher resolution screen of 4-inch. Generally, the reception of this phone has been positive. The labor and components that are required to this phone are actually estimated to cost 207 us dollars. The topic that I will be discussing in this paper is the sale of iPhone 5 that shows that it is top 5 million in debut weekend and continues to be the ...

Technology is evolving rapidly, and nothing exemplifies this aspect better than the mobile telephony industry. Each month sleek and technologically advanced mobile phones and computers are being released to suit dynamic demands of the world’s populace. Leading the pack in the quest to saturate the world with high-tech mobile devices is Apple Inc which has developed several masterpiece techno-gadgets over the last few years. Having used several makes of phones in the past, the iphone 5 is one phenomenal device that I have come to deeply love. I have one and I enjoy using it very much. ...

Analysis of a Video Advertisement

The video entitled “The Next Big Thing is Already Here - Samsung Galaxy S III” posted by Samsung Mobile USA in YouTube presents the advertisement for Samsung Galaxy S III in just one minute and 31 seconds. The advertisement’s settings are explicitly indicated as three different locations: Chicago, Illinois (8 hours to go); San Francisco, California (10 hours to go); and New York, New York (13 hours to go). There were people lined up, apparently queuing for something. Since viewers could see from the background that the building where these people were lined up shows a poster of a cellphone ( ...

Cell Phones and their Advantages

Mobile phones or cell phones form an intrinsic and vital part of our everyday lives. They are indispensable in today’s modern world with its wide ranging and numerous applications which have evolved over the time. Their usage is no more just limited to communication, the purpose for which they were originally invented, but has far outstretched to the things which might have been impossible to have been even thought of until a few decades back. The history of cell phones is a long drawn one and stretches to many a decades. Cell phones in various ways and manners have made our ...

Part I: Cover Letter

This paper was written with a very specific goal in mind: to examine American popular culture today in terms of the technological devices that are used. Originally, the topic was going to be the smartphone in general; however, upon closer examination, the iPhone itself was such a pressing cultural phenomenon that it became the focus. The arrangement of the paper was designed to first introduce the reader to the object itself without defining it. Although it is assumed the reader knows nothing about the subject, the purpose is to give them an image; unless they are culturally blank, they will ...

Introduction

The Iphone(s) refers to varieties of smartphones which are designed and also marketed by Apple Inc. On 9th January, 2007, the first iphone was unveiled by the company CEO known as Steve Jobs and it was released on 29th June, 2007. The iphone 4S are the 5th generation iphone and they were announced on 4th October, 2011, 10days later it was released (Wikipedia English).

The Apple company released a variety of iphones which are iphone, iphone 3G, iphone 3GS, iphone 4, iphone 4S and iphone 5. In this report is about the varieties of the iphones available in the ...

Art and the iPhone:

It is clearly understood that there are different varieties in colors, which make photos profoundly stand out. The most out right things such as photography continue to make art easier as compared to the past. Other artistic iPhone improvements, which have created much convenience to the society, include the measurement of paints gradients. In the past, artists had no option other than to make personal paints through processing such things as oil, which was hard to reproduce and time consuming. In addition, the iPhone technology continues to allow individuals learn more information relating to making things like buildings, bridges, ...

Introduction

In economics, the laws of supply and demand interact to set the prices of an item. There are other factors that will affect the demand curve such as the presence of substitute products in the market, changing customer preferences and change in technology. Looking at the Apple Company, it has made high sales on its product the iphone. When the company announced its launch of the iphone in 2007, it was estimated that the demand would skyrocket. The forecasts were true. Every year the company has launched a higher version of the iphone and sales still continue to be high ( ...

Purpose of the Research

This market research aims to identify the trends in the factors or elements that affect the market for the red iPhone cover product and the higher education environment. This paper focuses on teen and adult consumers and aims to identify iPhone trends in the following areas: politics, economy, society, technology, legislation, and environment.

With the findings of the research, this paper hopes to establish the relevance and marketability of red iPhone covers from JoinRed and enable the company to come up with an effective strategy to market this product.

Research Methodology

This paper uses the Internet as the main tool for ...

