Essays on Twitter

Just as people in eighteenth century England had a source of news and variety of other subjects in The Spectator, modern day people have a ready source of information in the vastness of the internet. In this medium, the common person can find whatever information they may like, whether it is sports, gossip, entertainment, politics, games, religion and more. However, The Spectator reads like a very specific internet source. If a person were to identify the contemporary version of this periodical, they would undoubtedly name social media sites, such as Facebook or Twitter, based on their variety of subjects, diversity of writes, and ...

Introduction

The study is an investigation on the level of effectiveness of motivational training programs on entrepreneurship on university students. This study is based on the premise that entrepreneurial development impacts positively on the development of the country. The study aims at investigating motivation in academic entrepreneurship in an academic setting and how such academic programs are organized and structured. The implications of the study include addressing comprehensible motivational training aims with a view to improving the skills of students and develop a networking group that facilitates entrepreneurship processes.

Methods

The study was a descriptive research design where a sample of 1554 university ...

Introduction

Public Relations (PR) is the field which helps today’s complex society to bridge diverse outlooks and build mutual understanding with the goal of quicker decision-making and effective functioning. PR is applied to a wide range of institutions such as corporate ions, trade unions, voluntary associations, government agencies, hospitals, schools, churches and colleges. PR is the practice through which these institutions create effective relationships with different publics or audiences such as employees, communities, shareholders, customers, and other institutions. My interest is in use of emerging technologies such as social media in media relation functions of PR. In recent years, institutions ...

Twitter Inc. headquartered in San Francisco is a popular micro-blogging site, was founded by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass in the year 2006. The micro-blogging site is one of the most visited website around the world with 500 million registered users by the end of July, 2014. Also known as ‘SMS service of the internet’, the users of this micro-blogging website are allowed to receive and sent short messages of upto 140 characters known as Tweets. The company filed its legal documents for its Initial Public Offering with Security and Exchange Commission on September 12th, 2013 ...

It is clear from the preceded discussions and illustrations that the technological advancement has resulted to a great change in the political communications system. However, new media is only a means to an end. It cannot create a backlash against government where none previously existed (Megalogenis, 2010). Essentially, modern media does not fabricate information but instead it serves as a platform to disseminate what already exists. Unlike, the traditional media where individuals relied on edited information, new media platforms such as twitter give people autonomy to share information with the highest degree of originality. For example, citizens in the US share information concerning ...

Abstract

This paper is a practical plan of creating a Personal Learning Network, which is to contribute to my learning in the field, which is completely new for me. For example, I have chosen a field of space exploration. Since the speed of information increases, and most of the books are available in electronic sources, there comes a time when the effectiveness of education in any university or other institution almost equals to creating a Personal Learning Network, which enables you to keep track of all important information straight from decision makers and specialists in the field as well as configure network contacts ...

Public relation refers to a distinctive management function that assists in establishing and maintaining mutual lines of communication, acceptance, cooperation and understanding between a firm and the public (Theaker. 2001). In the modern business real, firms utilize PR campaigns that utilize both media and non-media connectors.

Media connectors in a PR campaign include the use of newspapers, TV, Radio, Blogs and even magazines (Giannini, 2009). A good example of a current PR campaign that uses media connectors is the Healthy Choice’s use of pairing social coupons combined with blogger outreach (Bedell, n.d.). Healthy Choice intended to grow its client base, and identified ...

ine is a top free app in the app store that allows users to share and watch a six-second video over Facebook, Twitter and the app itself. It was launched by the twitter group and has the vine.co domain. Its name originated from the word Vignette which means “short highly impressionable scene,” it can also mean photo filter. The application is supported by both the android and iOS platforms. The app has a detailed tutorial on how to create the short videos of up to six seconds.

With the apples no adult content rule, the Vine has almost had the ...

