Essays on Shops

The following is the outline we had to follow for our paper, the part in yellow is what I need you to complete for me please. The rest I have already done and the content I wrote can be found below.

1. Background (description of the problem or initial assumptions) a. List up the different aspects of the company’s background. b. Precisely identify the problem or challenge to be solved. c. Describe the initial assumptions for the elaboration of the plan. d. Presents a well-founded starting hypothesis, clearly written. 2. Company / Organization internal analysis. a. Develop a ...

LEED Neighborhood Development (ND) rating systems such LEED-ND are designed for the certification of exemplary neighborhood development projects which show exemplary performance in relation to smart growth, green building, and new urbanism. Contextually, such development projects include whole neighborhoods, multiple neighborhoods, and even parts of neighborhoods. By reviewing the Pilot version of the LEED-ND 2007 certification document, it is evident that LEED-ND systems are designed to drive the marketplace towards acknowledging the central doctrine of green building i.e. the simple fact that our personal, economic and environment health is significantly influenced by our immediate surroundings which include the places ...

Sherman Alexie’s poem “Evolution” is a scathing indictment of the white European settlement of the Americas, and the subsequent subjugation of the Native American people. By spinning the tale of white conquest over the Natives, and the economic dependence the Natives were forced to have on whites after that, into a fable involving famed Western icon Buffalo Bill, Alexie satirically points out the hypocrisy by which the white Western narrative makes a fable out of the removal of Native peoples and culture from their own hands. The poem begins with the establishment of Buffalo Bill, who “opens a ...

Institutions

Starbucks is an American coffee chain that is based in Seattle in Washington. As at 2016, the company had over 23,000 locations across the globe. The company has positioned itself as a premier coffee shop that distinguishes its products by taste, quality and customer service. The company target quality conscious customers serving premium priced coffee based on light roasts and espresso machines (Starbucks News Release, 2016). This paper will evaluate the micro and macro environment of Starbucks and specifically the competition. The main Starbucks competitors include Dunkin and McDonald’s. The two main competitors are striving to edge ...

Investment Appraisal

Investment Appraisal This report presents the critical investment appraisal of the new coffee shop venture to be initiated by Tesco Ltd. The report includes a thorough analysis of the café market and industry and also attempts to evaluate the target market and market segmentation. Towards the end, the report also includes the appraisal of the investment and financial analysis of the five-year forecast of the venture.

The British coffee market has grown considerably in the past few years that is evident from the fact that approximately $8 billion was spent by Britons in coffee shops last year. In 2015, ...

American Public University

The Starbucks Cost Analysis The Starbucks coffee shops are on every corner in many cities all around the world, and they all look like similar with a coffee color background, promotion stuff, and coffee kinds. Starbucks trains its workers as a barista and spends the effort to create a coffee environment in its stores and subsequently a coffee culture. Considering that many people are almost like addicted to the Starbucks coffee all around the world, Starbucks could create the largest coffee shops supply chain in the world. While succeeding this, Starbucks could manage to develop a cost-efficient supply chain ...

A Review of the Literature

If asked to name the “national dish of Britain,” the average person is likely to say, “there is nothing more British than fish and chips,” but he or she might be wrong as it all depends on the criteria used to determine the national dish (Castelow, 2013). If popularity is the yardstick, then fish and chips would miss the mark, since each year in the UK it is outsold by hamburgers, fried chicken, pizza, and Indian and Chinese food (Alexander, 2009). And while this is true, fish and chips still play a vital role in the economic success of ...

Introduction

The Happiest Place on Earth - Disney World in Orlando, Florida. Or is it actually Disneyland in Anaheim, California? Both parks have similar attractions and philosophies, but the size and amenities of the two locations create a clear preference of visitors for one park over the other. That preference, however, depends on the personal likes and dislikes of the families who visit the two parks.

Difference: Size

The two parks are different in that they are of vastly different size. Disney World, located near Orlando, Florida on the east coast covers about 43 square miles. (Dayao, 2014) It encompasses four separate ...

