Essays on Noodles

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Introduction 3

Overall Analysis 3 SWOT Analysis 4 Marketing Mix 7 Financial Position 9 Conclusions 10 Recommendations 11

References 13

Strategic Management at Café de Coral Holdings Introduction The food industry is a promising one with growth potential. This is even same in the case of the fast food industry. The concept of eating out has established itself all over. One reason for this is the fast-paced life of the modern world. People are becoming more adventurous in terms of trying out newer cuisines and constantly looking for variety. The Strategic Management of one such company, the Café de Coral Holdings Limited (Listed ...

Abstract

The word brand is actually derived from an old Norse word brandr which meant “to burn”. The main purpose behind this was to help owners identify their animals from those of the competitors by marking them specifically. The basic idea behind brand still remains the same i.e. to help differentiate a product or service from that of the competition by creating a set of unique associations with the brand. For example- the Indian brand Tata is associated with reliability whereas the brand 3M is associated with innovations and new product developments. Every brand is identified by its unique design, ...

Japanese cuisine is one of the unique and distinct cuisines in the world mainly because of the exclusive preparation styles and food items. Japanese food developed and evolved from a rich history of economic, social, regional changes along with the changing trends and traditions. Most people believe that Sushi and Sashimi are the primary components of Japanese cuisine and are a necessity for all meals. However, sashimi and sushi are not the only components of Japanese food because Japanese cuisine includes an array of dishes. Rice is the staple food in Japanese culture along with plain noodles, soba noodles, ...

Introduction

Food is a vast subject and encompasses from the simplest recipes to the most complicated flavors and ingredients. It can lead to a productive discussion about its nutritional value or the financial aspect of the food trade. Asian cuisine has always been intriguing for the West as Asia represents the eastern flavors of the world. It's a different style of cooking and the ingredients are very different from the regular European or American dishes. This paper evaluates a small Asian market, My Hoa Oriental Food Market, the kind of food it sells, their nutritional value and how dieticians can ...

Introduction

Tingyi Holding Corporation is the Chinese company that deals in the production and distribution of instant noodles, baked products, and beverages. The company also produces soft drink under its brand name of Master Kong. The company is the largest manufacturer of instant noodles in China. Tingyi Holding Corporation was established in 191 by the Wei Brothers of Taiwan. The company got listed in 1996. The soft drink brand of the company, Master Kong, was declared to be the second most recognized brand in China. The company started producing instant noodles in 1992 under the brand name of Master Kong ...

Review of the article “Chinese Table Manners: You Are How You Eat” by Eugene Cooper

It goes without saying that in today’s globalized world intercultural communication plays a significant role and requires a good knowledge of the culture within which communication happens, and it is not only because it is interesting, it has practical importance. One of the cultures that is worth paying attention to is the Chinese culture, as it differs from other cultures, especially European ones in many ways. Table etiquette can play a crucial role in doing business with a Chinese businessman. The Chinese table etiquette has become the main topic of the article “Chinese Table Manners: You Are How ...

The study of human beings and their ways of living has been an ongoing activity for many scholars for as long as the human race has been in existence. Different populations of human beings exhibit different social, economic and political ideals and the degree of variations depends on the regional distance one population is from another. Variations are notable in human elements such as culture orientations and cultural beliefs, the social activities embraced by these population groups, the major economic activities and occupations of members of these populations and the political ideologies subscribed upon by these population groups. One ...

- Take your “jottings” you made during 1.5 hours of observation and type them into a narrative of what you observed (This means that you should write descriptive text of what you observed. You must write in complete sentences). The minimum length for this part of the assignment is 2 single-spaced pages of text. You may include photographs at the end of the document, but these are optional and do not count toward the page requirement.

Filipino Food and Their Culture

The place for this participant-observation exercise is an ethnic restaurant. It serves breakfast and lunch and is opened until 6:30 pm. The dishes sold ...

Section 1

Chipotle Mexican Grill, Inc., is a US based operator that specifically deals with Mexican foods with a particular focus on burritos and tacos, it has its outlets located in many regions across the globe, and these regions include Germany, France, Canada, and United Kingdom among many other countries. Ensuing its developments and stance in the contemporary time, Chipotle has since released a mission statement that merge well with its aspirations and futures perceptions, they refer their mission statement as Food with Integrity; this mission statement essentially accentuates the great effort they put in ensuring that they use natural organic ingredients and naturally ...

Introduction

The role of packaging has actually changed due to the increasing changes in the preferences and wants of the consumers. It has also changed due to the increasing self-service and changing consumers’ lifestyle in a very global and intensely competitive environment (Deliya & Parmar, p. 2). Historically, the main purpose of packaging is to defend the product. At present, it is also being utilized as an instrument for increasing sales, attracting customers and communicating the brand to its consumers. More and more businesses are turning to packaging as a means of increasing sales. It has, indeed, become a tool of promotions. Packaging has ...

Japan: Location, Geography and Climate

Geography Japan is bordered on the north and east by the Pacific Ocean, by the Philippine Sea and the East China Sea on the south, and by the Sea of Japan / East Sea on the west (p. 1). Its coastline expands through 29,751 kilometers (18,487 miles) (p. 1). Japan's area can be compared to California or Germany. Its northernmost islands are located on similar geographical latitude as Milan or Portland, while her southernmost islands are on a common latitude as the Bahamas. More than half of the country is mountainous and covered by forests. Japan is ...