Today, technology has progressed a lot, and with that, we are able to see huge development of social networking in today’s world. Millions of users from all around the world are connected to each other through the different meant of social networking. But, as per one of the research reports of the Technological Department of the United States in 2012, it was found that even teenagers are now having Facebook and Twitter accounts. They are found to be operating these websites many times in a day (Tehan, 2013). Hence, this seems to be impacting education in their lives. We shall ...

1. Was the test subject group adequately prepared for the activity? (For example, did they have all the appropriate materials?)

Yes, the test subject group was adequately prepared for the activity. Because our topic was about social media, particularly Twitter, the test subject group only needed laptops or computers in order for them to follow the Instructions we have given.

2. How long did it take for the test subject group to complete the instructions? How does this compare to your expectations/predictions?

It took the subject time around 40 minutes to finish the instructions. This was far from our ...

Part B

As it is mentioned in Part A of the assignment, the communication of organizational change in Twitter is going to be communicated through the delivery of oral presentations, supported by visual data, such as diagrams and slides with the most important statements. Firstly, the change manager in charge with conducting the organizational change will deliver oral presentation to the head of departments, emphasizing the need for change and engaging employees into change-related communication. Thereafter, using the script of oral presentation by the change manager, head of company’s departments will supplement it with factual data, concerning particular departments of ...

Zara's strategy in the use of social media platforms include use of Facebook, Google+, Twitter, LinkedIn, as well as Pinterest, among others to remarkably accelerate their brand and create positive brand awareness (Zala Systems LLC). Zara has been highly active on Facebook about 16,657,330 people who have liked its page, and 82,650 individuals who are discussing about the company on the platform (Facebook, 2013). The company is also significantly active on the use of Pinterest, which is an online pinboard that connects and shares what inspires it to the target members (Pinterest). Also, the company ...

Social networking sites are increasingly gaining attention for analysis of their marketing opportunities and reach. If a good business strategy is designed to gain a competitive advantage using the company’s core competencies, then in the case of Twitter it is possible to help the organization grow and explore various market opportunities. In case of Twitter, capabilities suit the business strategies under consideration by the company’s management because the firm has been operating in the social networking industry for quite some time and has also been able to prove itself to be a market leader (Kaplan & Haenlein, 2009). Moreover, Twitter ...

One of the most prevalent online activities worldwide is social networking. It is extremely big and grows each day. It has evolved to become a platform where consumers can interact, shop, share, engage and obtain news and information. Despite the fact that enormous efforts have been put behind creating social channels and building the social media, few have been capable of generating significant revenue. However, the payoff is increasing as various businesses engage their followers and convert customers. Most social media have been able to generate substantial amount of revenue through advertising and various applications where the members can purchase ...

Prodromou, Ted. Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 Million Customers in 10 Minutes, Discover 10 Twitter Tools That Can Be Applied Now. Irvine, Calif: Entrepreneur Media, Inc, 2013. Print. The book is an ultimate guide on how people can use twitter for business. The book enables us to get the reasons why twitter is an increasingly powerful tool for communication. The book breaks down the guiding steps on how to use Twitter to build deeper engagements and strong relationship with customers. Weber, Steve. Twitter Marketing: Promote Yourself ...

We are leaving in the word of new media and increased technological developments have resulted in the widespread use of social, media networks. Twitter is one of the social media platforms that have been utilized to revolutionize how people transact businesses. Twitter is widely used in the sharing of information (Bohen 8). It is also used in the following ways: Marketing business, running business promotions, creating rapport with customers and in interaction with business leaders, business research, brand monitoring and other important people in the business industry. Twitter is used as a business, social and economic tool due to the ...

Ten years ago, if someone were to use the phrase “#YOLO” you would have no clues as to what he or she meant. Since the rise of the Internet started in the early 90s, the network population has grown from millions to billions. Social media has become a regular stopping point for most, including actors, activists, government organizations as well as the public. Thus, I focus on seeking the answers to ascertain whether current social media is being utilized for the purposes, it was initially intended. In the article “Small Change, Why the revolution will not be tweeted,” Malcome Gladwell ...

