Essays on Television

Article Review

Natalie Wolchover in her article devoted to the issue of gun control develops her point through the dialogue prism. It means that the article does not itself support certain point of view, but insists on the need for the dialogue between two sides to reach the common ground. Ms. Wolchover bears in mind the tough situation in terms of the strong opposition to the gun control issues and, thus, supports the dialogue arguments. The author refers to the most-known scholars in the area of constitutional law from Harvard, who has a similar way of argumentation: firstly, the dialogue, then, ...

The introduction of new media has created various challenges to the old media in the recent decades. From the onset, it is important to note that the development of internet from the 1980s to date has been swifter than other communication media. For many centuries the old media, which comprises of the mainstream platforms such as newspapers, magazines, radio, and television, has been used as a platform for advertising and communication. Although the old media has been an effective way of marketing for many years, the advent of new media led by the internet and the subsequent professional and ...

Born in 1958 in Shanghai China, Wong pursued graphic design at the Hong Kong Polytechnic University prior to enrolling in the training programs provided by the local television station. He started his career as the screenwriter, initially in television, then in the movies, and established his debut as a director with the 1988 film As Tears Go By, in the prime of Hong Kong movies (Yeh 6). The movie, which had a gangster theme, joined genre conventions with the infrequent visual skill, representing the gift of the formal experimentation, which was still evident in the succeeding work—earning him ...

Netflix is now the dominant company in the entertainment rental market. Netflix started as a website where consumers were facilitated by renting DVDs online. DVDs were delivered to them via mail. At that time, it was giving competition to the TV industry. The direct competition was with physical rental locations. Netflix came up with on-demand shows. People could watch the shows whenever they wanted. Such a strategy made it superior over physical stores and television channels. Netflix started offering upfront contracts for creating an entire season. All of the seasons are uploaded at once. Allowing them to search for ...

Interviews with Members of Two Generations of the Same Family about Their Educational Experience

Goal Research question What can teachers do to enhance teacher-student relationship and bridge deficiencies in a changing/deteriorating educational system? Research hypotheses Education has worsened/improved; the new student generation has grown more tolerant to teaching methods/has surpassed the system and demands changes; teachers should adapt to the demands of a new highly informed generation for changing the system from passing information to teaching students to ask and learn through tests and innovations/teachers should stick to the traditional system and demand hard work, diligence and knowledge.

Target group

I interviewed a mother (A) and son (B) with an age difference of 33 years ...

Mass Communication sets or perpetuates some gender agendas.

Mass communication provides an enormous influence on today’s society. It is something, which influences people thoughts, ideas, and attitude. It deals with art, paintings, films, music, and language. It ruins all the censorship that influences people during many centuries (Tedlock). Today, such things as movies, the TV, has a massive influence on the generation. In particular, it influences children. Movies today promote the adult way of living. Maybe they do not describe it completely but still provide a great example of everyday life, which little children see. Still, the TV has its censorship, which splits both relevant and ...

The world is gradually becoming virtually smaller this is because of the rapid globalization being experienced everywhere. As we experience rapid globalization so is our level of knowledge meaning we can perform so many activities with ease and far much better than we used to before. We have less mortality rate as people are living longer than before. An improved health care service has also promoted people living longer than before. Canada has seen a decrease in fertility rate especially in the twentieth century and when we combine this with a low mortality rate; it means that Canadian population ...

Body Mass Index

Body Mass Index (BMI) Introduction Historically, the use of the Body Mass Index (BMI) has been the standard method of measuring obesity among the adults. The standards of BMI were created using population samples, which were calculated from the measurement of the weight and height of Caucasians. Recent research has proved that BMI alone cannot be an appropriate way of measuring obesity. The main reason for this is the differences in ethnicity and the genetic make-up of individuals. The National Center for Health Statistics (NCHS) has evaluated the trend of the BMI and the result is that the African ...

Assignment 3

Part A 1a. No diamonds are emeralds, diamonds is the subject and emeralds is the predicate, the terms are distributed because no S is P (E type proposition); it is a negative statement because of the quality of the subject. The quantity of the subject class is a particular proposition because no diamonds are emeralds. 1b. At least one person is a nerd, person is the subject and nerd is the predicate, the terms are distributed because one S exists so that S is a P (I type proposition); it is an affirmative statement because of the quantity of ...