Term Paper

Marketing Warner Edwards Gins in China Introduction Globalisation has caused many companies around the world to move from their country of operation to other jurisdictions to set up various businesses. This approach is through foreign direct investment which includes the use of various techniques to ensure that a corporate entity establishes a business in a foreign jurisdiction with the view of making profits and attaining other long-term goals. The international business environment has numerous issues and challenges and this creates the need for the utilisation of a unique system of strategic management in order to thrive and survive in ...

Introduction

Arabella Nuts and Confectionery is one of the UK’s finest confectionery, nuts and dried fruits company. The company produces a variety of Mediterranean, Middle East, and other international tastes. Arabella has been in existence for more than 20 years in which it has been serving exclusive and top-end stores and hotels in the UK (Arabella Nuts and Confectionery, 2017). The company operates majorly through its online channel. However, it also has physical shops within the Westfield Shopping Centers at both London Shepherd’s Bush and Stratford City. In light of this brief background of Arabella Nuts and Confectionery, ...

Business: Cookies shop

Trade Format: countertop type store; Store Location: Boulevard mall; Property Type: Rental space of 50m2; Working hours: 9 AM – 7 PM; Sources of financing: own funds – 26,300 USD. Key performance indicators candy store: Monthly Profit in six months = 83,000 USD; Net profit margin = 3872%; Payback = first 10 days.

Specificity of the business

Various pastry shops are quite lucrative, since vast majority of people like treating themselves with sweet pastries and cakes. The specificity of such products involves only the development of the store on the local market, which determines its marketing strategy. Most pastry shops produce sweet products themselves, which leads ...

A Review of the Literature

If asked to name the national dish of Britain, the average person is likely to say, “fish and chips,” but he or she might be wrong. It would all depend on the criteria used to determine the national dish. If popularity is the yardstick, then fish and chips would miss the mark, since each year in the UK it is outsold by hamburgers, fried chicken, pizza, and Indian and Chinese food (Alexander, 2009, n.p.). But if cultural identity and national pride are the measure, then fish and chips is likely to win hands down (Zaino, 2013, n.p.). Surprises of ...

Exercise 1

 Driving in winter, especially on snowy, icy roads can be less troublesome if you take a few simple precautions. First, put on snow tires if you plan to drive on snowy, icy roads very often. Second, check the amount of anti-freeze in your radiator and add more if necessary. Next, add antifreeze to your windshield washer fluid; otherwise, the fluid will freeze and possibly break the container. Finally, it is also a good idea to carry tire chains, a can of spray to unfreeze door locks, and a windshield scraper in your car when driving in winter weather The ...

Tom Smith

Small Business Administrator, LA City Hall. Respected Sir, I have decided to open a barista in our neighborhood as it is a populous area and there are not many coffee shops and cafes anywhere nearby. Therefore, I visited a certain number of coffee shops in the city to understand and compare their features. It is a good opportunity for investing in such a business because there are few chances of failure. I need a good space which can be extended over time and need to give it a trendy and welcoming look, which will target all kinds of customers, ...

2.0 Introduction As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding. 2.1 Positioning Strategies for Luxury Brands “Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Segmentation Handout Sheet: Based on the starting point of the benefits sought, develop one (1) segmentation profile for a segment in each of the following shoe segment areas: (Note: there could be multiple segments profiles for any one of these benefits sought i.e. speed and performance for different types of sports, or casual vs. professional sportspeople)

Can you please evaluate the following product ideas below based upon the following five criteria. Please circle the number that best represents your view of the product idea on the criteria with a one (1) indicating very strong agreement and a seven (7) ...

Introduction

Every business takes inputs from the society and processes them into outputs for members of the society. The supply chain “is a set of entities that are involved in the upstream and downstream flows of products, services, finances and/or information from a source to a customer”. Supply chain management is the management across and within the network of upstream and downstream organisations of both relationships and flow of material, information and resources. The purpose of this paper is to critically analyse the supply chain systems of various companies in order to draw conclusions on how they operate. In order ...

Introduction

This is a blog post which provides a critical evaluation and marketing recommendation on the Red Baron Pizza. The procedure of evaluating the product will include an application of the marketing mix and other variables relevant to the qualities and features of the frozen pizza. This will use the tools and techniques of marketing and they will be applied in order to identify whether it is a good product to buy or not. Ultimately, the research will culminate in the presentation of a recommendation on whether the product is ideal or not.

Product Description

Red Baron Pizza is a product of ...

