Essays on Travel

ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the ...

Abstract

Travel agents help clients with travel arrangements and provide information on destinations, transport expected weather and accommodations. The job of a travel entails several tasks from providing information to advising clients on their travel information. This is just one of the arrays of careers available in the large tourism sector. In order to gain entry and succeed in the profession of travel agents there are certain educational and skills requirements. Most travel agency require that the person seeking the job of the travel agent to at the very minimum posses a certificate or associate degree from a vocational ...

Travel agencies offers travel information, booking and reservation services including transport and accommodation, as well as, tourist attractions to both business travelers and private individuals.

The main activities of this industry include ticket consolidation, booking service provision, ticket selling, tour retailing, tour guide service provision, tourist bureau service provision, tour wholesaling and travel agency operation. Also, the key products for the industry include conference travel, business travel, tour wholesaling and ticket consolidation, inbound tours and leisure travel. A related industry is X0003 Tourism in Australia, which offers tourism services for both international and domestic tourists.

Industry Performance

The key external ...

Introduction

Travel agents should be responsive to consumer demands to ensure their future in the travel industry. This paper discusses the future for travel agents currently when internet services and technology are so popular and easily accessible. This essay will give a brief view of how technology has overwhelmed the travel retail industry and why the consumer will always need the travel agent. A travel agent can be a person or an organization which organizes and sells travel packages to a client. They work on behalf of the tour operators providing travel services like airline tickets, hotel rooms and train ...

Internet technology has revolutionized tourism and travel industry. In traditional airline system, there were several limitations. Traditional airline service providers relied on agents who acted as intermediaries in the system.The travel agent had to purchase client’s travel requirements in a number of ways; either the travel requirements would be obtained from a wholesaler, direct with the supplier or through GDS. The whole process of organizing the travel package was cumbersome. Information is the bulk of the products in travel industry. Traditionally, the travel agent offered a location where the supplier could showcase their products. Information was not readily ...

Internet technology has revolutionized tourism and travel industry. In traditional airline system, there were several limitations. Traditional airline service providers relied on agents who acted as intermediaries in the system.The travel agent had to purchase client’s travel requirements in a number of ways; either the travel requirements would be obtained from a wholesaler, direct with the supplier or through GDS. The whole process of organizing the travel package was cumbersome. Information is the bulk of the products in travel industry. Traditionally, the travel agent offered a location where the supplier could showcase their products. Information was not readily ...

Introduction

The subject about time and how time travels is really very fascinating. What is time? What is time travel? Is time travel really possible? We naturally know what time is since we sense it every day but we cannot seem to completely define it. The question of time travel is also very hard to answer. A deeper question is to ask if time is real. Another is to know if time just moves into one direction only. Does time have a beginning or an end? Up to now, we have never truly answered these questions with great satisfaction. By ...

Introduction

An ‘armchair tourist’ is a term that refers to an individual that travels to different places and experiences people and culture in other countries in the comfort of his or her own home. The armchair tourist lives vicariously through the hosts that travel around the world for a living and share their experiences in the media. The travel series genre feature these kinds of shows where hosts travel and experience local culture to inform the audience but mostly to entertain viewers and communicate underlying messages to them. Often, the message of travel shows exemplifies the consumer culture, that is, ...

1. Company Profile

Thomas Cook Group Plc operates within the tourism and travel industry. The Company owns, operates and manages travel agencies, tour operators and car hire agencies, as well as owning their own aircraft fleet, cruise ships and resort properties. Thomas Cook is known as one of the largest travel companies in Europe.

2. Financial Analysis

The Thomas Cook Group has reported a robust set of results for the 2009 and 2010 financial years despite the uncertain economic environment ...

Executive Summary

These two business proposals bring the concept of corporate social responsibility and technological utilization in the rapidly growing global travel and leisure market. It sees a bright prospect in setting up an 1.) online travel agency, specifically in Victoria, Australia or New South Wales and 2.) eco lodge site in any part of Australia.

