Essays on Twitter

In a modern society there are a lot of useful tools and applications that help people to communicate and work faster and more effective. Actually, the most important of them are social media. Many people consider that they create a small revolution in our society. In fact, they include a lot of useful information about different upcoming events, holidays as well as the most recent news. In addition, there is no denying the fact that they help all people in the world to be closer to each other through their network. For instance, people from different time zones are ...

An appropriate research design is necessary in solving the research questions. In this study, the researcher seeks to answer two fundamental questions as set in the problem definition. The researcher seeks to know how LUSH products can be advertised to people between 18 and 35 years. On the same note, the researcher wants to know the types of techniques that can be sued to reach out to older groups of people. It is clear that from the problem definition that the targeted market for these products are adults from the age of 18 onwards. Thus, a descriptive research design ...

Five Practices

Article 1 Technological Advances. Millennials are familiar with the exchange of information through social media and several other types of technology. With time, it has become essential for accelerating the technological integration into the workplace for enabling workers to exploit technology in a manner that gives them increased efficiency and more flexibility. Millennials at workplace are skilled at leveraging the latest technological advances. Inclusion of technological advances is a necessity for Millennials, as they expect access to the most appropriate tools for execution and collaboration at any time. Several major corporations are actively seeking the latest technological advances and ...

Crisis Communication

Background Target Corporation is the second largest discount retailer in the United States and opened its first store in 1962. The first store was located in Roseville, Minnesota and by 1972 there were 46 stores throughout the United States. In 1982 Target Corporation had acquired 33 FedMart stores in Arizona, California and Texas. The company now has 1800 stores across the United States and has extended its operations into Canada since 2013. There were 133 locations across Canada as of 2015 but the company has shut down operations there due to financial difficulties. Wesfarmers began operating an Australian version ...

Abstract

The importance of social media websites is constantly increasing. Now they play a significant role in the daily life of every individual. Businesses are also involved in the social media, as these websites represent many opportunities for them, such as advertising, promotion, customer relations, receiving feedback, and etc. Due to the significant importance and time consuming of social networks, there appeared many issues related to them, e.g. the use of social media websites in the workplace, work productivity, and changes in the employer and employee relations. Nowadays employers face many issues with the use of such websites by their ...

Introduction

The article, which is titled “Brave, New Social World”, is the focus of this rhetorical analysis, is written by Dennis MCCafferty. Its main focus is on the growing role of social media in the modern world and its impact on important historical occasions, businesses, and other social causes. The author of the article, Dennis McCafferty, emphasized on the notion that the social media is playing a potentially pivotal role in the modern society and experiencing increasing use as a weapon of choice by creative individuals, as they strived to contribute to the society via their opinions, experiences, news, and ...

(Student’s Full Name)

Why Hire a Real Estate Professional?

“Oh, dear home buyer (or seller)—we know you can do it on your own. But you really, really shouldn’t.”— Stults, 2016, para. 3 (accessed through her Twitter account, @rachelstults) The above statement, which was made by Rachel Stults a senior writer and editor at realtor.com, advises persons in her article, “6 Reasons You Should Never Buy or Sell Without an Agent (the link for which is provided on her Twitter account, @rachelstults),” not to venture in purchasing and selling real estate on their own without the assistance of a real estate professional, such ...

4333 Amon Carter Boulevard, MD 5675

Frequent Flyers Club Members, American Airlines Dear Valued Members: Greetings from American Airlines. In the current scenario, social media plays an important role to connect people by sharing information. American Airlines, making use of social media, endeavors to serve its customer better by being active on twitter. Twitter also helps the airlines to spread awareness and information among its flyers. The objective of our feeds is to keep customers updated, besides the routine affairs, about the changes likely to occur due to unexpected developments. For further information and help, our tweets have links ...

Final Business Model and Strategic Plan

Final Business Model and Strategic Plan

Executive Summary

Amkor Technology Inc. is a global leader in the field of semiconductor technology with a client base comprising more than 300. The company relies on continuous improvement and development of new products to remain competitive in the industry. In view of this, it intends to launch a new product: silicon wafer. The proposed product will be a super thin silicon wafer based on Magnesium Diboride. The industry is dynamic and customer concerns need to be addressed. To delight customers, the proposed new silicon wafer will be very small in size, light in weight, ...

