Thomas Cook Reports Samples For Students

PESTLE Analysis refers to assessment of external environment that include political, economic, social and social, technological, legal and environmental factors.

Political Factors
The political environment of UK is stable, however the issues such as war against terror and European Union enlargements affects political stability. The taxation policies of Government, Value Added Tax on air tickets and decisions regarding rising fuel cost have direct impact on the company’s operations (Nand, 2012). Besides this, the decision regarding single European Currency is still unresolved that affects the business of Thomas Cook Group in European region.

Economic Factors

Economic factors have great impact on the travel and tourism business as it influences costs, demand, profits and prices. The holiday packages offered by Thomas ...

Part 1 - Strategic Capabilities

The VRIN Analysis, presented in Appendix 2 demonstrates some of the findings in regards to the resource and capability structure of the TCG. Given the outcome of this research is possible to argue that Thomas Cook is a resource based company, operating on asset-light value chain proposition. The research have identified that core competencies of the organization are located in the Management, Human Factor and Marketing elements. Given the focus on elimination of material assets the organization it is believed that Management and HRM are the key for the company. At the moment TCG is heavily investing into two elements: a) ...

Analysis of European Tourism Industry

Analysis of European Tourism Industry

Introduction

As is the case with most countries with tourist attracting features, tourism is one of the major sectors of the European economy. More than 5% of the EU GDP is generated by tourism industry (Costa and Panyik, 2014). Wide variety products comprise the tourism and involve a variety of different stakeholders, both private and public (Mintel, 2013). Tourism industry is in the process of being transformed into information-based industry. Thus, there is a critical role to the ICTs (information and communication technologies) in EU tourism. In addition, European tourism industry may be considered as dynamic and ...