For the first business proposal, it caters to a greater portion of major businesses and corporations in New South Wales or Victoria, two Australian states that have the biggest number of travel agencies and travelers. It also has the head offices of a large number ...

Introduction

The tour operator, Thomson Management, wishes to create a cultural tourism 6 day visit to Denmark, Amsterdam, Lisbon and Porto. By working as the Assistant Marketing Manager for Thomson Holidays, it is my job to explore the sectors, hotels, B&Bs, restaurants, and travel agencies, to make recommendations for Thomson’s Marketing department as appropriate in the Travel and Tourism Industry. In the following outline the core concepts of marketing, the factors that influence marketing in the travel and tourism industry, customer demands and satisfactions, and the ways in which the client market can be segmented, are discussed. 1.1 Discuss ...

a) Review the position description for the role of the travel coordinator and identify the requisite skills to perform the job functions. One of the most important skills for the position of travel coordinator is communication skills. The travel coordinator at the hotel needs to communicate with stakeholders and travel agents for arranging their travel booking and itineraries. Also ability to manage the relationship internally with all departments and externally with customers can be crucial for business development purposes. Also, relationships management skills will be crucial for managing the international travelling needs of staff and hotel guests. Understanding of ...

ORGANIZATION AND METHODOLOGY

Program: B.A in Hospitality management and marketing Project overview: this is a group report which entails the management of sales force of a travel agency. The components to be managed include motivation, organization, and prospecting.

Overall aim: to aid students in managing sales force

SALES FORCE MANAGEMENT Introduction Background The international travel agency is currently experiencing sales force problems in the sales department. The president of the organization was concerned about the performance of the sales force, this is attributed to the feeling that the sales representatives of the organization did not adequately use their positions and opportunities. Basically the problem was associated with the sales person’s ...

Abstract

The research within this study examines the underlying influences that propel consumers to use international airline travel. With much of the previous studies focusing on economic principles, this investigation seeks to determine the value that the inclusion of social data has on the travel desire. The underlying concept of this study is to explore common economic influences and combine this understanding with the social and emotional drivers that serve to sustain the effort. Using a combination of case study and academic, peer related material this paper will assess the past, current and future potential in a direct effort to ...

Management

Tripadvisor.com is an established travel portal that is popular among travelers all over the world. The website is famous for its customer reviews that form the basis of travel related decisions of millions of people all over the world. The resource based view of the firm emphasizes on the importance of resources as a source of competitive advantage for the firm. An internal analysis provides a comparative view of the capabilities of a firm including the identification of the strengths and weaknesses and their comparison with those of the competitors . The internal analysis of Trip Advisor may help the ...

Introduction

The travel and tourism industry is a potential source of economic income for both developing and developed nations. The industry is highly important because it accounts for around 52 million employment opportunity as per statistics provided by the World Tourism Organization (2013). However, the managers and organizers in the travel and tourism industry face significant challenges in selecting, maintaining and developing committed, motivated and competent personnel so as to offer excellent products and services to customers. Human resource experts maintain that significant challenges like low pay, working in shifts, long working hours, gender bias, non-existent or abysmal career opportunities ...

Objectives

As earlier mentioned this business idea mainly targets the at Prince Mohammad University students as its main customers before it can open up to the public, since, its strategic plan is to expand to other universities and schools in future, and diversify to embrace the whole Saudi Arabia, then, finally venture internationally. As a Student Travel Business, its main objective is to improve the student’s cultural heritage knowledge about Saudi Arabia, and making them more responsible, aware, and loyal Saudi Arabia community members. But, as we will learn in the subsequent parts of this business plan, this ...