[Institute’s Name]

Abstract

The importance of social media effects on families and communities has been determined by the research findings based on the investigation of existing literature. The principal objective of the study is to examine the influence of social media on our everyday life. Besides, another investigative goal is to identify possible consequences that social media may bring. Therefore, this study implies the utilization of both secondary research and primary research approaches. The expected findings of the literature have suggested that there are not only positive effects of social media on families and communities but also negative ones. ...

[University’s Name] [Department’s Name]

Bottle Green Case Study Analysis

Question 1 Consumer behavior of Green Bottle users can be understood in two ways. First way of understanding consumer behavior defines purchasing decision of consumers due to habitual buying. This means that most of the consumers buy the company products because they are habitual of buying Bottle Green drinks (Solomon et al. 2014). They are not directly engaged in perceiving the company brands or products. Another reason to buy Bottle Green drink is the low price of the drinks as compared to the competitor brands. This implies that pricing of food item influences ...

Communication is the key determinant of organizational success or failure in any organization. It is the medium by which messages and the information is passed to an individual or group to another. It is the medium by which messages are transferred from the source to the destination to enhance and facilitate decision making and also to enhance correction by critics. However, in the recent past, communication has taken various media and channels of communication which are both formal and informal. In this essay, I will focus on Twitter, which is one of the most used social media for passing ...

Instagram Questionnaire

I use Instagram.

Yes

No I have been on Instagram for

Less than six months

6 months to one year

More than a year

I share on Instagram, Everything that happens as it happens

Twice a day

Once a day Less than once a day I have more relationships on Instagram than in the real world Yes No I share the following on Instagram

Selfies and Pictures

My location information My current and immediate actions My feelings My perceptions Others I am on Instagram for 0 – 1 hour daily 1 – 4 hours daily

More than 4 hours

Less than once a day I use Instagram to connect with

My real world friends

Family and relatives I live in a different society in ...

Company Overview

Oberto Sausage Company is a US-based company engaged in manufacturing and marketing of meat snacks and among the most popular in its product line is the “Oh Boy Jerky”. The product is being sold both through the online store and supermarket distributors in the United States and in Canada (Bloomberg). As of 2014, the company has reported annual revenue of $220 million (aerohive.com) and continuously increasing by the year as the dried meat snacks industry grows annually by 12% as of 2014 (Radke). Currently, the brand “Oh Boy Jerky” was able to put the company in the market position ...

The development of Information and Communication Technology brought a huge love to social networks, that began to play an extremely important role in every – day life. With every new day over 100 people become a new members of popular websites, such as Facebook, Twitter and Google. Most of the active Internet users have at least one account on various websites, that were created for the purpose of communication with friends and acquaintances. Social network is a structure, that includes a lot of people, united according to their interests, preferences, etc. Modern Internet provides us with all possible tools that ...

Question 1

Sourcing, a part of the larger recruiting process, is the process of identifying potential places from which a firm can hire its recruits from. It involves examining the internal and external sources whose recruits are able to meet the specific requirements or needs of the firm. There are several determinants that influence the source from which a firm will recruit applicants from. First and foremost, the particular source should be able to provide recruits that meet the firm’s requirements. For example if a company wants experienced employee, it can recruit those who have been laid off by a ...

The fashion industry changes very fast and depends on the seller’s ability to create a brand image in the minds of the customers. Due to the fast changing nature of the brand, there needs to be the fast distribution of the information about the presence of the fashion product, their price, and their availability (Thornley, 2014). Some of the common techniques that are specifically used by the fashion marketers include strategic pricing, creating brand image, unique product development as well as accurate product forecasting. The social media and more specifically blogging can greatly enhance these specific marketing strategies ...