With the growth in social media websites including; Facebook and Twitter, companies have moved to these platforms in promoting themselves. Most of the customers for many companies are active users of these social networking websites; therefore, it is cost effective for them to market themselves through this medium. Advertising on social media platforms allows organizations to reach a broader market at a very low cost. It allows for promotions to be embedded in the customer’s minds by constantly updating their Facebook or Twitter pages. However, companies that are selling complex products or products for old people would not find these ...

With the advent of technological advancements, people have learned on how to use Twitter as a tool to share valuable information or tips. Businesses started using Twitter to market their business; they have used Twitter to give away discount coupons for their services and products. There is several business networking events that are being promoted exclusively on Twitter. Twitter is being used to promote business interests. Businessmen use Twitter exclusively for research and to follow fellow leaders in the industry. Businesses utilize Twitter daily to primarily monitor their brand in the market and to spy on their competitors (Prodromou 3). ...

Question 1

Terms Of Service (TOS) agreements such as those by Facebook, Twitter and Instagram are sometimes unethical in how they treat consumers who use these companies’ services. For example, in a case where the terms change and the user is not notified, it is unethical because it is unpractical for the user to keep checking whether TOS agreements have changed or not. This is because most of them are often voluminous and very difficult to peruse through on a daily business. Social networking websites such as Facebook, Twitter and Instagram should notify their users every time their Terms Of Service change. The ...

The article “What Twitter’s made of” by Paul Ford talks about how Twitter was conceived and how much it has changed the way people communicate throughout the world. The article looks keenly at twitter as a whole analyzing it in detail from tweets to the technology that runs twitter. It tells us how every tweet once made is designed to stand on its own forever. It talks how each tweet made has the identity of its creator as well as the location and the time it was posted. However, as much as twitter has changed our ways of communication ...

Introduction

Sports and media have always had a direct link between them. In the modern context, it is even argued sports and media cannot exist without one another. Sport can be defined as a “repeatable, regulated physical contest producing a clear winner”. The evolution of the media has had a direct impact on sport. Currently, the media chooses, analyzes, interprets and finally represents sporting events mainly to attract audiences. Sports in the media have increased dramatically, and some media firms have even abandoned other communication roles to focus primarily on sports. The content and style of sports programs are designed to entertain the audience. ...

[Title: Essay 1] Social media is a new method of creating political dialogue. It helps to build trust among government officials and public, promotes active participation and engagement of policymakers into interests of the nation. It can be regarded as a new form of public affairs approach, where appropriate use can lead to successful outcomes. Before social networks appeared on the internet and became so widely widespread, all policymakers could do was to influence audiences on radio and television. Candidates, who were smiling and charismatic, had indeed more chances to win. If we trace back to the history we remember ...

SOCIAL MEDIA

The social media phenomenon which started a decade ago has grown at a tremendous pace and thus the adoption rate of social media has become part and parcel of everyone’s daily life. With the emergence of mobile technology in terms of internet connectivity, social mediums such as Face book, LinkedIn, and Twitter etc. have become communication channels with its constant interactive elements both from a professional and personal perspective. The mediums discussed above have their own consumers ranging from teenagers, adults, middle age, and old age people of both sexes. Being a student the medium which I use most ...

When it comes to the topic of social media, things like Twitter, Facebook and instant messaging, most of us would agree that these new technologies are the wave of the future. Although it seems that millions of users have more than welcomed these media sites, there are still some controversies surrounding their usefulness and intent. Published in The New Yorker, Malcolm Gladwell wrote a convincing article titled, “Small Change: Why the Revolution Will Not Be Tweeted.” Gladwell argues the differences between real social change and social networking. Real social change, as Gladwell states, can only be accomplished through “strong ties.” Twitter ...