Whether a teen or adult play video games on television, the Internet or a portable unit, excessive gaming can affect their life. Video games can be addictive as the gambling games to a child as young as nine years. With the new technology, video games are played by people of all ages and are played at home, school, work among other places. Most of the players spend a lot of time playing the video games nonstop (Melissinos & O'Rourke 45). While most people think some people are using video games in a positive way, a big percentage thinks the opposite. ...

Hi. I am streptococcus bacterium. I belong in the family Streptococcaceae. My name streptococcus means twisted berry which describes mu characteristic grouping in chains which looks like a string of beads. I am nonmotile and gram positive. I am a common type of prokaryote. I can cause various diseases in humans and animals. If I were to look for a partner, I want something that thrives in the anus, pharynx, and skin because these are my carrier state. I can also look for a partner in raw milk and contaminated foods like eggs and milk. For me, the dirtier ...

Video in Opera Stage

Introduction Advances in technology and the corresponding creation of digital technologies have significantly impacted the performing arts (Poole & Ho, 2011). Opera has not escaped the technological advancements and as such, new forms of opera have emerged in both digital and virtual formats (Symonds & Karantonis, 2013). Salter (2010) explains that since the 1990s, the scenography of opera has emerged with technological advancements transforming stages into video and monitor accompaniments. The obvious payoff is an enhanced experiential, virtual reality of the opera’s stage. The new technologies blur the lines between the opera’s stage and the motion picture common in ...

Whenever individuals come into contact with any type of stimulus in the environment, it results in a change in their actions and attitudes. This particularly holds true in the case of marketing stimuli. Perceptions about product quality are largely based on our own understanding and opinion about what value a particular brand can deliver. For instance, watching a television commercial of a new smartphone is not sufficient to convince a person to go out and purchase it. Equally important is for brands to select the most appropriate medium (television, radio, print, billboards or digital) in order to ensure that ...

1) Theories are to concepts as hypotheses are to variables. Hypotheses depend on tests that suggest multiple variables. On the other hand, theories are made up of concepts ("Theory and Practice of Social Research" 4). 2) Does a hypothesis propose a relationship between dimensions or variables? Yes. A hypothesis depends on the link that exists between two or several variables. Whereby, a slight change in variable ‘A,' leads to a change in variable ‘B.' In this case, it can be almost predictable that if the first event occurs on the first variable, then we expect variable ‘B' to ...

One of the predominant elements of the 2016 Presidential election in the United States was the ways in which the American press underestimated the appeal that Donald J. Trump had, first among Republican voters in the primaries and then among American voters in the general election. National polling had the Democratic nominee, leading Trump by a significant enough percentage for the media to assume that Clinton would end up winning the election. Despite winning the popular vote, though, she failed to carry several states that had voted Democrat for more than three decades, and those electoral votes gave the ...

Pinewood Toronto Studios

Pinewood Toronto Studios is both a film and television studio complex based in Toronto State, Ontario, Canada. The studios operate both locally and internationally in the two field’s film and television industries. Its services include video shooting, music, and video production and airing of televisions shows to its clients. Pinewood Toronto Studios also have on-site media hub, 18 purposes built sound stages, workshop, TV studios, full-service post facility and black lots used for outdoor filming with a big land of natural forests. All these features of the studios integrate to make it a world-class production studio. The studio ...

The United States is among the world’s leading countries suffering from obesity and diseases associated with unhealthy eating habits. Statistical evidence shows that about 68.8% of all adults Americans are either obese or overweight. Put in perspective, 3 in every 4 men are obese, while 36% of women are estimated to be obese (Croll, Dianne and Mary 196). One of the leading causes of the increasing numbers of obesity is unhealthy eating habits. This is a persuasive essay explaining why Americans should consider eating healthy diets and leading healthy lifestyles. Eating healthy means taking a balanced diet and ...

Video Games and Watching – Essay Plan

1. Topic For the sake of this assignment, I chose the topic “Video Games and Watching,” as it is a fascinating topic for me. I have had a long relationship with video games as a main part of my leisure time throughout my life, and so I feel very close to this subject in particular. Furthermore, the ways in which gamification has infiltrated our lives in the last few years is also fascinating to me, whether through creating rewards-based productivity apps or streamlining other behavior in ways that follow game theory (Whitson, 2013). The rise of reality TV competitions ...

Strategic planning refers to the process of defining an organization’s direction on how to run the business towards achieving a set goal. These include, but are not limited to, objectifying allocation of resources towards achieving this strategy, set priorities, strengthening daily operations, establishing common goals to be attained by the employees and other stakeholders among other crucial aspects an organization is willing to accomplish. It is usually systematic and sequential, additionally, shapes and guides the vision of the organization (Data, 2010). This essay aims to elucidate a case of strategic planning by the Jo-Ann Stores, Inc. Jo-Ann stores, ...