It is simply amazing how our lives have been greatly revolutionized by the advent of the social media platforms as one of the core areas through which information can be relayed from a single point to another with very minimal effort involved therein (Powlen and Michael). It is evidently clear that social media has in a great way helped human beings close up the communication gap that existed before its invention. By way of definition, since this platform is composed of persons in the society interacting with one other in a social manner, it can therefore be described as ...

Oral health presents a significant public health problem that affects every group in the human population. Typically, children with poor oral health tend to show an undesirable oral health outcome throughout their childhood and adulthood because people are constantly susceptible to the development of dental caries during their lifetimes (Kawashita, Kitamura, & Saito, 2011). Past investigations have reported that oral health is linked to numerous health issues. Dental caries in childhood, for instance, increases the risk of comorbid maladies like cardiovascular disease and diabetes (Kawashita et al., 2011). The World Health Organization (2015) recognizes the significant impact of oral health ...

Managing the Communicate Problems And Exceptions

OUTLINE

INTRODUCTION

BENEFITS OF SOCIAL MEDIA FOR THE COMMUNICATIONAL STRATEGY OF THE COMPANY Immediacy of the social media; Conversational, and more casual tone of communication; Transparency of communication Easy follow -up CONCLUSION Managing the Communicate Problems And Exceptions This paper would address the need for the effective communication via the means of social media for JetBlue. The initial attempts of attracting the clients via the means of mass media have led to targeting of the frequent flyers, who in turn, were the loyal users of TrueBlue. For this purpose, the cross-departmental working group from corporate communications department, marketing department as ...

Introduction

Part 1 Social media is composed of Internet-based applications that allow people to create and share User Generated Content on the application (Barczyk, Casimir, & Duncan 99). Prominent social networking sites include: Facebook, Twitter, LinkedIn, Instagram, Tumblr, YouTube, and Snapchat. These popular applications have changed the way humans communicate. Each social network differs slightly in purpose but all allow for user generated content. For example, LinkedIn is a popular site for business professionals looking to connect with colleagues, interest groups, and organizations. YouTube allows users to upload and view videos from others around the world. Tumblr, Instagram and Twitter are ...

Marketing as a tool has gone through phenomenal changes in view of the technological advances that has made consumers connect to the digital world at all times, the advent and success of Facebook & subsequently other digital tools (Instagram, Twitter, YouTube) created a marketing spectrum that is amplified on a daily basis. The key to create and sustain a constant image in the minds of the consumers; companies are more focused on the digital world’s marketing & promotional strategies to establish the key product benefits and most importantly create an emotive connect with the consumers. Since all the activities that ...

How to Understand Key Business Processes of a Company

For an accountant and financial analysts to provide efficient accounting and financial services to an organization, they need to understand well its particular business processes. This is of great significance because all the departments in any given organization are dependent on each other implying that the personnel in the accounting and finance department solely rely on other aspects of the firm. In other words, it amounts to an ethical responsibility for any employee seeking to work for a firm to critically understand the processes involved (Hellriegel & Slocum, 2009). In this paper, I will explain how I would obtain an ...

Introduction

Research has shown that the hospitality industry is the largest industry in various countries around the world. Globally, the industry accounts for ten percent of employment of citizens in various nations across the globe. The hospitality sector also undergoes several changes and developments that affect its functions and operations. Many research professionals in the hospitality industry have noted that there are various trends that are likely to affect the sector. Some of these factors range from sustainable development, customer satisfaction based on their changing needs, to branding, marketing and even globalization in general. Some of these issues are already ...

Digital media platforms offer the most accessible communications channel for fans. The majority of fans have readily embraced the use of digital media platforms. With the traditional media decline, digital media platform is increasingly becoming significant and offer institutions the chance to make news, and at the same time, managing shared messages. Digital media platforms, as a marketing strategy can help institutions to promote its degree of community engagement, boost participation levels, as well as improve sustainability over time through novel income streams (Stradtman 2012). Digital media platforms also offer a means through which fans can connect with one ...