The History and Revolution of Tourism Sector in the United Kingdom after World War II

Introduction

Undeniably, the end of the Second World War marked one of the most momentous periods in the history of tourism and travel industry. Several factors contributed immensely on the growth of tourism since the World War II. Variations of socio-economic situations such as the increased vehicle ownership, increased leisure time, and availability of more disposable income are some of the factors that promoted the growth of the Tourism industry in the UK. Speaking of innovations and technological advancements, the development of Jet Aircrafts, computerized booking systems, the internet, and extensive use of technology have also played a significant ...

Master of Business Administration

For decades, the encumbrance of evaluating the potential of organizational risks and exposures has been assumed insurance specialists both internal and external to the company. For instance, risk handling mechanisms particularly self-insurance and insurance have provided some degree of comfort to organizations that could be otherwise be incapable of withstanding financial impacts associated with disasters. Sadly, false confidence cases have led to multiple problems for small and big firms within the insurance industry. In order for companies to efficiently execute functions related to pre-incident risk assessment and find the at-need operational crisis directions, majority of ...

The changes in the global economy, the progressing state of the emerging countries that resulted to the increasing middle income consumers, and the development and spread of the internet technology impacted the ticket distribution system of the airline industry. The airline companies developed new and more cost-efficient ways of selling and distributing air tickets to be price competitive and at the same time to survive the intense competition in the industry and the economic struggles especially in North America and Europe. The global distribution systems (GDS), was the most common and prevalent system of airline ticket distribution in the ...

Introduction

The aviation industry is currently under rigorous public scrutiny due to its detrimental impact on the environment. The adverse environmental impact of air travel begins even prior to take off. The severity of damages to the environment caused by construction of airports is tremendous, such as cutting down massive number of trees to make way for the construction of runways. In addition, air travel consumes an enormous amount of carbon dioxide-based fuel that further contributes to air pollution and climate change. All of these detrimental environmental effects of air travel justify significant government intervention and active involvement of policymakers ...

(Client’s Full Name)

MBA 6203 Final Project

Executive Summary This report examines the importance of having a brand which stands out in the airline industry. Hence, the concept and philosophy behind the brand name, logo, slogan and brand identity of the Business Class Only Airline, LuxAirways based on the Kapferer’s Brand Identity Prism. Furthermore, this report aims to make the best suggestions for launching LuxAirways nationally, regionally, and globally in respect of promotion, price, product and place. These suggestions would be made in light of the interpretation of the Travel Industry Forecast Review. It is the purpose of this report to ...

A Strategic Management Analysis

- Identify and discuss strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools and identify strengths and weaknesses for the firm. Apply the Value Chain and identify and discuss any core competences the organization may have. Thomas Cook is one of the major leisure travel groups in the world. It is also the second major in the United Kingdom. It maintains these top positions across all of its major markets and with well established and trusted tour operator brands. About 23 million customers travelled with the Group in 2012.

Human and Physical Resources

Thomas Cook Group Plc is the ...

Travel insurance is the type of insurance meant to cover losses experienced while travelling such as medical expenses and the financial failure of travel suppliers among other travel expenses. Travel insurance is provided for people travelling internationally or within their own country. The type of travel insurance cover provided often varies depending on the duration of the trip, the number of trips taken or the risk of items in transit among other factors (Mintel International Group Ltd., 2004). For instance, a passenger can arrange for temporary travel insurance while booking a specific trip and this insurance can cover the ...

Undergraduate Dissertation

Consumer Decision Making, in Relation to Brand Image in Today’s Airline Industry Presented for (Business management) This dissertation is entirely the original work of student registration number 1210025. Where material is obtained from published or unpublished works, this has been fully acknowledged by citation

Abstract

Marketing research studies reveal that companies have gone beyond offering functional attributes of a product when considering their competitive advantages in the market. Rather, companies are developing corporate brands that are associated with their products and services in the marketplace. The rationale is that companies can create special image that consumers can associate certain ...