An Assignment Submitted by

Narrative Report After a thorough investigation, it was revealed that two individuals, namely Mr. Smith, the associate director of purchase and Ms. Bad, his administrative assistant, implemented a fraudulent scheme using the corporate funds for their personal gains. The analysis of the evidence determined that these two individuals managed to buy items for personal use instead of the planned corporate purchases. This activity resulted in the loss of $8,795.60 of corporate funds. The investigation came to the conclusion that the main culprit of the fraudulent scheme was Mr. Smith due to his status as the associate director, the ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

Multiple myeloma is malignancy of the blood plasma cells which are responsible for the production of antibodies. As a result, these cells infiltrate the bone marrow and also lead to massive secretion of immunoglobulins which occur in serum and urine. The infiltration of the bone marrow by plasma cells explains the characteristic bone pain. This condition was first described in 1848.It mostly tends to affect individuals over sixty years of age, though it can occur at a younger age. Men are more affected than women. It is more prevalent in blacks as compared to whites. It accounts for 1-2% ...

Introduction

Maeder, et al. (2016) defined “CSI effect” as the unreasonable expectations of jurors on the sophistication of forensic science as a consequence of learning about it through television programs, such as the CSI (Crime Scene Investigation), resulting in fewer convictions in the absence of sophisticated forensic evidence against the accused. Lobo and Schnobrich-Davis (2015) referred to this as the “Tech effect”, which essentially extends the definition into the advances in information dissemination technology and beyond ‘crime scene television shows’.

Article Summary

Research questions: The Lobo and Schnobrich-Davis (2015) study was guided by three research questions: (1) Does the CSI effect (as ...

The politics in the real world and the TV series is based on two different plot although they can sound a bit similar. The article mentioned a lot of similarities with the role played by women in TV Series and Hillary Clinton. The roles played in the TV series are directed as like the director wanted but in the real life many things make the difference. The TV shows can easily show someone as the hero in the eye of the viewers with some powerful personalities and work. They can put them into the crown or make them the ...

Samsung Company which is a South Korean organization was started in March 1938. Currently, it is among the leading electronics companies globally. The organization has got outlets in almost every country (Samsung Group Success Story 1-2). The company has many products, and it continuously creates new items with the changing technology to meet their consumer needs. Some of its products include smart televisions, smartphones, household items like washing machines, fridges, vacuum cleaners, cameras, among others. It employs different marketing strategies to attract and retain customers because of its product variation. Samsung has a distinct target segment making it be ...

Today, they were burning books. These were the last books on Earth, found in the house on the outskirts of the city. They were creating and, at the same time, listening to the Symphony of Fire, in which every note was a burned paper with empty words, written once by someone.

Does it really matter?

Does it really matter what was inside these books when outside, there is so much fun glancing at dancing flames destroying a relic of the past? For them, it was more important to find every hidden book, throw down imaginary idols from their pedestals, tear apart books with ...

Philosophy and the Walking Dead: The Rules of “The Walking Dead”

AMC’s “The Walking Dead” is the story of a particular group of survivors of a zombie apocalypse, led by Rick Grimes, which has become one of the most popular shows on television. It was adapted for television from the comic books of the same title written by Robert Kirkman (Yuen, 2016). The show asks many questions within the story regarding life and death, what it means to be alive and what does it means to be human? It presents ethical conundrums and creates the basis for philosophical debate. There are priorities in the apocalyptic world, food, water, shelter, ...

Company Description

Theranos is an e-commerce startup specializing in clothes and fashion wear mostly for the young generation. The popular culture influences most young people they witness on the internet, TV and other programs hence they are aware of the latest trends in fashion. The speed of the internet has also increased the expectations of the young generation consumers, and thus they are demanding products that represent their culture. The company will focus on offering the young customers with youth-oriented fashion wear, which are popular around the world no matter which city of the United States they are in. The significant ...

Typography refers to the appearance and style present in printed matter. It also relates to the skill of arranging to ensure that published sources appeal to the readers. Neil Postman uses his book, ‘Amusing Ourselves to Death,' to analyze different ideologies like how the television acts as ‘the way of knowing’ and how it uncompromisingly acts hostile to the typography techniques. The media objects’ ‘Knowing’ process entails how they obtain information, the means they use, and how they present it to the public and therefore, the television’s mentioned procedure is more identifiable with the public compared to ...