#YOLO. 10 years ago if someone were to say that phrase you would have no clue what they were talking about. Since the rise of the Internet started in the early 90s, the network population has grown from millions to billions. Social media has become a regular stopping point for most, including actors, activists, government organizations, and the everyday citizen. To me, this raises an important question: Is current social media being used for what it was intended for? In the article “Small Change, Why the revolution will not be tweeted,” Malcome Gladwell insists that social media be nothing ...

Abstract

Social media today has become a very critical part of any Brand’s marketing campaign. Social media is a democratisation of media as no single person owns or controls it. This essay tries to showcase some of the important aspects of social media marketing, social media outlets, role of social media marketing manager and some of the effective ways of alternate dispute resolutions used during the social media transactions. It also tries and highlights any kind of agency relationship that exists today in social media marketing. Keywords: social media, social media manager, alternate dispute resolution, outlets. The social media, ...

Abstract

The Boeing Company is a global manufacturer of airplanes, aerospace and defense products. The company, founded in 1916 is currently one of the largest manufacturers of commercial and military aircrafts, with a product range consisting of large wide bodied jet liners such as the 747-8, 787-Dreamliner and 777, narrow body aircrafts such as the 737, military aircrafts, business jets and freighter aircrafts. The company also has product offerings for the defense and aerospace industries and is a major supplier to NASA. The Chicago headquartered company employs approximately 169,000 employees, has presence in over 150 countries and works with over 23,000 ...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the music industry, the young Stefani ...

Brief History

The company was established on 15th November 2012, and the primary objective was to be the leading insurance company in the United States of America. The line of business is insurance but apart from this the company also finances new business. The company provides insurances cover for all categories starting with business risk, accidents, health among many more other. The company has various ways to reach their customers. First they have a customer care department where they address all questions that clients May seek answers. After the customer has served there are questionnaires that they fills to help the company ...

Introduction

With the growth of the internet, there has been internet communication, thus the growth of social media. Social media platforms have been developed with each social media platform having a unique way in which communication is undertaken. Different platforms have different features and characteristics. They each have a specific way in which to attract customers and users. This paper will focus on comparison and overview of three popular social media platforms. The paper will focus on the differences and features that make each of the social media tools to be unique. Social networking tools have helped improve business communication to a large ...

Part 1

Answer

Opening Hi Michael, this is Alfred Stevens calling from National Kidney Foundation. You have been one of our best supporters in our bid to continue helping people with kidney problems by making donations. I recognize that you are a really busy man especially during these hours of the day, have you got a minute?

Introduction

We are a charity organization that helps people with Kidney problem by financing dialysis and kidney transplants. We have put smiles on faces of more than one thousand persons who had lost hope in life after developing different kidney conditions.

Quick next step

I sought to extend ...

The world of sports is quickly changing especially in the field of journalism. This is due to the increase use of social media sites such as Facebook, Twitter, Instigram and other sites to rely message to audiences. The rationale behind this increasing use of social media is due to the fact that it is easier and cheaper. Undoubtedly, it can even reach a wider scope of audience compared to other traditional medium. It can share news stories regarding the latest sports happening even in different parts of the world. In this line, it is no surprise that some well-known sports ...

CMN598 Rhetoric of Social Issues

12-05-2014 Abstract Advances in Information and Communication Technology (ICT) and digital media have led to transformations in the way humans communicate and interact. One of the latest waves of the new media is a social media tool that have “introduced new communication patterns, created new forms of expression and stimulated wide civic participation” (Bardici, 2012). In the recent past, social media platforms have become important in driving social change. A case in point is the Arab Spring. In Egypt, for instance, social media platforms such as Twitter, Facebook and YouTube were instrumental in fuelling the revolt that led ...

- There are several uses for intranet as a corporate communication tools and cost saving mechanism. An intranet is a system through which only the organization is connected, and it is different from World Wide Web, as only the computers within the organization has access to it. It can be used as a communication tool where all the users can send their information which is shared through the organization. Similarly, all the important files can be shared within the organization at all level using Intranet. It leads to a lot of cost saving, as instead of individual license, one license of the software ...

