Introduction
In any negotiation process, there are always constraints involved and decision making process involves an analysis of the gains and tradeoffs one has to go through to reach the best optimal solution.
Decision making process is not just a psychological process as perceived by many but more of a game theory because both the bidder and the negotiator are faced by various constraints, which both have to develop a model with both constraints and targets and later iterate to obtain an optimum solution.
Here, again, BATNA (best alternative to a ...