Essays on Twitter

Social networking sites are increasingly gaining attention for analysis of their marketing opportunities and reach. If a good business strategy is designed to gain a competitive advantage using the company’s core competencies, then in the case of Twitter it is possible to help the organization grow and explore various market opportunities. In case of Twitter, capabilities suit the business strategies under consideration by the company’s management because the firm has been operating in the social networking industry for quite some time and has also been able to prove itself to be a market leader (Kaplan & Haenlein, 2009).
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[Subject/Course]
[Submission Date]

Introduction
In the contemporary era, cell phones have turned out as one of the most important everyday requirements. There was a time when possessing a cell phone was regarded a luxurious thing. On the other hand, it is common to own a cell phone in the present day. It is not an untold secret that children, especially the teenagers, are using the cell phones just like adults. They use their cell phones to do almost everything. Not only are cell phones used to stay in touch with family and friends, they are also used for watching Continue reading...

Facebook acquired the mobile messaging service WhatsApp, a rapidly growing mobile messaging company for close to $19 billion.Facebook’s CEO Mack Zuckerberg stated that the mission of the acquisition was to “make the world more open and connected” (Malik 1). This they aim to do by building services that would enable the sharing of any type of content with any group of people they want. Zuckerberg further stated that WhatsApp would enable them achieve their goal through the continued developing of a service that people around the world would continue loving to use.This move would bring Facebook closer to Continue reading...

A study of the Effects of Social Media on the Arab Spring; Syria case

The Arab Spring refers to the instance that characterized the North Africa and Eastern Europe. I this regard, the countries that border this region was characterized by repressions and war related instances that were targeting the respective governments in the specific countries. The counties covered in the Arab Spring include, Tunisia, Egypt and Sudan when it is related to Africa. On the other hand, the countries that comprise Eastern Europe are the likes of Tehran and Syria. It is referred to as the Arab spring because it center staged in the Arab world over a very short period (Wilson, Continue reading...

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Assignment – Part A
DO NOT FORGET TO USE INTEXT CITATIONS IN EVERY QUESTION
Question 1: What is the difference between Web 1.0 and Web 2.0? (~250 Words)
The main differences between Web 1.0 and Web 2.0 platforms are in the technologies involved as well as the application of those technologies. In the case of Web 1.0, the platform is much more plain and simple, and is used primarily for displaying information on the internet (Harris 2008). This means that application is restricted to the ownership of the platform Continue reading...

It has been slightly over a decade since the infamous Tom launched the first major social network, Myspace. The site provided a way for current friends to chat and old friends to reconnect. It was not long before Myspace became an epicenter for new and old friendships, as well as a display of the individual’s personality, making it aptly titled. With the progression of Myspace, and other social networks like Facebook, Tumblr, Twitter, and Instagram have stopped encouraging friendships and started encouraging the sharing of thoughts and photos. What was once a tool for connection to others, a Continue reading...

Abstract

The investigator examines ESPN first take and their coverage of black athletes. The intent is to compare the representation of black athletes opposed to their white counterparts. Research on this issue and aspire to extend and expand my findings by focusing primarily on the coverage that is done specifically by ESPN first take and how they use social media as the court of public opinion. Some of the issues that I will share will be similar, and others will be dissimilar, as the goal is to make a correlation in the treatment. Research material will be varied.
(Key terms: Continue reading...

Critical thinking

Part 1: Huffington Post analysis
Traditional text-based reporting techniques, such as prints, outdoor, audio and slideshows still play a significant role in the media today. The traditional media is, however, blended with the rich media such as social media and videos. Both two types of the media included at Huffington Post to promote the social channels. The Huffington post, for example, uses video links, photos and text to bring a clear and brief presentation of the news. The post is also open to response and feedback through the Facebook, twitter and Google plus links. The video or the post Continue reading...

One of the most prevalent online activities worldwide is social networking. It is extremely big and grows each day. It has evolved to become a platform where consumers can interact, shop, share, engage and obtain news and information. Despite the fact that enormous efforts have been put behind creating social channels and building the social media, few have been capable of generating significant revenue. However, the payoff is increasing as various businesses engage their followers and convert customers. Most social media have been able to generate substantial amount of revenue through advertising and various applications where the members can Continue reading...

Prodromou, Ted. Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 Million Customers in 10 Minutes, Discover 10 Twitter Tools That Can Be Applied Now. Irvine, Calif: Entrepreneur Media, Inc, 2013. Print.
The book is an ultimate guide on how people can use twitter for business. The book enables us to get the reasons why twitter is an increasingly powerful tool for communication. The book breaks down the guiding steps on how to use Twitter to build deeper engagements and strong relationship with customers.
Weber, Steve. Twitter Marketing: Promote Yourself and Continue reading...