First Assignment: Week 5

There are four main types of research, which are Primary Research Secondary Research Qualitative Research Quantitative Research Primary Research In primary research, the data is collected via any method other than secondary research for the first time. The primary data is, however, from a researcher for a particular purpose at hand. Primary research is easily applicable and also easily usable, if done properly; it is up-to-date, reliable and accurate. But, as a matter of fact it is expensive, not immediately available, and is also not readily and easily accessible. Secondary Research In secondary research, the data is collected from ...

NIKE is a recognized brand all over the world, which can boast of quality goods as well as services. In order to sustain such success, the company commits itself to sustainable development as well as the maintenance of effective distribution channels (NIKE News, 2010). The retail model of NIKE is based on three major principles: selling goods to American and international wholesalers, direct-to-consumer (DTC) sales, and selling products to global divisions (Soni, 2014). In addition, e-commerce has become increasingly popular among NIKE’s partners and buyers. Therefore, the current paper addresses such topics as electronic, franchise, service-based and international ...

Individual Case Analysis of Apple Inc

Many companies operate in the mobile phone industry. One firm that many people around the world know and recognize to be the best in this industry is Apple Inc. The company is known to be market leaders in the sector in which it operates. The firm has a range of products, which include Smartphones such as the iPhone range of products, headphones, Mac computers and laptops among others. Those clients who have used products from the firm speak highly of them. On the same note, most people know that Apple’s products guarantee client satisfaction and are of high ...

Online shopping is gaining more and more popularity every day. This is an undeniable fact, which does not cause any doubts. Nowadays, you can order absolutely anything you can think of – from a pair of shoes to a new car. You can arrange a great party, and then order cleaning services. You can buy a land plot and all necessary building materials and build your own house. Or you can buy a new Smartphone and all necessary accessoies for it. Or simply order food. The diversity of available options and the number of online stores is the best evidence ...

2 Case 6-2 - The New UTC: Building Community Support for a $1 Billion Shopping Expansion and Revitalization 2.1 Problem, research and programming 2.2 Media and impact evaluation 3 Case 6-3: Spike & Biscuit Rebrand for the Charleston Animal Society 3.1 Problem and objectives 3.2 Research, planning and evaluation

Problem

Puget Sound Energy (PSE) wanted to sensitize its customers on the need to conserve energy by adopting energy saving bulbs. They contacted Colehour + Colen to organize a sensitization campaign that would involve customers changing their home bulbs with the new CFL bulbs. The main objectives were to distribute 400,000 CFL ...

mmmmm dd, yyyy So far, I consider three milestones in my leadership journey and I was able to associate my experiences with some of my learning in school about leadership. My responses and thoughts in those situations were also influenced by my personality and background.

Leadership Experience 1: Captain of the Football Team

As captain of the football team, I had to lead 18 teen players who are all energetic but with different personalities. My coach told me my role was to assist him in practice and make sure that all members were following his instructions. At first, I thought that strictly following the coach would ensure ...

Bergamo is one of the most historic cities in the Lombard region of Italy. The city has been undercapitalizing on the tourist industry, bringing in marginal revenues in part because of the relative location to Milan, a city larger and better suited to massive scale tourism. In fact, Bergamo is usually avoided by tourists, except for those taking guided tours, mainly because Milan has the main airport in the region and because it is believed that the city has little to offer, which simply is not true. Recently, the joint cooperation of Slovenia and Italy to expand upon the ...

Keywords: Complaint handling, Customer loyalty, Service failure, Service recovery, Transparency

Introduction

One of the primary goals of business organizations is to provide effective customer service to ensure that they retain their existing customers and attract new customers to the business. Retaining the existing customers shows customer loyalty. Achieving customer loyalty is critical to the success of organizations because it helps them to maintain their share of the market. However, the imperfect nature of organizations means that service failures occur at times, and this has a negative effect on customer loyalty. Service failure refers to the occurrence of errors in the ...

Peg's Coffee Clutch has 20 years in the business of coffee. The company has the thread from local and multinational competitors. The local competitors are Joe Joe's Cup of Joe, Sallie's Little Sip and The Big Cup. The multinational competitors are Starbucks, McCafe (McDonalds), Pacific Coffee and The Coffee Bean and Tea Leaf. It is necessary for the company to create a new product with a new strategy that helps it to increase sales in a moment when the founder has health problems. The new product must maintain the values of friendship and compromise of the company with the ...