EDU-225

Introduction In this day and age, living within the Internet of Things it would be unwise to ignore the benefits technology can provide in the classroom. When used appropriately it can enhance learning experience for children of all ages; the unprecedented interactivity it provides allows for achieving greater level of involvement in the learning process. This plan makes an attempt to outline some practical uses for technology in kindergarten for improving the learning experience and communication between teacher, parents and children.

Section One: Mission and Vision Statement

Vision: technology will enhance the knowledge of children in kindergarten and help them as they strive for excellence ...

The new media era widens the horizons of the communication. Let one remember how complicated it was to communicate in the 1950s since the era of the telephone lines was just developing. However, the era of the media appeared with the occurrence of the television. On the one hand, the television made the barriers in the face-to-face communication since people were interested in spending more time watching TV. On the other hand, the television set was a luxury in the 1950s. Therefore, people, who owned the TV, invited their neighbors so that they could watch it together and communicate ...

Introduction

Shark Tank is a reality television show, which entails entrepreneurship and investment. The program features some of the richest people in the world in matters regarding investment and businesses funding. It was first aired on August 9, 2009, on ABC. During the show, entrepreneurs are in some form of a contest to win the favor of the investors, who are referred to as ‘sharks’ in the show. After presenting their business ideas and products, the entrepreneurs hope that the investors would take an interest in the presentation and offer to invest in their companies. The program has been a ...

Gothic Literature Gothic novel originated in England, in the last quarter of the XVIII century. It opens up a world, freed from the everyday plausibility. This world is fantastic, with a gloomy color and plot, covered with historical and geographical romance and sinister atmosphere. Gothic novel is more than two hundred years; it has changed, has become modern, but have not lost its essential characteristics – pleasant horror, tension and excitement.

British Gothic Novel

Gothic novel in England has been very popular since the XVIII century. The “father” of this genre of literature is considered to be Horace Walpole, with the novel The ...

Research Paper Outline: Hashtags’ Negative Effect on the English Language Online

Introduction A hashtag is an official word found in the OED which promotes ideas that are propagated in professional and academic institutions. Hashtags are mainly used in social media forums. One of the repercussions of the increased use of hashtags on the internet has been a deterioration in the quality of the English language (Biddle, 2011). As young people continually opt to use shortened tags instead of learning the proper spelling of words which are necessary for constructing grammatical discourses. Hashtags were pioneered several years ago by a Google employee. Linguists referred to hashtags as paralanguage which fall in ...

Global Marketing Strategy – Coca Cola

Coca Cola, generally referred as Coke, is an American non-alcoholic carbonated drink produced under the brand The Coca-Cola Company. The drink was introduced about 130 years ago by John Pemberton as a patent medicine and later, the brand was bought by Asa Griggs Candler, and Coca Cola was then marketed as a soft drink. Candler’s marketing tactics brought Coca Cola in the limelight and the brand dominated the global markets and went on to become the largest non-alcoholic drinks brand in the world. The name Coca-Cola, comes from the two words, Coca which means leaves and Kola which ...

Freedom of Speech: The Right to Free Expression – Thailand versus Australia

Introduction The freedom of speech is one of the major branches or rather an indication of the level in which a nation has attained so far when it comes to democratic progress. Freedom of speech is a human right to freely express their thoughts, one of the most important civil liberties. A person's ability to act in accordance with their own interests and objectives, based on knowledge of objective independence, there is freedom. Freedom of expression is closely linked to issues of truth-seeking, self-management, flexibility of the political system, self-realization of the individual, natural rights and their protection. Freedom ...

A) Identify a character in a show with whom you have developed (in the past or present) a parasocial relationship. Remember, this personal can be “real” or a character role. Explain why this character/person is compelling to you. A parasocial relationship is a kind of relationships a person develops with a character or a person, who appears frequently in the media (Klimmt & Vorderer, 2010). There exist different kinds of bonds that people can share with their media ‘partners’. It can be an emotional sympathy, admiration, sexual desire, etc. The majority of people spend their time in front of TV. ...

Corporate businesses have all forms of connections with other businesses that bind them in a loop. A manufacturing firm has relations with other businesses including vendors, distributors, and other service providers. It is considered as a compulsory practice for organizations that they derive and provide incentives from and to their other business connections. Companies provide offers and incentives to maintain healthy relationships with other businesses. In the case of Orlando Bizline, the parent company from which Orlando Bizline Split had an agreement with a local radio channel for discounted rates.