The composition of Fortune’s “100 Best Companies to Work For” rating remains relatively unchanged over the years, but this year 16 new companies were good enough to be included into this rating. One of such companies, Twitter, a global platform for sharing ideas and information, managed to get as high as to 24th place ("100 Best Companies to Work For 2015"). This is clearly a success, especially when taking into account market conditions in which the company operates. The best way to analyze these market conditions is through Porter’s Five Forces framework, which considers such forces as ...

Abstract

Information systems has enabled companies to take advantage of the automation of business processes. With the use of information systems, computer users are now at risk of exposing their private information on the internet. With the development and enhancement on information systems use, personal data and information has been a matter of public concern. The security and the privacy of this data is everybody’s concern. Although there has been efficiency from the use of business information systems, the issue of information insecurity has not been addressed well, there has been a significant aspect of loss of privacy for ...

Executive Summary

This executive summary gives the details relative to the Parkway Phone Lenses Business Plan.  The company identification information, mission of the business, business goals and the keys to success are defined enabling a clear understanding of the business for the investors, bankers and any other business professionals who desire to learn about the business.

A1. Company Identification

The name of the company is Parkway Phone Lenses and will be located at 5256 Longshore Drive, Colorado Springs, CO  80917.  The company specializes in phone lenses as people are continually taking pictures in the office when attending meetings or to capture directions, when on a site ...

Introduction

Over the years, the United States has gained global military, economic, cultural, scientific, and political dominance, which has allowed the country to have a significant influence on other nations. For instance, American influence and power have extended across different countries such as Iraq, spreading democracy and liberty through military invasion and the War on Terror. In addition, the United States’ political influence has been strengthened by its financial support to foreign countries through the U.S. foreign aid. For instance, Buchan argues that the U.S. has played a significant role in enhancing the relationships of the free nations of southern and Pacific ...

For the analysis I have chosen a news article from the CNN website, it is called “Cute or creepy? This toy lets babies post selfies on Facebook”. The article is about Laura Cornet – an Eindhoven Design Academy graduate, who is annoyed by the constant posts with pictures of babies and newborns in her Facebook news feed. Thus, she puts forward an idea that parents do not consult with their kids before posting their photos; there is no agreement between them, and actually, they have no right to do this. As a result, Laura Cornet creates a toy that gives an opportunity ...

- What is search engine optimization (SEO), and how did LinenTablecloth use SEO to its advantage as part of its marketing strategy?

Search engine optimization (SEO) is the process of optimizing a website so that it easier for search engines like Yahoo, Google to find and rank them. The whole aim of SEO is to come on the first ten results for a search term. In other words, when people are looking for linen table clothes, then Linentablecloth.com should come in the first ten results in Google and/or Yahoo. SEO is fundamental to the success of any online business.

LinenTablecloth has used SEO to rank for keywords targeting wedding and special events markets. This means that if a customer searches for wedding linen table ...

Analysis of social network exploitation

The 21st century has been characterized by a significant development in technology. Due to innovations and inventiveness, humans have come up with modern tools that are geared towards making life better as compared to the ancient times. In almost all fields, technology has replaced the old methods through which things were done. Day in day out, there is always an invention that is made. The technology seems to be getting better and better as days pass. Whatever was the best technology a decade ago has been replaced by other technologies that are superior, both in nature and application. Technology seems to ...

Just as people in eighteenth century England had a source of news and variety of other subjects in The Spectator, modern day people have a ready source of information in the vastness of the internet. In this medium, the common person can find whatever information they may like, whether it is sports, gossip, entertainment, politics, games, religion and more. However, The Spectator reads like a very specific internet source. If a person were to identify the contemporary version of this periodical, they would undoubtedly name social media sites, such as Facebook or Twitter, based on their variety of subjects, diversity of writes, and ...

Introduction

The study is an investigation on the level of effectiveness of motivational training programs on entrepreneurship on university students. This study is based on the premise that entrepreneurial development impacts positively on the development of the country. The study aims at investigating motivation in academic entrepreneurship in an academic setting and how such academic programs are organized and structured. The implications of the study include addressing comprehensible motivational training aims with a view to improving the skills of students and develop a networking group that facilitates entrepreneurship processes.

Methods

The study was a descriptive research design where a sample of 1554 university ...