Old Spice is the leading brand for male personal care and has achieved its position through a strong re-branding campaign spearheaded by Wieden + Kennedy, a Portland based advertising agency. The campaign, “The Man Your Man Could Smell Like” has bolstered the one-time grandfatherly company into a social media magnate, targeting young males between the ages of 18-34 mainly through Facebook, Twitter and YouTube. Old Spice has succeeded in engaging with their users and followers particularly on the latter two platforms, which can be attributed to their commitment to providing real-time responses and creating fresh video content - both of which maintain the fun ...

Impact of social media upon politics has facilitated propagation of free speech in society. Owing to this influence, several nations have witnessed closure of tyrannical dictatorship. The Arab Spring is one such example that exhibits the influence of social media in instigating mass protests. Widely tagged as the Facebook or Twitter revolution, scholars have analyzed over 3 million tweets, YouTube videos and more than thousands of blog posts, and revealed that the social media played a pivotal role in the Arab Spring. The week before Egyptian President Hosni Mubarak resigned, daily tweets surmounted from 2,300 a day to 230,000 ...

The Occupy Wall Street Movement is the name given to a protest against the financial institutions and the government policies regulating them. The official date for when the protest began is September 2011, in New York City’s FiDi (Financial District). The movement succeeded in garnering global attention and sparked similar movements throughout the country and the world (Occupy.org, n.p.). The issue at the heart of the movement was the greed that fueled financial workers, and it brought up the issue of the 99% and the 1%. The issue at play was a huge income inequality between the richest 1% of ...

Social networking is nothing new, but the popularity and accessibility of the Internet have made the online realm, rather than just the office water cooler, a popular place for people to connect with others. According to statistics portal Statista, the number of social network users worldwide is projected to climb from 970 million in 2010 to 1.82 billion in 2014 to 2.33 billion in 2017. While there are many different sites online, a best-of list for October 2014 by eBizMBA finds that the top five people-connecting sites are Facebook, Twitter, LinkedIn, Pinterest and Google Plus+.

Facebook

Facebook reports that it had an ...

The world we live in is quickly advancing, and with each advancement, it appears more information is easily at our fingertips. Internet portals such as computers and cell phones, television, blogs, and podcasts all give rise to the question of where new media fits in. Newspapers, journals, and other forms of old media are still in syndication. However, this cannot be expected to last for much longer if new forms of media continue to advance as they have done. There are many differences in the two types of media, with an ever-widening gap, and not many similarities. New media ...

Communication

Sports Event Analysis Paper – The Southwest Airlines Orlando Pro Summer League (Philadelphia 76ers versus Memphis Grizzlies) This analysis begins with a short introduction on the Summer League followed by an examination of how the game fixture was covered on a live television broadcast. It includes a further analysis of its cover on the league website and a final twitter response that was related to the event.

Introduction

The Southwest Airlines Orlando Pro Summer League began on the 5th of July on a Saturday running through the 11th of July, 2014. The seven day, 25 game sporting event featured renowned teams like the Bolton ...

Abstract

Marketing and advertising are two important aspects of managing a business, or to be more specific, of leading a business towards success. A product or a service offering may be good or even of the highest quality when compared to those that the competitions in the industry offer but if the marketing and advertising strategies used are not effective or not suitable to the target market, or in some cases, simply do not work the way how they are supposed to, then the actual sales and profitability or the company’s product or service may not reach the expectations . The objective of ...

Twitter is a social media platform owned and operated by Twitter Inc., offering a micro-blogging and social networking services to its users to read and send messages globally known as tweets. These tweets are text-based posts containing 140 characters that are displayed on the user’s profile page. By default, the tweets are publically visible to everyone; however from the settings the senders can resist message delivery only to their followers. The users can easily subscribe to other users’ tweets – this is regarded as following and all the subscribers are referred to as followers. ("The Official Board", 2014) Moreover, all ...