Operational Problems

After splitting from the parent company, Orlando Bizline faced ...

Introduction

The increasing use of electronic devices like mobiles and laptop has necessitated the constant supply of power. A power bank is increasingly becoming a ‘must have’ for people on the move. Kazam Mobile, the startup mobile company has come up with its Kazam Power Bank (KPB) which can power the batteries in use in mobiles and laptops. This report starts with the corporate objectives of Kazam. This is followed by a market overview of the power bank market in the UK. An internal and external audit of the market would be presented thereafter. The assumptions for the power bank ...

The world has a rich array of contemporary art such as films, musicians, televisions shows, and exhibits that are used to communicate various issues of societal concern. Presently, television shows have grown from recorded films meant for entertainment to reality films that reveal real events of people’s lives. Notably, Shark Tank is an example of a reality show where investors and entrepreneurs meet to negotiate on business deals. The film shows real life events that shape the lives of those that meet the investors. Primarily, Shark Tank brings out the ideal of the American Dream and assists the ...

A Review of the Literature

If asked to name the “national dish of Britain,” the average person is likely to say, “there is nothing more British than fish and chips,” but he or she might be wrong as it all depends on the criteria used to determine the national dish (Castelow, 2013). If popularity is the yardstick, then fish and chips would miss the mark, since each year in the UK it is outsold by hamburgers, fried chicken, pizza, and Indian and Chinese food (Alexander, 2009). And while this is true, fish and chips still play a vital role in the economic success of ...

A) Is there any value left in the big-screen movie experience?

It is hard to speak about a value of big-screen movies when we have Netflix and online streaming. Nowadays, you can see all the newest movies on the screen of your laptop. Of course, it will not provide you with the experience of a big screen. Still, it is more convenient and you are not supposed to leave your house and spend additional money. Moreover, it is not a fault of people that they gradually stop visiting cinemas. It was big companies, which provided them with this opportunity. Major studios sell their content to whoever buys it. The movie ...

Lionel Tate Case

Applying Theory to Practice: Lionel Tate Case For this assignment I have chosen the case of Lionel Tate, who was the most youthful individual in the history of the United States to be sentenced to life detainment. Tate was playing at home with his friend Tiffany Eunick (6 years old). They both were babysat by Lionel’s mother, Kathleen Grossett-Tate. When she decided to have some sleep, kids were playing downstairs. According to Tate’s words, they were watching wrestling on the TV and so, Lionel decided to show Tiffany some moves. Several times Kathleen heard noises downstairs, but ...

The Proposal

The purpose of this document is to present a business idea for the development of the Virtual Learning Space (VLS) for the online streaming industry. More specifically, this media product will present an interface and the category of short interactive videos, targeted at the development of specific skills, knowledge, and awareness among targeted population group. That said the product will consist of several twenty to thirty minutes’ videos, supported by the opportunity of interactive test and Q&A blog sessions. Importantly, the VLS will be licensed to only one online streaming provider, but “fed” by a variety of developers from ...

Austerity Policy Measures in the UK

Introduction The process of putting into place strategic measures with an aim of reducing of deficit and increasing economic growth in the United Kingdom has taken a paradigm shift from various aspects. The government of UK has put deficit reduction measures, which entail a series of strategically sustained reductions in public expenditure, undertaken towards a reduction of the government budget deficit and the UK’s welfare state. The design of this research paper is structured towards assessing the rationale on which the UK’s austerity policy is based with regards to deficit reduction and stimulation of economic growth (Burns, ...

There are many causes of incivility in our society today. One of the reasons for incivility today is television or rather technologies such as the internet and social media (Williams). Television creates incivility because young boys and girls try to act like the characters in television movies and series so that may look cool. Television series and movies mostly portray tough kids as those who act and talk rudely. Young boys, therefore, think that it is okay to serve as the boys portrayed on the television. Television also represents popular girls as those who use rude terms and act ...

(Author’s affiliation) Diabetes is a polygenic disease characterized by significantly higher levels of glucose in the blood. In this disorder, metabolic disorders lead to persistent thirst (polydipsia) and excessive level of urination (polyuria). Diabetes is caused by insulin-related disturbances in the body. In healthy human beings, pancreatic β cells have insulin that is found as a hexamer having three insulin dimers attached together by two central zinc ions. The insulin monomer has a 21-residue A chain as well as a 30-residue B chain. These chains are cross-linked by two disulfide bridges, i.e. CysA20-CysB19 and CysA7-CysB7. There is also a ...