Introduction

Communication has been a significant part of human existence right from the stone ages. There exist diverse means of communication that has culminated in shaping our contemporary world. Tracing the historical use of tools of communication it is seen that the same pattern of transmission and reception has always been a constant factor; though advancement in technology has speedup the time of transmitting and the mode of transmission. For instance the use of telegraph in past era is transmitted via electronic means and the receptor receives sent information and could send reply which could take several days. According to Continue reading...

We are leaving in the word of new media and increased technological developments have resulted in the widespread use of social, media networks. Twitter is one of the social media platforms that have been utilized to revolutionize how people transact businesses. Twitter is widely used in the sharing of information (Bohen 8). It is also used in the following ways: Marketing business, running business promotions, creating rapport with customers and in interaction with business leaders, business research, brand monitoring and other important people in the business industry. Twitter is used as a business, social and economic tool due to Continue reading...

Ten years ago, if someone were to use the phrase “#YOLO” you would have no clues as to what he or she meant. Since the rise of the Internet started in the early 90s, the network population has grown from millions to billions. Social media has become a regular stopping point for most, including actors, activists, government organizations as well as the public. Thus, I focus on seeking the answers to ascertain whether current social media is being utilized for the purposes, it was initially intended. In the article “Small Change, Why the revolution will not be tweeted,” Malcome Continue reading...

With the growth in social media websites including; Facebook and Twitter, companies have moved to these platforms in promoting themselves. Most of the customers for many companies are active users of these social networking websites; therefore, it is cost effective for them to market themselves through this medium. Advertising on social media platforms allows organizations to reach a broader market at a very low cost. It allows for promotions to be embedded in the customer’s minds by constantly updating their Facebook or Twitter pages. However, companies that are selling complex products or products for old people would not Continue reading...

INTRODUCTION:

I. Social media has revolutionized the way business is conducted.
- Companies who do not take advantage of social media platforms are put at a disadvantage.
- Social media gives companies access to a wider consumer base for a cheaper price

BODY:

I. Social media gives companies an opportunity to connect with a wider audience.
A. Social media platforms such as Facebook, Twitter, Instagram and YouTube have a considerable amount of users.
1. Facebook has 1.23 billion users, Twitter has 243 million monthly active users, Instagram has 150 million users and YouTube has 1 billion users with 4 billion views Continue reading...

The great impact of social networks on nowadays society is unquestionable, as everyone can observe by himself or herself how all the current events are quickly dispersed and distributed through all over the world by the common people using their PCs and/or smartphones. Everyone has become a news agency nowadays with the development of the social networks, as the information you post on your profile can be available for everyone, can be discussed and argued. However, the information content in the social network is completely various including fake information, which purpose is to draw the viewer`s attention, shock Continue reading...

Social media has set in a new wave, in the business world. As per the recent study carried out by Internet Advertising Bureau UK, a business having social media presence is likely to attract 80 percent more customers in future (The Guardian, 2013). Especially for small firms having limited time and budgetary constraints, it is important to chart out an effective social media marketing policy to give the required boost to the business expansion. There are different purposes for different small scale business organizations to use social media. Major ones are discussed holistically in the essay.

Maintaining the Organization's Presence and Identity

A study carried Continue reading...

With the advent of technological advancements, people have learned on how to use Twitter as a tool to share valuable information or tips. Businesses started using Twitter to market their business; they have used Twitter to give away discount coupons for their services and products. There is several business networking events that are being promoted exclusively on Twitter. Twitter is being used to promote business interests. Businessmen use Twitter exclusively for research and to follow fellow leaders in the industry. Businesses utilize Twitter daily to primarily monitor their brand in the market and to spy on their competitors (Prodromou Continue reading...

Question 1

Terms Of Service (TOS) agreements such as those by Facebook, Twitter and Instagram are sometimes unethical in how they treat consumers who use these companies’ services. For example, in a case where the terms change and the user is not notified, it is unethical because it is unpractical for the user to keep checking whether TOS agreements have changed or not. This is because most of them are often voluminous and very difficult to peruse through on a daily business. Social networking websites such as Facebook, Twitter and Instagram should notify their users every time their Terms Of Service Continue reading...

The article “What Twitter’s made of” by Paul Ford talks about how Twitter was conceived and how much it has changed the way people communicate throughout the world. The article looks keenly at twitter as a whole analyzing it in detail from tweets to the technology that runs twitter. It tells us how every tweet once made is designed to stand on its own forever. It talks how each tweet made has the identity of its creator as well as the location and the time it was posted. However, as much as twitter has changed our ways of Continue reading...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up, Continue reading...