With the rapid increase in the price of fuel and plane tickets, it is very difficult for people traveling for a vacation to choose whether they will use a car or a plane. For most short-time vacations, people think that driving a car is less expensive than air travel, although it would offer less convenience. However, there are factors to consider before deciding on the method of travel. There is tangible cost that is easy to differentiate the travel methods such as the total cost, the speed, and the cost of the travel methods (Christensen, np) When it comes ...

PESTLE Analysis refers to assessment of external environment that include political, economic, social and social, technological, legal and environmental factors.

Political Factors The political environment of UK is stable, however the issues such as war against terror and European Union enlargements affects political stability. The taxation policies of Government, Value Added Tax on air tickets and decisions regarding rising fuel cost have direct impact on the company’s operations (Nand, 2012). Besides this, the decision regarding single European Currency is still unresolved that affects the business of Thomas Cook Group in European region.

Economic Factors

Economic factors have great impact on the travel and tourism business as it influences costs, demand, profits and prices. The holiday packages offered by Thomas Cook ...

Introduction.

Odysseus’s story of wandering from one adventure to another clearly shows how travel plays a key role in literature. It is from travelling that many narrators, storytellers and even novelist finds an ingredient for their stories. Even with technological advancement, there is still need to travel to make literature real and practical. In travel literature, the author explains the experiences along the journey. In this paper he explores Odysseus’s and his friend’s eleven journey travel. Journeys 1: The narrative begins with Athena requesting Zeus the he be given a chance to continue with his journey home. ...

1. Company Description Thomas Cook Group Plc is a travel company, which owns travel agencies and car rental agencies. The Group also has its own fleet of aircraft, cruise ships and resort real estate. Thomas Cook is known as one of the largest travel companies in Europe. 2. Current Strategic Situation Appendix 1 shows the share of major players in the travel industry of Great Britain, the number of customers for the operators with the latest ATOL license in relation to the size of the common market under all licenses ATOL: Appendix 2 shows the dominant groups in the ...

Introduction

Selling is an activity in the area of business that has paved way for heated debates between those involved directly and those who are involved indirectly. Due to this closeness to the concept of selling many individuals often have strong and misplaced opinions of the sales people and selling in general, and it does not come as a surprise that these misgivings are believed by people who have engaged in selling their whole lives. Processes and activities that assist an organization to efficiently and effectively run and support its business objectives and strategies is what is known as sales ...

In response to your request of an analytical report on two travel destinations, I have comprehensively researched on Milan and Buenos Aries travel destinations and presented the below paper. I have researched on the two travel destinations and used five factors as criteria to analyze and recommend one of them. These factors include; weather, price, hospitality, diversity, and culture. This report is useful in understanding the factors that one needs to know before deciding on a travel destination, and also what people in the tourism sector need to understand on the preferences of tourists. Therefore, from the research and ...

Introduction

This year marks the fifty sixth anniversary of NASA and a series of other half-century commemorations of some of the first milestones of the organization in terms of space flight. The fiftieth anniversary of the first landing on the moon, marked in 2009, was a reminder of the strides taken by man, particularly by the United States in terms of space travel. What was once only a fantasy, human travel into space and other worlds, is part of man’s proud history. The question now is: what lies in the future? In spite of the exciting accomplishments made by ...

Executive Summary

Planning is known as the foremost provision of a Plan and it has specification in its utilization. Planning has some effective provision in it and it has its own recognition in the companies which are new in the market. Planning has numerous types like business planning, market planning and financial planning and each of the planning process should be undergone with extensive research and analysis. Business Planning is a rigorous process which has numerous things lies under its jurisdiction and each and every aspect is important for the company in particular (School, 2007). It requires having a perfect research ...

Introduction

Air travel is one of the most convenient methods of transport. It is fast, and timely. However, it is expensive, and only a selected a few people can manage to pay for it. Considerably, it is one of the most delicate means of transport. The government, among other agencies, is considered a major shareholder in the management of the international air travel outlets. Airports handle international and domestic flights. Most people utilize air travel by moving out of the country during vacations. Most of them move as international tourists. Ideally, most of the fascinating terrorists aim at airports in ...

