The political, economic, socio-cultural and technological trends significantly affects the performance as well as the strategic marketing plan of MCRI. From the research on the political trends it shows that MCRI is affected by the upcoming election in 2016. In 2012, Obama won for a re-election which supported the sustainability plan previously initiated under the same administration prior to 2012. However, in 2016 remains to be seen. It is identified as a threat because of the uncertainty in how the new sets of leaders would address the concerns of the industry where MCRI belongs. Policies, laws and stipends might be revoked, ...
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