In this modern world, technology has developed a device that keeps the lives of the people easier. This device plays a very important role in every person who embraced the fast changing phase in technology, Smartphone. Smartphone is one of the products of technology that has a great impact to people in the society. It has positive and negative impacts or advantages and disadvantages that should be analyzed independently. Smartphones merely changed the way people communicate, and its functions are more than just a phone. Even though people become addicted to smartphones and users become slaves to this device, Continue reading...

Introduction

Facebook.com made their biggest acquisition with popular IM (internet messaging) service WhatsApp for $19 billion ($4billion in cash, $12 billion in Facebook stock and $3 billion in future stock). This deal is a behemoth in comparison to their past purchase of Instagram in 2012 worth $1 billion. This paper will argue over this acquisition and its viability through analyzing the pros and cons for Facebook through this acquisition. Considering everything, the main argument here is if this deal is a ploy to acquire the competition or it is an attempt to diversify into new markets. WhatsApp service allows users Continue reading...

perceptions of the tattooed person’s character
(Applied Psychology)
(Advanced Statistical Data Analysis)

Authors note

I hereby declare that this work is my own and not copied from any other source and that all sources have been acknowledge.

CHAPTER 1—INTRODUCTION6Purpose of the StudyProblem and Significance Research Question/Hypotheses7 Definition of TermsLimitations DelimitationsAssumptions

CHAPTER 2—LITERATURE REVIEW8CHAPTER 3—METHODOLOGY .Model Research DesignInstrument Data Collection Data AnalysisVariablesLimitations Delimitations AssumptionsCHAPTER 4—RESULTS Data Screening Scale Development Analyses of Primary Hypotheses Analyses of Secondary Hypotheses
CHAPTER 5—DISCUSSION Discussion of Findings Implications of the Limitations on Present and Future Research Recommendations Practical Application of Results Future Research

REFERENCES

Abstract
The purpose of this is to examine how the characters of Continue reading...

Annotated Bibliography

Kovach, S. "WhatsApp Is Growing Even Faster Than Facebook Did When Facebook Was The Same Age India." Business Insider. Businessinsider.in, 20 Feb. 2014. Web. 6 Mar. 2014.
This article is written by Steve Kovach of Business Insider Magazine, which is one prominent and trusted publication in the business, information technology and above all corporate world. This article discusses how has in past few years growing at an unprecedented speed and have become of the most popular apps available for IMs. This article reflects on how WhatsApp has 450 million customers that are growing at the rate of 1 million Continue reading...

Homosexuality is a current controversial issue that has hit the media. One cannot avoid the topic of homosexuality in the news, movies, books, social media, newspapers, and even in politics. Homosexuality has become a controversial issue around the globe today. After Uganda outlawed homosexuality in its country, the topic has been trending everywhere in the mainstream media, and the social media. Some nations like the US have legalized homosexuality, and this is why there has been uproar after the president of Uganda signed a bill in parliament outlawing homosexuality. The media has always been blamed of being bias while Continue reading...

Executive Summary

The report is a social media marketing plan that incorporates strategies for Nadia Mobil Grooming Services. It provides details of the current social media marketing strategies used by the company. It further incorporates additional social media strategies for the company’s website in order to improve the marketing effort. Nadia Mobil Grooming Services is a privately held company in Florida. It offers grooming and washing services for pets. Nadia Mobil Grooming Services was established in 2006 and incorporated as a company in Florida. It is a small company with estimated annual revenue of 63000 US Dollars. The size of Continue reading...

EXECUTIVE SUMMARY

In today’s world of brutal competition, companies are being forced to reduce their operating costs. Although this seems an obvious choice, reducing the costs too deeply can result in loss of precious customer loyalty. Customers have become more demanding and they are well aware of the fact that their loyalties have become important for the survival of companies.
Organisations have started taking measures that have reduced certain customer privileges, but the top companies are doing their best to reverse this trend. Most of the large companies are trying to avoid any reductions to their customer service budgets. These Continue reading...

Introduction

Sports and media have always had a direct link between them. In the modern context, it is even argued sports and media cannot exist without one another. Sport can be defined as a “repeatable, regulated physical contest producing a clear winner”. The evolution of the media has had a direct impact on sport. Currently, the media chooses, analyzes, interprets and finally represents sporting events mainly to attract audiences. Sports in the media have increased dramatically, and some media firms have even abandoned other communication roles to focus primarily on sports. The content and style of sports programs are designed Continue reading...

A strategy for managing all the company’s activities with the potential, current, and prospective customers is described as Customer Relationship Management. Customer relationship management helps to increase productivity, creation of more business ventures and improve the customer’s satisfaction. Customer Relationship Management has its widespread advantages as a company can be able to keep records of its previous transactions, their sales, pending invoices and interactions with their customers. In addition, it helps a company to view data from other social networks that is their likes and dislikes and what information they are sharing about your company.
A sales Continue reading...

