Essays on Twitter

Social networking sites are increasingly gaining attention for analysis of their marketing opportunities and reach. If a good business strategy is designed to gain a competitive advantage using the company’s core competencies, then in the case of Twitter it is possible to help the organization grow and explore various market opportunities. In case of Twitter, capabilities suit the business strategies under consideration by the company’s management because the firm has been operating in the social networking industry for quite some time and has also been able to prove itself to be a market leader (Kaplan & Haenlein, 2009).
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One of the most prevalent online activities worldwide is social networking. It is extremely big and grows each day. It has evolved to become a platform where consumers can interact, shop, share, engage and obtain news and information. Despite the fact that enormous efforts have been put behind creating social channels and building the social media, few have been capable of generating significant revenue. However, the payoff is increasing as various businesses engage their followers and convert customers. Most social media have been able to generate substantial amount of revenue through advertising and various applications where the members can Continue reading...

Prodromou, Ted. Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 Million Customers in 10 Minutes, Discover 10 Twitter Tools That Can Be Applied Now. Irvine, Calif: Entrepreneur Media, Inc, 2013. Print.
The book is an ultimate guide on how people can use twitter for business. The book enables us to get the reasons why twitter is an increasingly powerful tool for communication. The book breaks down the guiding steps on how to use Twitter to build deeper engagements and strong relationship with customers.
Weber, Steve. Twitter Marketing: Promote Yourself and Continue reading...

We are leaving in the word of new media and increased technological developments have resulted in the widespread use of social, media networks. Twitter is one of the social media platforms that have been utilized to revolutionize how people transact businesses. Twitter is widely used in the sharing of information (Bohen 8). It is also used in the following ways: Marketing business, running business promotions, creating rapport with customers and in interaction with business leaders, business research, brand monitoring and other important people in the business industry. Twitter is used as a business, social and economic tool due to Continue reading...

Ten years ago, if someone were to use the phrase “#YOLO” you would have no clues as to what he or she meant. Since the rise of the Internet started in the early 90s, the network population has grown from millions to billions. Social media has become a regular stopping point for most, including actors, activists, government organizations as well as the public. Thus, I focus on seeking the answers to ascertain whether current social media is being utilized for the purposes, it was initially intended. In the article “Small Change, Why the revolution will not be tweeted,” Malcome Continue reading...

With the growth in social media websites including; Facebook and Twitter, companies have moved to these platforms in promoting themselves. Most of the customers for many companies are active users of these social networking websites; therefore, it is cost effective for them to market themselves through this medium. Advertising on social media platforms allows organizations to reach a broader market at a very low cost. It allows for promotions to be embedded in the customer’s minds by constantly updating their Facebook or Twitter pages. However, companies that are selling complex products or products for old people would not Continue reading...

With the advent of technological advancements, people have learned on how to use Twitter as a tool to share valuable information or tips. Businesses started using Twitter to market their business; they have used Twitter to give away discount coupons for their services and products. There is several business networking events that are being promoted exclusively on Twitter. Twitter is being used to promote business interests. Businessmen use Twitter exclusively for research and to follow fellow leaders in the industry. Businesses utilize Twitter daily to primarily monitor their brand in the market and to spy on their competitors (Prodromou Continue reading...

Question 1

Terms Of Service (TOS) agreements such as those by Facebook, Twitter and Instagram are sometimes unethical in how they treat consumers who use these companies’ services. For example, in a case where the terms change and the user is not notified, it is unethical because it is unpractical for the user to keep checking whether TOS agreements have changed or not. This is because most of them are often voluminous and very difficult to peruse through on a daily business. Social networking websites such as Facebook, Twitter and Instagram should notify their users every time their Terms Of Service Continue reading...

The article “What Twitter’s made of” by Paul Ford talks about how Twitter was conceived and how much it has changed the way people communicate throughout the world. The article looks keenly at twitter as a whole analyzing it in detail from tweets to the technology that runs twitter. It tells us how every tweet once made is designed to stand on its own forever. It talks how each tweet made has the identity of its creator as well as the location and the time it was posted. However, as much as twitter has changed our ways of Continue reading...

Introduction

Sports and media have always had a direct link between them. In the modern context, it is even argued sports and media cannot exist without one another. Sport can be defined as a “repeatable, regulated physical contest producing a clear winner”. The evolution of the media has had a direct impact on sport. Currently, the media chooses, analyzes, interprets and finally represents sporting events mainly to attract audiences. Sports in the media have increased dramatically, and some media firms have even abandoned other communication roles to focus primarily on sports. The content and style of sports programs are designed Continue reading...