Business Plan for Baak Tours Company

Executive Summary The tourism industry has undergone a series of changes over the last decades. This has been mainly due to the advents of ‘borderless’ world and increase in the flow of information on the attractive sceneries found in the world, with Turkey being no exception. We are planning to enter the lucrative market of tourists entering the country which presents an opportunity for Baak Tours Company. an opportunity exists for the company because the rapid growth in national tourism industry over the past few decades. Baak Tours intends to provide airport transportation and car hire services in Istanbul ...

In the ancient times travelling was meant for pleasure where people could plan a trip and enjoy the natural features, resources, and other historical sites. Today travelling writing has been converted into an industry, evidenced with the increasing number of travelling facilities. Travelling has created different emotions that make people think of money and not leisure as it was before. In addition, the tourism sector is being exploited by many nations who have good sceneries by changing the industry into the money making organizations. Travelling has changed into a business where people travel with objectives of capturing the attractive ...

The industry of TripAdvisor is travel advisory services. There are 2 billion people who use the internet and 43% use it for travel (“More Than 2 Billion”). The use of mobile devices in making travel bookings is currently the most exciting opportunity for the travel industry. According to a research by BuzzCity Travellers, travellers increased their usage by 50% in 2015 with 30% using their mobile devices in booking at the last minute (Saunders). The industry is not yet saturated with only four major competitors namely TripAdvisor, The Priceline Group Inc., Orbitz Worldwide, Inc. and HomeAway, Inc. (“TripAdvisor Competition”). ...

Introduction:

Despite the devastating effects of the 2008 global financial crisis and the subsequent Euro zone crisis, the tourism industry has continued to flourish. Initially, the industry was referred to as a cottage industry but the international travel and tourism industry has evolved becoming a major contributor to economic growth and development in almost every economy in the world. Research has shown that the global increase in worldwide tourist arrivals outperform gross domestic product growth in one out of every two years in the past three decades. Many countries regard tourism as the most significant primary export industry especially the ...

Contemporary Issues in Travel and Tourism

Introduction Traveling away from one’s home for the point of pleasure, leisure, business, or religious obligation has progressed from ancient times to its contemporary form. This diverse industry generates income and jobs all around the world, for both less economically developed nations and the world’s super powers in Europe, North America, and across Asia. In the US alone, tourism generated 1.4 billion US dollars in the year 2013 with the most popular tourism spots being New York City, Los Angeles, Chicago, and Washington D.C (World Travel and Tourism Council, 2014). These places have a high level of ...

Introduction

Modernization and globalization are some of the current trends in international relationships. These principles have ensured that members of the international community interact in different forums and platforms. Tourism is one of the most internationally engaging and interactive platforms, which has seen millions of tourists travel to the international territories for different reasons including enjoyment, adventure, education, and weather change among several other special needs. Despite the increasing modernization and globalization, the diversities of different cultures have been a challenge to the managers and marketers in the tourism industry. It is very important to understand every culture and ensure ...

The author of the book Travel Etcetera: the World on another Plane (Stephen Scourfield) is a well known travel writer. Stephen is a re-known Australian writer whose capital base is in Perth. In his lifestyle, the author is mostly passionate about music, travelling as well as the wide brown Australian land. Capitalized on fictional grounds, some of his winning awards include the other country novel which featured in the 2007 book Premier awards. In the most resent commonwealth writer’s prize awards, Stephen Scourfield was shotlisted and acknowledged for his work. In addition, he was further appraised in the 2009 International Dublin Literary Award. ...

Travel and Tourism Management

P1.1 In the era of the roman republic many of the rich went to spas and coastal resorts. In the ancient Chinese culture, the aristocrats went on pilgrimages to the sacred mountains and to Mount Tai in China. As the middle Ages progressed, another type of travel and tourism developed. In Christianity, Buddhism and Islam there was the category of pilgrimage in which all of the members of society became engaged. This type of travel and tourism entailed endeavoring for long voyages in order to find spiritual or physical improvement while appreciating the sights along the way. This is ...