Introduction

Nike and Adidas are the two top companies in the sports apparel industry. The two have aggressively put in place strategies to ensure they each attain great market share. Their promotional and advertising strategies employ creativity, innovation, and technology, which essentially explains why the two firms are market leaders in the sports apparel industry. The two companies also have continued to tap effectively into their key competencies in their effort to topple each other from the market leader in the sports apparel industry (Anthony, 2011). The promotional strategies have notable similarities and differences, which will be discussed in this Continue reading...

[Title: Essay 1]
Social media is a new method of creating political dialogue. It helps to build trust among government officials and public, promotes active participation and engagement of policymakers into interests of the nation. It can be regarded as a new form of public affairs approach, where appropriate use can lead to successful outcomes. Before social networks appeared on the internet and became so widely widespread, all policymakers could do was to influence audiences on radio and television. Candidates, who were smiling and charismatic, had indeed more chances to win. If we trace back to the history we Continue reading...

[ESL 35]
[Spring Quarter 2013]
[Essay 2 – (first/second) draft]
[Due date]
[Title of the paper]
Information technologies as well as any digital device were invented with a thought of usefulness to human-being. All of them give people an easy access to communication and information. People are able to contact each other all over the world without the need to travel. Moreover, the innovations brought up by information technologies made it possible to learn a lot given the abundance of information available on the internet. Many years ago, people were in need to spend long hours in the library, reading Continue reading...

Integrating Social Media in Education

Introduction
This paper is a review of the article by Hadewijch Vanwynsberhe and Pieter Verdengem dubbed “Integrating Social Media in Education”. Essentially, the article proposes that education on social media is paramount for contemporary students based on the premise that they are social media users. Centrally, the inclusion of social media education in the curricula would be benched on four main objectives. First, so that the students can be capable of searching for information on social media sites and more importantly, they can be able to deal with the information that they encounter in such sites. Secondly, that students Continue reading...

The mass communications industry has undergone various developments and changes in various parts of the world. The changes and developments in the mass communications industry have undergone growth in relation to political, social, economic and technological aspects in various nations in the world. The history of mass communication dates back to about 500 years. The developments in the early world played a crucial role in relation to technological advancements and social change in creating the current status of the mass media.
The books form the first and earliest component of the media communication. This time the books were not Continue reading...

Business Plan for the Pizza and Pasta Restaurant in Oxford

Business Plan for the Pizza and Pasta Restaurant in Oxford
- Market for Pasta Project Restaurant in Oxford
1.1 Situation Analysis
1.1.1 Demographics
Demographic environment in Oxford, UK, is favorable for the development of the restaurant activities: the population is growing and there many visitors in the city. The population growth made up 12% during the period of 2001-2011. The target market for pizza and pasta restaurant is wide – from children to elderly people of both genders because fast food alternatives are popular (Oxford City Council, 2012).
- Economic Environment
The sharp increase of unemployment in UK and income Continue reading...

In the digital age that we live in today, the importance of social networking as an integral part of our lives cannot be underestimated one bit. Whereas, once, it could be said that social networking was best left to individuals looking for some entertainment, nowadays, social networking has become the driving force for the globalization movement. Simply put, social networking allows us to connect and interact with hundreds of people at once. There are no boundaries, no limits, so the opportunities presented are endless. In addition, social networking is not all about communication. In fact, it allows individuals to Continue reading...

Abstract

This paper is on the Facebook and the platform it has provided to its users. The first section of this paper will discuss the ideas shared by the authors about social media sites especially Facebook. The second section will cover some f the important points made by the authors in their article. The next section will have reflection and understanding from the research paper. The final section will discuss the use of learning from the research paper in working environment.

Introduction

Social Networking sites like Facebook, have allowed many people to stay in touch socially though their personal profiles and Continue reading...

SOCIAL MEDIA

The social media phenomenon which started a decade ago has grown at a tremendous pace and thus the adoption rate of social media has become part and parcel of everyone’s daily life.
With the emergence of mobile technology in terms of internet connectivity, social mediums such as Face book, LinkedIn, and Twitter etc. have become communication channels with its constant interactive elements both from a professional and personal perspective.
The mediums discussed above have their own consumers ranging from teenagers, adults, middle age, and old age people of both sexes.
Being a student the medium which I use Continue reading...

Planning at Starbucks

Introduction
Starbucks is a renowned coffee place and has grown exponentially over the last forty years. In 2007, Starbucks experienced a decline in their sales. This was largely due to growing competition from McDonalds, Dunkin Donuts, and other similar outlets. Starbucks unique selling point was in providing fresh coffee and convenience. It had special importance for its customers as it provided coffee and other breakfast items. However, with McDonalds launching their breakfast line and entering the coffee market there were more options available to Starbucks customers. By 2008, when Schultz gained control as CEO at Starbucks the company’s Continue reading...