Introduction

Public Relations (PR) is the field which helps today’s complex society to bridge diverse outlooks and build mutual understanding with the goal of quicker decision-making and effective functioning. PR is applied to a wide range of institutions such as corporate ions, trade unions, voluntary associations, government agencies, hospitals, schools, churches and colleges. PR is the practice through which these institutions create effective relationships with different publics or audiences such as employees, communities, shareholders, customers, and other institutions. My interest is in use of emerging technologies such as social media in media relation functions of PR. In recent years, institutions ...

Identity Politics in the Visible World: Race, Anonymity, and Human Rights

The name Noam Galai is more than just a buzzword in all debates and topics related to privacy, secrecy, digital data and social media in the contemporary world. Rachel Kadish, who is a cousin to Noam Galai, tells the heartbreaking story of how his supposedly shy cousin becomes a victim of the greatest vice in the world internet today – theft of digital property. In her article "Who Is This Man and Why He is screaming?” Kadish narrates how the now international picture of her cousin robbed him of his privacy and the right to consent. Galai, who posted his controversial picture on ...

Twitter Inc. headquartered in San Francisco is a popular micro-blogging site, was founded by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass in the year 2006. The micro-blogging site is one of the most visited website around the world with 500 million registered users by the end of July, 2014. Also known as ‘SMS service of the internet’, the users of this micro-blogging website are allowed to receive and sent short messages of upto 140 characters known as Tweets. The company filed its legal documents for its Initial Public Offering with Security and Exchange Commission on September 12th, 2013 ...

In their research paper, Bobkowski and Pearce analyze data to discuss how people share their religious beliefs on social networks. The data was gathered from 2007, when MySpace was still a popular social network and a lot of young adults and adolescents were a part of it, but data gathered from Facebook has the most significance because Facebook is currently the most popular social network in the world. The study also measured the quantity of self-disclosure online, and one of the hypotheses stated that people who have stronger religious beliefs and practice will engage in more religious disclosure online. Other hypotheses suggested ...

Is A Social Networking Service Beneficial For Our Actual Relationship?

Almost 2 million people have the accounts on social media, like Facebook, all over the world. These are enormous numbers. Nowadays, many people spend their time using social networking sites for numerous reasons such as contacting their friends or keeping up with the news. Some people say that the social networking websites negatively impact our lives because people spend too much time using these Social Network Services. In the essay, “You’ve Got to Have (150) Friends” by Robin Dunbar who is a professor of evolutionary anthropology at Oxford, he said that people could not allow themselves to have more ...

Introduction

Being a successful businessman is more of a skill than a talent. For some, it can be both but oftentimes; the business administrator’s experience can be one of the major qualities that could spell the difference between a successful and a failing business venture. In fact, it is not so uncommon to see widely talented, skilled, and even experienced businessmen fail in their ventures. Creating a business may be a bliss but the part where a person has to manage it successfully and turn it into an empire and make the enterprise strong for a certain number of times is what is more important and naturally harder. Given ...

According to O'Brien & Marakas (2010), “smart retailers are going where it’s warm: the hot little hands of cell phone and laptop-toting customers who want to shop right now” (351), in order to beat the biting recession. Effectively, in order for companies to tap into the changing market, technology-backed initiatives geared at boosting these companies’ revenues have included mobile electronic commerce, text message coupons and social media shopfronts have been established. This passage speaks of both the changes in technology, and the changes in the consumer behavior, in the face of intensifying competition across numerous fronts. The change in ...

Introduction

The use of internet particularly social media has become the part of the modern social life as it has made interaction easier thus bringing people close than ever before. In addition to daily interactions between families and friends, the Arab spring revolution in 2010 onwards saw the role of social media shift to a different dimension of mobilizing groups of people in achieving political changes for democracy. This is evident by the gradual increase in number of Facebook and Twitter subscribers in January 2011 in Egypt the subsequent use of You Tube in informing the world on the ongoing mass ...