Once, the decision between car travel and plane travel was an easy one to make. Unless there were major obstacles such as great distance or the need to transport a lot of supplies for the trip, most people found plane travel preferable to car travel. Following the Airline Deregulation act of 1978, flying became affordable to many people and it became the preferable way to travel. However, now that airfares have risen dramatically due to laws and requirements put into place after 9/11, the dramatic increase in the cost of jet fuel and the decreased amount of items you ...

EXECUTIVE SUMMARY:

This report has covered the major marketing concerns that need to be undertaken by the new company, to flourish their operations in an effective way. Report has considered the most important aspect of marketing that is branding starting with an overview of global airline industry and its current operations, in the first part. While discussing the issues and importance of branding, it has recommended the desired brand identity for a new airline company. Second part has focused on strategies, to launch the airline service internationally, nationally and regionally. This part includes justified marketing mix for the airline company. Followed ...

ACCOUNTING

Memorandum RE: Zavala, Julio and Clara This memo includes a brief summary of the Julio Zavala information pertaining to tax law, a brief discussion of the tax issues that arise and examples of court cases that are likely to have an influence on the tax status of Zavala, his wife and son. Julio Zavala is married (Clara) and they have one adult son (Robin). Due to medical issues Robin lives at home with his parents. Zavala was able to retire from his day job (9am to 5pm) because he has enough money to do so. He has enough in ...

Integrated Marketing Communication: Easy Jet

Executive Summary UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as ...

Article Review

Travel and Tourism in a Fast-Changing World: New Trends for 2014 Euromonitor's WTM Global Trends Report identifies Emerging Travel and Tourism trends In the United Kingdom, the trend is the travel happiness index. The Airlines are employing this initiative to measure the satisfaction through the happiness scores. The airlines are moving away from the commoditization of the air travel, and the schedule only and price decisions. The trend in Europe is the Peer-to-Peer travel of the next generation. Most of the Europeans are seeking cheaper options of travel to counteract the continued austerity. As such, the range of accommodation ...

Why do some goods and ideas traevel more easily than others?

Arguably, the world today has become so advanced and complex. As a matter of fact, there are various reasons that make some ideas and goods travel more easily than others, especially on trades to Africa. In the business world, the existence of competition has made the travelling of ideas and goods to vary. It is crucial to comprehend those goods and ideas are influenced by forces of demand and supply. Therefore, the reasons why some ideas and goods travel more easily than others can be attributed to a range of demand and supply forces, as well as availability of barriers. ...

Tourism is one of the world’s largest industries which is continuously developing year by year. It has turned out to be a very significant industry in our modern society. As today is the century of well-developed technologies, tourism is getting promoted rapidly. Tourism is an important pillar of almost every country’s economy. Nowadays, all people tend to spend their free time travelling, and all of them have a great opportunity to do it without any effort. Some people consider tourism as a hobby, for some people it is a job. However, many of us travel just to ...

[Class Title]

Introduction This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. ...

RE: Mr. and Mrs. Julio Zavala I have reviewed the memo regarding the requests of Julio and Clara Zavala regarding their taxes. The couple is married. He has enough money at his disposal that he was able to quit his 9 to 5 job and travel extensively. Here is a summary of the four main tax issues according to the information you provided. The first issue to consider is whether or not Julio Zavala’s expenditures can be considered as tax deductions. These trips were combination of work objectives and leisure activities to entertain his potential clients who are ...

Westjet Airlines was created based on the idea of low cost model that was already practiced by Southwest Airlines. During its startup, the company identified how attractive the opportunities in the air travel industry were. One of the attractive opportunities was the need for cheap air travel options. After a thorough research, the company realized that it could offer low cost air travel services, with a mission of providing extra-ordinary environment for flying. In this industry, the company’s critical success factors are the employees, the customers, and the logistics. Described hereunder is the industry analysis with specific consideration ...