Introduction

Space Age Furniture Company produces two major products, Gemini TV stand and Saturn Microwave stand. However, both of these products require a single common product, 3079. This material can only be produced on one machine and only one machinist knows how to operate it. This is one issue that results in frequent overtime for the machinist. Additionally, this material (3079) is used in both the subassemblies for Gemini TV stand and Saturn microwave stand. The major problem with the subassembly is that the minimum lot size is 1000 for both the subassemblies. Higher lot size is increasing the inventory ...

Section 1

Property crime entails taking of property without involving threat or force against the victim. It includes motor vehicle theft, shoplifting, arson, larceny, burglary, as well as vandalism. Motor vehicle theft is among the common forms of property crime. There are several criminal motivations for motor vehicle theft. These include financial gain, commercial, spare parts, object to commit other crimes, as well as transportation. In most cases, those who are involved in motor vehicle theft are motivated by the financial gain (Stauffer & Bonfanti, 2006). In fact, they need money to meet their gambling, drug and alcohol addiction. Financial gains tend ...

Environmental and Supply Chain Analyses of Coca-Cola’s Naturally Sweet Division

1.0 Naturally Sweet Division’s SWOT analysis 1.1 Internal environment: One important strength behind Naturally Sweet’s business activities is Coca-Cola’s strong revenue structure, which was US$ 44.29 billion in 2015 (TCCC, 2016a) and 246 times that of the average revenue of firms (US$ 179.76 million) in the food and beverage industry (GE Capital, 2015). In the beverage sector, this revenue is 1.49 that of the No. 2 beverage company globally, which is PepsiCo (2016), making Coke’s revenue stream as the strongest in the beverage sector (Table 1.1). However, despite this revenue strength, the same revenues have ...

Coffee shops are very popular places to do work, have meetings, study or simply hang out. The variety of coffee shops that can be found in every even little town is amazing. There is quite a variety of coffee shops in big cities. One can find any style coffee shops. However, it is necessary to accept that there are network coffee shops that are spread all over the country or even worldwide. Some coffee shops tend to be more popular than the others and they are more recognizable. People from the countries who do not even have this shop ...

Probability and prediction plays a significant role of every person. Starting a new day, we take a look at our plans and expectations and estimate the probability of a few events which can happen in this or that part of the day. As for me, I rely on probability practically every day. Almost any action can be delayed, hindered, or accomplished due to this or that circumstance. For example, when summer comes to our city and good weather visits us, more and more people strive to spend their free time in the open air as far from the city ...

Company Background

The proposed company to be formed is to be called Cloth Monger. The domain name, ClothMonger.com is available and can be easily purchased and utilized for the creation and maintenance in order to meet the corporate objectives. Therefore, this company will create a platform where many people will be able to log in, make orders and pay through an ecommerce system like a credit card or direct bank debit. The company will focus on affordable clothes. This will include sourcing for clothes from China, Asia and other countries directly and also selling from popular brands that are known for ...

Problems facing Starbucks

Despite being a leading innovator in the coffee industry. These innovations present the largest weakness for the giant. Innovations are risky and present the highest vulnerability for the chain. It has a reputation for creativity and new development which may decline if any of its innovations failed. It may also reduce its current standing if any other coffee chain had a better or a new innovation before the chain’s research and development team developed it. The coffee chain endeavors to create new innovations and offers its stores all over the world. It creates innovation based on the local ...

Introduction

Starbucks Corporation is a company founded in Seattle, Washington in 1971 and is a premier retailer, roaster and marketer of specialty coffees around the world. (Annual Report 2015) In 2015, Starbucks reported a staff of approximately 180,000 employees over 19,760 company licensed and operated retail stores in over 60 countries worldwide. Roasted and handcrafted high-quality and premium coffees, tea and fresh food items as well as other beverages make up their product mix.(Annual Report 2015) Starbucks also sells coffee products and tea, as well as licenses its trademarks through multiple other channels like grocery, licensed stores ...