Introduction

Organizational communication refers to the sub-field from the sector of communication studies. The organizational communication aspect analyzes and gives critique to the central role played by communication in the context of the organizational operations. The aspect of organizational communication began in the early 1960s with the implementation of its effectiveness in the business operation. The organizational communication occurred for the first time in the academic department with professor having great interest in business writing and speaking. The perspective works with theories and empirical approaches to come up with a distinct explanation of the functionality of an organization. ...

My choice as an effective leader whom I admire is Angela Ahrendts, the new senior vice president of retail and online stores for Apple Inc. This position takes advantage of the strengths that she showed as CEO of Burberry from 2006 to 2014. When Ahrendts arrived at Burberry she had many years of experience in marketing and merchandising. She held several positions before being hired by Fifth & Pacific Companies as Vice President of Corporate Merchandising and Design. She worked her way up to Executive VP in charge of Liz Claiborne products before leaving for Burberry.

Burberry is a ...

It is clear from the preceded discussions and illustrations that the technological advancement has resulted to a great change in the political communications system. However, new media is only a means to an end. It cannot create a backlash against government where none previously existed (Megalogenis, 2010). Essentially, modern media does not fabricate information but instead it serves as a platform to disseminate what already exists. Unlike, the traditional media where individuals relied on edited information, new media platforms such as twitter give people autonomy to share information with the highest degree of originality. For example, citizens in the US share information concerning ...

Social media presents an exemplary tool through which Le Vignoble can increase its customer reach and extend its exposure to the market. Social media provides several avenues through which Le Vignoble cannot only make its existence known to people all across the world but also expose the public to its products and services and explain why they are superior to those of competitors. A niche with the customer will be created.

On an overall scale, the use of social media by the company will bring about several key benefits.

The gaining of traffic - The company already has a website. Just like the social media sites, the website is mainly intended to expand the people’s exposure ...

Internet Marketing

Digital marketing is defined as a broad term that refers to the various promotional techniques that are used to reach the customers through electronic media .

Digital marketing has the following benefits: - Can be used anytime (24 x 7) and anywhere Digital marketing can be done anytime and anywhere through digital devices the are connected to the internet. The customers can shop on the website using the internet at anytime and anywhere. The convenience of anytime shopping and selling is one of the main benefits of digital marketing. - Quick transactions

The digital marketing involves quick transactions with the customers that save time and costs.

- Easy information

The information is easily available through the digital marketing channels such as social media, websites and email.

- Ability to ...

Abstract

This paper is a practical plan of creating a Personal Learning Network, which is to contribute to my learning in the field, which is completely new for me. For example, I have chosen a field of space exploration. Since the speed of information increases, and most of the books are available in electronic sources, there comes a time when the effectiveness of education in any university or other institution almost equals to creating a Personal Learning Network, which enables you to keep track of all important information straight from decision makers and specialists in the field as well as configure network contacts ...

The people, organization and technology issues for using social media to engage with customers include reaching out the right people, obtaining the technical skills and ensuring privacy on the internet. It is possible to align Facebook page with several business processes and strategic goals to be able to create better customer relationships, improve customer interaction, allow open communication and adopt cost effective measures (Inci, 2009). It is extremely important to ensure efficiency in all of these aspects.

It is needless to say that media has always been a tool in the hand of politicians. Newspapers, radio and television were used to deliver the governmental point of view to broad masses. However, with the development of the Internet the possibility to keep this tool in the state’s hands significantly decreased. The current scandal with NSA’s monitoring its citizens and other countries is only one example of the far-reaching political effects of the modern media. The presentation will focus on the significance of media in modern political affairs on the examples of the revolutions in Tunisia and ...

Part A:

1. There were no problems accessing the general content of the site. I did not have to log on through Facebook, provide my personal or online information, and I was not asked to donate, at least to read the general information of the parties, the blog or any extra information on the US. There were options to log in and be a member, and to donate, but they were not mandatory to enter the site.

2. The website www.democrats.org is about one of the two national parties of the United States, the Democrats. The website is ...

The article starts with a preview of the social networks and the enhancements that comes with social networks. The use of social networking sites such as Facebook and Twitter has overtaken the use of traditional advertising strategies. Advertising agencies view social networking marketing as a revolutionary trend that held companies keep customers.