[Title: Essay 1]
Social media is a new method of creating political dialogue. It helps to build trust among government officials and public, promotes active participation and engagement of policymakers into interests of the nation. It can be regarded as a new form of public affairs approach, where appropriate use can lead to successful outcomes. Before social networks appeared on the internet and became so widely widespread, all policymakers could do was to influence audiences on radio and television. Candidates, who were smiling and charismatic, had indeed more chances to win. If we trace back to the history we Continue reading...

SOCIAL MEDIA

The social media phenomenon which started a decade ago has grown at a tremendous pace and thus the adoption rate of social media has become part and parcel of everyone’s daily life.
With the emergence of mobile technology in terms of internet connectivity, social mediums such as Face book, LinkedIn, and Twitter etc. have become communication channels with its constant interactive elements both from a professional and personal perspective.
The mediums discussed above have their own consumers ranging from teenagers, adults, middle age, and old age people of both sexes.
Being a student the medium which I use Continue reading...

When it comes to the topic of social media, things like Twitter, Facebook and instant messaging, most of us would agree that these new technologies are the wave of the future. Although it seems that millions of users have more than welcomed these media sites, there are still some controversies surrounding their usefulness and intent. Published in The New Yorker, Malcolm Gladwell wrote a convincing article titled, “Small Change: Why the Revolution Will Not Be Tweeted.” Gladwell argues the differences between real social change and social networking. Real social change, as Gladwell states, can only be accomplished through “strong Continue reading...

#YOLO.  10 years ago if someone were to say that phrase you would have no clue what they were talking about. Since the rise of the Internet started in the early 90s, the network population has grown from millions to billions.  Social media has become a regular stopping point for most, including actors, activists, government organizations, and the everyday citizen.  To me, this raises an important question: Is current social media being used for what it was intended for?
In the article “Small Change, Why the revolution will not be tweeted,” Malcome Gladwell insists that social media be nothing Continue reading...

Abstract

Social media today has become a very critical part of any Brand’s marketing campaign. Social media is a democratisation of media as no single person owns or controls it. This essay tries to showcase some of the important aspects of social media marketing, social media outlets, role of social media marketing manager and some of the effective ways of alternate dispute resolutions used during the social media transactions. It also tries and highlights any kind of agency relationship that exists today in social media marketing.
Keywords: social media, social media manager, alternate dispute resolution, outlets.
The social media, Continue reading...

Abstract

The Boeing Company is a global manufacturer of airplanes, aerospace and defense products. The company, founded in 1916 is currently one of the largest manufacturers of commercial and military aircrafts, with a product range consisting of large wide bodied jet liners such as the 747-8, 787-Dreamliner and 777, narrow body aircrafts such as the 737, military aircrafts, business jets and freighter aircrafts. The company also has product offerings for the defense and aerospace industries and is a major supplier to NASA. The Chicago headquartered company employs approximately 169,000 employees, has presence in over 150 countries and works with Continue reading...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the Continue reading...

Brief History

The company was established on 15th November 2012, and the primary objective was to be the leading insurance company in the United States of America. The line of business is insurance but apart from this the company also finances new business. The company provides insurances cover for all categories starting with business risk, accidents, health among many more other. The company has various ways to reach their customers. First they have a customer care department where they address all questions that clients May seek answers. After the customer has served there are questionnaires that they fills to help the Continue reading...

Introduction

With the growth of the internet, there has been internet communication, thus the growth of social media. Social media platforms have been developed with each social media platform having a unique way in which communication is undertaken. Different platforms have different features and characteristics. They each have a specific way in which to attract customers and users. This paper will focus on comparison and overview of three popular social media platforms. The paper will focus on the differences and features that make each of the social media tools to be unique. Social networking tools have helped improve business communication Continue reading...

Part 1

Answer

Opening
Hi Michael, this is Alfred Stevens calling from National Kidney Foundation.
You have been one of our best supporters in our bid to continue helping people with kidney problems by making donations.
I recognize that you are a really busy man especially during these hours of the day, have you got a minute?

Introduction

We are a charity organization that helps people with Kidney problem by financing dialysis and kidney transplants. We have put smiles on faces of more than one thousand persons who had lost hope in life after developing different kidney conditions.

Quick next step

I sought to extend Continue reading...

The world of sports is quickly changing especially in the field of journalism. This is due to the increase use of social media sites such as Facebook, Twitter, Instigram and other sites to rely message to audiences. The rationale behind this increasing use of social media is due to the fact that it is easier and cheaper. Undoubtedly, it can even reach a wider scope of audience compared to other traditional medium. It can share news stories regarding the latest sports happening even in different parts of the world. In this line, it is no surprise that some well-known Continue reading...