Introduction: What are Social Networking Sites?

Before moving into the actual description of social networking sites, perhaps into would be wise to explain what exactly social networking sites are. In simple terms, social networking sites refer to websites that essentially provide a virtual community particularly for individual’s interested in a similar subject or subjects. A social networking site also provides a platform for people to hang out together, interact, share ideas and opinions and update each other about their on goings. A social networking site can be compared to a virtual clubhouse where when one becomes a member and later creates an official profile, one has the ability to ...

In the past, the advertising field was clouded by instances that the players sought to highlight the wares and the products using hard facts such as the newspapers and the posts. People used to highlight their products and services using the print means and avenues. However, in the advent of technological improvement, advertisers have embraced the dynamism and change of technology. This has emerged, in a way, such that the social media as a form of technology, like the Facebook, Twitter and other social avenues. This is because the social media has a bigger platform which encompasses a lot of people regardless of ...

ID Number

Abstract

Internet has been a useful in providing information and bringing news concerning the business world and the entertainment world. The use of internet has been made even possible through the existence of Wi-Fi in which people are able to access the internet at any period of the day. Among the many users of social media sites such as Facebook and Twitter, young adults are considered to be the most proactive particularly in constantly updating their status. In a paper-and-pencil survey provided to 545 young adults of diverse backgrounds, most of them were ages 21 or 22, over 507 of ...

Introduction

The social networking sites have increasingly become intrinsic in the modern dispensation. One of such social sites is Twitter. Far and wide, Twitter has become very influential in the social media industry to the extent that it has become a better platform for the conveyance of information. Jennifer Egan, one of the most celebrated authors used the social media platform that is Twitter to tell her story to a wide range of audience. The story Black Box was unveiled to the public through tweets at an average of one tweet per minute. In this case, Jennifer was able to tell the ...

It was not too long ago when experts disregarded the social media as a mere entertainment outlet for individuals. As such, its importance for businesses was thought to be low, if at all, present. However, soon, people started to realize that the social media was much more than what was believed initially. Outlets such as Facebook and Twitter started to dominate the internet, and the sheer amount of traffic that these websites attracted was more than anything that businesses had ever seen. The primary reason why the social media started to become such a dominant force in internet marketing for ...

My picked examination point is whether we ought to consume sugar. Sugar is a sweet crystallizable substance that comprises particularly of sucrose, is white when unadulterated and having a tendency to tan when less refined.it is gotten economically from sugarcane or sugar beet and less broadly from sorghum, maples, and palms.it is critical as a wellspring of dietary carb and as a sweetener and additive for different sustenances and for medications and in the concoction business as a halfway. Sugarcane is a goliath grass and has been grown in tropical atmospheres in the Far East since old times. Since the last piece of the twentieth ...

Informational Interview with an Oil and Gas Consultant

Introduction Today, the global oil and gas industry offers exciting opportunities to young college graduates, post graduates, and experienced professionals. It is one of the most lucrative industries, which is full of challenges and exciting new opportunities. This paper deals with the reflections and advice that I received after interviewing Mr. Agnihotri, who is an oil and gas consultant of international repute. He provided me with valuable information and insights on the dynamics of oil and gas industry, and what it can offer to the next generation.

Background of the Interviewee

He has authored of a book titled ‘oil- past, present, future- An ...

What I am working on

This project will seek to establish the relationship between Twitter and Business. It will also clarify the ways by which businesses can leverage on Twitter to grow their businesses. Twitter has been transformed from being a cult personality to a juggernaut. It has transformed ways by which individuals and business entities interface in the world around them. It has been established that twitter has become a vital tool for business to interact directly with customers. This project will therefore seek to prove this assertion. The project will also find out the various ways by which businesses use twitter to grow and further ...