Introduction

Costa Coffee is a multinational coffee company, founded in 1971 and headquartered in Dunstable, Bedfordshire. Founded by Costa family, the company started as a wholesale operation, working with specialist Italian Coffee shops. In 1995, the organization was acquired by Whitbread, who adopted very aggressive growth strategy, expanding the physical operation of Costa Coffee to over 2,800 shops across 30 countries. With over 1700 stores in the United Kingdom account for a major part of the total revenue of the company. Costa Coffee employs over 45,000 people and serves 25 million customers annually. Costa Coffee operations are complex, ...

Nike cross fit shoes

Pricing strategy is an important factor in business; it plays a main role in creating demand on the market. Price is usually set by business to cover all cost spent for creating the product and to maximize the profit. There are several factors that form a price for any product and they can be divided into fixed and variable costs. For instance, costs for materials used in production Nike shoes, wages if the employees are paid for the amount of unites produced and utilities are variable costs as these expenditures vary with output. Fixed costs include machinery that is ...

Question one4

SWOT analysis for Primark.4 Strength4 Weakness.4 Opportunity..4

Threat5

Question 1b..5

Question two6

Motivation6 Maslow’s Hierarchy of Needs.6 Herzberg’s Two-factor theory..6

Question four6

Marketing.7 Primark Marketing Mix8 Price.8 Product.8 Place.8 Question five9 Demand and price9 Quality..9

Question seven10

How globalization drivers affect Primark..10

Cost Drivers10

Government Drivers..10

Technological Drivers11

Market Drivers11 7b. The most Important Drivers (Technological drivers) .11 References..12 Question One 1. a) SWOT Analysis for Primark Strength The primary strength Primark enjoys is a large market. Primark has already concurred most of the European market and is expanding in the United States market. A large market is strength since it provides Primark with a large base of ...

One of the reasons that persons loyal to the Crown accepted the chance to settle in given areas of North America such as Canada and the different states of the United States is the economic potential of the regions. Despite the people who had declared loyalty to the crown having the chance to be leaders in the regions they were attached in, resettling in areas with more potential than others was always an endearing for settlers to move to the different parts of the colony. The Upper Canada region is one of the areas in which most poor people ...

Starbucks to Offer Brand Visa Card,” by Julie Jargon, WSJ, March 24, 2016.

Initiatives Starbucks announced at their recent shareholders’ meeting In their recent shareholders’ meeting, Starbucks announced several marketing initiatives that would be adopted in a bid to enhance the business’ marketing competitiveness and customer attraction as well as retention. The company announced the adoption of a new loyalty program by the introduction of a “Branded prepaid Visa card”, by the year end, that would enable the customers using it to earn reward points from the company coffee shops. The new card would be used at any retail outlets that accept such and the points earned would eventually be redeemable in ...

Business-Level and Corporate-Level Strategies

Starbucks is an American company for the sale of coffee and coffeehouse chain. Starbucks is the largest coffee company in the world, with a network of stores (more than 20 thousand) in more than 60 countries. Starbucks sells espresso and other hot and cold beverages on its basis, and hot and cold sandwiches, pastries, snacks, and items such as mugs and glasses. Headquartered in Seattle city, Washington. Initially, the company was founded in 1971 by an English teacher Jerry Baldwin, history teacher Zev Sigl and writer Gordon Bowker, who opened a shop selling coffee beans in Seattle. When choosing ...

The objective of this paper is to discuss the case of Midas Shop, a company that offers repair services to clients, majority of whom are owners of cars and other automotive vehicles. Focusing on the positive and negative impacts of the company’s operations, the author would make recommendations as to how the company’s operations can be maintained and improved. A typical Midas shop and the service center at a dealership such as Genoa Ford provide the same service, but are they really competitors? Each has adopted different strategies and tailored their operations to fit those strategies. Midas ...

Assignment 7: Distribution & Pricing Decisions

1. State your product idea and target market. The product device that looks like a kiwi bird that will help tourists navigate through New Zealand while it provides tourists with fun facts, history, and tourist information. The device plays the role of tour guide and further serves as a marketing (advertising) device. The product is GPKIWI that uses GPS technology to detect location and nearby places. Information fed into the device will be used in relation with GPS location, in order to provide relevant and accurate information. The target market for the device includes travel agencies, tour operators, independent ...