CMN598 Rhetoric of Social Issues

12-05-2014
Abstract
Advances in Information and Communication Technology (ICT) and digital media have led to transformations in the way humans communicate and interact. One of the latest waves of the new media is a social media tool that have “introduced new communication patterns, created new forms of expression and stimulated wide civic participation” (Bardici, 2012). In the recent past, social media platforms have become important in driving social change. A case in point is the Arab Spring. In Egypt, for instance, social media platforms such as Twitter, Facebook and YouTube were instrumental in fuelling the revolt that led to Continue reading...

- There are several uses for intranet as a corporate communication tools and cost saving mechanism. An intranet is a system through which only the organization is connected, and it is different from World Wide Web, as only the computers within the organization has access to it. It can be used as a communication tool where all the users can send their information which is shared through the organization. Similarly, all the important files can be shared within the organization at all level using Intranet. It leads to a lot of cost saving, as instead of individual license, one Continue reading...

Old Spice is the leading brand for male personal care and has achieved its position through a strong re-branding campaign spearheaded by Wieden + Kennedy, a Portland based advertising agency. The campaign, “The Man Your Man Could Smell Like” has bolstered the one-time grandfatherly company into a social media magnate, targeting young males between the ages of 18-34 mainly through Facebook, Twitter and YouTube. Old Spice has succeeded in engaging with their users and followers particularly on the latter two platforms, which can be attributed to their commitment to providing real-time responses and creating fresh video content - both of Continue reading...

Impact of social media upon politics has facilitated propagation of free speech in society. Owing to this influence, several nations have witnessed closure of tyrannical dictatorship. The Arab Spring is one such example that exhibits the influence of social media in instigating mass protests. Widely tagged as the Facebook or Twitter revolution, scholars have analyzed over 3 million tweets, YouTube videos and more than thousands of blog posts, and revealed that the social media played a pivotal role in the Arab Spring. The week before Egyptian President Hosni Mubarak resigned, daily tweets surmounted from 2,300 a day to Continue reading...

The Occupy Wall Street Movement is the name given to a protest against the financial institutions and the government policies regulating them. The official date for when the protest began is September 2011, in New York City’s FiDi (Financial District). The movement succeeded in garnering global attention and sparked similar movements throughout the country and the world (Occupy.org, n.p.). The issue at the heart of the movement was the greed that fueled financial workers, and it brought up the issue of the 99% and the 1%. The issue at play was a huge income inequality between the richest Continue reading...

Social networking is nothing new, but the popularity and accessibility of the Internet have made the online realm, rather than just the office water cooler, a popular place for people to connect with others. According to statistics portal Statista, the number of social network users worldwide is projected to climb from 970 million in 2010 to 1.82 billion in 2014 to 2.33 billion in 2017. While there are many different sites online, a best-of list for October 2014 by eBizMBA finds that the top five people-connecting sites are Facebook, Twitter, LinkedIn, Pinterest and Google Plus+.

Facebook

Facebook reports that it Continue reading...

The world we live in is quickly advancing, and with each advancement, it appears more information is easily at our fingertips. Internet portals such as computers and cell phones, television, blogs, and podcasts all give rise to the question of where new media fits in. Newspapers, journals, and other forms of old media are still in syndication. However, this cannot be expected to last for much longer if new forms of media continue to advance as they have done. There are many differences in the two types of media, with an ever-widening gap, and not many similarities. New media Continue reading...

Communication

Sports Event Analysis Paper – The Southwest Airlines Orlando Pro Summer League
(Philadelphia 76ers versus Memphis Grizzlies)
This analysis begins with a short introduction on the Summer League followed by an examination of how the game fixture was covered on a live television broadcast. It includes a further analysis of its cover on the league website and a final twitter response that was related to the event.

Introduction

The Southwest Airlines Orlando Pro Summer League began on the 5th of July on a Saturday running through the 11th of July, 2014. The seven day, 25 game sporting event featured renowned teams Continue reading...

Abstract

Marketing and advertising are two important aspects of managing a business, or to be more specific, of leading a business towards success. A product or a service offering may be good or even of the highest quality when compared to those that the competitions in the industry offer but if the marketing and advertising strategies used are not effective or not suitable to the target market, or in some cases, simply do not work the way how they are supposed to, then the actual sales and profitability or the company’s product or service may not reach the expectations . Continue reading...