I watched an episode of the television show “FRIENDS”. This was the first time when I watched the show with the sound off and it was a good learning experience. Since it is a comedy show, it is really important for the actors to have the right body language to attract the viewers. I watched the episode in which some friends met for dinner on a Friday night. For the first two to three minutes, I found it very difficult to understand anything since I am not used to watching television shows with sound trend off. But after the ...

Business

Industry: NAICS code is 517911- Telecommunications Resellers Market: NASDAQ Symbol: AT&T Inc. Revenue: $40.9 billion Profile of the firm AT&T is a telecommunications company that provides mobile services, landline services, television services, as well as high-speed internet connection. It operates both in the United States and on an international platform. Most specifically, AT&T offers products primarily to the United States, Mexico, and other Latin American countries. According to Reuters (2017), AT&T offers services to businesses, the government, wholesalers, and individual consumers. Between the wireless voice and data provision, which is the most popular service at AT&T, the company offers ...

At the forefront of the causes of the First World War was the growing sense of Nationalism among the European nations as they reacted to the “fallout” of imperialism abroad and social class conflicts at home (WWI and the Interwar Years, Part 1 3-4mins). In other words, each European power was keen to minimize its counterpart’s influence in the colonized territories and within its borders. Subsequently, one of the effects of World War I was the taint it placed on the presentation of the West as the “height of civilization”; in answer, colonized persons began to question the ...

Answer 1) the reason why Europe and France are considered such important markets for Netflix is because they represent a large proportion of the population that has access to broadband services. Compared to the United States, which only has 88 million families that have access to broadband services, Western Europe has a total of 134 million broadband houses. Secondly, the US market has become highly saturated while the market in Europe for online video streaming services is still in the growing phase. Therefore in order to cover its rising expenditures, it is important for Netflix to be able to ...

Answer 1) AT&T is the largest telecommunications company in the United States, which also has a broadband business unit as well as satellite TV brands. Time Warner on the other hand, positions itself as a content company which also has some of the country’s largest entertainment channels as well as a Television and Film Studio. A merger between both is going to benefit AT&T greatly because the unique content generated by Time Warner will now be broadcasted using the expensive wireless and satellite capabilities of AT&T (Selyukh 1). Answer 2) the business rationale for this merger is that ...

In the last decade, a rise has been observed in the sale of the television set due to the continued innovation of more digital and flat screen devices. The best home appliance industry for investment would, therefore, be the TV set business as people would continue to buy such devices to replace the older one. There are some reasons why injecting money into TV set sales business would likely be profitable for an entrepreneur as discussed. First is that to keep up with the internet age, television manufacturer has invented modern technology that incorporates the internet on the set. ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Introduction

In the 1996 movie entitled, The Craft, it portrays four troubled high school women who holds the power to control their own realities and the people around them by the practice of black magic. Each woman is having some negative issue within their own life, including low self-esteem, trouble fitting in with other classmates, lack of family dynamics and poor relationships. These problems temporarily go away when the teenagers all come together to call the four corners of East, West, South and North to their deity that will grant them unlimited power and control. Although the magic ritual worked ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Introduction

One could hardly imagine a resident of the developed country who has never delved into such aspect of popular culture as sport – either by buying a soccer ticket, buying exactly the same sneakers model David Beckham was wearing in that Adidas commercial, following the Olympics on TV or hunting some rare baseball cards. In the modern world, sport activities have become extremely different from the leisure games they used to be as they were invented. In the recent decades, significant societal, economic, political and cultural transformations turned sport not just into a socially meaningful phenomenon but rather in an ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

How theories of Motivation and the Self and Organizational Culture are represented in the film The internship (2013)? If to consider human life as his/her movement forward on the path of development, we can say that life is a constant process of overcoming the new boundaries, to achieve the best results, self-development and personal growth. In this process, one of the dominant roles is played by the question of the meaning of actions and deeds, which are made by people. What does have an impact on human activity and his/her behavior? For what does the person do something? ...

Diabetes mellitus is the group of serious diseases that lead to fatal cases without the proper treatment. One of the suggested by the World Health Organization, the International Expert Committee, and the American Diabetes Association ways of diagnostics of diabetes is the measure of the glycated hemoglobin level (HbA1c); HbA1c more than 6,5% (48 mmol/mol) diagnoses diabetes, and HbA1c between 5,7% and 6,4% diagnoses prediabetes (Incani et al., 2015, p. 44). However, this method needs to be improved and additional factors need to be studied, as the level of HbA1c shows poor agreement with fasting plasma ...