Introduction

Organizational diagnosis is necessary to produce the road maps that guide the interventions, related to change management. Organizational diagnosis is a complex process that can be viewed from the perspectives of macro image of the organization; contributions of individuals, as well as management and motivation in high-involvement workplace (Burton&Oberl, 2004, pp. 3-4). The research proves that different types of change managers (directors, navigators, caretakers, coaches and interpreters) prefer to choose different devices in order to diagnose the way the changes goes. This finding stems from the fact that different types of change managers set different goals, when applying the models ...

[Client’s Name] [Client’s Professor] [Client’s Subject] [Date Passed]

Our group had edited our paper on Technical Instructions based on the suggestions that we have received from the Usability Test. On the title, we decided to further narrow down our target audience because just like what the Beta Group had said pertaining to our paper, the topic we want to use is still too broad and will most likely take up more time than what is allotted to us. Thus, we changed our title from ‘How to Use Twitter’ to ‘Twitter for Beginners’. ...

For Beginners

Twitter is a form of social media that you can use from a laptop, desktop, and even from your cellphone. It is one of the programs that people use to communicate with friends, family and even business clients for a variety of things. Some use Twitter for microblogging or people posting things about themselves and being updated on what is happening to friends or relatives living far from them. Some use Twitter as a channel of information. Because several million people actually use Twitter at any given time of a day, information can easily be passed on in minutes. Even news-related shows or magazines ...

As discussed in the first article, social networking is one area that has seen the need for privacy. Facebook, twitter, google+, orkut are some of the social networking sites where privacy concerns have been raised. In keeping the privacy, the users choose what needs to be made public on their profile, those that remain semipublic and those that are kept completely bounded. Much as people want to make connections, communicate and maintain relationships, they have established limits within which to do so. As of 2012, it is estimated that over 1 billion people actively use Facebook in the world ...

Businesses have acknowledged the power and role of Social Media in increasing their customer relationships. Most businesses today whether big or small have social media accounts in their efforts to reach out to more and more customers and take advantage of cheaper advertisement methods. Social Media has several advantages but one of its most significant advantages is its easy personal access to both customers and potential customers as these are available in the personal phones and other devices of the clients. Full Foods is not an exemption to this as it is also trying to venture out on ...

The name of my product is Refi-back bag and the slogan is “take it with you, everywhere!”Refi-back bag is a small electric fridge that can be carried on the back like a back pack; it serves to keep perishable products such as snacks and drinks fresh when one is out travelling. This product seeks to solve a day to day problem using a simple easy to carry and environmentally friendly manner. The back pack works by keeping its contents cool and thus making it possible for them to stay fresh when one is travelling. It is made of Peltier (thermo ...

It should be noted that making justifiable decisions is both crucial and challenging. Therefore, it is important to ensure that making decisions, an individual should select the best criterion that would yield the best option both the individual and the situation. A weighted decision matrix refers to a table that is used to evaluate possible alternatives to a desired course of action with each alternative allocated a score on a desired scale depending on their perceived value under every criterion, and adding the scores to determine the most advantageous option that deserves most attention (Hubbard & Evans, 2012).

Situation

Having developed a new Eco-Washer, a new technology ...

Today, Social media marketing is taking the front seat as far as the practice of marketing is concerned. Social media marketing is taken as the process of gaining web traffic and attention by means of social sites. Social media marketing campaigns concentrate on creating content that will draw the attention of readers who in turn share the information with friends and acquaintances (Zarrella). The corporate message stretches from a user to another and appear more convincing coming from a trusted acquaintance as opposed to when it comes directly from the company. This form of advertising is referred to as word of ...

Re: Social Media Presence

MEMO As you requested, I looked into how we can benefit from having a social media presence in addition to our web site. When I looked into it, I saw three main reasons to have a social media presence; to keep our existing clients happy, to attract new clients and to keep an eye on the competition.

Background

Social media is here to stay. While many businesses are now looking to take advantage of the targeted advertizing opportunities it offers, having a strong presence on the social media sites is as important. Many marketers feel that this presence is even more important than ...