Twitter is a social media platform owned and operated by Twitter Inc., offering a micro-blogging and social networking services to its users to read and send messages globally known as tweets. These tweets are text-based posts containing 140 characters that are displayed on the user’s profile page. By default, the tweets are publically visible to everyone; however from the settings the senders can resist message delivery only to their followers. The users can easily subscribe to other users’ tweets – this is regarded as following and all the subscribers are referred to as followers. ("The Official Board", 2014)
Moreover, Continue reading...

Introduction: What are Social Networking Sites?

Before moving into the actual description of social networking sites, perhaps into would be wise to explain what exactly social networking sites are. In simple terms, social networking sites refer to websites that essentially provide a virtual community particularly for individual’s interested in a similar subject or subjects. A social networking site also provides a platform for people to hang out together, interact, share ideas and opinions and update each other about their on goings. A social networking site can be compared to a virtual clubhouse where when one becomes a member and later creates an official profile, Continue reading...

In the past, the advertising field was clouded by instances that the players sought to highlight the wares and the products using hard facts such as the newspapers and the posts. People used to highlight their products and services using the print means and avenues. However, in the advent of technological improvement, advertisers have embraced the dynamism and change of technology. This has emerged, in a way, such that the social media as a form of technology, like the Facebook, Twitter and other social avenues. This is because the social media has a bigger platform which encompasses a lot Continue reading...

ID Number

Abstract

Internet has been a useful in providing information and bringing news concerning the business world and the entertainment world. The use of internet has been made even possible through the existence of Wi-Fi in which people are able to access the internet at any period of the day. Among the many users of social media sites such as Facebook and Twitter, young adults are considered to be the most proactive particularly in constantly updating their status. In a paper-and-pencil survey provided to 545 young adults of diverse backgrounds, most of them were ages 21 or 22, over Continue reading...

Introduction

The social networking sites have increasingly become intrinsic in the modern dispensation. One of such social sites is Twitter. Far and wide, Twitter has become very influential in the social media industry to the extent that it has become a better platform for the conveyance of information. Jennifer Egan, one of the most celebrated authors used the social media platform that is Twitter to tell her story to a wide range of audience. The story Black Box was unveiled to the public through tweets at an average of one tweet per minute. In this case, Jennifer was able to Continue reading...

It was not too long ago when experts disregarded the social media as a mere entertainment outlet for individuals. As such, its importance for businesses was thought to be low, if at all, present. However, soon, people started to realize that the social media was much more than what was believed initially. Outlets such as Facebook and Twitter started to dominate the internet, and the sheer amount of traffic that these websites attracted was more than anything that businesses had ever seen.
The primary reason why the social media started to become such a dominant force in internet marketing Continue reading...

My picked examination point is whether we ought to consume sugar. Sugar is a sweet crystallizable substance that comprises particularly of sucrose, is white when unadulterated and having a tendency to tan when less refined.it is gotten economically from sugarcane or sugar beet and less broadly from sorghum, maples, and palms.it is critical as a wellspring of dietary carb and as a sweetener and additive for different sustenances and for medications and in the concoction business as a halfway. Sugarcane is a goliath grass and has been grown in tropical atmospheres in the Far East since old times. Since Continue reading...

Informational Interview with an Oil and Gas Consultant

Introduction
Today, the global oil and gas industry offers exciting opportunities to young college graduates, post graduates, and experienced professionals. It is one of the most lucrative industries, which is full of challenges and exciting new opportunities. This paper deals with the reflections and advice that I received after interviewing Mr. Agnihotri, who is an oil and gas consultant of international repute. He provided me with valuable information and insights on the dynamics of oil and gas industry, and what it can offer to the next generation.

Background of the Interviewee

He has authored of a book titled ‘oil- past, present, future- An Continue reading...

What I am working on

This project will seek to establish the relationship between Twitter and Business. It will also clarify the ways by which businesses can leverage on Twitter to grow their businesses. Twitter has been transformed from being a cult personality to a juggernaut. It has transformed ways by which individuals and business entities interface in the world around them. It has been established that twitter has become a vital tool for business to interact directly with customers. This project will therefore seek to prove this assertion. The project will also find out the various ways by which businesses use twitter to Continue reading...

Introduction

Organizational diagnosis is necessary to produce the road maps that guide the interventions, related to change management. Organizational diagnosis is a complex process that can be viewed from the perspectives of macro image of the organization; contributions of individuals, as well as management and motivation in high-involvement workplace (Burton&Oberl, 2004, pp. 3-4). The research proves that different types of change managers (directors, navigators, caretakers, coaches and interpreters) prefer to choose different devices in order to diagnose the way the changes goes. This finding stems from the fact that different types of change managers set different goals, when applying the Continue reading...