MODERN MARKETING FOR AN ANCIENT CITY

MODERN MARKETING FOR AN ANCIENT CITY

Introduction

Belfast is one of the world’s most ancient cities, its location at the mouth of the River Lagan having been continuously occupied since about 2,000 years BCE. There are good reasons for this. Courtesy of the Gulf Stream, the site has a mild climate that seldom gets above 65 degrees F. or below 35 degrees F. Its northern latitude gives it one of the world’s shortest winter, and longest summer, days at the biannual solstices. It rarely snows. The city is ringed by low mountains that create a microclimate to ...

The History of Vietnam

The Vietnam War has a major influence on people's perspective of Vietnam as a business environment. In recent years, the Vietnamese economy has been on the rise since 2012. There is a lot of bilateral trade going on between Vietnam and the United States amounting up to over 6 billion USD (UKTI Team in Vietnam, 2013). Vietnam should be considered for business ventures since it offers a large number of opportunities. Vietnam is among the top ten fastest growing economies in the world. The government of Vietnam is also calling for foreign investors to invest in Vietnam in various ...

Abstract

Market structure refers to the interaction between various buyers and sellers. Different market structures have different characteristics. The characteristics of the market structure determine the realized outcomes. There are three main market structure: perfect competition, oligopoly, and monopoly. Perfect competition has many sellers. Therefore, they do not have any market power. They cannot influence market outcomes. An oligopoly has few firms with some market power. They can influence the outcomes. Monopoly comprises of only one firm with absolute market power. Therefore, it can influence the realized outcomes. This paper highlights the characteristics of the various market structures. It then ...

Overview of the Project

The project described hereunder is the brainchild of the Broward County Board of Commissioners Facilities Maintenance Division. This is a division that is tasked with offering maintenance services to other government agencies. Some of the government agencies that have benefited from the maintenance services of the division include libraries, motor pools, courthouses, the health departments, office park buildings, fire rescue department and parking garages among others. The Broward County Board of Commissioners Facilities Maintenance Division has a versatile human resource that is comprised of welders, storekeepers, electricians, locksmiths, sign shop, maintenance workers, plumbers, painters, mechanics, and carpenters among others. ...

Introduction

Pornography is simply displaying sexual materials or rather sexual objects that may activate sexual desire in a person. In the past, sex was regarded as holy, and therefore, pornography was a taboo even to mention it. Today, things are not the way they used to be, and even the perception of pornography has also changed (Malamuth, Tamara and Mary 27). The technology is seen as the highest contributor of pornography and in the last twenty years, the pornographic rise has been realized even in the economic world. There are so many things that have contributed to the rise of ...

11th of May 2016

Chinese Contemporary Art. Art Galleries.

Introduction

The emergence of art galleries of contemporary art in China of the XX century, and their rapid growth was due to strong public interest in the arts, new creative trends and evidence of qualitative changes in the perception of contemporary art by the audience. This modern audience with its subtle psychological systems and the pursuit of individual forms of creative empathy brought to life and established art galleries in the cultural space of China. There were no fundamental theoretical developments in the history of the gallery business and the organization of art galleries in ...

In our world today, almost everything is in competitive zone. Most of the companies are struggling to build a sustainable and profit making customers relationship; This makes segmentation an important key to the effective client since it helps to optimize the investments in product development, market communications, and channel management. Retailers all over the world are begging to transform their relationships with their clients through providing Omni-channel shopping experience that enables the customers to leave the markets or shops satisfied. According to Tommy Hilfiger, Omni-channel approach allows customers to make their choices and purchases whatever they want. These clients ...

The study will use a quantitative research design. A quantitative research design allows for a faster collection of data compared to a qualitative design. It is also suitable for studying large population because it allows the researcher to use inferential statistics (Rubin, 2012). Therefore, the findings from a sample can be used to generalize information about the whole population. This study seeks to assess whether the high prices that Starbucks charges for its coffee drive consumers to its competitors. Therefore, the study is interested in all consumers of coffee at Starbucks. The population of interest is large. A survey ...

Assignment number

Imagine you are starting a small business and it is your goal to create a successful business. What is your business? What products and/or services are you selling? 


