- On June 1st 1986, Mr. C brand was introduced in Beverly Hills to offer hotel services. - Hotel brand comes at a time when hotels are anxious to attract upscale travelers again, who may have downgraded their rooms during the recent economic downturn.
- This presentation shows how the company achieves competitiveness using the 4P’s.
Place Marketing Mix
- Hotels are located in convenient locations to increase accessibility by consumers. - The brand is in major cities to provide exhilarating and relaxing experience. - All restaurants are in unique venues that offer customers with best views, exquisite art ...