IPhone 5 and Samsung Galaxy S3 are the latest smart phones in the mobile phone industry. The two products have so many similarities because of their strengths. In one recent poll by users, the IPhone 5 only edged the Galaxy S3 by a slight margin. It is difficult to tell which of the two phones is superior because each of them has its strengths and weaknesses. Therefore, a choice between the two may go down to the consumer’s preference or the purposes they intend to fulfill using the phone. The compatibility of the devices also makes a big difference for users ...

The mobile telephony industry is one of the industries that have evolved very fast. The evolution has been attributed to the millions of money that has been invested in research and development by multinational companies in a bid to get an edge over competitors. The catalyst to this evolution can be said to be strong competition with companies yearning to acquire the lions share in the mobile market and industry (Kerin, 2006).. iPhone has been in the forefront setting the trend in the mobile phone industry. Since its inception in 2007, the brand has introduced several firsts in the ...

With the developments in smart phones, there is an increase in the vendors that engage in smart phone industry. Blackberry has been the most used Smartphone in business as it becomes an invaluable tool for business. It has been the leading smart phone in the market. Although this is the case, the developments that were experienced with the introduction of the iPhone in the market have made the Blackberry to always be on the improvement phase of their products. While the iPhone is expected to always lead in the market, there are advanced features that have been introduced with ...

Integrated Marketing Campaign Folio

Executive summary The study caters to the development integrated marketing campaign folio for Apple Inc and the market offering of the organization will be iPhone 6. The integrated marketing campaign preparation is developed for the purpose of better communication t the customers and market place. The introduction section covers the aspects of integrated marketing communication and its relatedness within the study. The literature section explains the importance of integrated marketing communication and the shift of communication from traditional strategies to integrated marketing strategies. It is important to analyze the difference between traditional communication strategies and integrated communication so ...

Business Ethics Related to iPhones

Business ethics, which are also referred to as corporate ethics or professional ethics, are morals or conduct which govern each and every business environment. (Boldrin, M. & Levine, D 45).Applied across the business environment, business ethics govern the behavior of the employees, the employers and even the consumers. Business ethics can also be defined as how a business behaves and adheres to its day-to-day activities in the world. One can define business ethics in two broad dimensions, which are normative and descriptive. (Boldrin, M. & Levine, D 34).While approaching business ethics in academic terms, one will have to employ a ...

Internet usage is on the rise in Australia because of smartphones. Since 2007, when the first smartphone by Apple was produced, the number of smartphone users has also increased rapidly. Smartphones combine features of PDA and a camera phone. In the Australian market, two brands of smartphones dominate; IPhone and Android devices. While usage of Android is increasing globally because of Samsung SIII, in Australia the trend is such that the IPhone is popular (Murton, 2012). Despite the popularity of IPhone in Australia, the proposal aims to prove that Samsung III is a better device in Sydney, Australia’s populous city. ...

Mobile phones and the society

Introduction

Mobile phones are currently some of the devices that are widely used in the society for various purposes. These devices have become an important technology to the society due to their various useful uses that enable the society to function more efficiently and harmoniously. The mobile phone has also evolved to play an integral part in the improvement of the society, and it has played a very important role in the social and economic development of societies all over the world. This paper seeks to explore the role that the innovation and development of the mobile phone has led ...

Is Samsung a Better Choice than Apple?

Introduction Apple and Samsung are two giants in the modern day electronics industry. Apple thrives on innovation and superior product quality, whereas Samsung focus on manufacturing excellence and cost-efficient product portfolio. Samsung offers products starting from $10 to $1000 in smartphone segment, whereas Apple offers its smartphones only at prices over $450 (Edwards, 2014). Apple does not sell its product at a cheaper price; still it is one of the most adored companies among the customers and shareholders alike. It is not easy to decide which one of these two companies is better. This paper upon examining various product, ...

Arguably, technological advancement in the manufacture of Smartphones is taking the world at a tremendous pace. As a matter of fact, the competition between Smartphone manufacturers gives the consumer a chance to have quality products. When looking for a Smartphone, making a choice between Apple iPhone and Android is a very intricate task to undertake. The Apple iPhone has various great features that seem similar in a way, but when it is analyzed critically there a great distinguishable feature. The features that each of the Smartphone’s gives the consumer a mandate to choose which Smartphone are right to use. In general perspective, there are various good features ...