Social marketing has rapidly risen to become the preferred marketing tool among consumers and companies at the expense of traditional methods. According to the author, statistics from ComScore reveal that 84 percent of European Internet users use at least one of the social networking sites and the growth ...

This article concerns the current trend in marketing whereby corporate are adopting social media as the key form of advertising themselves and their products. The article explores the advantages accruing to a firm that employs social media as the main advertising corporate campaign versus the tradition forms of advertisements. Before the social networking age came along, a firm that wanted to bring out the awareness about its existence relied upon traditional forms of advertisements e.g. newsprint, TV and other traditional medias, public relation, promotions and point of sales activities. In the new age, all that no longer works and companies that ...

Social media and instant communication pose a serious obstacle to reflection and serious thinking. This is because, with the presence of social media, one can access any information that might require thinking and critical reasoning. Since one can easily access such information that might require serious thinking and reflection on the social media, it may make him or her to be lazy to think out. Instead of thinking out, he or she will go to the social media and such for the information. For this reason, the media possess a serious risk to his or her ability to thinking.

With ...

We are living in an evolved world of communication. The evolution of technology gave people power to communicate without seeing the recipient nor the sender face to face. Moreover, socializing in the internet gave many people friends though they don’t know them. In this case, the private life of each individuals are being publicize online. Many negative feedbacks are being thrown to online social networks because of misuse of their users. The end result will be cyber wars because of the thoughts being thrown one to another. However, if we will use the features of these social networks ...

- Gaming industry is a particular entertaining market, wherein the companies that activate in this domain target customers’ engagement for achieving market share and generating loyalty. Disney is a reputable company in the entertainment field and its entrance in the video games market is just a natural brand extension. Hence, in its e-marketing strategy, the company already benefits of its strong brand awareness, which boosts the awareness of the distributed games due to their association with Disney.

The games that Disney distributes are mostly targeting children and teenagers, being separated in various categories: action, adventure, music, puzzle, sport, etc. (Disney games official website). ...

1. WebAnalytics Web analytics is can be defined as the process of collecting, reporting and analyzing web data to understand and optimize a website. Web analytics is a tool for analyzing the website traffic and is also very effective tool for market research. It enables companies to create campaigns and advertisements based on the analytics results. Web Analytics considers the unique visitors, site uptime, bounce rate, new and returning visitors, average page view durations, clicks. An example of web analytics tool is Spring Metrics. It is a free analytics tool that provides robust web analytics for web data.

2. GA ...

Public relation refers to a distinctive management function that assists in establishing and maintaining mutual lines of communication, acceptance, cooperation and understanding between a firm and the public (Theaker. 2001). In the modern business real, firms utilize PR campaigns that utilize both media and non-media connectors.

Media connectors in a PR campaign include the use of newspapers, TV, Radio, Blogs and even magazines (Giannini, 2009). A good example of a current PR campaign that uses media connectors is the Healthy Choice’s use of pairing social coupons combined with blogger outreach (Bedell, n.d.). Healthy Choice intended to grow its client base, and identified ...

Social networking policy is important for large business organizations in order to ensure information security for their businesses. Chevrolet business is one of the largest business organizations in the US with over 1200 employees. The business has branches in New York, Los Angeles, Washington DC and Atlanta. The human resource management department is concerned that the employees have been posting inappropriate information about the Chevrolet business organization on social media sites such as Facebook and Twitter. The employees have been posting about the new brands that the business is about to release to the market, key technological breakthrough that ...

Importance of effective integrated on-line digital campaigns with reference to social media

Social media functions as lucrative and cost-effective communication channels for endorsing brands to sbeleaguered potential customers who constitute the audiences of the social media. The viral and collaborative nature of Facebook has enabled companies to use it to provide lots of information regarding their products. It has provided brands the ability to build brand loyalty and authenticity among consumers. For instance, the Student Mixer provides information regarding the various cocktails that they stock, its content and price and possibly where to easily access it from. In this way, Facebookers will be able to access and assess the information and ...