Introduction

Tourism industry has been booming since last decade and people from all around the world are seeking for going to the long tours to different destinations of their choice. As a result, we can find several players into this industry that have been providing the best of the packages and services to the customers. The services seem to be modifying since the players want to provide the best services to their customers. They are introducing different schemes and offers so that the customers can buy from them easily. And, it also seems to be a good trend of marketing ...

Virgin America

Abstract This paper is on the topic of Virgin America and its organizational analysis. The first section of this paper will discuss the overview of Virgin America with its brief history. In addition, this section will cover organizational life cycle, products and services and Virgin America’s geographical market. The second section of this paper will discuss the external environment of Virgin America and the level of environmental uncertainty the organization faces. The following section will cover the organizational structure of Virgin America and the implications of their structure. The next section will discuss the organizational culture of the ...

Marketing at A.R.I

Introduction

Hospitality is one such industry that depends largely upon the marketing initiatives. Since most of the companies in this sector provide more or less the same kind of services, the marketing and promotional efforts a particular company can go a long way in ensuring that it has a competitive advantage over others. It is vital for any hospitality company to create a comprehensive and detailed marketing plan based on its target markets and long term objectives. This marketing plan is necessary to create a win-win situation for the company as well its customers. This case deals ...

Registration number:

Impact of Culture on Consumer Behavior Holiday market is one of the most dynamic and, at the same time, restricted by its maturity in any given country. The impact of the cultural element on consumer behavior is specifically intense as the preferences of individuals in terms of geographical location, length of the vacation and a type of planning are determined by a set of norms, values and beliefs. These dimensions differ not only on national level, but on sub-social and individual layers, which makes the marketing analysis of consumer behavior especially complex. Given the complexity of the issues that ...

Introduction

Working abroad is a unique issue, though. Can you face leaving behind family and friends? Are you ready to start things again in a new location? If the advantages of working abroad outweigh the disadvantages then go for it! Try to keep yourself motivated for the idea of moving abroad by focusing on the advantages and make sure your heart is in it. The concept of travel has indeed changed. Unlike in the earlier years, when travel is viewed solely as a leisure activity, travel is now associated with work and pursuing greater opportunities. Aside from the possible monetary ...

Research Outline: Amadeus IT Group

Management Research Outline: Amadeus IT Group - Software Options - Budgeting Planner: Amadeus Ticketing Services allows its users to extract all the data that indicate ticketing sales for all ticketed and unticketed air bookings. This makes it easier to measure sales, budgeting and productivity with the use of excel document that is generated by tool (Ticketing Analysis Reports, 2014) - Mobile Booking:The Amadeus CRS software is used with a business model that has a booking fee and transaction model base. The software has two operational applications for Quantas and British Airways with built-in expertise to allow for both mobile ...

Introduction

The modern society is characterized by rapid development of production that resulted in increase of people’s living standards all over the world. These changes influenced people’s behavior and existing tourist needs as compared with the previous years. Over the recent years, tourism has become one of the leading and fastest-growing sectors of the global economy. It is acknowledged to be the economic phenomenon and is predicted to have a very promising future due to its rapid growth and great popularity. According to the World Tourism Organization (UNWTO), the growth of the tourism industry will be irreversible in ...

Differences between the Low Fare/Low Cost Airlines models and the Full Service Airline models

There are many strategic approaches in their operations, which distinguish LFA/LCA business models from the traditional full service airline models. There are several main elements, illustrated below.

The service factor

LFA/LCA ́s lower prices for the customers are to some degree achieved by offering the customers significantly lower service levels. They do this for both in-flight and pre-flight services. In pre-flight services, the airline does not offer the choice of business lounges. They also do not pre-assign seats on flights as passengers are allowed to take the seats of their choice as they get on the aircraft. On the full service airlines, ...