What industry are you in? Conduct a 5-Force Analysis. Is this a “good” industry to get into? Why or why not? 


Who are your direct and indirect competitors? 


What is your competitive advantage? How will you create a sustainable competitive advantage? 
 Create a Situational Analysis (SWOT Analysis) for your business. 
 How will you compete with your direct competitors? What is your positioning strategy? Explain why this would be an effective strategy.

Question 1

If I were to establish a small ...

Research summary

This research paper aims to determine the extent to which coffee grounds can be recycled for skin care purposes. Also it aims to create homemade skincare products such as facial masks and soaps using coffee grounds that are generated in massive quantities by coffee shops and instant coffee industries. The coffee industry has a large impact on the global economy. Environmentally speaking, the industry also has a significant impact. Every year, more than two billion tonnes of coffee wastes are produced. Coffee by-products are usually deemed virtually useless. The coffee grounds are directly thrown away during the processing and ...

Modern day streets in our urban settings are named after historical figures, and they bear immense significance. One of such streets is Clement Street in the Richmond District of San Francisco, California. San Francisco is the smallest county in the state of California. It covers an area of under 50 square miles, with a population of more than 200, 000 people. Part of California City is the Richmond District. The focus of this paper, Clement Street is at the heart of Richmond District. In the 1800s, Adolph Sutro moved into an arid area filled with shrubs and sand dunes. ...

Nowadays, many students have to work to cover for the college fees, which makes non-traditional student online class beneficiary for it gives the students a chance to learn in their own time. Online class provide flexibility in terms of schedule. For instance, if a person works during day time, s/he will not be able to attend regular classes in school. However, if colleges offer online classes, students could get a chance to study at night after working. Even at work, students can also to study or do homework during break time, or whenever they are free. For example, I ...

Introduction

The hospitality industry is one of the largest and fastest industry with some many exciting companies like hotels, restaurants, coffee shops, bars, nightclubs, food service, conference services, lodging, and accommodation (Caruana, 2003). Hospitality forms one of the major economic activities across the globe and is one of the highest revenue generating sector globally. As such, this area faces some challenges and competition both locally and internationally. The industry needs to adapt better marketing strategies that meet customer demands so as to survive the game. Marketing is a step process that encompasses identification of consumer needs and preferences, development of ...

In modern globalized world, an intertwining of numerous cultures takes place. Western values and lifestyle are known to be specifically actively spreading all over the world. Urbanization is one of the trends brought in Asia from the West. For instance, according to the research of the World Bank, from 2000 to 2010 around 200 million people from East Asia moved to urban area; it can be assumed that this tendency is to a great extent associated with the imitation a Western urban lifestyle by Asian people (“East Asia’s Changing Urban Landscape”). It is in particular captivating to observe ...

Costa Coffee-Business Strategy Analyses

The strategic tools used Analyse the company’s history, development, and growth The strategy tool used to analyze this question is the Critical success factors. As discussed below, there are various factors that have contributed to the development and growth of the company. The tool is chosen because it is possible to identify the factors in the case study. Costa coffee began its operations in the United Kingdom in 1971. Costa coffee was brought into existence by two brothers Sergio and Bruno Costa. They served the first coffee to some caterers in London. In 1978, the company opened its ...

Part. 1 Concept introduction and analysis

Introduction This report presents a proposal for a restaurant establishment in Clarke Quay in Singapore. The report provides an overview of the proposed location and the market trends identifying the suitability of the proposed concept. To achieve that, the proposal involves analysis of the target market and the financial prospects of the business deciding on whether the model is viable.

Restaurant concept

Generic strategy The restaurant will have a premium pricing given the target customers it will be serving in Clarke Quay. The customers are mainly professionals and visitors with substantial income to afford the premium price for the food items ...

Golden Circle

Starbucks Coffee Company is a story of success for many. The relity is that the copmany’s business path is contimuously fascinating for many reasons. First of all, it has become an example of an integrated supply chain, which involves all the stakeholders on the upstream and downstream and brings forward global business with local business model. Secondly, Starbucks built a strong brand, based not only on innovative and forward-thinking business model in operations and Human Resource Management, but also due to its pioneer projects in Corporate Social Responsibility and the special way it treats its suppliers. Finally, for ...