Starbucks is a leader in specialty coffee global business. It has more than 18,000 coffee shops worldwide. The Company is operating in 60 countries. Starbucks offers a number of products including ready-to-drink (RTD) coffee, tea, food items, roasted beans, and coffee accessories. The Company owns such brands as Torrefazione Italia and Seattle’s Best Coffee (Starbucks, 2012) (Starbucks, 2012).
In this paper the issues of Starbucks strategy in UK will be discussed. At the present time, Starbucks has 700 stores in the UK. Starbucks has been switching to the organic growth strategy as a part of franchise model.
Brief Overview of the Company