Affiliated Institution:

1.Introduction Carbonated drinks like Coke have been popular in the US market for a long time. Even so, this trend is slowly changing as many people are shifting to non-carbonated drinks for health reasons. Carbonated drinks have negative effects to the body as they cause diseases like diabetes, obesity, and cell damage. As such, the report on non-carbonated soft drinks is important as it hedges consumers from the diseases that arise from the intake of soft drinks. For purposes of this research, Lipton ice tea will be used to give a clear picture of the marketing strategy employed for non-carbonated ...

INTRODUCTION:

Marketing Strategies help to develop a good fit between business goals, expertise, competencies, available resources and varying opportunities of the market. To examine the action plan and marketing strategies of FMCG, Nestle India is selected, a multinational company which has internationalized its operations and become the world leader in the industry. Nestle India Ltd., a subsidiary of Nestle Switzerland, is one of the largest companies in FMCG sector that provides and manufactures world class food, beverages, confectionery, prepared dishes, chocolates. Nestle India started its business in 1961 by setting up its first factory at Moga in Punjab, which has now turned ...

Reg No

Designation

Research Objectives 6

Background of Research 6 2. LITERATURE REVIEW 7 2.1 Emerging markets 7 2.2 Marketing in Emerging markets – Opportunities and Challenges 7 2.3 Marketing practices in Emerging markets 9 2.4 Advanced Marketing practices 10 2.5 Cross Cultural Management – Practical Examples 11 2.6 Cross Cultural Issues 12 2.7 marketing culturally sensitive products 12 2.8 Theoretical Models – Comparing First world and Emerging markets nation’s culture 15

Hofstede’s Dimensions of Culture 15

GLOBE FRAMEWORK 18 3. RESEARCH METHODOLOGY 21 3.1 Research Design 21 3.2 Data Collection Methods 21 3.3 Sampling procedure: 21 ...

Providing an example to some specific cultural practices that exists within different communities in the world, we can immediately associate the kind of the meal each community consumes with their cultural practices. Cultivated rice can be referred as one of the distinguished developments in pre-historic and historic time. There has been a fierce debate for quite some time over the original producer of rice. In the recent days, there has been evidence that suggests Oryza Sativa rice was first adopted from a specific community around the middle area of the Pearl River in southern China. This breed of rice was first ...

Culture is commonly defined as a composite, complex whole and this is signified in terms of art, belief, custom, knowledge, laws, morals, and any other capacities and ways which men acquire as members of society. I have been immersed into the American culture by way of travelling into Alabama as a foreign student. While this may sound strange, I chose the U.S. because it is a melting pot of various cultures. I know that other than exhibiting its own ways, it is also very much open to the other nations’ ways of lives. In terms of value, I believe there is ...

Information Research AssignmentBIOL1070 / BIOL2149 / BIOL2303

Program: Telephone: Postal address: [essential for returning PG assignments]

Save the assignment as: 2013 BIOL Info_Res_assignment_your given name_family name.doc

All questions must be completed to pass the library component of the course. Q.1 1.1 Explain your research topic in 100-200 words. Noodles play a very crucial role in nutrition provision to the world population. They are very popular since they are easy to cook and are very nutritious. Dried, wet as well as instant noodles are used in large quantities, in China and South-East Asia. Noodles are made by mixing what flour and salt to make white noodles or with alkaline solution to make ...

Introduction

Matcha Green Tea which is also known as maccha is a fine powder of green tea.1 It’s origin is in Japan though it has come to be spread in most parts of the world, notably in Asia. It is gradually creeping into the rest of the world, including America.4 Though it is mainly used as a beverage; matcha is also used in various ways such as flavoring as well as dying of foods which include green tea ice cream, noodles, soba and mocha noodles.1 It is also widely used for the making of Japanese confectionary also known as the wagashi. ...

1. Ben & Jerry’s is a perfect example of BI good case practice. To understand the concept better, the term “business intelligence (BI)” refers to technological solutions and other applications that support decision making process by analyzing data. (Phillips et al., 2006) The ice cream products market is quite saturated and according to some researches, competitive advantage depends on such criteria as price, quality and product variety. However, recent focus fell on healthiness of products and their nutrition value. Companies keep developing new products in order to accommodate the needs of the customers. Therefore, by using an online analytical processing ...

Abstract

This paper describes fusion cuisine and its historical influences. It describes pre-modern culinary exchange between remote cultures. The spread of curry and noodles are observed as cases that help explain the pre-modern spread of culinary influences. Combining of different ethnic cuisines in 1970s led to the development of a special fusion style in California. A simple approach and high regard for fresh local foods were especially important. Several chefs initiated the practice that soon spread throughout the world. Principles of successful combining of different cooking styles in fusion cuisine are explained at the end.

Keywords: Fusion cuisine, culinary exchange, California, ...

Introduction

Japanese food commonly referred to as Japanese cuisine has radically changed over the last centuries. The centuries were distinctly marked by eras where each had its own characteristic food being eaten at the time. The four eras that mark changes in Japanese cuisine are: Jomon, Heina, Kamakura, and Modern periods all of which experienced great social and political changes. Before, 300 BCE which is referred to as the Jomon era, Japan’s culture was influenced by its neighbors such as China and Korea. Food was also one of the aspects that were influenced, which ultimately made Japan unique in ...

Making the perfect chicken parmesan can often elude even expert cooks – either the breading does not stick sufficiently to the chicken, or the flavors are bland and unappealing. Many a cook has attempted this dish, only to be exasperated by the quality of the product, or the difficulty of the process. Luckily, with the help of this essay, you should have an easy time of creating a fantastic-looking chicken parmesan that will thrill guests and family alike, both with its bold flavors and gourmet presentation.

First, you start with a moderately-sized chicken breast, about 8 to 10 ounces in size. Place the ...